Hesiod’s Rhetoric of Exhortation

Author(s):  
José M. González

This chapter examines Hesiod’s rhetoric of exhortation under the ancient discourse modality of the ainos. As a mode of discourse focused on audience construction and reception, attention to the Panhellenic shape of Hesiod’s ainetic speech reaffirms the conventionality of the biographical frame narrative. The rhetorical aim of this exhortation is to encourage the audience to join the performer in his praise and censure. After establishing the interpretative centrality of reception and introducing the pragmatic function of the ainos, I consider in turn the role of the two Erides, the basilēes (“magistrates”), Perses, and Hesiod. From this analysis the Works and Days comes clearly into view as inspired and authoritative Panhellenic exhortation, a performance of justice that aims squarely at the external polis audience.

Author(s):  
David Konstan

New Comedy was a Panhellenic phenomenon. It may be that a performance in Athens was still the acme of a comic playwright’s career, but Athens was no longer the exclusive venue of the genre. Yet Athens, or an idealized version of Athens, remained the setting or backdrop for New Comedy, whatever its provenance or intended audience. New Comedy was thus an important vehicle for the dissemination of the Athenian polis model throughout the Hellenistic world, and it was a factor in what has been termed ‘the great convergence’. The role of New Comedy in projecting an idealized image of the city-state may be compared to that of Hollywood movies in conveying a similarly romanticized, but not altogether false, conception of American democracy to populations around the world.


2018 ◽  
Vol 10 (5) ◽  
pp. 117-124
Author(s):  
Rachel B. Parks ◽  
Jennifer L. Sanfilippo ◽  
Todd J. Domeyer ◽  
Scott J. Hetzel ◽  
M. Alison Brooks

2017 ◽  
Vol 8 (1) ◽  
pp. 40-52
Author(s):  
Kan Shi ◽  
Xiaoqian Liu ◽  
Chengjun Yang ◽  
Ziping Yao ◽  
Dong Liu

Purpose Drawing upon the theory of organizational commitment and relative standing, this study aimed to develop an integrative model to examine how organizational cultural differences impact on mergers and acquisitions (M&A) performance. Design/methodology/approach The study used regression analysis and moderated path analysis to test the hypothesis with a sample of 103 executives from 49 firms acquired by Chinese state-owned enterprises. Findings The paper arrives at the conclusion that the executives’ organizational commitment mediated the association between organizational cultural differences and M&A performance. Besides, the authors also confirmed the moderator role of relative standing. Practical implications The paper suggests ways that can help practitioners better eliminate cultural differences obstacles during the M&A by presenting an integrative framework and showed an actual Chinese case. Originality/value This study contributes to the M&A literature by developing an integrative model to explain the complexity between organizational cultural differences and M&A performance with a Chinese executive sample.


1999 ◽  
Vol 103 (1-2) ◽  
pp. 125-148 ◽  
Author(s):  
Neville W. Hennessey ◽  
Kim Kirsner

1988 ◽  
Vol 27 (2) ◽  
pp. 1-6 ◽  
Author(s):  
Marc J. Rosenberg
Keyword(s):  

2006 ◽  
Vol 39 (1-2) ◽  
pp. 155-166
Author(s):  
Smiljana Komar

The article examines the pragmatic role of intonation whose prime function is to enable the hearer to make inferences from the utterance's context in order to enrich the interpretation. Intonation does not alter the sense of lexical items. Instead it provides the hearer with an opportunity to choose between different interpretations at the lexico-syntactic level. The intonation systems of different European languages exhibit quite a large number of similarities regarding the pragmatic role of intonation. The analysis of the communicative functions of tone, key and termination in English and Slovene was an attempt to prove the hypothesis of natural, iconic-meanings of intonation.


Author(s):  
Tatyana V Markelova

The study tested the semiotic approach to the system of evaluation marks allocated on the basis of pragmatic function. Traditional triad - semantics, syntactics, pragmatics - is accompanied by sigmatech as a branch of semiotics, determining the relationship between sign and object, which has not been properly studied yet. The system of evaluation of signs - function, connotation, pragmem, their functional and semantic differences are described through the prism of the semantic structure of the word influenced by the pragmatic function. Non-standard character of pragmatic mark is denotative-significative, expressing the nature convoluted judgment is focused on the subject of speech and its axiological intentions. The article demonstrates semantic, syntactic and pragmatic nature of Prameny sign evaluation with special feaches of its semiotic nature. Three types of evaluation signs - functions, connotations, pragmem -are compared and the role of pragmem in the system is defined. The leading role of pragmem in the axiological fragment of the linguistic picture of the world is determined.


2019 ◽  
Vol 66 ◽  
pp. 147-161
Author(s):  
Agata Rębkowska

BETWEEN THE SACRED AND THE PROFANE: THE FRENCH JOURNALISTIC DISCOURSE ON THE PUSSY RIOT AFFAIROn 21 February 2012, three women of the well-known punk rock band Pussy Riot organized a performance in the Cathedral of Christ the Savior in Moscow. In consequence of the exhibition at this religious place, the women were convicted for “vandalism” and “incitement to religious hatred.”The aim of this article is to examine the social meaning of this event constructed and transmitted in the French journalistic discourse. It highlights the role of religion that derives from the event and contributes to the image of contemporary Russia. In the second step, the article deals with the discursive practices and positions of the journalistic voice facing this event.


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