scholarly journals Using Social Media to Promote International Collaboration

2013 ◽  
Vol 1 (1) ◽  
pp. 60-74 ◽  
Author(s):  
Hua Sun ◽  
Mark Douglas Puterbaugh
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
International Collaboration ◽  
Academic Libraries ◽  
Financial Cost ◽  
Collaborative Project ◽  
Social Media Tools ◽  
Project Participants ◽  
Use Of Social Media

This paper explores the use of social media or Web 2.0 services for an international collaborative project. Participants in this collaboration used free and inexpensive social media tools to communicate and work together. This case study presents a model for using inexpensive social media tools to forge new partnerships among academic libraries. Academic libraries can now tap the expertise of fellow librarians in other countries and explore new cultures to improve and extend their services without the huge financial cost once attributed to international collaboration.

Web 2.0 Technologies and Marketing

2017 ◽  
pp. 733-755
Author(s):  
Dora Simões ◽  
Sandra Filipe
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Web 2.0 ◽  
Social Media Marketing ◽  
Statistical Techniques ◽  
Brand Knowledge ◽  
Media Type ◽  
Use Of Social Media ◽  
Portuguese Higher Education

This chapter reports on the use of social media marketing by pre-adults, setting off from a case study of pre-adults of different courses at a Portuguese higher education school. Data were collected through a questionnaire available online and analyzed with descriptive statistical techniques. Based on the pointed outlines, the aim is to evaluate longitudinally the types of social media used by pre-adults, the contexts in which they use each social media type, their opinions about the intentions of social media marketing and the influences of social media marketing on their brand knowledge, attitude and behaviour. Tendencies around concepts, tools and levels of attraction by the audiences, with focus on relationship marketing in the 2.0 era are revisited. Furthermore, the chapter presents the perception of pre-adults about social media marketing, and contributes with critical information that might help cast light over recent theories and practices of social media marketing.

E-Participation in Developing Countries

2018 ◽  
pp. 126-154
Author(s):  
Ransome E. Bawack ◽  
Jean Robert Kala Kamdjoug ◽  
Samuel Fosso Wamba ◽  
Aime Fobang Noutsa
Keyword(s):  
Social Media ◽  
Developing Countries ◽  
Web 2.0 ◽  
Social Insurance ◽  
Insurance Fund ◽  
Government Agencies ◽  
Media Technologies ◽  
Social Insurance Fund ◽  
Social Media Tools

This chapter on e-participation in developing countries uses Cameroon as a case study to demonstrate the realities of practicing Web 2.0 and social media tools to drive collaborative initiatives between government agencies and citizens in developing countries. The case study was guided by the incentives for e-participation using social media technologies, the tools used by a government to drive such initiatives, the level of participation from citizens, and the challenges and risks faced in implementing these technologies. A study of Cameroon's National Social Insurance Fund (NSIF) confirmed the main incentives of e-participation initiatives in developing countries and the major challenges they face in implementing them.

Web 2.0 Technologies and Marketing

2015 ◽  
pp. 1-23
Author(s):  
Dora Simões ◽  
Sandra Filipe
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Web 2.0 ◽  
Social Media Marketing ◽  
Statistical Techniques ◽  
Brand Knowledge ◽  
Media Type ◽  
Use Of Social Media ◽  
Portuguese Higher Education

This chapter reports on the use of social media marketing by pre-adults, setting off from a case study of pre-adults of different courses at a Portuguese higher education school. Data were collected through a questionnaire available online and analyzed with descriptive statistical techniques. Based on the pointed outlines, the aim is to evaluate longitudinally the types of social media used by pre-adults, the contexts in which they use each social media type, their opinions about the intentions of social media marketing and the influences of social media marketing on their brand knowledge, attitude and behaviour. Tendencies around concepts, tools and levels of attraction by the audiences, with focus on relationship marketing in the 2.0 era are revisited. Furthermore, the chapter presents the perception of pre-adults about social media marketing, and contributes with critical information that might help cast light over recent theories and practices of social media marketing.

scholarly journals Reclaiming the House of the Representatives from Republicans: Case Study of Districts TX-32 and NJ-3

2019 ◽  
pp. 37-54
Author(s):  
Norbert Tomaszewski
Keyword(s):  
United States ◽  
Social Media ◽  
Republican Party ◽  
The United States ◽  
Racially Diverse ◽  
Midterm Elections ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Changing Demographics

2018 midterm elections in the United States allowed more ethnically and racially diverse candidates to become members of the Congress. The use of social media tools helped them to reach out to their community and get out the vote, which is especially important in Democratic campaign tactics. The article, by focusing on Colin Allred's and Andy Kim's Congressional bids, focuses on how their issue-oriented campaigns helped to mobilize the liberal voters. Furthermore, by analysing the rapidly changing demographics, it tackles the crucial question: do they mean the doom of the Republican Party?

Why and how are social media used in a B2B context, and which stakeholders are involved?

2017 ◽  
Vol 32 (8) ◽  
pp. 1098-1108 ◽  
Author(s):  
Svante Andersson ◽  
Niclas Wikström
Keyword(s):  
Social Media ◽  
Product Information ◽  
Customer Relationships ◽  
Content Type ◽  
Study Approach ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
New Applications ◽  
Business To Business

Purpose This study aims to explore why and how business-to-business (B2B) companies use social media and which users and stakeholders they communicate with. Design/methodology/approach The study employs a case study approach because of its exploratory nature. Data from three companies consisted of interviews and observation of websites. The analysis includes within-case and cross-case displays to find patterns and themes in the data. Findings The study shows that companies in a B2B contexts use social media as communication to enhance customer relationships, support sales and build their brands, in line with prior research. However, they also use social media as a recruiting tool, a seeking tool and a product information and service tool. Research limitations/implications The findings confirm extant literature showing that B2B companies can directly influence content through corporate user accounts. Furthermore, firms in early stages of social media do not target any special stakeholders with broader messages, while more experienced social media users develop special messages for different stakeholders. Practical implications This study contributes by shedding light on how B2B companies use social media. It also shows how different channels are effective with different stakeholders. Originality/value Few studies have investigated the use of social media in a B2B context. This study goes beyond prior work by detailing how different social media tools are used, identifying different users and stakeholders, and explaining why different tools are used for different purposes targeted towards different stakeholders. New applications of the use of social media are also identified.

The Use of Social Media to Facilitate Real-Time eLearning

2017 ◽  
pp. 171-183 ◽  
Author(s):  
Njoroge P. Kahenya
Keyword(s):  
Social Media ◽  
Real Time ◽  
Private University ◽  
Online Classes ◽  
Group Discussions ◽  
Google Docs ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media

The case study focused on the motivation behind usage of social media as alternative tools to the institution's eLearning program, by online classes' facilitators, at a local private university in Kenya. The case study involved 45 faculties involved in facilitating online classes. The survey applied questionnaires generated using Google docs, one of the social media tool used by the same faculty to communicate with students enrolled in the online classes. The primary reasons why facilitators used social media tools were; the learners were already using social media for non-academic purposes and therefore the need to factor in tools which students are conversant with and comfortable to use; social media tools were seen to offer a fast real-time communication; some social media tools enabled group discussions on the go; and, social media are informal tools for general instructions and guidance with regard to the course requirements.

E-Participation in Developing Countries

2022 ◽  
pp. 826-847
Author(s):  
Ransome E. Bawack ◽  
Jean Robert Kala Kamdjoug ◽  
Samuel Fosso Wamba ◽  
Aime Fobang Noutsa
Keyword(s):  
Social Media ◽  
Developing Countries ◽  
Web 2.0 ◽  
Social Insurance ◽  
Insurance Fund ◽  
Government Agencies ◽  
Media Technologies ◽  
Social Insurance Fund ◽  
Social Media Tools

This chapter on e-participation in developing countries uses Cameroon as a case study to demonstrate the realities of practicing Web 2.0 and social media tools to drive collaborative initiatives between government agencies and citizens in developing countries. The case study was guided by the incentives for e-participation using social media technologies, the tools used by a government to drive such initiatives, the level of participation from citizens, and the challenges and risks faced in implementing these technologies. A study of Cameroon's National Social Insurance Fund (NSIF) confirmed the main incentives of e-participation initiatives in developing countries and the major challenges they face in implementing them.

scholarly journals Does the Use of Social Media Tools in Classrooms Increase Student Commitment to Corporate Social Responsibility?

2020 ◽  
Vol 11 ◽  
Author(s):  
Sara Rodríguez-Gómez ◽  
Raquel Garde-Sánchez ◽  
María Lourdes Arco-Castro ◽  
María Victoria López-Pérez
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Web 2.0 ◽  
Managerial Implication ◽  
First Year Students ◽  
Theoretical Contribution ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Corporate Social

There is an increasing demand for ethical and Corporate Social Responsibility (CSR) practices by companies. This competence has to be introduced in students’ training in business degree programs, and a check must then be done to determine if the students have come to appreciate the importance of CSR commitments. Using the framework of Stakeholders Theory, this work aims to examine students’ perceptions of ethical and CSR practices and commitment to different stakeholders, as well as the factors that lead students to act in a socially responsible way. Furthermore, we hope to identify how the perception of CSR can be improved when Web 2.0 and social media tools that have proven effective in transmitting emotions and values are used in classrooms to teach these ideas. To this end, a survey was carried out in the year 2019 with 1,030 first-year students; it was administered at the beginning of the semester and also at the end of the semester after the training activities had been carried out. The main finding of the research is that students start with the belief that ethics and CSR are developed for reasons of image and legitimacy; however, after receiving training on these topics through tools that take into account emotions and values, they start to value the importance of the company as an agent of social change. The main practical and managerial implication is that methods based on Web 2.0 and social media tools are useful to teach ethics and CSR; the theoretical contribution is that students take into account the welfare of others. This finding contributes to Stakeholder Theory in a higher education context.

scholarly journals IMPLEMENTASI PHYSICAL DISTANCING : PENGELOLAAN PEMBELAJARAN PADA ANAK USIA DINI MELALUI PEMANFAATAN PERANGKAT MEDIA SOCIAL

2020 ◽  
Vol 4 (2) ◽  
pp. 135
Author(s):  
Faizin Faizin ◽  
Shafiah Shafiah
Keyword(s):  
Social Media ◽  
Early Childhood ◽  
Online Learning ◽  
Qualitative Approach ◽  
Learning Activities ◽  
Social Media Tools ◽  
Use Of Social Media

This study aims to analyze the management of physical distancing in learning activities in early childhood in Raudlatul Athfal (RA) Tania, Paiton, Probolinggo, through social media tools. This research uses a qualitative approach with case study. The results showed that; Management of learning in early childhood through the use of social media tools in Raudlatul Athfal (RA) Tania, Paiton, Probolingo, East Java as follows; Making learning planning designs during the Covid-19 pandemic, implementing these plans in online learning, monitoring the implementation of learning, giving rewards and punishments and conducting periodic evaluations.

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