Reading experiences influencing the acceptance of e-book devices

2015 ◽  
Vol 33 (1) ◽  
pp. 120-135 ◽  
Author(s):  
Eunil Park ◽  
Jungyeon Sung ◽  
Kwangsu Cho
Keyword(s):  
Technology Acceptance ◽  
Behavioral Control ◽  
Perceived Usefulness ◽  
Reading Engagement ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Reading Experience ◽  
Integrated Technology ◽  
Acceptance Model ◽  
The Impact

Purpose – This paper aims to explore users’ perception of, and then intention toward using, e-book devices as new reading devices, based upon an integrated technology acceptance model (TAM), reading engagement based upon flow theory and readability. The recent introduction of e-book devices has drastically changed the way people access and use reading content. However, few studies have explored the impact of reading experience on acceptance of e-book devices. Design/methodology/approach – A total of 219 participants participated in a survey after using e-book devices to analyze the research model. Findings – This study confirmed the crucial roles played by viewing experience, perceived mobility, perceived behavioral control, skill and readability. Also perceived usefulness and text satisfaction were found to have a positive and significant association with acceptance of e-book devices. Research limitations/implications – Implications and suggestions for researchers and manufacturers are also addressed in the present study. Originality/value – The current study focused on how actual reading experiences using e-book devices influences acceptance of e-book devices, through the triangular integrated model of TAM, reading engagement and readability features, and investigating users’ reading experience on the basis of responses to the characteristics of e-book devices.

A unified perspective on the factors influencing consumer acceptance of internet of things technology

2014 ◽  
Vol 26 (2) ◽  
pp. 211-231 ◽  
Author(s):  
Lingling Gao ◽  
Xuesong Bai
Keyword(s):  
Social Context ◽  
Social Influence ◽  
Behavioral Control ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Behavioral Control ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Perceived Enjoyment ◽  
Acceptance Model

Purpose – With recent advances in internet technologies, internet of things (IoT) technology is having an increasing impact on our daily lives, and beginning to offer interesting and advantageous new services. The current research aims to develop and test an integrative model of factors determining consumers' acceptance of IoT technology. Design/methodology/approach – Based on technology acceptance model (TAM), the authors proposed an IoT acceptance model that consists of three technology factors (perceived usefulness, perceived ease of use, and trust); one social context factor (social influence); and two individual user characteristics (perceived enjoyment and perceived behavioral control). Data from 368 Chinese consumers were used to test the research model through the use of structural equation modeling. Findings – The results showed particularly strong support for the effects of perceived usefulness, perceived ease of use, social influence, perceived enjoyment, and perceived behavioral control. However, trust played an insignificant role in predicting the intention. In addition, perceived ease of use and trust were found to affect perceived usefulness. Compared with the individual TAM model, the integrated model provides more explanation on user behavioral intention toward IoT usage. Originality/value – The integrated model explores the driving factors of individuals' willingness to use IoT technology from the perspectives of the technology itself, social context and individual user characteristic. It links the constructs of social influence, enjoyment, and perceived behavioral control to the TAM and successfully extends TAM in the IoT technology context.

The influence of eWOM on intentions for booking luxury hotels by Generation Y

2021 ◽  
pp. 135676672098787
Author(s):  
Harold Lee ◽  
Jihye Min ◽  
Jessica Yuan
Keyword(s):  
Social Networking ◽  
Technology Acceptance ◽  
Generation Y ◽  
Social Networking Sites ◽  
Behavioral Control ◽  
Perceived Usefulness ◽  
Perceived Behavioral Control ◽  
Customer Base ◽  
Luxury Hotels ◽  
Acceptance Model

Electronic word-of-mouth on social networking sites is one of the most effective marketing resources in the lodging industry. Furthermore, Generation Y is becoming an important customer base for the luxury hotel industry and relies heavily on eWOM on social networking sties. By adopting and using four selected constructs (perceived usefulness, enjoyment, subjective norm, and perceived behavioral control) from the extended Technology Acceptance Model and the Theory of Planned Behavior, this study reveals how eWOM on social networking sites influences Generation Y’s purchase intentions when booking luxury hotels. The current study suggests that the usage of eWOM on social networking sites not only helps potential Generation Y customers select suitable luxury hotels but also allows luxury hoteliers to better cater to this growing market segment.

Acceptance of Electronic Banking among University Students in Pakistan: An Application of Technology Acceptance Model (TAM)

2021 ◽  
Vol 9 (2) ◽  
pp. 101-113
Author(s):  
Altaf Hussain ◽  
Muhammad Sajjad Hussain ◽  
Muhammad Yousuf Khan Marri ◽  
Ali Zafar
Keyword(s):  
University Students ◽  
Technology Acceptance ◽  
Behavioral Control ◽  
Perceived Usefulness ◽  
Government Support ◽  
Security And Privacy ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Electronic Banking ◽  
The Impact

Electronic banking has become an essential element for the banking sector's success around the globe and attained the attention of recent studies and regulators. Thus, the present study examines the impact of technology adoption elements such as perceived ease to use, perceived usefulness, security, and privacy and perceived behavioral control on the intention to use of electronic banking among university students in Pakistan. This study also examines the mediating role of government support among the perceived ease to use, perceived usefulness, security and privacy, perceived behavioral control and intention to use of electronic banking among university students in Pakistan. The data have been gathered with the help of questionnaires from private university students in Punjab, Pakistan. The present study has adopted the smart-PLS to analyze the nexus among the constructs. The results have revealed that perceived ease to use, perceived usefulness, and perceived behavioral control have significant and positive relationships with the intention to use of electronic banking in Pakistan. The findings also indicated that government support significantly and positively mediates among the relations of perceived ease to use, perceived usefulness, security and privacy, perceived behavioral control and intention to use of electronic banking among university students in Pakistan. These outcomes provide the guidelines to the banking regulatory authorities while developing the policies related to the use of electronic banking.     

Technology Acceptance Model (TAM) Dan Theory Of Planned Behavior (TPB) dalam keyakinan dan perilaku penggunaan sistem Informasi Manajemen Rumah Sakit

2020 ◽  
Vol 11 (2) ◽  
pp. 36-45
Author(s):  
Yunita Wisda Tumarta Arif ◽  
Puguh Ika Listyorini
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Planned Behavior ◽  
Technology Acceptance Model ◽  
Behavioral Control ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Behavioral Control ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Technology Acceptance Model (TAM) merupakan model yang dianggap paling tepat dalam menjelaskan bagaimana individu menerima sebuah system. Pada TAM tidak memasukkan pengaruh dari faktor sosial dan faktor kontrol pada perilaku. Kedua faktor tersebut telah terbukti memiliki pengaruh yang signifikan khususya dalam penelitian ini adalah perilaku penggunaan sistem informasi manajemen rumah sakit. Faktor-faktor tersebut merupakan penentu dari perilaku di Theory of Planned Behavior (TPB). RSU PKU Muhammadiyah Delanggu ditetapkan sebagai rumah sakit tipe D. Sistem Informasi Manajemen (SIM) RSU PKU Muhammadiyah Delanggu belum terintergrasi pada keseluruhan unit. Tujuan dari penelitian ini adalah menilai tingkat keyakinan pengguna dan kemauan menggunakan sistem manajemen rumah sakit di RSU PKU Muhammadiyah Delanggu sehingga bisa dijadikan bahan pertimbangan dalam pengembangan Sistem Informasi Rumah Sakit. Jenis Penelitian adalah penelitian deskriptif kualitatif. Tahap penelitian meliputi pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Hasil peneltian rata-rata indeks dari 7 aspek berdasarkan aspek Perceived ease of use 82%, Subjective norm 81%, Perceived behavioral control 78%, Perceived usefulness 81%. Attitude toward using 71% Aspek Behavioral intention to use 79%. Perceived service availibity 82%. Kesimpulan dari peneliti ini bahwa tingkat keyakinan pengguna dan kemauan menggunakan Sistem Manajemen Rumah Sakit adalah baik untuk aspek behavioral control Perceived usefulnes, dan sangat baik pada 6 aspek lainnya

scholarly journals NIAT ADOPSI TEKNOLOGI INFORMASI: SEBUAH KAJIAN EMPIRIS ONLINE BUSINESS

2018 ◽  
Vol 18 (2) ◽  
pp. 165-180
Author(s):  
Haryanto Haryanto
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Sampling Method ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Usefulness ◽  
Perceived Behavioral Control ◽  
Confirmatory Factor ◽  
Online Business ◽  
Acceptance Model

Penelitian ini menguji hubungan antara variabel dalam Technology Acceptance Model, yang meliputi variabel perceived easy to use, perceived usefulness, sikap, dan niat dengan Theory of Planned Behavior yang mencakup sikap, subjective norm, dan perceived behavioral control. Setting penelitian adalah mahasiswa yang melakukan online business. Pengujian instrumen berdasarkan confirmatory factor analysis untuk pengujian validitas dan cronbach alpha untuk pengujian reliabilitas. Berdasarkan purposive sampling method, terdapat 161 responden yang berpartisipasi dalam penelitian ini. Selanjutnya, pengujian hipotesis menggunakan analisis SEM-GeSCA. Hasil pengujian mengindikasikan bahwa model penelitian fit karena nilai FIT, AFIT, dan GFI berturut-turut sebagai berikut 60,1%; 59,5%;0,989. Oleh karena itu, pengujian hipotesis bisa dilakukan. Terdapat lima hipotesis yang didukung, yakni pengaruh perceived easy to use terhadap perceived usefulness; pengaruh perceived usefulness terhadap sikap dan juga terhadap niat; pengaruh sikap terhadap niat; dan pengaruh perceived behavioral control terhadap niat. Namun hipotesis tentang pengaruh perceived easy to use terhadap sikap dan pengaruh subjective norm terhadap niat tidak didukung.

The adoption of biometric point-of-sale terminal for payments

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Siti Nurdiyana Atikah Sulaiman ◽  
Mohammad Nabil Almunawar
Keyword(s):  
Technology Acceptance ◽  
Large Scale ◽  
Time Frame ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Point Of Sale ◽  
Scale Point ◽  
Acceptance Model

Purpose The purpose of this paper is to investigate factors that influence customers’ adoption of biometric-based point-of-sale in Brunei. Design/methodology/approach This paper extends technology acceptance model constructs with trust and some other variables as the framework to investigate their influence on the attitude toward the usage of a biometric point-of-sale terminal for payments in Brunei. Nine variables may influence user’s perception toward usage. The nine variables are needed, perceived ease of use, perceived usefulness, experience, innovativeness, privacy, security, trust and attitude toward usage. Multiple regression analysis was conducted to test hypotheses related to these nine variables. Findings It is found that the innovativeness of an individual and similar experience corresponds toward trust, which is positively related to attitude toward usage. Perceived usefulness and trust have significantly influenced the intention of individuals to use biometrics as an authentication method for payment. Research limitations/implications The nature of this research is to gather the public’s opinion and perception as much as it is deemed possible to get a bigger and clearer picture of the study. As the target respondence is citizens and residents of Brunei without any specification or exclusion, a large response would be needed to have a more reliable and accurate result. However, only 205 respondents can be gathered in this study. Had there been a longer time frame, it would be best to gather a lot more responses. Originality/value This paper explores the adoption of biometric authentication in large-scale point-of-terminals. It identifies factors that influence adoption. The results of this study could assist future researchers in which direction to take to further explore biometric as an authentication method for payment. In addition to this, it could also provide banks and financial technology in Brunei a clearer picture of the Brunei market and Bruneians perspective on the biometric system.

Metrics development and modelling the mixed reality and digital twin adoption in the context of Industry 4.0

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Samad M.E. Sepasgozar ◽  
Mohsen Ghobadi ◽  
Sara Shirowzhan ◽  
David J. Edwards ◽  
Elham Delzendeh
Keyword(s):  
Technology Acceptance ◽  
Mixed Reality ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Future Research ◽  
Key Factors ◽  
Content Type ◽  
Factors Affecting ◽  
Digital Twin ◽  
Acceptance Model

PurposeThis paper aims to examine the current technology acceptance model (TAM) in the field of mixed reality and digital twin (MRDT) and identify key factors affecting users' intentions to use MRDT. The factors are used as a set of key metrics for proposing a predictive model for virtual, augmented and mixed reality (MR) acceptance by users. This model is called the extended TAM for MRDT adoption in the architecture, engineering, construction and operations (AECO) industry.Design/methodology/approachAn interpretivist philosophical lens was adopted to conduct an inductive systematic and bibliographical analysis of secondary data contained within published journal articles that focused upon MRDT acceptance modelling. The preferred reporting items for systematic reviews and meta-analyses (PRISMA) approach to meta-analysis were adopted to ensure all key investigations were included in the final database set. Quantity indicators such as path coefficients, factor ranking, Cronbach’s alpha (a) and chi-square (b) test, coupled with content analysis, were used for examining the database constructed. The database included journal papers from 2010 to 2020.FindingsThe extant literature revealed that the most commonly used constructs of the MRDT–TAM included: subjective norm; social influence; perceived ease of use (PEOU); perceived security; perceived enjoyment; satisfaction; perceived usefulness (PU); attitude; and behavioural intention (BI). Using these identified constructs, the general extended TAM for MRDT in the AECO industry is developed. Other important factors such as “perceived immersion” could be added to the obtained model.Research limitations/implicationsThe decision to utilise a new technology is difficult and high risk in the construction project context, due to the complexity of MRDT technologies and dynamic construction environment. The outcome of the decision may affect employee performance, project productivity and on-site safety. The extended acceptance model offers a set of factors that assist managers or practitioners in making effective decisions for utilising any type of MRDT technology.Practical implicationsSeveral constraints are apparent due to the limited investigation of MRDT evaluation matrices and empirical studies. For example, the research only covers technologies which have been reported in the literature, relating to virtual reality (VR), augmented reality (AR), MR, DT and sensors, so newer technologies may not be included. Moreover, the review process could span a longer time period and thus embrace a fuller spectrum of technology development in these different areas.Originality/valueThe research provides a theoretical model for measuring and evaluating MRDT acceptance at the individual level in the AECO context and signposts future research related to MRDT adoption in the AECO industry, as well as providing managerial guidance for progressive AECO professionals who seek to expand their use of MRDT in the Fourth Industrial Revolution (4IR). A set of key factors affecting MRDT acceptance is identified which will help innovators to improve their technology to achieve a wider acceptance.

When in Rome, do as the Romans do

2019 ◽  
Vol 122 (6) ◽  
pp. 1953-1967
Author(s):  
Mumtaz Ali Memon ◽  
Muhammad Zeeshan Mirza ◽  
Bibiana Lim ◽  
Waheed Ali Umrani ◽  
Mohamed Ayyub Hassan ◽  
...  
Keyword(s):  
International Students ◽  
Structural Equation ◽  
Local Food ◽  
Behavioral Control ◽  
Tourism Industry ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Practical Consideration ◽  
Content Type ◽  
The Impact

Purpose International students are considered as a huge and potentially lucrative segment for various products of the tourism industry in Malaysia. One of the tourism products is the local food they consume. The purpose of this paper is to investigate key factors that contribute to international students’ intention to consume Malay food. Drawing on the theory of planned behavior (TPB), the present study examines the impact of attitude, subject norm and perceived behavioral control (PBC) on international students’ intention to consume Malay food. Design/methodology/approach A quantitative approach using self-administered questionnaire was adopted. A total of 163 samples were collected from international students studying in five different Malaysian higher education institutions. A partial least squares structural equation modeling technique was used to test the hypothesized model. Findings The findings highlight that attitude, subject norms and PBC significantly motivate international students to consume local food. The subject norm toward consuming local food was revealed as the strongest predictor of international students’ intention to consume Malay food. Originality/value Although this is one of the early studies that uses the TPB in assessing the factors that influence international students’ intention to consume local food, this paper is driven by and aimed for practical consideration and thus making a significant contribution to practice. Specifically, the findings of the present study provide important implications for tourism industry practitioners to plan and implement initiatives that may promote local food among international students studying in Malaysian institutions.

How fashion influencers contribute to consumers' purchase intention

2020 ◽  
Vol 24 (3) ◽  
pp. 361-380 ◽  
Author(s):  
Youssef Chetioui ◽  
Hikma Benlafqih ◽  
Hind Lebdaoui
Keyword(s):  
Conceptual Model ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Brand Attitude ◽  
Perceived Behavioral Control ◽  
Fashion Industry ◽  
Content Type ◽  
Factors Affecting ◽  
Consumer Purchase Intention ◽  
The Impact

PurposeThis study examines the impact of attitudes toward fashion influencers (FIs) on brand attitude and consumer purchase intention. It also aims to identify factors affecting consumers' attitudes toward FIs.Design/methodology/approachTo achieve this goal, the authors propose a conceptual model that combines the theory of planned behavior (TPB) and theoretical outcomes of prior literature related to influencer marketing. Based on data collected from 610 Moroccan respondents, the authors empirically test the conceptual model using a partial least squares (PLS) estimation.FindingsThis study illustrates that attitudes toward FIs positively impact brand attitude and consumer purchase intention. The authors also demonstrate that perceived credibility, trust, perceived behavioral control, perceived subjective norms, perceived expertise and perceived congruence positively impact attitudes toward FIs.Practical implicationsThe study findings help marketers and advertisers in the fashion industry to understand how influencer marketing contributes to consumer purchase intention. They also allow marketers to understand factors explaining attitudes toward FIs and therefore better select influencers capable of creating purchase intentions among existing and potential customers.Originality/valueThe present paper bridges a gap pertaining to antecedents and factors that impact attitudes toward FIs and consumer purchase intention. To the authors’ knowledge, this study is the first of its kind to investigate the impact of attitudes toward influencers on both brand attitude and purchase intention in the fashion industry.

The role of technology readiness in individuals' intention to use health and fitness applications: a comparison between users and non-users

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Weisheng Chiu ◽  
Heetae Cho
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Negative Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Technology Readiness ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Health And Fitness ◽  
Acceptance Model

PurposeThe purpose of this study is to examine individuals' decisions to use health and fitness apps by applying the extended technology readiness and acceptance model (TRAM), which combines technology readiness (TR), the technology acceptance model (TAM) and perceived enjoyment (PEN). Moreover, this study explores the differences between users and non-users regarding their intentions to use health and fitness apps.Design/methodology/approachData collection (n = 206) was conducted using convenience sampling from four large universities in South Korea. The data were analysed by partial least squares structural equation modelling (PLS-SEM) using SmartPLS 3.0.FindingsThe results revealed that positive TR positively affects perceived ease of use (PEOU), perceived usefulness (PU) and PEN, while negative TR had a negative impact only on PEN. Furthermore, the significant relationships between PEOU, PU and PEN were identified. In addition, multigroup analyses indicated that the relationships between positive TR and PEN, between PEN and PEOU, between PEOU and PU, and between PU and behavioural intention were positively stronger for app users.Originality/valueThis study initially applied the TRAM to understand individuals' behavioural intentions to use health and fitness apps. Moreover, this study identified the distinct roles of positive and negative TR affecting individuals' cognition regarding using health and fitness apps. The differences in the psychological processes between app users and non-users offer insights and implications for practitioners.

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