Mastering Web 2.0: Transform Your Business Using Key Web Site and Social Media Tools20112Susan Rice Lincoln. Mastering Web 2.0: Transform Your Business Using Key Web Site and Social Media Tools. Kogan Page, London2009. 206 pp., ISBN: 978‐0‐7494‐5466‐1 $24.95; £16.99

2011 ◽  
Vol 28 (2) ◽  
pp. 160-161
Author(s):  
Robert P. Jones
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Web Site ◽  
Social Media Tools

Using Social Media Tools in Marketing

2017 ◽  
pp. 106-129
Author(s):  
Nozha Erragcha
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Web 2.0 ◽  
New Technologies ◽  
Profound Impact ◽  
Social Media Tools ◽  
Consumer Lifestyles ◽  
Internet Development ◽  
The Impact ◽  
Fast Acting

Within the new economic and social environment, development of new technologies combined with Internet progress has had a profound impact on consumer lifestyles and, by extension, marketing concepts and practices. Understanding changes in marketing brought by a fast-acting development of digital social networks and Web 2.0 technology has become essential. The purpose of this chapter is to examine the impact of Web 2.0 on marketing and how marketers can use evolving technologies. Our contribution aligns changes in marketing techniques with Internet development and the changes introduced by the transition from Web 1.0 to Web 2.0. The chapter ends with a proposal of about potential implications for managers.

Creative Collaboration and Online Social Media

2011 ◽  
Vol 1 (1) ◽  
pp. 1-11 ◽  
Author(s):  
Sophy Smith
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Creative Work ◽  
Creative Collaboration ◽  
Online Social Media ◽  
Artistic Collaboration ◽  
The People ◽  
Practical Research ◽  
New Methodologies ◽  
Social Media Tools

Web 2.0 online social media tools have made it increasingly easy to communicate, cooperate, and collaborate with others online, and as such offer new frameworks for making creative work. Facebook claims that it helps members connect and share, but what if the people you want to connect and share with are your artistic collaborators? Can Facebook be used creatively, as a collaborative artistic environment? This article draws on a practical research project ‘Feedback’, carried out by the author in early 2010, exploring new methodologies for collaborative creation supported by online social media. The project focused on the creative use of Facebook as a tool for creative collaboration, establishing a possible working model of artistic collaboration using Facebook.

Social Media and Library Marketing: Experiences of KN Raj Library

2016 ◽  
Vol 36 (3) ◽  
Author(s):  
V. Sriram
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Web 2.0 ◽  
Development Studies ◽  
Social Media Tools ◽  
Library Marketing ◽  
Potential Customers

Marketing is essential for attracting potential customers and retaining existing customers. Libraries and information centres are also increasingly entering into the foray of library marketing and public relations using all available means. The various Web 2.0 and social media tools are very convenient for the libraries to market their resources and services. The paper explains various popular social media tools and argues for their extensive use in libraries for marketing and publicity. How these social media tools can be effectively put to use in libraries for marketing its resources and services are explained by illustrating services in the KN Raj Library of Centre for Development Studies, Thiruvananthapuram.DOI: 10.14429/djlit.36.3.9810

E-Participation in Developing Countries

2018 ◽  
pp. 126-154
Author(s):  
Ransome E. Bawack ◽  
Jean Robert Kala Kamdjoug ◽  
Samuel Fosso Wamba ◽  
Aime Fobang Noutsa
Keyword(s):  
Social Media ◽  
Developing Countries ◽  
Web 2.0 ◽  
Social Insurance ◽  
Insurance Fund ◽  
Government Agencies ◽  
Media Technologies ◽  
Social Insurance Fund ◽  
Social Media Tools

This chapter on e-participation in developing countries uses Cameroon as a case study to demonstrate the realities of practicing Web 2.0 and social media tools to drive collaborative initiatives between government agencies and citizens in developing countries. The case study was guided by the incentives for e-participation using social media technologies, the tools used by a government to drive such initiatives, the level of participation from citizens, and the challenges and risks faced in implementing these technologies. A study of Cameroon's National Social Insurance Fund (NSIF) confirmed the main incentives of e-participation initiatives in developing countries and the major challenges they face in implementing them.

scholarly journals Using Social Media to Promote International Collaboration

2013 ◽  
Vol 1 (1) ◽  
pp. 60-74 ◽  
Author(s):  
Hua Sun ◽  
Mark Douglas Puterbaugh
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
International Collaboration ◽  
Academic Libraries ◽  
Financial Cost ◽  
Collaborative Project ◽  
Social Media Tools ◽  
Project Participants ◽  
Use Of Social Media

This paper explores the use of social media or Web 2.0 services for an international collaborative project. Participants in this collaboration used free and inexpensive social media tools to communicate and work together. This case study presents a model for using inexpensive social media tools to forge new partnerships among academic libraries. Academic libraries can now tap the expertise of fellow librarians in other countries and explore new cultures to improve and extend their services without the huge financial cost once attributed to international collaboration.

Using Social Media Tools in Marketing

2017 ◽  
pp. 666-683
Author(s):  
Nozha Erragcha
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Web 2.0 ◽  
New Technologies ◽  
Profound Impact ◽  
Social Media Tools ◽  
Consumer Lifestyles ◽  
Internet Development ◽  
The Impact ◽  
Fast Acting

Within the new economic and social environment, development of new technologies combined with Internet progress has had a profound impact on consumer lifestyles and, by extension, marketing concepts and practices. Understanding changes in marketing brought by a fast-acting development of digital social networks and Web 2.0 technology has become essential. The purpose of this chapter is to examine the impact of Web 2.0 on marketing and how marketers can use evolving technologies. Our contribution aligns changes in marketing techniques with Internet development and the changes introduced by the transition from Web 1.0 to Web 2.0. The chapter ends with a proposal of about potential implications for managers.

scholarly journals Police communications and social media

2021 ◽  
pp. 147737082199896
Author(s):  
Nigel G. Fielding
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Ongoing Research ◽  
Social Media Tools ◽  
Police Forces

This article considers the affordances of Web 2.0 social media tools for public communications by the police and illustrates their use, presenting data from exploratory fieldwork with officers and staff in five UK police forces. Future lines of development are noted that may merit ongoing research.

scholarly journals A tale of two doctoral students: social media tools and hybridised identities

2014 ◽  
Vol 22 ◽  
Author(s):  
Liz Bennett ◽  
Sue Folley
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Doctoral Students ◽  
Learning Technology ◽  
Doctoral Study ◽  
Web 2.0 Tools ◽  
Digital Scholarship ◽  
Online Tools ◽  
Personal Experiences ◽  
Social Media Tools

This paper explores the experiences of two doctoral students who embraced Web 2.0 tools in their digital scholarship practices. The paper gives an insider perspective of the challenges and potential of working with online tools, such as blogs, and participating in online communities, such as Twitter’s #phdchat. We explore by drawing on our personal experiences as to how this participation was affected by our hybridised identity as both members of staff at a UK university and as PhD students. We argue that social media tools provide access to a community of doctoral students and knowledgeable others that reduce isolation and provide challenge and support along the challenging journey of undertaking a doctoral study. Whilst the tools involved exposure and risk in relation to managing our hybridised identities, our experience of their use was one we would recommend to others.Keywords: doctoral students; liminality; blogging; Web 2.0; Twitter(Published: 26 May 2014)Citation: Research in Learning Technology 2014, 22: 23791 - http://dx.doi.org/10.3402/rlt.v22.23791

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