scholarly journals NIAT ADOPSI TEKNOLOGI INFORMASI: SEBUAH KAJIAN EMPIRIS ONLINE BUSINESS

2018 ◽  
Vol 18 (2) ◽  
pp. 165-180
Author(s):  
Haryanto Haryanto

Penelitian ini menguji hubungan antara variabel dalam Technology Acceptance Model, yang meliputi variabel perceived easy to use, perceived usefulness, sikap, dan niat dengan Theory of Planned Behavior yang mencakup sikap, subjective norm, dan perceived behavioral control. Setting penelitian adalah mahasiswa yang melakukan online business. Pengujian instrumen berdasarkan confirmatory factor analysis untuk pengujian validitas dan cronbach alpha untuk pengujian reliabilitas. Berdasarkan purposive sampling method, terdapat 161 responden yang berpartisipasi dalam penelitian ini. Selanjutnya, pengujian hipotesis menggunakan analisis SEM-GeSCA. Hasil pengujian mengindikasikan bahwa model penelitian fit karena nilai FIT, AFIT, dan GFI berturut-turut sebagai berikut 60,1%; 59,5%;0,989. Oleh karena itu, pengujian hipotesis bisa dilakukan. Terdapat lima hipotesis yang didukung, yakni pengaruh perceived easy to use terhadap perceived usefulness; pengaruh perceived usefulness terhadap sikap dan juga terhadap niat; pengaruh sikap terhadap niat; dan pengaruh perceived behavioral control terhadap niat. Namun hipotesis tentang pengaruh perceived easy to use terhadap sikap dan pengaruh subjective norm terhadap niat tidak didukung.

2020 ◽  
Vol 11 (2) ◽  
pp. 36-45
Author(s):  
Yunita Wisda Tumarta Arif ◽  
Puguh Ika Listyorini

Technology Acceptance Model (TAM) merupakan model yang dianggap paling tepat dalam menjelaskan bagaimana individu menerima sebuah system. Pada TAM tidak memasukkan pengaruh dari faktor sosial dan faktor kontrol pada perilaku. Kedua faktor tersebut telah terbukti memiliki pengaruh yang signifikan khususya dalam penelitian ini adalah perilaku penggunaan sistem informasi manajemen rumah sakit. Faktor-faktor tersebut merupakan penentu dari perilaku di Theory of Planned Behavior (TPB). RSU PKU Muhammadiyah Delanggu ditetapkan sebagai rumah sakit tipe D. Sistem Informasi Manajemen (SIM) RSU PKU Muhammadiyah Delanggu belum terintergrasi pada keseluruhan unit. Tujuan dari penelitian ini adalah menilai tingkat keyakinan pengguna dan kemauan menggunakan sistem manajemen rumah sakit di RSU PKU Muhammadiyah Delanggu sehingga bisa dijadikan bahan pertimbangan dalam pengembangan Sistem Informasi Rumah Sakit. Jenis Penelitian adalah penelitian deskriptif kualitatif. Tahap penelitian meliputi pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Hasil peneltian rata-rata indeks dari 7 aspek berdasarkan aspek Perceived ease of use 82%, Subjective norm 81%, Perceived behavioral control 78%, Perceived usefulness 81%. Attitude toward using 71% Aspek Behavioral intention to use 79%. Perceived service availibity 82%. Kesimpulan dari peneliti ini bahwa tingkat keyakinan pengguna dan kemauan menggunakan Sistem Manajemen Rumah Sakit adalah baik untuk aspek behavioral control Perceived usefulnes, dan sangat baik pada 6 aspek lainnya


2017 ◽  
Vol 9 (1) ◽  
Author(s):  
Edith Lavindri ◽  
Pepey Riawati Kurnia

Teori dan Model Theory of Reasoned Action (TRA) dari Fishbein & Ajzen (1975), Theory Planned Behavior (TPB) dari Ajzen (1991), Technology Acceptance Model (TAM) dari Davis (1989) dan Diffusion of Innovation Model (DOI) dari Rogers (1983 dalam Rogers, 2003) sering digunakan oleh banyak peneliti untuk menemukan faktor – faktor yang mempengaruhi adopsi yang berkaitan dengan teknologi. Pada penelitian ini keempat teori dan model ini dikombinasikan guna menjelaskan faktor – faktor yang mempengaruhi adopsi Twitter advertising pada segmen muda usia 15 – 24 tahun. Sebanyak 389 penguna Twitter menjadi responden penelitian ini, dimana 5 diantaranya diwawancara untuk mendapatkan pemahaman mendalam akan adopsi Twitter advertising. Hasil analisis menunjukkan bahwa terdapat attitude terhadap Twitter advertising, subjective norm terhadap Twitter advertising, perceived usefulness terhadap Twitter advertising berpengaruh dan signifikan terhadap intention to adopt Twitter advertising.


Author(s):  
Neena Sinha ◽  
Pranay Verma

This article investigates the technology acceptance factors in the context of information communication technology enabled agricultural extension services. Behavioral intention has always been a consequence of the technology acceptance model. The purpose of this study was to examine if the consequence of adoption be an economic benefit to the customer. It examines how these factors influence perceived economic well-being of such users. A stratified sampling procedure was adopted to obtain data from 325 valid responses from rural Indians using a structured survey instrument. A two step method was applied to analyse the data. First, the measurement model was calibrated for the reliability and validity of constructs. Then, the strength and direction of the hypothesized relationships were investigated by the structural model using structural equation modeling. Users of mobile application were checked for their perceived usefulness, perceived ease of use, subjective norm and attitude for their perceived economic well-being. These four factors, when regressed upon the perceived economic well-being using structural equation modeling predict that all but attitude is significant. This article improvises the extant technology acceptance model by replacing behavioral intention with a perceived economic well-being as a consequence. A consumer who perceives economic benefits is more likely to adopt an innovative product. Marketers can advertise the economic benefits so that the target customers adopt such technologies. By this research, the authors have identified a different outcome for perceived usefulness, perceived ease of use, attitude and subjective norm. A new relationship between the exogenous variables perceived usefulness, perceived ease of use, subjective norm and attitude and the endogenous variable perceived economic well-being is established by this study. Behavioral intention can be replaced by perceived economic well-being as the outcome in the technology acceptance model.


2015 ◽  
Vol 33 (1) ◽  
pp. 120-135 ◽  
Author(s):  
Eunil Park ◽  
Jungyeon Sung ◽  
Kwangsu Cho

Purpose – This paper aims to explore users’ perception of, and then intention toward using, e-book devices as new reading devices, based upon an integrated technology acceptance model (TAM), reading engagement based upon flow theory and readability. The recent introduction of e-book devices has drastically changed the way people access and use reading content. However, few studies have explored the impact of reading experience on acceptance of e-book devices. Design/methodology/approach – A total of 219 participants participated in a survey after using e-book devices to analyze the research model. Findings – This study confirmed the crucial roles played by viewing experience, perceived mobility, perceived behavioral control, skill and readability. Also perceived usefulness and text satisfaction were found to have a positive and significant association with acceptance of e-book devices. Research limitations/implications – Implications and suggestions for researchers and manufacturers are also addressed in the present study. Originality/value – The current study focused on how actual reading experiences using e-book devices influences acceptance of e-book devices, through the triangular integrated model of TAM, reading engagement and readability features, and investigating users’ reading experience on the basis of responses to the characteristics of e-book devices.


Al-Muzara ah ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 21-44
Author(s):  
Windi Astuti ◽  
Budi Prijanto

This study aims to examine the factors that influence muzaki's interest in paying zakat through Kitabisa.com with the Technology Acceptance Model and Theory of Planned Behavior approaches. In addition, this study analyzes the relationship pattern of the perceived usefulness, ease of use, attitudes, subjective norms, and behavioral control towards muzaki’s interest. The method used in this study is a quantitative method using Structural Equation Modeling (SEM). The analytical tool used is the SmartPLS version 3 software. The data collection technique was through distributing questionnaires with a total sample of 180 respondents. The results showed that muzaki’s interest in paying zakat through Kitabisa.com was influenced by perceptions of ease of use, attitudes, subjective norms, and perceptions of behavior control. This study proves that perceived ease of use has a significant effect on perceived usefulness. Perceived usefulness and perceived ease of use have a significant effect on attitudes. Meanwhile, perceived usefulness has no significant effect on the interest in using Kitabisa.com digital zakat services. In addition, perceptions of ease of use, attitudes, subjective norms, and perceptions of behavioral control have a significant effect on the interest in using Kitabisa.com digital zakat services.


2019 ◽  
Vol 18 (4) ◽  
pp. 595-606 ◽  
Author(s):  
Muhaimin Muhaimin ◽  
Akhmad Habibi ◽  
Amirul Mukminin ◽  
Robin Pratama ◽  
Asrial Asrial ◽  
...  

Teachers’ intention to use technology is a major factor in its effective use in learning including in developing countries. This research empirically investigated on factors that influence Pre-Service Science Teachers’ (PSSTs) intention to use Web 2.0 in learning through Technology Acceptance Model (TAM) in Indonesia. The goals of the research were to (a) report if the TAM is a valid and reliable model to explain PSSTs intention to use Web 2.0, and (b) inform the factors of PSSTs’ intention to use Web 2.0 in learning. Seven hundred and five PSSTs from five universities completed a 24-item online questionnaire based on the TAM constructs comprising perceived usefulness, perceived ease of use, subjective norm, facilitating conditions, attitudes, and intention to use Web 2.0. Results obtained using Partial Least Square Structural Equation Modeling (PLS-SEM) informed that (a) facilitating condition and subjective norm significantly influenced perceived ease of use; (b) subjective norm significantly affected perceived usefulness; (c) both perceived ease of use and perceived usefulness was a significant factor predicting attitude; and (d) attitude, perceived ease of use, and perceived usefulness significantly influenced intention to use Web 2.0. Overall, the TAM is a valid model to help explain Indonesian PSSTs’ intention to use Web 2.0 in learning. Keywords: Web 2.0, technology acceptance model, pre-service science teachers.


2019 ◽  
Vol 6 (2) ◽  
pp. 181
Author(s):  
Safroni Isrososiawan ◽  
Ratih Hurriyati ◽  
Puspo Dewi Dirgantari

This study aims to determine the effect perceived usefulness on Mobile Payment and perceived ease of use. This research uses a quantitative approach with a questionnaire data collection tool. Population of this study is the graduate students of the Universitas Pendidikan Indonesia with a total sample of 100 students, a quota sampling method applied. Hypotheses of “DANA” application analyzed by using multiple regression analysis. The findings in this study indicate that perceived easefulness and perceived ease of use had a positive and significant effect on mobile payment.


2013 ◽  
Vol 3 (3) ◽  
pp. 37-44 ◽  
Author(s):  
Hesamaddin Kamalzadeh takhti ◽  
Azizah Binti Abdul Rahman ◽  
Samireh Abedini

This study employs the combined technology acceptance model (TAM) and theory of planned behavior (TPB) (i.e., C-TAM-TPB) that extended with self-efficacy and knowledge of information technology to examine HIS acceptance by Malaysian nurses. A cross-sectional survey was conducted in three public hospitals in Malaysia to gather data from practicing nurses with experience of using HIS. Structural equation modeling using the partial least squares (PLS) method was utilized to evaluate measurements and structural models. The results stress that a nurses intention was significantly influenced by three factors, including his or her attitude, the subjective norm, and perceived behavioral control. The results also indicate that the model can explain over half of the variance in the intention to use HIS.  


2021 ◽  
pp. 135676672098787
Author(s):  
Harold Lee ◽  
Jihye Min ◽  
Jessica Yuan

Electronic word-of-mouth on social networking sites is one of the most effective marketing resources in the lodging industry. Furthermore, Generation Y is becoming an important customer base for the luxury hotel industry and relies heavily on eWOM on social networking sties. By adopting and using four selected constructs (perceived usefulness, enjoyment, subjective norm, and perceived behavioral control) from the extended Technology Acceptance Model and the Theory of Planned Behavior, this study reveals how eWOM on social networking sites influences Generation Y’s purchase intentions when booking luxury hotels. The current study suggests that the usage of eWOM on social networking sites not only helps potential Generation Y customers select suitable luxury hotels but also allows luxury hoteliers to better cater to this growing market segment.


2017 ◽  
Vol 3 (2) ◽  
pp. 87
Author(s):  
Vivi Vivi ◽  
Novita Novita

<p>The development of Information and Communication Technology (ICT) has become an integral part of people’s life today. Various kinds of business and trade transactions have changed along with the advancement of ICT. One of the sectors that are influenced by the development in information and communication technology is banking. The presence of internet banking has brought more conveniences to the customers in conducting banking transactions anytime and anywhere. However, one of the challenges faced by banks in implementing online banking is the security factor. In addition, consumer satisfaction in conducting internet transactions can be influenced by factors of Technology Acceptance Model (TAM). Technology Acceptance Model (TAM) consists of perceived usefulness and perceived ease of use and excellent service from the provider. The purpose of this study is to determine whether security, perceived usefulness, perceived ease of use, and service quality havepositive influence on internet banking consumer satisfaction. Thetype of research is explanatory research type. The research variables consisting of independent variables are security factor, perceived usefulness, perceived ease of use, and service quality; meanwhile dependent variable is internet banking consumer satisfaction. The sampling technique used is accidental sampling method combined with snowball sampling method. Datais collected through questionnaires and interviews. Methods of data analysis used is Multiple Regression Analysis. The result shows that variables of  security, perceived usefulness, perceived ease of use, and service qualitysimultaneously influence internet banking consumer satisfaction. It shows that the four variables positively affect internet banking consumer satisfaction.</p>


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