How entrepreneurial learning impacts one’s intention towards entrepreneurship

2019 ◽  
Vol 13 (1) ◽  
pp. 146-170 ◽  
Author(s):  
Feng Zhang ◽  
Liqun Wei ◽  
Hongyi Sun ◽  
Lo Choi Tung
Keyword(s):  
Behavioral Control ◽  
Entrepreneurship Education ◽  
Entrepreneurial Intention ◽  
Subjective Norm ◽  
Mediating Effect ◽  
Perceived Behavioral Control ◽  
Entrepreneurial Learning ◽  
Content Type ◽  
Effect Model

Purpose Although entrepreneurial learning is widely believed as an important factor in shaping one’s entrepreneurial intention, research finds little consistent results on the direct effect of entrepreneurial learning on one’s entrepreneurial intention. To solve the conflicted effects of entrepreneurial learning, the purpose of this paper is to explore how entrepreneurial learning may impact individual entrepreneurial intention. Design/methodology/approach Drawing on the theory of planned behavior (TPB), the authors proposed and tested on a three mediating effect model, in which entrepreneurial learning is associated with entrepreneurial intention through attitude, subjective norm and perceived behavioral control toward entrepreneurship. Moreover, the moderating role of prior exposure to entrepreneurship was proposed and tested. Based on a sample of 200 university students who have taken entrepreneurial courses in Hong Kong, the hierarchical regressions and moderated mediation tests were used to test the hypotheses. Findings The authors find that the positive relationship between entrepreneurial learning and entrepreneurial intention is significantly mediated by attitude, subjective norm and perceived behavioral control toward entrepreneurship; and the mediating effects of entrepreneurial learning on entrepreneurial intention via attitudes and perceived behavioral control respectively, is moderated by exposure to entrepreneurship. Originality/value Contributing to the literature of entrepreneurship education, this study identifies individuals who exposed to the same entrepreneurship education may perform differently in entrepreneurial learning. The findings also help us to better understand the mechanism through which and under which context one’s entrepreneurial learning may enhance his/her entrepreneurial intention.

scholarly journals Pre-Entrepreneurs’ Perception of the Technology Regime and Their Entrepreneurial Intentions in Korean Service Sectors

2021 ◽  
Vol 7 (3) ◽  
pp. 179
Author(s):  
Ilyong Ji ◽  
Jinkyung Goo
Keyword(s):  
Behavioral Control ◽  
Entrepreneurial Intention ◽  
Subjective Norm ◽  
Entrepreneurial Intentions ◽  
Perceived Behavioral Control ◽  
Technological Environment ◽  
Personal Attitude ◽  
Service Sectors ◽  
Established Firms

Startups and established firms in service sectors mostly fall into the supplier dominated or information intensive categories of Pavitt’s taxonomy. Entrepreneurs in these categories are not isolated from the technological environment because they can also be innovative (at least) by adopting technologies from outside. However, it has hardly been studied whether the entrepreneurial intention of pre-entrepreneurs in service sectors can be influenced by how they perceive technological environment. In this paper, using the theory of the planned behavior and technology regime, we examined the role of pre-entrepreneurs’ perception of the technology regime (opportunity, accessibility, and cumulativeness) on the formation of entrepreneurial intention in Korean service sectors. The results show that pre-entrepreneurs’ perception of the technology regime influences entrepreneurial intention via personal attitude and perceived behavioral control. Opportunity influenced personal attitude and subjective norm; accessibility influenced personal attitude, subjective norm, and perceived behavioral control; and cumulativeness influenced personal attitude and perceived behavioral control. Personal attitude and perceived behavioral control influenced entrepreneurial intention.

scholarly journals Entrepreneurial Intention of Undergraduates in Nigeria: The Role of Subjective Norm

2019 ◽  
Vol 8 (2) ◽  
pp. 6220-6226
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Sampling Technique ◽  
Entrepreneurial Intention ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Predictive Capacity ◽  
Multi Stage

This study aims to measure the entrepreneurial intention of Nigerian undergraduates with interest in the predictive capacity of subjective norm. By using the theory of planned behavior, a self-developed questionnaire-based survey was employed. Three hundred and forty-two undergraduates participated in the study. They were selected from six universities across the three geo-political zones in the Northern part of Nigerian, using multi-stage stratified random sampling technique. Pearson Product-Moment Correlation along with Hierarchical Multiple Linear Regression have been used for data analysis purpose. The study finds that all the three antecedents of intention, as mentioned in the theory of planned behavior (attitude, subjective norm, and perceived behavioral control) are significant predictors of entrepreneurial intention. The important finding throws light that only about 20% of the variance could have been explained by the used model. Therefore, the study argues that other factors like entrepreneurship education, improved business scenario etc. may be the other possible factors of predicting the intention. Further, the results uniquely showed that subjective norm is the second most significant predictor in explaining the entrepreneurship intention of Nigerian undergraduate after entrepreneurial attitude. This may be attributed to the collectivist culture of Northern Nigeria from where the samples have been collected. Practical implications of the study have been discussed.

scholarly journals THE IMPACT OF ENTREPRENEURSHIP EDUCATION TO ENTREPRENEUR INTENTION THROUGH PLANNED BEHAVIOUR AS INTERVENING VARIABLE (Study in Brawijaya University Students Have Partcipation the Entrepreneurship Education for 2016 study programs)

2019 ◽  
Vol 27 (3) ◽  
pp. 137-156
Author(s):  
Aufa Baihaqi ◽  
Zainul Arifin ◽  
M. Kholid Mawardi
Keyword(s):  
Behavioral Control ◽  
Control Variable ◽  
Entrepreneurship Education ◽  
Entrepreneurial Intention ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Education Programs ◽  
Planned Behaviour ◽  
The Impact ◽  
Positive Effect

Although many researchers have focused on entrepreneurship education, little research has been done into the effects for students and the overall effectiveness of the university for entrepreneurship education programs in Indonesia. The research focused using theory of planned behavior and investigates the impact of entrepreneurship programs on the entrepreneur intention students in Brawijaya University. Data for this study is drawn from 9 faculty in Brawijaya University. Sample used in this research have 382 student 2016 period. The results show that participants of entrepreneurship education programs in brawijaya university have a positive effect on atitude toward entrepreneurship, subjective norm and perceived behavioral control. Variable atitude toward entrepreneurship, subjective norm and perceived behavioral control have a positive effect to entrepreneurial intention. Furthermore, the findings of this report entrepreneurship education to entrepreneur intention have a positive effect and significant through planned behaviour as intevening variable in Brawijaya University student 2016 period

The role of sexual orientation in entrepreneurial intention: the case of Parisian LGB people

2019 ◽  
Vol 33 (3) ◽  
pp. 527-544 ◽  
Author(s):  
Rony Germon ◽  
Séverine Leloarne ◽  
Myriam Razgallah ◽  
Imen Safraou ◽  
Adnane Maalaoui
Keyword(s):  
Sexual Orientation ◽  
Behavioral Control ◽  
Entrepreneurial Intention ◽  
New Venture ◽  
Perceived Behavioral Control ◽  
Dominant Culture ◽  
Content Type ◽  
Femininity And Masculinity ◽  
The Impact

Purpose The purpose of this paper is to investigate the role that sexual orientation can play in entrepreneurial intention. Design/methodology/approach By conducting a survey on a sample of 654 individuals and, among them, 266 LGB people in the Paris region (France), and using linear regressions, The authors test the impact of sexual orientation on the antecedents of entrepreneurial intention, as defined by Ajzen (1991), and on entrepreneurial intention. Findings The study reveals that LGB people express a higher entrepreneurial intention than non-LGB people. The study also reveals that sexual orientation positively impacts the three antecedents of entrepreneurial intention, namely attitudes, perceived behavioral control and subjective norms. Research limitations/implications The study was conducted in a specific context: an LGB-friendly region and among a population of well-educated people. One could also have investigated the impact of femininity and masculinity on entrepreneurial intention among this population. Practical implications LGB people adopt entrepreneurial cognition different to that of other minorities, which tends to confirm that LGB entrepreneurial norms and beliefs are not really the same as those of the dominant culture. The study sheds light on the key antecedent one has to work on to increase the entrepreneurial intention of LGB people. Originality/value This study reveals that LGB people, even in friendly LGB geographical areas, are still suffering from a lack of self-esteem. The study also confirms that creating any new venture, as job creation process, is perceived as to be the alternative to difficult employment.

The moderating role of brand reputation and moral obligation

2014 ◽  
Vol 33 (4) ◽  
pp. 282-298 ◽  
Author(s):  
Hyejin Bang ◽  
Michael A. Odio ◽  
Thomas Reio
Keyword(s):  
Moral Obligation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Sporting Events ◽  
Content Type ◽  
Men's Basketball ◽  
Sporting Event ◽  
Brand Reputation

Purpose – The purpose of this paper is twofold: first, to examine the influences of theory of planned behavior (TPB) constructs (i.e. attitude, subjective norm, and perceived behavioral control (PBC)) on individuals’ volunteer intention for future sporting events, and second, to investigate the moderating effects of brand reputation and moral obligation in the relationships between TPB constructs and volunteer intention. Design/methodology/approach – The sample consisted of 107 volunteers at the 2009 NCAA Men's Basketball Tournament. Moderated hierarchical multiple regression analysis was used to test the hypothesized relationships of the model. Findings – Subjective norm and PBC were significantly associated with volunteer intention. Brand reputation was found to be a moderator in the relationships between attitude and volunteer intention and between subjective norm and volunteer intention, and moral obligation moderated the relationship between PBC and volunteer intention. Practical implications – Sporting events/volunteer managers must understand individuals’ decision-making process with respect to volunteering at sporting events and important insights into new strategies to increase volunteer recruitment, retention, and reliability. Social implications – Because sporting event managers face considerable obstacles in recruiting and retaining a volunteer workforce, an enhanced understanding of volunteering may highlight new ways to remove obstacles to being a volunteer to the benefit of individuals and society. Originality/value – This paper emphasizes the importance of brand reputation and moral obligation as moderators of the effects of the TPB constructs on volunteer intention in the context of sporting events.

Exploring the link between entrepreneurship education and entrepreneurial intentions: the moderating role of educational fields

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cong Doanh Duong
Keyword(s):  
Behavioral Control ◽  
Entrepreneurship Education ◽  
Entrepreneurial Intention ◽  
Subjective Norms ◽  
Entrepreneurial Intentions ◽  
Perceived Behavioral Control ◽  
Validity And Reliability ◽  
Entrepreneurial Education ◽  
Content Type ◽  
Entrepreneurial Activities

PurposeThe purpose of this research is to integrate the prediction from entrepreneurship education with the theory of planned behaviors (TPB) to build a conceptual framework and estimate the effect of entrepreneurship education on entrepreneurial intention over and above key predictors from an extended TPB model. Also, the moderating impacts of educational fields in the paths from entrepreneurial education, attitude toward entrepreneurship, subjective norms and perceived behavioral control to entrepreneurial intention are tested in this study.Design/methodology/approachThe study used a sample of 559 university students who received entrepreneurship education at 12 universities from Vietnam. Confirmatory factor analysis was utilized to test the validity and reliability of all variables and regression analyses were used to estimate coefficient paths. Then, bootstrapping method with the PROCESS approach was utilized to test the indirect correlations.FindingsThe study reveals that attitude toward entrepreneurship and perceived behavioral control were positively and strongly associated with entrepreneurial intention, while the linkage between subjective norms and entrepreneurial intention was not significant. Also, the findings show that even though entrepreneurship education did not have a direct effect on entrepreneurial intention, it increased entrepreneurial intention via attitude toward entrepreneurship and perceived behavioral control. In addition, this study finds that educational fields moderate the associations between predictors and entrepreneurial intention.Practical implicationsThis study offers both universities and policymakers options to foster youths' entrepreneurial activities.Originality/valueThis study is expected to significantly contribute to entrepreneurship literature by enriching our understanding of the interesting and crucial linkages between entrepreneurship education, attitude toward entrepreneurship, subjective norms, perceived behavioral control and entrepreneurial intention. Additionally, the current research reveals that for economic and business management students, the paths are driven from entrepreneurial education, attitude toward entrepreneurship, subjective norms and perceived behavioral control to intention to engage in entrepreneurial activities has become stronger when compared to students of majors in engineering and others.

scholarly journals Personal Attitude, Subjective Norm, and Perceived Behavioral Control: Differentiating Factors of Entrepreneurial Intention of High School Students who are Joining and not Joining the Entrepreneurship Education in an International School

2021 ◽  
Author(s):  
Gracia M. S. Turra ◽  
Tina Melinda
Keyword(s):  
High School Students ◽  
Behavioral Control ◽  
Entrepreneurship Education ◽  
Entrepreneurial Intention ◽  
Subjective Norm ◽  
International School ◽  
Entrepreneurial Intentions ◽  
Perceived Behavioral Control ◽  
Personal Attitude ◽  
Significant Difference

The Indonesian government provides an incentive to develop entrepreneurship to boost economic growth and to prepare for the ASEAN Economic Community (AEC) by increasing the entrepreneurial intentions of the Indonesian people. One way to develop entrepreneurial intentions is to apply entrepreneurship education early on. The Singapore National Academy (SNA) is an international school that offers the Business subject from grades 9 - 12. SNA also offers another form of entrepreneurship education, which is the Enterprising co-curricular activity (CCA) that is more focused on projectbased learning. This study was conducted in SNA, which has students of various ethnic groups who mostly have parents with an entrepreneurial background. The purpose of this study was to elucidate whether personal attitude (PA), subjective norm (SN), and perceived behavioral control (PBC) affect the intention of entrepreneurship of students who are joining CCA Enterprising and students who are not joining CCA Enterprising in SNA. The sample consisted of 60 respondents, including 30 students of CCA Enterprising and 30 students who were not in CCA Enterprising, who were recruited using a saturated sampling technique. Based on the results of the discriminant analysis with the stepwise method, all variables (subjective norm, personal attitude and perceived behavioral control) affected the entrepreneurial intention of students who were joining CCA Enterprising compared with students who were not joining CCA Enterprising. There was a significant difference between the entrepreneurship intentions of those in CCA Enterprising compared with those who were not. Keywords: entrepreneurship education, personal attitude, subjective norm, perceived behavioural control, entrepreneurial intention

A cross-cultural study of purchase intention of sponsored products based on American and Korean spectators of the 2010 FIFA World Cup South Africa

2014 ◽  
Vol 4 (2) ◽  
pp. 158-177 ◽  
Author(s):  
Kevin K. Byon ◽  
Soonhwan Lee ◽  
Thomas A. Baker
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Group Analysis ◽  
Subjective Norm ◽  
Cross Cultural ◽  
Perceived Behavioral Control ◽  
World Cup ◽  
Global Marketing ◽  
Fifa World Cup ◽  
Content Type

Purpose – The purpose of this paper is: to explain the relative influence of attitude, subjective norm, and perceived behavioral control on purchase intention of the 2010 FIFA World Cup sponsored products; and to compare the purchase intention of American and Korean spectators toward sponsoring products of the 2010 FIFA World Cup. The structural equation modeling (SEM) revealed that subjective norm and perceived behavioral control were predictors of purchase intention. Further, multiple group analysis revealed that the path coefficient between subjective norm and purchase intention for the two groups was significantly different. Design/methodology/approach – A self-administered questionnaire was developed to measure the four constructs of the theory of planned behavior (TBP) as well as demographic information. Upon completion of the psychometric properties test of the TPB, a SEM was conducted to examine the proposed hypotheses. The same fit indices as with the measurement model were adopted to evaluate the model fit. Finally, a multi-group analysis was conducted to examine if the proposed relationships are different based on nationality (American vs Korean samples). A comparison of χ2 value between unconstrained and constrained models was employed to assess whether the two groups are statistically different. Findings – SEM revealed that subjective norm and perceived behavioral control were predictors of purchase intention. In this study, a multi-group analysis was conducted to examine if the proposed relationships in our model are different based on nationality. As a result, we found that two groups (i.e. American vs Korean) exhibited notable differences in subjective norms in determining purchase intentions of the 2010 FIFA World Cup sponsored products. Originality/value – Sponsors for mega sporting events, like the FIFA World Cup, must develop global marketing plans that appeal to worldwide audiences. Sport marketers, therefore, need cross-cultural marketing analysis on equivalence and bias so that they better understand how spectators from different cultures behave after consuming the same event. Thus, application of the TPB in cross-cultural studies aimed at understanding consumer intention after spectating the FIFA World Cup would provide marketers with valuable information for the formation of global marketing strategies.

Young consumers' purchase intention toward organic food: exploring the role of mindfulness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alok Tewari ◽  
Smriti Srivastava ◽  
Divya Gangwar ◽  
Vimal Chandra Verma
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Organic Food ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Young Consumers ◽  
The Government

PurposeThe role of mindfulness in influencing green behaviors has been recognized in literature though it has not been explored sufficiently in the context of organic food. This study makes an attempt to explore the role of mindfulness in influencing young consumers' purchase intention (PI) toward organic food in India.Design/methodology/approachA total of 348 useable responses were collected through an intercept survey at organic food stores using a purposive sampling approach. Data analysis was carried out through structural equation modeling.FindingsMindfulness emerged as a significant predictor of behavioral intention. Further, the specific indirect effects of mindfulness through attitude, perceived behavioral control (PBC), drive for environmental responsibility (DER) and label reference willingness (LRW) were also significant.Originality/valueThis research is one of the initial efforts to link mindfulness with PI for organic food. The results could help the government and marketers tap onto the potential of mindfulness with regard to environment-friendly products and frame appropriate strategies for stimulating the demand for organic food in India

Entrepreneurial intentions on perceived behavioral control and personal attitude: moderated by structural support

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alberto Magtoto Otchengco Jr. ◽  
Yuri Walter Dulay Akiate
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Entrepreneurial Intention ◽  
The Philippines ◽  
Entrepreneurial Intentions ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Personal Attitude ◽  
Structural Support

Purpose This study aims to explore the association between the tricycle drivers’ personal attitude and perceived behavioral control and their entrepreneurial intention. Moreover, the study was conducted to determine whether such a relationship is moderated by structural support. Design/methodology/approach A total of 349 tricycle drivers in the Philippines were randomly selected and served as the respondents of this study. To determine if there is a significant relationship between the variables, structural equation modeling was used. Findings Tricycle drivers denoted that the more positive their perceived behavior control and personal attitude is, the greater their entrepreneurial intention is likely to be. Hence, the relationship of perceived behavioral control and personal attitude on entrepreneurial intention is moderated by perceived structural support. Originality/value By learning individuals’ perceived behavioral control, personal attitude and their entrepreneurial intention of specific classes of people, specifically tricycle drivers, it is possible to assess the feasibility of entrepreneurial efforts initiated by the government even before it is implemented, avoiding wastage of both times, resources and effort.

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