Selective Exposure Theories

Author(s):  
Natalie Jomini Stroud

This chapter provides an overview of the theory of selective exposure, the idea that people purposefully select messages matching their beliefs. After reviewing several psychological explanations for why the phenomenon occurs, the chapter turns to describing various forms of selective exposure. Selective exposure can be studied in terms of whether people select news or entertainment, the issues about which people seek information, which medium is selected in obtaining information, and the extent to which like-minded information is preferred. Numerous moderators of the links between citizens’ beliefs and their information selection are presented. Next, the chapter details four different methodological techniques that have been used to study selective exposure. Finally, the chapter outlines a host of unanswered questions about selective exposure for future researchers to tackle.

2014 ◽  
Vol 39 (4) ◽  
Author(s):  
Stephan Winter ◽  
Nicole C. Krämer

AbstractInternet users have access to a multitude of science-related information – on journalistic news sites but also on blogs with user-generated content. In this context, we investigated in two studies the factors which influence laypersons’ selective exposure (


Author(s):  
Natalie Jomini Stroud

This chapter provides an overview of the theory of selective exposure, the idea that people purposefully select messages matching their beliefs. After reviewing several psychological explanations for why the phenomenon occurs, the chapter turns to describing various forms of selective exposure. Selective exposure can be studied in terms of whether people select news or entertainment, the issues about which people seek information, which medium is selected in obtaining information, and the extent to which like-minded information is preferred. Numerous moderators of the links between citizens’ beliefs and their information selection are presented. Next, the chapter details four different methodological techniques that have been used to study selective exposure. Finally, the chapter outlines a host of unanswered questions about selective exposure for future researchers to tackle.


Author(s):  
Kevin Winter ◽  
Birka Zapf ◽  
Mandy Hütter ◽  
Nicolas Tichy ◽  
Kai Sassenberg

Most people in industrialized countries regularly purchase products online. Consumers often rely on previous customers’ reviews to make purchasing decisions. The current research investigates whether potential online customers select these reviews in a biased way and whether typical interface properties of product evaluation portals foster biased selection. Based on selective exposure research, potential online customers should have a bias towards selecting positive reviews when they have an initial preference for a product. We tested this prediction across five studies (total N = 1376) while manipulating several typical properties of the review selection interface that should – according to earlier findings – facilitate biased selection. Across all studies, we found some evidence for a bias in favor of selecting positive reviews, but the aggregated effect was non-significant in an internal meta-analysis. Contrary to our hypothesis and not replicating previous research, none of the interface properties that were assumed to increase biased selection led to the predicted effects. Overall, the current research suggests that biased information selection, which has regularly been found in many other contexts, only plays a minor role in online review selection. Thus, there is no need to fear that product evaluation portals elicit biased impressions about products among consumers due to selective exposure.


2016 ◽  
Vol 94 (3) ◽  
pp. 833-861 ◽  
Author(s):  
Carlos Brenes Peralta ◽  
Magdalena Wojcieszak ◽  
Yphtach Lelkes ◽  
Claes de Vreese

We examine three under-studied factors in selective exposure research. Linking issue publics and motivated reasoning literatures, we argue that selectivity patterns depend on (a) whether an individual is an issue public member; (b) the availability of balanced, pro-, and counter-attitudinal content; and (c) the evidence for a message claim (numerical vs. narrative). Using an online experiment ( N = 560), we track information selection about climate change and health care. Most notably, on both issues, issue publics selected more balanced content with numerical evidence, compared with non-issue publics. We discuss the implications of our findings for the selective exposure literature.


2018 ◽  
Vol 31 (3) ◽  
pp. 441-462 ◽  
Author(s):  
Lindita Camaj

Abstract This study explores how agenda-setting theory works in a fragmented media environment while examining psychological motivations that drive selective exposure and information processing in an electoral context. The data suggest that regardless of motivational goals, people with a moderate active need for orientation (NFO) spent more time engaged in cross-network exposure to news media than the other groups. However, driven by directional goals, they were more apt to engage in biased information processing that increased agenda-setting outcomes on candidate attributes. Overall, this study suggests that NFO predicts information-seeking behavior, while motivated reasoning explains how people processed information. Exposure to partisan news reporting on cable television exhibited the strongest agenda-setting associations on candidate attributes.


2020 ◽  
Vol 1 (2) ◽  
pp. 96-104
Author(s):  
St Shofiyah ◽  
Beddu Lahi ◽  
Muh Zulkifli Tahir

This research aims to examine the reading behavior of Takalar 1 High School students by using the information selection process analyst .  The research was conducted because it was motivated by the low level of literacy in Indonesian society , including in Takalar District in the midst of the huge penetration of information technology .  Research carried out   by using a qualitative narrative method . Informants from the group of students is determined by random stratification , while the informant of the group of employees of the library is determined based on criteria specified . Results of the study showed that the behavior of reading students SMA Negeri 1 Takalar not support to the direction of the acceleration of literacy   because they are actively doing the selection of the information that is up to him . Selection of these include selective exposure , selective attention , and selective retention . Selection is done based on the needs of affective , needs the integration of social , and needs escapist. Suggested perform interference to evoke the need cognitive them in order to conduct read them not just read for the need to look for entertainment and fun self


2021 ◽  
pp. 009365022110121
Author(s):  
Laura Slechten ◽  
Cédric Courtois ◽  
Lennert Coenen ◽  
Bieke Zaman

Experimental research on selective exposure on online platforms is generally limited by a narrow focus on specific parts of the information selection process, rather than integrating the entire sequence of user-platform interactions. The current study, focusing on online search, incorporates the entire process that stretches from formulating an initial query to finally satisfying an information need. As such, it comprehensively covers how both users and platforms exercise agency by enabling and constraining each other in progressively narrowing down the available information. During a tailored online experiment, participants are asked to search for social and political information in a fully tracked, manipulated Google Search environment. Although the results show a structural impact of varying search result rankings, users still appear to be able to tailor their information exposure to maintain their prior beliefs, hence defying that algorithmic impact. This corroborates the need to conceptually and methodologically expand online selective exposure research.


2009 ◽  
Author(s):  
Sarah J. Smith ◽  
Jessica L. McManus ◽  
Danielle C. Zanotti ◽  
Donald A. Saucier

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