The future persona: a futures method to let your scenarios come to life

foresight ◽  
2019 ◽  
Vol 21 (4) ◽  
pp. 445-466 ◽  
Author(s):  
Alessandro Fergnani
Keyword(s):  
Design Methodology ◽  
Scenario Planning ◽  
User Centered Design ◽  
Futures Studies ◽  
Future Scenario ◽  
Content Type ◽  
Creation Process ◽  
The Future ◽  
The Mind ◽  
Practical Implications

Purpose The purpose of this paper is to formally introduce the future persona, a futures method to let scenarios come to life. A future persona is a scenario-specific fictional individual living in the future scenario (s)he is meant to depict. The paper provides a formal, systematic and clear step-by-step guide on how to create engaging and effective future personas after a scenario planning exercise. Design/methodology/approach After having introduced the future persona method, tracing it back to the customer persona method in user centered design (UCD) and differentiating it from previous uses of futures characters in the futures studies literature and in other domains, an example of the creation process of four future personas based on four scenario archetypes of the futures of work is provided, illustrated with pictures and discussed. Findings Future personas, with their narratives and graphical illustrations, are found to be particularly useful to convey scenarios to a target audience. Practical implications Futures personas can be used in a scenario planning exercise to increase the clarity of scenarios in the mind of scenario planners and to let scenarios be known inside an organization. Originality/value Future personas can substantially enrich scenarios, increasing their liveliness, playfulness and empathy.

scholarly journals Backpacking’s future and its drifter past

2018 ◽  
Vol 4 (3) ◽  
pp. 193-204 ◽  
Author(s):  
Michael O’ Regan
Keyword(s):  
Critical Review ◽  
Design Methodology ◽  
Scenario Planning ◽  
Research Topic ◽  
Conceptual Foundation ◽  
Content Type ◽  
Cultural Events ◽  
The Future ◽  
Practical Implications

Purpose The purpose of this paper is to deconstruct the backpacker label by reconstructing it using the historical antecedent of drifting. Following the deconstruction of backpacking’s near past, the author build a clearer conceptual foundation for backpacking’s future. Design/methodology/approach The study is framed by scenario planning, which demands a critical review of the backpacking and an appreciation of its history in order to understand its future. Findings Backpacking, ever evolving, remains difficult to articulate and challenges researchers to “keep up” with its complexity and heterogeneity. This paper argues that researchers must learn more about how backpacking “works” by opening a dialogue with its past, before engaging in further research. The paper finds that a poor conceptualisation of backpacking has led to a codification of backpacker criteria. Practical implications Backpacking remains a research topic which draws disparate researchers using criteria that produces disparate results and deviations. By understanding its past, researchers will be better placed to explore the emancipatory impulses that drive backpackers today and in the future. Originality/value This papers’ value lies in the retrospection process which explores backpacking’s near past so as to “make sense” of present research and present scenarios for it is the immediate future. The paper re-anchors backpacking by investigating the major historical, social and cultural events leading up to its emergence.

What can we know about the future? Epistemology and the credibility of claims about the world ahead

foresight ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alan Clardy
Keyword(s):  
Literature Review ◽  
Design Methodology ◽  
Informal Logic ◽  
Futures Studies ◽  
Content Type ◽  
Small Measure ◽  
The Future ◽  
Practical Implications ◽  
Toulmin’S Model

Purpose The purpose of this paper is to examine whether the results of futures studies are knowledge or if not, what it is that futures studies actually produce. Five types of representations of the future are the result of these studies. As the value of futures studies depends on no small measure of their credibility, the standards for carrying out and reporting these studies are identified along with a description of how Toulmin’s model of informal logic can be used to best improve their credibility. Design/methodology/approach This paper is based on a multi-disciplinary literature review and integrative analysis. Findings Using epistemological criteria for knowledge as truth, belief and rationale, the results of futures studies are not and cannot be knowledge. Instead, futures studies produce five kinds of “representations of the future”: predictions, projections and forecasts, scenarios, visions and structures for action. Six standards for conducting and reporting the results of futures studies are provided which will increase the credibility of these studies. Toulmin’s informal logic format will provide the foundation for the most persuasive basis of such studies. Practical implications Futurists will understand that the products of their studies are not knowledge and why this is the case. They will also understand that the type of futures studies they are conducting are either conditional, contingent propositions or normative prescriptions in nature. There are six guidelines for carrying out and reporting futures studies which can also be used to assess the quality of published studies. They will see how the use of a certain kind of informal logic can establish the most credible foundations for their studies. Originality/value As an integrative literature review, it incorporates and simplifies widely disparate existing contributions to the topic of the nature of knowledge regarding futures studies and the criteria for making such studies as credible as possible.

The fierce urgency to create safe spaces for the heart in relation to sustainability

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Louise Livingstone
Keyword(s):  
Creative Thinking ◽  
Design Methodology ◽  
Content Type ◽  
Safe Spaces ◽  
Doctoral Research ◽  
The World ◽  
Moral Superiority ◽  
The Mind ◽  
Practical Implications ◽  
Made In

Purpose The paper aims to rediscover the subtle heart and discuss its importance in relation to conversations regarding sustainability. Design/methodology/approach Based on the imaginal approach of the author’s doctoral research, this paper is informed by the discourse of transpersonal psychology, attempting to open a space through which it becomes possible to perceive the heart differently. Findings This paper discusses the idea that knowledge as generated through the heart has been rendered subservient to knowledge generated through the mind/brain through a dominant/medical narrative (Bound Alberti, 2012). This means that the heart’s wisdom and the heart’s benevolent qualities cannot gain traction at the level at which decisions are made in society. Research limitations/implications While the heart is not unproblematic, and can carry notions of moral superiority, this paper is written as an appeal to create safe enough spaces to bring the heart back into conversation at the level of political discourse. Practical implications This paper suggests that it is the approach of the heart, the qualities and characteristics that the heart embodies, and the different way of being in the world that the heart makes possible, which could play an important role in guiding us towards a more sustainable world. When taken seriously, the heart offers a way of engaging with, and thinking about, ideas of relationship, wholeness and interconnection – all of which have been identified as important by numerous scholars in relation to engaging with global challenges (de Witt, 2016). Social implications This paper suggests that it is the approach of the heart and the different way of being in the world that the heart makes possible, which could play an important role in guiding humanity towards a more sustainable world. Originality/value Since the late 1900s, scholars have been calling for creative thinking in relation to engaging with the myriad of issues facing our planet, and this paper is written as a response to that call – creating a platform for the heart to speak and making a case for its importance in conversations relating to sustainability.

Nine emerging student needs

2017 ◽  
Vol 25 (3) ◽  
pp. 181-189 ◽  
Author(s):  
Andrew Hines ◽  
Alexandra Whittington
Keyword(s):  
Higher Education ◽  
Design Methodology ◽  
Institutions Of Higher Education ◽  
Student Life ◽  
Student Needs ◽  
Content Type ◽  
World Cafe ◽  
The Future ◽  
The University ◽  
Practical Implications

Purpose A research project exploring emerging student needs explored six aspects of student life: living, learning, working, playing, connecting and participating. Design/methodology/approach A modified version of the University of Houston’s “Framework Foresight” method was used to explore the future of six aspects of future student life. The resulting scenarios were analyzed for their implications, including the use of the World Café technique, and ultimately led to the identification of nine emerging student needs. Findings Nine specific emerging needs of future students could be used strategically by institutions of higher education to guide and inform planning and to generate innovative ideas for university offerings. Specific examples of offerings that would meet the projected future needs are recommended. Research limitations/implications In terms of research limitations, the paper is focused on the needs of students and does not purport to be an exhaustive analysis of all of the issues influencing higher education. It views the future of higher education through the lens of students and their emerging needs. Practical implications The paper is intended for educators, researchers and administrators to provide insight on how the needs of students, their key customers, are evolving. Originality/value This piece explores student life in its totality as way to more accurately identify student needs in the future.

Ninety days convert recruits into hosts at Edwardian Group London

2014 ◽  
Vol 22 (2) ◽  
pp. 15-18
Keyword(s):  
Crucial Role ◽  
Design Methodology ◽  
Training And Development ◽  
Social Implications ◽  
Content Type ◽  
The Future ◽  
First 90 Days ◽  
Practical Implications

Purpose – Describes the various approaches taken to training and development at Edwardian Group London, a group of hotels. Design/methodology/approach – Examines the reasons for the training, the form it takes and the results it has achieved. Findings – Emphasizes the importance the company attaches to training in the first 90 days of an employee's tenure, when recruits receive general induction training plus training specific to their area of operation. Practical implications – Outlines how the company spots and develops its managers of the future. Social implications – Highlights the crucial role of training in ensuring that hotel guests have the best possible stay. Originality/value – Provides a thorough examination of the various forms of training at Edwardian Group London.

Fast fashion and the future

2014 ◽  
Vol 22 (2) ◽  
pp. 157-160 ◽  
Author(s):  
Tom P. Abeles
Keyword(s):  
Design Methodology ◽  
Tipping Point ◽  
Social Implications ◽  
Current Effort ◽  
Fast Fashion ◽  
Content Type ◽  
Science Technology ◽  
The Future ◽  
And Mathematics ◽  
Practical Implications

Purpose – The purpose of this paper is to suggest that all of the systems, education, economic and social, are caught in an ever-increasing pace, tied in large part to a set of beliefs, largely economic, that resemble a religion and for which there appears to not be a rational option to escape. Design/methodology/approach – A study of systems. Findings – It is argued that we are at a tipping point where there are too many holes in the intellectual dike, that a shift in many dimensions may not be preventable. Practical implications – While “techno-futurists” are promoting this increasing evolution pace towards a transformational singularity, there appears to be no serious consideration that humanity may get its “wish” as did King Midas. Social implications – There is a serious question as to whether there can be, and should be, alternatives not cast into the frame of the Neo-Luddites. Originality/value – This is a contrarian view of the current effort to promote the educational focus on STEM, science, technology, engineering and mathematics, almost as a pre-cursor to being able to participate in a technology-driven societal model of the future.

HR’s new role: rethinking and enabling digital engagement

2017 ◽  
Vol 16 (2) ◽  
pp. 60-65 ◽  
Author(s):  
Ravin Jesuthasan
Keyword(s):  
Best Practices ◽  
Digital Technology ◽  
Design Methodology ◽  
Industrial Revolution ◽  
Digital Technologies ◽  
Content Type ◽  
Future Of Work ◽  
The Future ◽  
Digital Engagement ◽  
Practical Implications

Purpose This paper aims to explore how a new industrial revolution with digital technology at its core is disrupting the workplace. It shares how HR has an opportunity to use data and digital technologies to reinvent how organizations engage with their workforce. It answers the question of how HR pivots from its legacy focus on compliance and being a steward of employment to the work and helping the organization strengthen its connection with its workers through improved digital engagement. Design/methodology/approach The paper is based on Willis Towers Watson thought leadership and references recent findings from their research. Findings The paper explores how digital technologies have changed how workers connect with their co-workers and the organization. In addition, it examines how digital technologies are changing how work gets done. Research limitations/implications The paper is not exclusively based on research. Practical implications The paper explores how digital technologies drive engagement, HR’s role as steward of the work and enabler of digital engagement and best practices for enabling digital engagement in the modern workplace. Originality/value This paper fulfills a need to assist HR leaders in thinking through the implications of the future of work and how digital technologies will shape that future.

scholarly journals Operating without operations: how is technology changing the role of the firm?

2018 ◽  
Vol 29 (5) ◽  
pp. 809-833 ◽  
Author(s):  
Christoph Breidbach ◽  
Sunmee Choi ◽  
Benjamin Ellway ◽  
Byron W. Keating ◽  
Katerina Kormusheva ◽  
...  
Keyword(s):  
Operations Research ◽  
Design Methodology ◽  
Service Operations ◽  
Science Literature ◽  
Content Type ◽  
The Past ◽  
Technological Advances ◽  
The Future ◽  
Practical Implications

Purpose The purpose of this paper is to analyze the history and future of service operations, with the goal to identify key theoretical and technological advances, as well as fundamental themes that can help to imagine the future of service operations in 2050. Design/methodology/approach A review of the service operations literature was undertaken to inform a discussion regarding the role that technology will play in the future of service operations. Findings The future of service operations is framed in terms of three key themes – complexity, orchestration, and elasticity. The paper makes three contributions to the service science literature by: reviewing key themes underpinning extant service operations research to frame future trajectories of service operations research; elaborating a vision of service operations in 2050 based on history and technology; and outlining a research agenda for future service operations. Practical implications The case of service automation is used to provide an illustration of how the three themes converge to define future service operations, and in particular, to show how technology is recasting the role of the firm. Originality/value Service operations in the next 30 years will be very different from what it was in the past 30 years. This paper differs from other review papers by identifying three key themes that will characterize and instill new insights into the future of service operations research.

The future of the circular economy and the circular economy of the future

2020 ◽  
Vol 10 (4) ◽  
pp. 529-546
Author(s):  
Ricardo Weigend Rodríguez ◽  
Francesco Pomponi ◽  
Ken Webster ◽  
Bernardino D'Amico
Keyword(s):  
Built Environment ◽  
Circular Economy ◽  
Theoretical Background ◽  
Futures Studies ◽  
Alternative Futures ◽  
Content Type ◽  
Economic Paradigm ◽  
The Future ◽  
Bibliometric Review ◽  
Practical Implications

PurposeThe circular economy (CE) has gained momentum in recent years as a new economic paradigm. While the CE sets a very defined vision for a sustainable future, it still operates in the present. As such, existing guidance on and research into the CE lack a necessary understanding of how to go from the present to the future. What if the future is different from what the CE expects? The CE cannot answer this question adequately and therefore is not capable of developing this understanding alone. To address this shortcoming, this paper proposes futures studies (FS) as a complementary discipline because it offers exactly what CE lacks: methods to explore alternative futures.Design/methodology/approachTo understand the level of interdisciplinary research in the built environment between CE and FS, a systematic literature review is carried out using a bibliometric review and a snowballing technique. This manuscript reviews seminal literature in both fields and their theoretical background.FindingsThis paper demonstrates the lack of collaboration between CE and FS and highlights a systemic failure within CE, which is to consider the future as unknowable. It further provides an initial understanding of where the synergy sits, recommendations on where to start and introduces some of the FS chief methods that could be used by CE in the built environment.Research limitations/implicationsThe authors’ bibliometric review and snowballing approach might have missed out on some literature that still falls within the scope. Such limitations are due, on one hand, to the authors’ bibliometric review approach by selecting publications based on matching keywords. On the other hand, the snowballing approach is affected by the authors’ subjective judgements on which of the publications are worth to explore based mainly just on the title and abstract of the paper.Practical implicationsThe inclusion of Futures Studies will allow a stronger focus on approaching possible futures to be integrated overtly into existing work, research and action within the CE community.Social implicationsIt is more reasonable to expect that by cooperatively creating and implementing constructed futures with FS methods and CE principles, a better future for the built environment be reached. This is why it is so relevant for humanity that these two communities start to interact as soon as possible and maintain and open and productive collaboration in transitioning towards a sustainable society.Originality/valueTo the authors’ knowledge, this research is the first of its kind by considering FS into the CE debate.

Online tourism and hospitality distribution: a perspective article

2019 ◽  
Vol 75 (1) ◽  
pp. 290-293 ◽  
Author(s):  
Peter O’Connor
Keyword(s):  
Design Methodology ◽  
Future Scenarios ◽  
Content Type ◽  
Future Developments ◽  
The Future ◽  
Industry Practice ◽  
Prior Literature ◽  
Hospitality And Tourism ◽  
Tourism And Hospitality ◽  
Practical Implications

Purpose Critically examining the development of online distribution in hospitality and tourism, this paper aims to speculate on likely future developments for the next decades. Design/methodology/approach The article review prior literature, combining themes with industry insights to speculate about the future. Findings The paper speculates on likely future scenarios for online distribution in hospitality and tourism, including further consolidation of major players, blurring of lines between organization types and the substitution of existing systems by mainstream e-commerce players. Research limitations/implications This paper provides a baseline analysis of the development of online distribution for use by future researchers. Practical implications This study speculates about likely future scenarios in hospitality and tourism distribution and their implications for industry practice. Originality/value To the best of the author’s knowledge, this is the first attempt to extrapolate the likely future of hospitality and tourism online distribution and its implications for industry.

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