Hesiod’s Rhetoric of Exhortation
This chapter examines Hesiod’s rhetoric of exhortation under the ancient discourse modality of the ainos. As a mode of discourse focused on audience construction and reception, attention to the Panhellenic shape of Hesiod’s ainetic speech reaffirms the conventionality of the biographical frame narrative. The rhetorical aim of this exhortation is to encourage the audience to join the performer in his praise and censure. After establishing the interpretative centrality of reception and introducing the pragmatic function of the ainos, I consider in turn the role of the two Erides, the basilēes (“magistrates”), Perses, and Hesiod. From this analysis the Works and Days comes clearly into view as inspired and authoritative Panhellenic exhortation, a performance of justice that aims squarely at the external polis audience.