Creative Collaboration and Online Social Media

2011 ◽  
Vol 1 (1) ◽  
pp. 1-11 ◽  
Author(s):  
Sophy Smith
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Creative Work ◽  
Creative Collaboration ◽  
Online Social Media ◽  
Artistic Collaboration ◽  
The People ◽  
Practical Research ◽  
New Methodologies ◽  
Social Media Tools

Web 2.0 online social media tools have made it increasingly easy to communicate, cooperate, and collaborate with others online, and as such offer new frameworks for making creative work. Facebook claims that it helps members connect and share, but what if the people you want to connect and share with are your artistic collaborators? Can Facebook be used creatively, as a collaborative artistic environment? This article draws on a practical research project ‘Feedback’, carried out by the author in early 2010, exploring new methodologies for collaborative creation supported by online social media. The project focused on the creative use of Facebook as a tool for creative collaboration, establishing a possible working model of artistic collaboration using Facebook.

Power to Share

2015 ◽  
pp. 129-142
Author(s):  
Sophy Smith
Keyword(s):  
Social Media ◽  
Research Projects ◽  
Online Social Media ◽  
Artistic Collaboration ◽  
The People ◽  
The Social ◽  
Practical Research ◽  
New Methodologies ◽  
Social Media Tools ◽  
Social Media Tool

Online social media tools have made it increasingly easy to communicate, cooperate and collaborate with others online, and as such offer new frameworks for making creative work. Facebook claims that it helps members connect and share, but what if the people you want to connect and share with are your artistic collaborators? Can Facebook be used creatively, as a collaborative artistic environment? This article draws on the practical research projects ‘Feedback', carried out by the author, exploring new methodologies for collaborative creation supported by online social media. The project focused on the creative use of Facebook as a tool for creative collaboration, establishing a possible working model of artistic collaboration using the social media tool.

Social media responsiveness in the public sector: A study of social media adoption in three functional areas of local government

2017 ◽  
Vol 20 (1) ◽  
pp. 72-99 ◽  
Author(s):  
Daniel J. Seigler
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Local Government ◽  
Citizen Participation ◽  
The Public ◽  
Organizational Influences ◽  
Online Social Media ◽  
Social Media Tools ◽  
Similar Path ◽  
Functional Areas

Based on the importance of citizen participation and the collaborative potential of online social media tools, this study tests four proposed influences on administrators who are deciding whether or not to adopt these tools to engage citizens. A survey of 157 department managers from large U.S. cities shows that 82% report using some form of social media to engage citizens and that perceived organizational influences and administrator preconceptions have the strongest impact on the respondentsʼ decision to adopt social media. Possible explanations for the results are that the use of online social media in the public sector may be following a similar path of adoption as earlier forms of e-government or managers may be operating in a rational environment when deciding whether or not to adopt online social media tools.

scholarly journals Secured user Participation in Offline Event Marketing using Location Based Social Network and Participant Interest

2019 ◽  
Vol 8 (2S11) ◽  
pp. 3104-3109
Keyword(s):  
Social Media ◽  
User Participation ◽  
Customer Base ◽  
Event Marketing ◽  
Online Social Media ◽  
Customer Interaction ◽  
The People ◽  
Location Based Social Network ◽  
Social Gathering ◽  
Location Based Social Networks

Online event marketing connects the offline market with the online world. This sends invitation to the people by using the online social media indicating about the offline business which helps for social gathering. This paper gives an idea to the marketers to improve effectiveness by carefully choosing the invitation of sponsored offline events through the location-based social networks. This framework also produces a platform where one user can interact with another through a secured chat channel, thus adding the customer base with customer-customer interaction

Effects of Consumers' Social Media Participation on Consumer Behavior

2014 ◽  
pp. 1128-1152
Author(s):  
Ashish Kumar ◽  
Ram Bezawada
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
The Internet ◽  
Media Environment ◽  
Digital Revolution ◽  
Digital Era ◽  
Online Social Media ◽  
The People ◽  
Marketing Activities ◽  
Search Marketing

Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently. One of the core technologies involved in defining this digital era is the Internet. The Internet has not only empowered the people by creating and disseminating information like never before but also has affected the way we conduct our businesses. Various business usages of the Internet in search engines, email, mobile, and social media have given rise to new ways of conducting marketing activities such as affiliate marketing, display advertisement, email marketing, search marketing, and social media marketing among others. The significance and the relevance of online social media marketing have made this particular digital channel a topical subject of the digital era. The effects of social media have been felt in influencing both seller and buyer behaviors. However, the focus of this chapter is to address two important aspects of consumer behaviors in an online digital social media environment. First, the authors propose a conceptual framework of consumers' social media participation. Second, the chapter discusses how this participation affects consumers' behaviors including their purchases. Finally, the authors present a few econometric challenges associated with modeling consumers' social media participation and quantifying its impact on their behaviors.

Effects of Consumers' Social Media Participation on Consumer Behavior

2015 ◽  
pp. 1567-1591
Author(s):  
Ashish Kumar ◽  
Ram Bezawada
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
The Internet ◽  
Media Environment ◽  
Digital Revolution ◽  
Digital Era ◽  
Online Social Media ◽  
The People ◽  
Marketing Activities ◽  
Search Marketing

Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently. One of the core technologies involved in defining this digital era is the Internet. The Internet has not only empowered the people by creating and disseminating information like never before but also has affected the way we conduct our businesses. Various business usages of the Internet in search engines, email, mobile, and social media have given rise to new ways of conducting marketing activities such as affiliate marketing, display advertisement, email marketing, search marketing, and social media marketing among others. The significance and the relevance of online social media marketing have made this particular digital channel a topical subject of the digital era. The effects of social media have been felt in influencing both seller and buyer behaviors. However, the focus of this chapter is to address two important aspects of consumer behaviors in an online digital social media environment. First, the authors propose a conceptual framework of consumers' social media participation. Second, the chapter discusses how this participation affects consumers' behaviors including their purchases. Finally, the authors present a few econometric challenges associated with modeling consumers' social media participation and quantifying its impact on their behaviors.

Using Social Media Tools in Marketing

2017 ◽  
pp. 106-129
Author(s):  
Nozha Erragcha
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Web 2.0 ◽  
New Technologies ◽  
Profound Impact ◽  
Social Media Tools ◽  
Consumer Lifestyles ◽  
Internet Development ◽  
The Impact ◽  
Fast Acting

Within the new economic and social environment, development of new technologies combined with Internet progress has had a profound impact on consumer lifestyles and, by extension, marketing concepts and practices. Understanding changes in marketing brought by a fast-acting development of digital social networks and Web 2.0 technology has become essential. The purpose of this chapter is to examine the impact of Web 2.0 on marketing and how marketers can use evolving technologies. Our contribution aligns changes in marketing techniques with Internet development and the changes introduced by the transition from Web 1.0 to Web 2.0. The chapter ends with a proposal of about potential implications for managers.

Awareness and Use of Social Media

2015 ◽  
pp. 263-278
Author(s):  
S. Thanuskodi ◽  
A. Alagu
Keyword(s):  
Social Media ◽  
Social Media Networks ◽  
Online Social Media ◽  
Online Tools ◽  
Level Of Use ◽  
Social Media Tools ◽  
Use Of Social Media

ABSTRACT In this chapter, Social Media Networks (SMNs), a subset of ICTs, are defined as online tools and utilities that allow communication of information online and participation and collaboration. Additionally, social media tools are websites that interact with the users, while giving them information. It is this two-way nature of SMNs that is central to this argument, and the role they played in the Egyptian uprisings. This chapter further defines the four most widely and effectively used SMNs: Facebook, Twitter, YouTube, and blogging. It is observed that only 81.75% of the respondents have their own blog, 73.64% of the respondents read blogs, while 74.32% of respondents add posts to blogs. The study shows the respondents' extent of level of use of specific online social media by gender.

Effects of Consumers' Social Media Participation on Consumer Behavior

2015 ◽  
pp. 1670-1694
Author(s):  
Ashish Kumar ◽  
Ram Bezawada
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
The Internet ◽  
Media Environment ◽  
Digital Revolution ◽  
Digital Era ◽  
Online Social Media ◽  
The People ◽  
Marketing Activities ◽  
Search Marketing

Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently. One of the core technologies involved in defining this digital era is the Internet. The Internet has not only empowered the people by creating and disseminating information like never before but also has affected the way we conduct our businesses. Various business usages of the Internet in search engines, email, mobile, and social media have given rise to new ways of conducting marketing activities such as affiliate marketing, display advertisement, email marketing, search marketing, and social media marketing among others. The significance and the relevance of online social media marketing have made this particular digital channel a topical subject of the digital era. The effects of social media have been felt in influencing both seller and buyer behaviors. However, the focus of this chapter is to address two important aspects of consumer behaviors in an online digital social media environment. First, the authors propose a conceptual framework of consumers' social media participation. Second, the chapter discusses how this participation affects consumers' behaviors including their purchases. Finally, the authors present a few econometric challenges associated with modeling consumers' social media participation and quantifying its impact on their behaviors.

Scholarly Practices in the Age of Online Social Media

2013 ◽  
Author(s):  
Anatoliy Gruzd ◽  
Amanda Wilk ◽  
Kathleen Staves ◽  
Philip Mai
Keyword(s):  
Social Media ◽  
Ongoing Study ◽  
Hard Data ◽  
Online Social Media ◽  
Médias Sociaux ◽  
Social Media Tools ◽  
Medias Sociaux

Online social media tools are becoming further integrated into the lives of academics. However, there is very little hard data on why and how scholars are using them. The paper presents the results of our ongoing study on how academics are adopting these new tools for communication and information dissemination.Les outils de médias sociaux en ligne s’intègrent de plus en plus dans la vie des professeurs-chercheurs. Cependant, il existe peu de données sur les raisons et les façons pour lesquelles on les utilise. Cette communication présente les résultats d’une analyse en cours sur les modes d’adoption, par les professeurs-chercheurs, de ces nouveaux outils de communication et de diffusion de l’information. 

Social Media and Library Marketing: Experiences of KN Raj Library

2016 ◽  
Vol 36 (3) ◽  
Author(s):  
V. Sriram
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Web 2.0 ◽  
Development Studies ◽  
Social Media Tools ◽  
Library Marketing ◽  
Potential Customers

Marketing is essential for attracting potential customers and retaining existing customers. Libraries and information centres are also increasingly entering into the foray of library marketing and public relations using all available means. The various Web 2.0 and social media tools are very convenient for the libraries to market their resources and services. The paper explains various popular social media tools and argues for their extensive use in libraries for marketing and publicity. How these social media tools can be effectively put to use in libraries for marketing its resources and services are explained by illustrating services in the KN Raj Library of Centre for Development Studies, Thiruvananthapuram.DOI: 10.14429/djlit.36.3.9810

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