The impact of cognitive style on the level of satisfaction and image search behavior in the textual and content search system of Google Images

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zahra Alvandi Poor ◽  
Mahdieh Mirzabeigi ◽  
Majid Nabavi

PurposeThe purpose of this study aims to identify the impact of verbal-visual cognitive styles on the level of satisfaction and behavior in the textual and content search of Google Images.Design/methodology/approach“Riding” cognitive style test and satisfaction questionnaire were used as data collection tools. Also, to collect data related to the image search behavior, the subjects’ transaction files were recorded using Camtasia software and then the files observed and reviewed. The research sample was 90 postgraduate students of Shiraz University.FindingsThe results showed that cognitive styles in interaction with the text-based and content-based search system of “Google Images” affected user’s satisfaction. Text-based image retrieval, in which vocabulary-based information needs were expressed, was more compatible with the verbal cognitive style and resulted in greater satisfaction. In contrast, in content-based image retrieval, where it was possible to express information needs in the form of images, users were more satisfied with the visual cognitive style. Verbal users performed more positively in text-based search and visual users in content-based search.Originality/valueConsidering the research gap, which has identified the performance of visual text-based and content-based systems in terms of satisfaction and cognitive style search behavior, the present study could be considered a small effort to promote science.

2014 ◽  
Vol 6 (2) ◽  
pp. 140-162 ◽  
Author(s):  
Roya Molaei ◽  
Mohammad Reza Zali ◽  
Mohhammad Hasan Mobaraki ◽  
Jahngir Yadollahi Farsi

Purpose – The purpose of this paper is to investigate the effect of entrepreneurial idea dimensions (the value, content, number and novelty of idea) along with intuitive cognitive style versus an analytical style on students' entrepreneurial intention. Design/methodology/approach – To evaluate these relationships, the data are obtained from an extensive survey of 376 undergraduate students of campuses of Behavioral Sciences and Engineering at University of Teheran. The data are analyzed by the methodology of structural equation modeling (SEM) with using LISREL software and SPSS. Findings – According to the SEM results, for students with intuitive cognitive style, among the four dimensions of entrepreneurial idea (i.e. idea's content, volume, value, and novelty), the greatest direct effect belongs to the idea volume and idea content. Further, for the students with analytical cognitive style, the idea volume and the idea value have the maximum direct impacts on their entrepreneurial intention meanwhile the least direct effect belongs to the idea novelty. In general, entrepreneurial intention of the students, in both groups of intuitive and analytical cognitive styles, is highly influenced by the volume of their entrepreneurial ideas. Therefore, the ideas volume is the most important factor to start up a new business in future by potential entrepreneurs all with analytical or intuitive cognitive styles. Practical implications – It is recommended that entrepreneurship and business students who are attending entrepreneurship and business skills training courses should be categorized into two distinct groups of intuitive and analytical. For the group of students with intuitive cognitive style, an entrepreneurship training with systematic views and a method of establishing and reinforcing positive and stable emotions should be offered. For those with analytical cognitive style, trainings for “designing and writing Business Model and Plan”, “Opportunity recognition and feasibility study” and its related soft wares should be presented. Accordingly, in order to create and increase the entrepreneurial ideas number among all students, it is suggested that a course entitled “Entrepreneurial Idea Generation” be offered in Entrepreneurship Education Programs at undergraduate and graduate levels. Originality/value – The paper is one of the first papers to clarify and empirically assess the effects of entrepreneurial ideas dimensions on entrepreneurial intention considering the subjects' cognitive style as a mediating variable.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lei Li ◽  
Anrunze Li ◽  
Xue Song ◽  
Xinran Li ◽  
Kun Huang ◽  
...  

PurposeAs academic social Q&A networking websites become more popular, scholars are increasingly using them to meet their information needs by asking academic questions. However, compared with other types of social media, scholars are less active on these sites, resulting in a lower response quantity for some questions. This paper explores the factors that help explain how to ask questions that generate more responses and examines the impact of different disciplines on response quantity.Design/methodology/approachThe study examines 1,968 questions in five disciplines on the academic social Q&A platform ResearchGate Q&A and explores how the linguistic characteristics of these questions affect the number of responses. It uses a range of methods to statistically analyze the relationship between these linguistic characteristics and the number of responses, and conducts comparisons between disciplines.FindingsThe findings indicate that some linguistic characteristics, such as sadness, positive emotion and second-person pronouns, have a positive effect on response quantity; conversely, a high level of function words and first-person pronouns has a negative effect. However, the impacts of these linguistic characteristics vary across disciplines.Originality/valueThis study provides support for academic social Q&A platforms to assist scholars in asking richer questions that are likely to generate more answers across disciplines, thereby promoting improved academic communication among scholars.


2017 ◽  
Vol 11 (1) ◽  
pp. 163-179 ◽  
Author(s):  
Jenn Tang

Purpose In the context of an economic downturn and three transitions of political power, Taiwan’s Kuomintang (KMT) kick-started the cross-strait mutual trust mechanism, encouraging university graduates to find employment in mainland China’s job market (in both mainland China and Hong Kong). Academia and industry are both paying great attention to this issue. There is still a paucity of discussions about cognitive style with regard to working in mainland China (Macau) Design/methodology/approach This study is based on the Q methodology using a sample of Taiwanese university graduates to explore how behavioral factors relate to cognitive style. Findings This paper defines four cognitive styles based on differences in focus and motivation: lifestyles of health and sustainability (LOHAS), word-of-mouth (WOM), learning/practice match and local market disappointment. Originality/value An association is drawn between cognition theory and psychology’s classification of cognitive style. In the context of the four cognitive styles, this paper explores the practical implications of employment and provides recommendations for those intending to work abroad.


2019 ◽  
Vol 38 (1) ◽  
pp. 58-71 ◽  
Author(s):  
Surajit Saha ◽  
R.R.K. Sharma

PurposeThe purpose of this paper is to explore the relationships between the personality and cognitive styles of managers and different types of work.Design/methodology/approachThe personality types and cognitive styles of managers were measured, respectively, with the help of the Big Five personality factors and Jung’s cognitive types. Different types of works in an organization were categorized in three ways: identity, institutional and integrative work. A survey questionnaire method was used to collect data from a sample of 107 managers from a diverse range of industries, and these data were used to test the hypotheses.FindingsThe study found that intuitive feeling and intuitive thinking types of cognitive styles are suitable for identity and integrative kinds of work, respectively. Openness to experience and conscientiousness positively correlate with identity work. For institutional work, conscientious personality trait is most important for managers; agreeableness has a negative impact on identity work and institutional work.Practical implicationsThis study will assist recruitment and staffing professionals, when recruiting managers for an organization, and the paper should be interesting for readers in industry (professionals in HR, managerial career development and managerial competence audit and counseling) and academia (research scholars).Originality/valueAnalysis of theses relationship types is unavailable in the literature of leadership and organizational studies. It can help organizations utilize their human resources efficiently.


2017 ◽  
Vol 35 (3) ◽  
pp. 398-409
Author(s):  
Gracielle Mendonça Rodrigues Gomes ◽  
Beatriz Valadares Cendon

Purpose The study aims to propose the use of the semiotics inspection method (SIM) which is an interpretative and qualitative method from semiotics engineering (SE) for the evaluation of the communicability of systems and to evaluate digital libraries and information retrieval systems (IRS). The paper presents the results of the application of this method in the evaluation of the quality of the communicability of the interface and search system of the Coordination for the Improvement of Higher Education Personnel (CAPES) Portal of e-Journals, a major scientific digital library in Brazil. There are proposed solutions to improve this system included. Design/methodology/approach The study used the SIM to evaluate the system. Two evaluators inspected the system. They performed the comparison and the analysis of three types of metamessages (metalinguistic, static and dynamic). The metamessages generated by the evaluators were contrasted to find inconsistencies and ambiguities in the CAPES Portal of e-Journals. Finally, the last step of the method was the final assessment about the inspection. Findings The evaluators identified 52 problems of communicability. These problems were ranked according to severity ratings established by Nielsen (1994). They were grouped in ten types of problems present in the interface and in the search system of the CAPES Portal of e-Journals. Originality value This research contributes theoretically to the field of information retrieval and to the area of human–computer interaction and, in particular, to the theory of SE by adapting SE methods that allow the evaluation of communicability to the context of the scientific IRS. Results obtained through scientific methods should contribute to development of the interface and search tools of IRS to better support query formulation and retrieval of relevant information and more efficiently satisfy the information needs of individuals.


2014 ◽  
Vol 70 (6) ◽  
pp. 970-996 ◽  
Author(s):  
Paula Goodale ◽  
Paul David Clough ◽  
Samuel Fernando ◽  
Nigel Ford ◽  
Mark Stevenson

Purpose – The purpose of this paper is to investigate the effects of cognitive style on navigating a large digital library of cultural heritage information; specifically, the paper focus on the wholist/analytic dimension as experienced in the field of educational informatics. The hypothesis is that wholist and analytic users have characteristically different approaches when they explore, search and interact with digital libraries, which may have implications for system design. Design/methodology/approach – A detailed interactive IR evaluation of a large cultural heritage digital library was undertaken, along with the Riding CSA test. Participants carried out a range of information tasks, and the authors analysed their task performance, interactions and attitudes. Findings – The hypothesis on the differences in performance and behaviour between wholist and analytic users is supported. However, the authors also find that user attitudes towards the system are opposite to expectations and that users give positive feedback for functionality that supports activities in which they are cognitively weaker. Research limitations/implications – There is scope for testing results in a larger scale study, and/or with different systems. In particular, the findings on user attitudes warrant further investigation. Practical implications – Findings on user attitudes suggest that systems which support areas of weakness in users’ cognitive abilities are valued, indicating an opportunity to offer diverse functionality to support different cognitive weaknesses. Originality/value – A model is proposed suggesting a converse relationship between behaviour and attitudes; to support individual users displaying search/navigation behaviour mapped onto the strengths of their cognitive style, but placing greater value on interface features that support aspects in which they are weaker.


2012 ◽  
Vol 27 (4) ◽  
pp. 979-998 ◽  
Author(s):  
Darla D. Honn ◽  
Joseph C. Ugrin

ABSTRACT Accounting educators have long been interested in the effects of cognitive style on student performance. Research suggests that students' cognitive styles can moderate their success across a variety of assessment methods (i.e., multiple-choice versus written reports versus case study) (Au 1997) and instructional methodologies (Ott et al. 1990). Not clear, however, is the impact of cognitive style on a student's accounting task performance. Several studies have examined the relationship between accounting students' cognitive styles and their performance on accounting tasks, but the results have been mixed (Jones and Davidson 2007; Togo 1993; Arunachalam et al. 1997; Swanson et al. 2005). Using Chan's (1996) theory of cognitive misfit, this study proposes that diminished performance will occur when there is incongruence between a student's cognitive style and the cognitive demands of an accounting task. The Felder-Solomon Index of Learning Styles was used to classify students' cognitive styles as global or sequential. In an experiment involving 138 students, the effects of cognitive misfit negatively impacted performance on a managerial accounting task, and the effect was most pronounced for students with global styles. The current study improves our understanding of cognitive factors that impact students' accounting task performance.


2019 ◽  
Vol 27 (6) ◽  
pp. 7-9

Purpose The authors wanted to find out if they could establish a connection between the cognitive styles and also the personality traits of managers and the roles they were best at. Design/methodology/approach They tested a series of six hypotheses on 101 managers and senior managers in diverse leadership roles in India. The four major types of cognitive style were intuitive thinking (NT), sensing thinking (ST), intuitive feeling (NF) and sensing feeling (SF). Meanwhile, the Big Five personality traits were openness to experience (O), extraversion (E), consciousness (C), agreeableness (A), and neuroticism (N). Finally, the three categories of leadership roles were identity work, institutional work, and integrative work. Findings The data from 101 managers in diverse industries found that an “intuitive feeling” cognitive style is suitable for identity work, whereas an “intuitive thinking” style works well for integrative work. Meanwhile, “openness to experience” and “conscientiousness” are correlated positively with identity work. “Conscientiousness” was also the most important trait for managers doing institutional work, but “agreeableness” had a negative effect on both institutional and identity work. Originality/value The authors said that no previous researchers had measured the impact of personality and cognitive style on work types. They said it was important for organizations to make sure they found the right roles for their managers depending on their individual characteristics.


2019 ◽  
Vol 37 (2) ◽  
pp. 492-506 ◽  
Author(s):  
Alex Paton Schmidt

Purpose The purpose of this paper is to explore the extent by which consumer acceptance of an Islamic insurance product (Takaful) in a non-Muslim majority country would be affected by consumer knowledge about its Islamic origins. Furthermore, this study identifies the degree to which various psychological traits and demographics of the consumers influence purchase intentions. Design/methodology/approach A questionnaire was distributed to a national sample of 390 respondents, half of whom were told that this insurance product is Islamic and the other half were not. The questionnaire was identical between the two groups and the only difference was the disclosure of the product’s Islamic origins. Additional measures related to consumer demographics, cognitive style and prior experience with insurance products were obtained from the respondents. Regression analysis was used to determine the drivers of consumers’ purchase intentions. Findings Purchase intentions for Takaful were found to be lower when the product was presented to subjects as Islamic. In addition, it was established that a consumer’s cognitive style, political orientation, yearly insurance expenditure and views of Islam influence purchase intentions for Takaful. Originality/value This paper is the first to explore the degree of acceptance of an Islamic insurance product in a non-Muslim majority country (USA) and to investigate the effects of a product’s religion of origin on the purchase intentions of American consumers.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Quan Lu ◽  
Bixuan Song ◽  
Jing Chen ◽  
Iris Xie ◽  
Yutian Shen

PurposeThis study aims to explore the gap between information needs and services for autism in China.Design/methodology/approachThe gap is revealed by investigating the status quo of autism information needs and services. The authors extracted categories and subcategories of information needs through content analysis of academic documents and then supplemented the subcategories through text mining of an online forum. Meanwhile, categories and subcategories of information services were extracted through content analysis of autism websites. Finally, the authors matched the two to explore the gap and designed a quantitative index to measure it.FindingsA total of eight and ten categories of information needs and services are extracted, respectively. In total, six categories of information needs can be partly matched, but nearly half of the subcategories failed. Huge gaps in economic support, sociality and policy mechanisms categories are observed through the quantitative index and medium gaps in social resource services and employment categories while almost no gaps in psychological/emotional counseling, rehabilitation skills training and professional knowledge/information categories.Originality/valueThis study takes a deep insight into the gap between autism information needs and services in China, providing evidences and suggestions for information providers to improve their services. Academic documents and online forum data are adopted to avoid the impact of stigmatization, which provides a multi-source data analysis approach for the information needs of special groups.


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