scholarly journals Artificial intelligence: a systematic review of methods and applications in hospitality and tourism

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zohreh Doborjeh ◽  
Nigel Hemmington ◽  
Maryam Doborjeh ◽  
Nikola Kasabov
Keyword(s):  
Artificial Intelligence ◽  
Customer Service ◽  
Demand Forecasting ◽  
Interdisciplinary Approach ◽  
Behaviour Pattern ◽  
Data Sets ◽  
Data Modelling ◽  
Content Type ◽  
Hospitality And Tourism ◽  
Tourism And Hospitality

Purpose Several review articles have been published within the Artificial Intelligence (AI) literature that have explored a range of applications within the tourism and hospitality sectors. However, how efficiently the applied AI methods and algorithms have performed with respect to the type of applications and the multimodal sets of data domains have not yet been reviewed. Therefore, this paper aims to review and analyse the established AI methods in hospitality/tourism, ranging from data modelling for demand forecasting, tourism destination and behaviour pattern to enhanced customer service and experience. Design/methodology/approach The approach was to systematically review the relationship between AI methods and hospitality/tourism through a comprehensive literature review of papers published between 2010 and 2021. In total, 146 articles were identified and then critically analysed through content analysis into themes, including “AI methods” and “AI applications”. Findings The review discovered new knowledge in identifying AI methods concerning the settings and available multimodal data sets in hospitality and tourism. Moreover, AI applications fostering the tourism/hospitality industries were identified. It also proposes novel personalised AI modelling development for smart tourism platforms to precisely predict tourism choice behaviour patterns. Practical implications This review paper offers researchers and practitioners a broad understanding of the proper selection of AI methods that can potentially improve decision-making and decision-support in the tourism/hospitality industries. Originality/value This paper contributes to the tourism/hospitality literature with an interdisciplinary approach that reflects on theoretical/practical developments for data collection, data analysis and data modelling using AI-driven technology.

scholarly journals Engaging the multi-generational workforce in tourism and hospitality

2014 ◽  
Vol 69 (4) ◽  
pp. 245-263 ◽  
Author(s):  
Paul Barron ◽  
Anna Leask ◽  
Alan Fyall
Keyword(s):  
Employee Engagement ◽  
Generational Differences ◽  
Structured Interviews ◽  
Content Type ◽  
Mixed Methods Approach ◽  
Hospitality And Tourism ◽  
Tourism And Hospitality ◽  
The Relationship ◽  
Practical Implications ◽  
Selection Of

Purpose – The purpose of this study is to present strategies that hospitality and tourism organisations might adopt as a means of encouraging employee engagement, thus enabling the more effective management of an increasingly multi-generational workforce. This paper evaluates current strategies being adopted that might encourage employee engagement by a selection of hospitality and tourism organisations and develop recommendations for organisations wishing to more effectively engage the multi-generational workforce. Design/methodology/approach – This study adopts a mixed methods approach and presents findings based on a series of semi-structured interviews with management and self-completion questionnaires aimed at employees. Findings – The relationship between the supervisor and the employee remains a key enhancer regarding engagement and employees are increasingly demanding more contemporary methods of communication. Employers should take note of generational characteristics and adopt flexible policies attractive to all employees. Practical implications – This paper contributes no t only to the debate regarding generational differences in the workplace but it also identifies that the various generations evident in tourism organisations are desirous of similar working conditions and benefits. Organisations should consider the development of a range of packages that focus on linking employees with their purpose, their colleagues and their resources as a means of encouraging employee engagement. Originality/value – This study contributes to the debate regarding employee engagement and compares and contrasts initiatives that various tourism and hospitality organisations are adopting as a means of encouraging employee engagement. The study also elicits the views of the organisations employees to understand the extent of the effectiveness of such initiatives and makes recommendations regarding the most effective initiatives from both a management and employee perspective.

scholarly journals Mapping the “intellectual structure” of research on human resources in the “tourism and hospitality management scientific domain”

2018 ◽  
Vol 30 (3) ◽  
pp. 1741-1768 ◽  
Author(s):  
Francisco García-Lillo ◽  
Enrique Claver-Cortés ◽  
Mercedes Úbeda-García ◽  
Bartolomé Marco-Lajara ◽  
Patrocinio Carmen Zaragoza-Sáez
Keyword(s):  
Meta Analysis ◽  
Specific Area ◽  
Hospitality Management ◽  
Intellectual Structure ◽  
Theoretical Frameworks ◽  
Content Type ◽  
Scientific Disciplines ◽  
Hospitality And Tourism ◽  
Tourism And Hospitality ◽  
Theoretical Foundations

Purpose The purpose of this paper – based on the conviction that the human resource is by far the most strategic or distinctive resource available to firms competing in hospitality and tourism industries – is to objectively analyze the research on HR developed in the domain of tourism and hospitality management between 1997 and 2016. The aim is to “identify” and “represent” the “intellectual structure” of the field examined. Design/methodology/approach “Bibliometric” methods are utilized: document citation and co-citation analyses, as well as social network analysis (SNA). Findings The paper provides an interesting inventory of the theoretical foundations of knowledge developed around HR in the field under study by different theoretical frameworks and scientific disciplines, such as marketing or psychology. However, its main contribution is to identify an important gap in the literature in the specific area of management. Research limitations/implications The present study has several limitations resulting from the utilization of “bibliometric” methods applied in the analyses performed. As for the implications, these are more than obvious. Originality/value The authors believe that research developed here provides – through a kind of “meta-analysis” – a valuable outlet from which future researchers could benefit, giving them easier access to the theoretical foundations on which HR research in the field in question is based. This work also suggests some paths for future development or research in the field within the context of hospitality and tourism industries.

Optimisation of water demand forecasting by artificial intelligence with short data sets

2019 ◽  
Vol 177 ◽  
pp. 59-66 ◽  
Author(s):  
Rafael González Perea ◽  
Emilio Camacho Poyato ◽  
Pilar Montesinos ◽  
Juan Antonio Rodríguez Díaz
Keyword(s):  
Artificial Intelligence ◽  
Water Demand ◽  
Demand Forecasting ◽  
Data Sets ◽  
Water Demand Forecasting

Online tourism and hospitality distribution: a perspective article

2019 ◽  
Vol 75 (1) ◽  
pp. 290-293 ◽  
Author(s):  
Peter O’Connor
Keyword(s):  
Design Methodology ◽  
Future Scenarios ◽  
Content Type ◽  
Future Developments ◽  
The Future ◽  
Industry Practice ◽  
Prior Literature ◽  
Hospitality And Tourism ◽  
Tourism And Hospitality ◽  
Practical Implications

Purpose Critically examining the development of online distribution in hospitality and tourism, this paper aims to speculate on likely future developments for the next decades. Design/methodology/approach The article review prior literature, combining themes with industry insights to speculate about the future. Findings The paper speculates on likely future scenarios for online distribution in hospitality and tourism, including further consolidation of major players, blurring of lines between organization types and the substitution of existing systems by mainstream e-commerce players. Research limitations/implications This paper provides a baseline analysis of the development of online distribution for use by future researchers. Practical implications This study speculates about likely future scenarios in hospitality and tourism distribution and their implications for industry practice. Originality/value To the best of the author’s knowledge, this is the first attempt to extrapolate the likely future of hospitality and tourism online distribution and its implications for industry.

Reflections on the theme issue outcomes

2016 ◽  
Vol 8 (3) ◽  
pp. 397-402
Author(s):  
Marina Sheresheva ◽  
John Kopiski ◽  
Richard Teare
Keyword(s):  
Hospitality Industry ◽  
Success Factors ◽  
Experience Economy ◽  
Theme Issue ◽  
Content Type ◽  
Starting Point ◽  
Detailed Assessment ◽  
Hospitality And Tourism ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

Purpose This study aims to profile the Worldwide Hospitality and Tourism Themes (WHATT) issue “What are the main trends, challenges and success factors in the Russian hospitality and tourism market in the experience economy era?” with reference to the experiences of the theme editors, contributors from industry and academia and the theme issue outcomes. Design/methodology/approach This study uses structured questions to enable the theme editors to reflect on the rationale for their theme issue question, the starting point, the selection of the writing team and material and the editorial process. Findings This study provides a framework to facilitate discussion between all stakeholders in Russia’s tourism and hospitality industry; it identifies ways of improving competitiveness as a tourist destination and contributes to thinking about sustainable development. Practical implications Reports on dialogue between Russian academics and industry practitioners related to the challenges, opportunities and success factors that are important for the development of the tourism and hospitality industry in Russia. Originality/value This is the first detailed assessment of the opportunities and mechanisms for creating memorable tourist experiences in Russia. The theme issue also identifies the main problems relating to the development of tourism and hospitality, the implications for industry and the solutions needed to address them.

The advancement of hospitality and tourism education in Malaysia

2020 ◽  
Vol 12 (2) ◽  
pp. 145-153
Author(s):  
Abdul Murad Ahmad ◽  
Kashif Hussain ◽  
Erdogan Ekiz ◽  
Thienming Tang
Keyword(s):  
Design Methodology ◽  
Research Question ◽  
Research Approach ◽  
Content Type ◽  
Hospitality Education ◽  
Foreign Companies ◽  
Tourism Education ◽  
Hospitality And Tourism ◽  
Tourism And Hospitality ◽  
Hospitality And Tourism Education

Purpose The purpose of this paper is to explore some of the ways in which hospitality and tourism education in Malaysia is working with the Malaysian Industry 4.0 framework. Design/methodology/approach A qualitative research approach was used to conduct 30 interviews with respondents working for academic institutions and local or foreign companies. Findings The analysis of data helped to identify themes relating to current foreign partnerships within this area of industry. Originality/value Through the resolution of this research question, specific recommendations for policymakers and stakeholders are made, which, if implemented, may facilitate further improvements in tourism and hospitality education in support of industry in Malaysia.

An overview of tourism and hospitality scales: discussion and recommendations

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Erdogan Koc ◽  
Ahu Yazici Ayyildiz
Keyword(s):  
Scale Development ◽  
Design Methodology ◽  
Self Report ◽  
Content Type ◽  
Future Studies ◽  
Self Perceptions ◽  
Hospitality And Tourism ◽  
Tourism And Hospitality ◽  
Practical Implications ◽  
Shed Light

PurposeScales play an important role in researching and understanding a field. This study aims to explore scales developed in hospitality and tourism to identify the trends and the gaps in the scale development studies with a view to make scale development recommendations for future studies.Design/methodology/approachThe study explores and analyses 253 scales developed from the perspectives of scope and methodology. The scales were first grouped into categories to identify trends and gaps in scale development to be able to make recommendations from the scope perspective. Then, for the methodology perspective, the scales were analysed according to various criteria such as sampling, reliability, validity and pilot testing reporting.FindingsThe study shows that while there are opportunities in some areas to develop newer scales, some areas appear to be saturated. It is important to note that all scales appear to be self-report scales which may result in the measurement of self-perceptions of people alone regarding a phenomenon. The study also pointed out some of the methodological shortcomings in the scales developed.Research limitations/implicationsThe study has both theoretical and practical implications. From a theoretical implications perspective, the study identified the overlaps and the gaps in scale development and provided several new scale development ideas concerning their scopes/topics and methodologies. From a practical perspective, the study shed light on the extent which the scales are relevant and useable by the practitioners in the tourism and hospitality establishments.Originality/valueThe study is original as there is no collective review of hospitality and tourism scales. The study identifies the trends, gaps, overlaps and some of the weaknesses of the scales developed and offers several valuable recommendations for the future.

Research trends in tourism and hospitality from 1991 to 2020: an integrated approach of corpus linguistics and bibliometrics

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gui Wang ◽  
Hui Wang ◽  
Li Wang
Keyword(s):  
Bibliometric Analysis ◽  
Language Processing ◽  
Corpus Linguistics ◽  
Interdisciplinary Approach ◽  
Integrated Approach ◽  
Research Trends ◽  
Research Topics ◽  
Content Type ◽  
Tourism And Hospitality ◽  
Emerging Topics

PurposeThis study aims to track the historical development in tourism and hospitality research over the past 30 years by applying a novel interdisciplinary approach, combining both corpus linguistics and bibliometric analysis.Design/methodology/approachMost frequently discussed topics and newly emerging topics were identified by investigating 18,266 abstracts from 18 leading tourism and hospitality journals with corpus linguistics toolkit AntConc and natural language processing (NLP) tool spaCy. Trend analysis and bibliometric methods were used to determine the longitudinal changes of research topics, most highly-cited publications and authors' production.FindingsThis study revealed the evolution patterns of the identified 576 most frequently discussed topics across the four subperiods (1991–2000, 2001–2010, 2011–2015 and 2016–2020). Specifically, results showed that information technology-related topics account for the largest proportion of the identified 38 newly emerging topics from 2011. Besides, researchers are increasingly focusing on the use of more sophisticated and advanced statistical methodologies.Practical implicationsThis study helps researchers make sensible decisions on what research topics to explore; it also helps practitioners and stakeholders make the shift and track opportunities in the field.Originality/valueNo other studies have employed the novel interdisciplinary approach, combining corpus linguistic tools in linguistics, NLP techniques in computer science and bibliometric analysis in library and information science, for exploring research trends in tourism and hospitality.

What do we know about social media and firms’ financial outcomes so far?

2017 ◽  
Vol 8 (1) ◽  
pp. 39-54 ◽  
Author(s):  
Murat Kizildag ◽  
Mehmet Altin ◽  
Ozgur Ozdemir ◽  
Ilhan Demirer
Keyword(s):  
Social Media ◽  
Financial Performance ◽  
Academic Research ◽  
Future Research ◽  
Content Type ◽  
Financial Outcomes ◽  
Operating Income ◽  
Critical Issues ◽  
Hospitality And Tourism ◽  
Tourism And Hospitality

Purpose This paper aims to understand the emergence, the revolution and the relevant knowledge of academic research concentrating on social media (SM) and hospitality and tourism firms’ financial performance. The authors not only identified the gaps and critical issues in research but also re-conceptualized profound directions for the future research in technology and finance in the hospitality and tourism field. Design/methodology/approach This study adopted an in-depth review analysis to investigate and review previous scholarly papers published in hospitality, tourism and hospitality and tourism journals from January 2011 to the present. The authors thoroughly analyzed and reviewed peer-reviewed/refereed, blind-reviewed, full-length published articles and working papers within SM and hospitality firms’ financial performance. Editor notes, prefaces, research notes, industry articles, internet publications, conference preceding, books and book chapters were excluded. Findings Having examined the empirical content of 26 peer-reviewed scholarly articles, the authors clearly observed that none of the papers went beyond analyzing the effect of SM on hotels’ revenue per available room, revenues, net profit, average daily rate, occupancy rates, net operating income, etc., and all papers ignored the analysis of many critical financial proxies. Research limitations/implications This critique and review paper is limited to the relationship between SM and firms’ financial performance within the hospitality and tourism context. Practical implications This review provides a blueprint to guide future research, facilitate knowledge accumulation and create a new understanding and awareness in practice as well as SM and financial performance research. Social implications This paper complements and adds to previous work by demonstrating various aspects, evidences, findings and inferences regarding the association between online SM platforms and firms’ financial performance and by proposing rigorous abstract and specific future extensions to both practice and discipline-specific knowledge. Originality/value There is an absence of the most updated review study of published papers on SM and hospitality and tourism firms’ financial performance. Although how SM contributes to firms’ financial performance is clear to academicians and industry professionals, no solid consensus or theoretical certainty about what the authors know and do not know has been achieved.

scholarly journals Impact of Artificial Intelligence on the health protection scheme in India

2020 ◽  
Vol 23 (3) ◽  
pp. 273-281
Author(s):  
Raul V. Rodriguez ◽  
Sanjivni Sinha ◽  
Sakshi Tripathi
Keyword(s):  
Artificial Intelligence ◽  
Customer Service ◽  
Design Methodology ◽  
Healthcare Services ◽  
Health Protection ◽  
Healthcare Sector ◽  
Content Type ◽  
Protection Scheme ◽  
The Future

PurposeThe purpose of the paper is to highlight the role of Artificial Intelligence (AI) in the healthcare industry through the Ayushman Bharat health protection scheme by analyzing various technologies being integrated to improve the customer service and experiences in India. The key focus lies on the understanding of the influence of AI in the healthcare system services, the clinical treatment, and the facilities to progress with accurate and precise health screening in India.Design/methodology/approachA systematic study on the emerging technologies of AI and the applications in the healthcare sector is presented in the form of a viewpoint.FindingsAI certainly enhances experiential services; however, it cannot surpass the human touch which is an essential determinant of experiential healthcare services. AI acts as an effective complementary dimension to the future of healthcare.Originality/valueThis viewpoint discusses the applications and role of AI with the help of relevant examples. It highlights the different technologies being applied and how they will be used in the future focusing upon the Ayushman Bharat health protection scheme in India.

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