scholarly journals Message framing: keeping practitioners in the picture

2008 ◽  
Vol 26 (6) ◽  
pp. 634-648 ◽  
Author(s):  
Simon J. Pervan ◽  
Andrea Vocino
Keyword(s):  
Design Methodology ◽  
Message Framing ◽  
Marketing Practice ◽  
Content Type ◽  
Goal Framing ◽  
Equal Importance ◽  
Industry Practice ◽  
Almost All ◽  
Advertising Content ◽  
Practical Implications

PurposeThe purpose of this paper is to explore how message framing is commonly used by magazine advertisers.Design/methodology/approachFollowing the classification suggested by Levin et al., the frequency and nature of message framing in magazine advertising is explored using a content analysis of 2,864 advertisements in a sample of popular US magazines.FindingsResults suggest a lack of consistency between marketing practice and academic findings. Contrary to academic recommendations, advertisers used positive framing in almost all advertising messages. Further, the use of attribute framing and combined attribute and goal framing was more popular than pure goal framingResearch limitations/implicationsAlthough the findings are limited by a judgement sample of US magazines, they do suggest the need for academics to conduct more research on the effectiveness of combined attribute and goal framing techniques.Practical implicationsOf equal importance is the need for practitioners to explore the potentiality of negative framing in their advertising content.Originality/valueAdopting the Levin et al.'s typology, this paper highlights the need for advertising researchers to engage with practitioners to try to understand current industry practice with regard to message framing. The inconsistencies revealed in this paper point to either an insufficient understanding of message framing by one or both parties or the need for better communication between the two.

scholarly journals Online disclosure practices of halal-friendly hotels

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ikram Nur Muharam ◽  
Mehmet Asutay
Keyword(s):  
Service Provision ◽  
Design Methodology ◽  
Online Marketing ◽  
Content Type ◽  
Random Samples ◽  
Halal Food ◽  
Islamic Identity ◽  
Almost All ◽  
Fresh Insight ◽  
Practical Implications

Purpose This research analyses the online disclosure practices of halal-friendly hotels, denoting their service provision within “halal” expectancies. This study aims to discover the halal attributes commonly used in the online marketing practices of halal-friendly hotels. Design/methodology/approach The methods used in this study include a deductive approach through literature, which was then followed by an initial investigation of several random samples that produced 24 points of halal-friendly attributes, and then content analysis to find out the online disclosure practices of 55 halal-friendly hotels. Further insights gathered through analysis of the use of Islamic images and symbols; also, by examining the nexus between the disclosure level and other variables such as halal-friendly certification level, star-level and guest ratings. Findings The results show that most hotels classify themselves as halal-friendly by providing information that articulates Islamic identity or by informing the existence of prayer facilities. Information displayed includes halal food, halal places, alcohol-free policy, prayer facilities and Qibla direction. Furthermore, image analysis shows that almost all hotels use human photographs, and the preferred gender is male; only a few hotels expose Islamic symbols. Most hotels maintain a neutral impression by avoiding “Islamised gender” and not overly emphasising Islamic images. Otherwise, halal-friendly certification level is positively correlated with the disclosure level. Practical implications The results provide a fresh insight regarding the online marketing practices of the halal-friendly hotels and could be used as a benchmark by the practitioners. Originality/value This topic is still unexplored; it shows this research originality.

Online tourism and hospitality distribution: a perspective article

2019 ◽  
Vol 75 (1) ◽  
pp. 290-293 ◽  
Author(s):  
Peter O’Connor
Keyword(s):  
Design Methodology ◽  
Future Scenarios ◽  
Content Type ◽  
Future Developments ◽  
The Future ◽  
Industry Practice ◽  
Prior Literature ◽  
Hospitality And Tourism ◽  
Tourism And Hospitality ◽  
Practical Implications

Purpose Critically examining the development of online distribution in hospitality and tourism, this paper aims to speculate on likely future developments for the next decades. Design/methodology/approach The article review prior literature, combining themes with industry insights to speculate about the future. Findings The paper speculates on likely future scenarios for online distribution in hospitality and tourism, including further consolidation of major players, blurring of lines between organization types and the substitution of existing systems by mainstream e-commerce players. Research limitations/implications This paper provides a baseline analysis of the development of online distribution for use by future researchers. Practical implications This study speculates about likely future scenarios in hospitality and tourism distribution and their implications for industry practice. Originality/value To the best of the author’s knowledge, this is the first attempt to extrapolate the likely future of hospitality and tourism online distribution and its implications for industry.

HCL Technologies puts employees before customers

2014 ◽  
Vol 22 (1) ◽  
pp. 11-14
Keyword(s):  
Information Technology ◽  
Software Development ◽  
Design Methodology ◽  
Pole Position ◽  
Content Type ◽  
Grassroots Innovation ◽  
Percent Increase ◽  
Almost All ◽  
A Company ◽  
Practical Implications

Purpose – Reveals that, in an era when almost all businesses accept that the customer comes first, a company that is putting its employees in pole position is reaping the benefits in terms of innovation, customer satisfaction and profitability. Design/methodology/approach – Underlines the reasons for the employee first, customer second approach at HCL Technologies, the information-technology and software-development division of HCL Enterprise, how this has evolved into the corporate philosophy of “ideapreneurship” at the company and the effects of this corporate philosophy. Findings – Explains that grassroots innovation has led to 20,000 ideas being put forward by some 12,000 employees over the last eight years. Almost 4,500 ideas have been implemented and a further 3,000 are being introduced. They have generated more than $250 million of value. On a wider level, HCL has seen a 500 percent increase in revenues since 2005. Practical implications – Demonstrates that the company, a software-engineering partner for Boeing's 787 Dreamliner passenger jet, is delivering one of the best returns on equity among offshore IT providers by creating an entirely differentiated set of offerings focused both on running and changing the business. Originality/value – Reveals an unorthodox approach to human-resource management that has helped to turn round the fortunes of an information-technology company.

scholarly journals Charting relationship marketing practice: it really didn’t emerge in the 1970s

2015 ◽  
Vol 7 (4) ◽  
pp. 486-508 ◽  
Author(s):  
Mark Tadajewski
Keyword(s):  
Twentieth Century ◽  
Relationship Marketing ◽  
Design Methodology ◽  
Level Of Detail ◽  
Historical Period ◽  
Marketing Practice ◽  
Content Type ◽  
The Usa ◽  
History Of ◽  
Practical Implications

Purpose – This paper aims to provide a history of relational perspectives in marketing practice from the nineteenth through to the twentieth century. Design/methodology/approach – This paper engages in a systematic reading of published histories of retailing practice using the key attributes of transaction and relationship marketing as a conceptual framework to interrogate whether earlier practitioners were committed to either approach. Findings – This paper supplements the studies conducted in other domains that undermine the idea that relational practices were rejected in favor of transaction-type approaches during the industrialization of the USA and Canada. Practical implications – The content of this paper provides textbook authors with a means to fundamentally revise the way they discuss relationship marketing. It has a similar pedagogic utility. Originality/value – This paper studies the writings of practitioners known to be pioneers of retailing to unravel their business philosophies, comparing and contrasting these to known attributes of relationship marketing. It deals with an historical period that has not previously been studied in this level of detail by marketing historians.

scholarly journals Splitting to survive: understanding terrorist group fragmentation

2017 ◽  
Vol 3 (3) ◽  
pp. 222-232 ◽  
Author(s):  
John Francis Morrison
Keyword(s):  
Significant Role ◽  
Theoretical Basis ◽  
Design Methodology ◽  
Terrorist Group ◽  
Al Qaeda ◽  
Content Type ◽  
Almost All ◽  
Practical Implications ◽  
Insight Into

Purpose From Al-Qaeda to the IRA, almost all terrorist organisations have experienced splits in some shape or form. This can spell the dawn of violent spoiler groups, but it may equally play a significant role in the overall politicisation of a group. The purpose of this paper is to provide a greater understanding of these splits by assessing the issue from a political organisational perspective. Design/methodology/approach The author proposes that by addressing splits through the lens of organisational survival, we may gain a greater insight into the process which takes place in the lead up to, and in the aftermath of, organisational cleavage. Findings It is posited that the rationale behind schism can, at times, be the result of a desire from at least one side to maintain the survival of the organisation in a form they both respect and recognise. In order to achieve this, it might require forming an independent, autonomous organisation, or alternatively promoting the exit of internal factional competitors. Research limitations/implications Within the paper, three organisational hypotheses are proposed. It is vital that in order to assess their validity, these are empirically tested by future researchers. Practical implications To be able to counter terrorist organisations, one must first have an understanding of the external and internal events and processes. While much of our attention is on understanding paid to the external violent activity of the groups, we must also develop a significant understanding of the non-violent internal activities as well. This paper provides a theoretical basis for understanding one of these process, organisational split. Originality/value By addressing splits from an organisational survival viewpoint, the paper challenges the previously held assumption that splits should be analysed as part of the “end of terrorism.”

scholarly journals Figuratively speaking: of metaphor, simile and metonymy in marketing thought

2018 ◽  
Vol 52 (1/2) ◽  
pp. 328-347 ◽  
Author(s):  
Stephen Brown ◽  
Roel Wijland
Keyword(s):  
Relationship Marketing ◽  
Design Methodology ◽  
Empirical Investigation ◽  
Alternative Interpretation ◽  
Marketing Theory ◽  
Marketing Practice ◽  
Content Type ◽  
Figures Of Speech ◽  
Reflective Essay ◽  
Practical Implications

Purpose Much has been written about metaphor in marketing. Much less has been written about simile and metonymy. It is widely assumed that they are types of metaphor. Some literary theorists see them as significantly different things. If this is the case, then there are implications for marketing theory and thought. Design/methodology/approach In keeping with literary tradition, this paper comprises a wide-ranging reflective essay, not a tightly focussed empirical investigation. A combination of literature review and conceptual contemplation, it challenges convention by “reading against the grain”. Findings The essay reveals that, far from being part of metaphor’s supporting cast, simile and metonymy are stars in themselves. With the aid of three concise cases-in-point – relationship marketing (RM), the consumer odyssey (CO) and Kotler’s generic concept (GC) – the authors present an alternative interpretation of their conceptual contribution and continuing importance. Practical implications Marketing management is replete with metaphorical speculation (positioning, warfare, myopia and more). The shortcomings of such figures of speech are rarely spelled out, much less foregrounded. By raising figurative consciousness, marketing practice is furthered. Originality/value As similes and metonymies are rarely spoken about in marketing scholarship, the study starts a much-needed conversation. It raises the issue of marketing’s figurative foundations and, in so doing, offers further scope for future debate.

GST complexities in Malaysia: views from tax experts

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Naailah Nutman ◽  
Khadijah Isa ◽  
Salwa Hana Yussof
Keyword(s):  
Design Methodology ◽  
Deep Understanding ◽  
Subject Matter Experts ◽  
Structured Interviews ◽  
Content Type ◽  
Goods And Services ◽  
Diverse Backgrounds ◽  
Tax Complexity ◽  
Almost All ◽  
Practical Implications

Purpose The Goods and Services Tax (GST) implementation in Malaysia had raised various responses from many parties involved when the new tax was introduced in 2015 until its abolishment in 2018. GST complexity has been stated as part of the reasons for its resistance and abolishment. The purpose of this paper is to identify causes of GST complexities during its implementation in Malaysia. Design/methodology/approach This paper draws on causes of tax complexity from previous studies and conducted semi-structured interviews with tax experts. The respondents comprised of subject matter experts in GST and the findings are based on their numerous years of experiences handling clients with diverse backgrounds. Findings Findings from this study are categorised into legal complexity and declarative complexities. Almost all the causes of complexities from prior studies were encountered by Malaysian businesses. This study concluded that the most likely reasons for the abolishment of GST in Malaysia are: numerous rules and exception to the rules (e.g. 35 tax codes, gifts rules, 21-day rules), frequent changes of GST rulings and guidelines, GST computations that were too difficult for mixed supply and process of GST refund that were onerous and lengthy. Research limitations/implications Limitations of this paper include reliance on the respondents’ ability to accurately and honestly recall details of their experiences, circumstances, thoughts or behaviours that are being asked. Practical implications Despite the abolishment of the GST in Malaysia, it is pertinent to identify the causes of GST complexities that can be learnt by the relevant authorities. Measures can be formulated to mitigate the identified GST complexities to ensure high compliance among businesses with other existing taxes or new taxes (if any) to be introduced in the future. This includes addressing the competency of RMCD officers and businesses on the rules and regulations, minimal rules and exception to the rules, a simplified GST computations for mixed supply and a systematic refund process. Originality/value The research method used is a flexible and powerful tool to capture the voices and the ways respondents make meaning of their experience dealing with the GST matters. The findings reveal a deep understanding of the issues from the views of the experts in the field.

Branding narratives from IBM and Cisco

2019 ◽  
Vol 35 (10) ◽  
pp. 21-23
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Good Reason ◽  
Cutting Edge ◽  
Brand Value ◽  
Marketing Practice ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose of this paper Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings One of the recurring themes in modern day marketing practice is the notion of a narrative. Indeed, it is difficult for any marketing presentation or pitch to go much beyond 60 seconds before storytelling is mentioned as a way to engage customers or build brand value. There is, of course, a good reason for this, as creating and developing a narrative arc will engender longer term interest in a product or service with the consumer. However, aside from the fact that talking up a narrative is starting to become a little bit clichéd, often the key ingredient from the story is missed: the ending. Practical implications Provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. What is original/value of paper? The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals Using structural equation modeling: patterns and trends of publications in Brazilian journals

2018 ◽  
Vol 25 (3) ◽  
pp. 291-302
Author(s):  
Jorge Ramón D’Acosta Rivera ◽  
Rafael Ricardo Jacomossi ◽  
Alcides Barrichello ◽  
Rogerio Scabim Morano
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Design Methodology ◽  
Equation Modeling ◽  
Content Type ◽  
Scientific Databases ◽  
Literature Reviews ◽  
Almost All ◽  
Different Sources ◽  
Practical Implications

Purpose The purpose of this paper is to analyze patterns and trends of articles that present the use of structural equation modeling (SEM) and that were published in several Brazilian journals. In addition, this paper maps the institutions where the authors of the identified articles are affiliated, and discusses aspects of searching the articles in journals’ archives and other scientific databases. Design/methodology/approach The work used bibliometrics, which is one of the forms of evaluation and measurement of information flows in scientific knowledge, using mathematical and statistical methods. Findings The study showed an exponential growth in using SEM in several areas in recent years, with predominance in marketing. Most of the publications were produced by authors from institutions such as USP, FGV and UFRGS, but most authors published only one article using SEM. Almost all published articles used one of the three most common software, especially AMOS®. Surprisingly, many articles did not mention the software used, indicating methodological flaw. Practical implications Weaknesses were found regarding the search for articles in the different sources used, indicating that, for literature reviews, the research should be conducted in several databases in a complementary way and not alternatively. This fact becomes critical especially when expressions in languages other than Portuguese were used. This situation suggests an aggravating lack of visibility for the Brazilian scientific community since the articles are less likely to be found. Originality/value The paper shows that among the various techniques of multivariate data analysis used in the field of administration, SEM has gained prominence being operationalized using specific software.

scholarly journals Establishing the scope of marketing practice: insights from practitioners

2014 ◽  
Vol 48 (1/2) ◽  
pp. 380-404 ◽  
Author(s):  
Sally Dibb ◽  
Cláudia Simões ◽  
Robin Wensley
Keyword(s):  
Relationship Marketing ◽  
Design Methodology ◽  
Qualitative Interviews ◽  
Marketing Mix ◽  
Future Research ◽  
Marketing Practice ◽  
Content Type ◽  
Future Research Agenda ◽  
Marketing Planning ◽  
Practical Implications

Purpose – Describing marketing practices is fundamental to understanding both the scope of marketing practice and the actual value it adds to the organization. This paper aims to clarify the reach of marketing practice and the nature of activities that marketers carry out. Design/methodology/approach – The study uses mixed methods, involving qualitative document analysis, qualitative interviews and a quantitative managerial survey. Findings – The findings reveal consistency in the views of academics and practitioners across the following disaggregated elements of practice: stakeholder and relationship marketing, customer analysis, marketing-mix management/marketing planning, and the centrality of customers. However, when these themes are integrated into broader categories of practice, the activities are parceled and prioritized in different ways by the different data sources. Practical implications – The findings have implications for how marketing is practiced and taught and for the future research agenda. Originality/value – This study considers the functional practices within marketing and clarifies the scope of marketing practice.

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