Brand management – standing out from the crowd

2017 ◽  
Vol 29 (1) ◽  
pp. 115-140 ◽  
Author(s):  
Ceridwyn King
Keyword(s):  
Research Agenda ◽  
Significant Contribution ◽  
Brand Management ◽  
Management Theory ◽  
Management Research ◽  
Theoretical Understanding ◽  
Content Type ◽  
Integrative Research ◽  
Tourism And Hospitality ◽  
New Research

Purpose This paper aims to provide a comprehensive understanding of how brand management research has evolved to inform future hospitality research agendas that are both theoretically and practically innovative and relevant. Design/methodology/approach A review of leading tourism and hospitality journals, augmented by a review of leading mainstream marketing and services journals, over the past 20 years was undertaken. Focusing on papers with an emphasis on the brand, as reflected in the title, over 263 articles were reviewed. Findings In contrast to the more established mainstream literature, brand management research in the hospitality literature is limited in both its depth and breadth. In seeking to go beyond mere replication, and in consideration of industry needs, the review informs the articulation of an integrative research framework that reflects the extant literature and illuminates new research pathways that, in anticipation of making a significant contribution to brand management theory, will enhance hospitality academic and practitioner understanding of brand management. Research limitations/implications The comprehensive critical review affords insight into areas of brand management research innovation, both from a topic and methods perspective. The proposed research agenda not only reflects industry priorities but also responds to gaps within academia’s current understanding of brand management theory, particularly within a service context. Grounded in classical theories and industry insight, the pursuit of topics advanced in the research agenda are expected to make a significant contribution to the theoretical understanding of the brand management concept in an applied setting, in addition to providing timely and relevant insight to practitioners seeking to stand out from the crowd. Originality/value With brands dominating the hospitality landscape, insight derived from thought leading and innovative research is needed. With no comprehensive review of brand management research within the tourism and hospitality literature, clarity with respect to what is known and, more importantly, what is not known is not apparent. This paper addresses this paucity and, in doing so, gives hospitality academics a clear pathway to conducting meaningful and relevant brand management research from both theoretical and practical perspectives.

scholarly journals The soft side of environmentally-sustainable organizations

2018 ◽  
Vol 53 (4) ◽  
pp. 622-627 ◽  
Author(s):  
Charbel Jose Chiapetta Jabbour ◽  
Douglas William Scott Renwick
Keyword(s):  
Research Agenda ◽  
Positive Impact ◽  
Content Type ◽  
Environmentally Sustainable ◽  
Recent Developments ◽  
Ecological Objectives ◽  
Human Side ◽  
Green Human Resource Management ◽  
New Research ◽  
Sustainable Organizations

Purpose The purpose of the paper is to present a discussion on the “soft and human” side of building environmentally sustainable organizations, a flourishing management subfield called “green human resource management” (GHRM), which concerns alignment of people and environmental management objectives of organizations. Design/methodology/approach The authors reviewed some of the most relevant research results in GHRM. Findings In this paper, the authors define GHRM, its workplace-based practices and some recent developments’ evidence on the positive impact of it on firms’ ecological objectives. The authors conclude by detailing a new research agenda in GHRM. Originality/value The authors conclude by detailing a new and contemporary research agenda in GHRM.

Conceptualising employee involvement in service innovation: an integrative review

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marit Engen ◽  
Lars Fuglsang ◽  
Tiina Tuominen ◽  
Jon Sundbo ◽  
Jørn Kjølseth Møller ◽  
...  
Keyword(s):  
Conceptual Framework ◽  
Research Agenda ◽  
Employee Involvement ◽  
Service Innovation ◽  
Two Dimensions ◽  
Innovation Activity ◽  
Theoretical Understanding ◽  
Innovation Studies ◽  
Content Type ◽  
Innovation Activities

PurposeEmployees are considered as important contributors to service innovation, but the literature is not unanimous about what employee involvement in service innovation entails. To advance theoretical understanding of the topic, this paper develops a conceptual framework for analysing employee involvement in service innovations, reviews existing research on the topic and proposes a research agenda.Design/methodology/approachDifferent modes of employee involvement in service innovation are distinguished based on two dimensions: (1) the intensity of employee influence on service innovation and (2) the breadth of the innovation activity in which employees are involved. This conceptual framework is abductively developed through a literature review of empirical service innovation studies to identify and analyse whether and how these modes of employee involvement are manifested in the service innovation literature.FindingsThe findings delineate six modes of employee involvement in the reviewed service innovation studies. Employees are primarily seen as having a strong influence on situated innovation activities but a limited influence on systemic innovation activities. The findings show that more research is needed to assess the connections between different modes of employee involvement.Practical implicationsThe findings can be used by practitioners to assess the possibilities different modes of employee involvement may bring to service innovation activities.Originality/valueThe proposed conceptual framework and the analysis of current research and research gaps in service innovation studies provide a clear research agenda for progressing multidimensional understanding of employee involvement in service innovation.

scholarly journals Eat up! Prevention of plate waste in tourism and hospitality: a perspective paper

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sara Dolnicar
Keyword(s):  
Food Waste ◽  
Research Agenda ◽  
Past Research ◽  
Theoretical Work ◽  
Test Theory ◽  
Future Research ◽  
Plate Waste ◽  
Content Type ◽  
Future Research Agenda ◽  
Tourism And Hospitality

Purpose Plate waste is uneaten food left behind on the plate after a meal. Plate waste – like all food waste – burdens the environment. Plate waste – in contrast to other types of food waste – is absolutely unnecessary and almost entirely preventable. This study aims to synthesize past research on plate waste and outline a future research agenda. Design/methodology/approach Past research into plate waste is discussed, and the need for specific directions of future research is pointed out. A systematics of measures for the prevention of plate waste is offered which uses the following as criteria: the suitability of measures to the hospitality context; and whether the measure has been scientifically proven to be effective. Findings Plate waste research has a very short history. To date, efforts have been focusing on quantifying the extent of the problem. More theoretical work is needed to identify drivers of place waste and develop and experimentally test theory-based practical interventions to reduce the amount of plate waste generated. Originality/value The key contribution of this perspective paper is to synthesize prior work on plate waste and offer a future research agenda.

Qualitative perspectives: through a methodological lens

2014 ◽  
Vol 11 (1) ◽  
pp. 13-28 ◽  
Author(s):  
Lee Parker
Keyword(s):  
Qualitative Research ◽  
Significant Contribution ◽  
Research Literature ◽  
Management Research ◽  
Content Type ◽  
Wide Range ◽  
Qualitative Methodologies ◽  
Insight Into ◽  
Management Scholarship

Purpose – This paper aims to offer an insight into the emergent qualitative methodological profile and its distinctive contribution to accounting and management scholarship, particularly reflecting upon the contribution of Qualitative Research in Accounting & Management (QRAM). Design/methodology/approach – It examines the range of qualitative methodologies employed in the research published across the ten years of QRAM and analyses the methodological discourse and its contribution to the armoury available to qualitative researchers. In association with these methodological developments, the paper offers a critique of the articulated role of theory in contemporary accounting and management qualitative research. Findings – A wide range of qualitative methodologies are found to be in evidence, with considerable scope for further adoption and development of some. Methodological exposition papers are found to be a significant contribution in the past decade and include methodological framework building, methodological applications, methodological critiques, and methodological development exemplars. Alongside methodology, the dual role of theory as either informing or reflecting methodology is presented. Originality/value – The paper provides a critical analysis and consideration of qualitative methodological literature development in the last ten years of accounting and management research literature, particularly reflected in QRAM. It identifies dominant methodologies in use, as well as opportunities for expanding the methodological menu in accounting and management research. Furthermore, it classifies groups of methodological papers and their contributing perspectives, as well as addressing the often-vexed relationship between theory and methodology.

The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

2016 ◽  
Vol 50 (9/10) ◽  
pp. 1575-1601 ◽  
Author(s):  
Rico Piehler ◽  
Ceridwyn King ◽  
Christoph Burmann ◽  
Lina Xiong
Keyword(s):  
Online Survey ◽  
Brand Management ◽  
Service Organizations ◽  
Brand Commitment ◽  
Brand Identification ◽  
Content Type ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Brand Understanding ◽  
Brand Citizenship Behaviour

Purpose This study aims to develop comprehensive definitions, conceptualizations and measures of four internal brand management (IBM) outcomes, namely, brand understanding, brand identification, brand commitment and brand citizenship behaviour (BCB). In doing so, it also aims to propose a model, which considers the relationships across these outcomes. Design/methodology/approach Data were collected via an online survey of 375 employees who work in service organizations, sourced from an Australian, Web-based market research list. Findings In addition to the indirect effect of brand understanding on BCB via affective IBM outcomes (i.e. brand identification and brand commitment), the study exposes a direct effect of brand understanding on BCB. Therefore, the study shows that BCB is affected by cognitive and affective antecedents. Research limitations/implications Because this study focuses on IBM outcomes, future studies could propose and test relevant antecedents and moderators. As the empirical basis of this study comes primarily from the tourism and hospitality industry in one domestic market, the study should be replicated in other industries and countries to ensure the generalizability of the identified relationships. Practical implications This study not only delivers IBM outcome measures but also empirically validates that employees’ understanding of the brand is a foundation for affective and behavioural IBM outcomes. Therefore, managers, especially in service organizations, should provide sufficient IBM practices to enable such brand understanding. Originality/value This study contributes to IBM literature by developing comprehensive definitions, conceptualizations and measures of four important IBM outcomes. This study is the first to include brand understanding, brand identification, brand commitment and BCB simultaneously.

Through the lens of social capital: a research agenda for studying IT outsourcing

2014 ◽  
Vol 7 (2) ◽  
pp. 107-134 ◽  
Author(s):  
Beena George ◽  
Rudy Hirschheim ◽  
Alexander von Stetten
Keyword(s):  
Social Capital ◽  
Research Agenda ◽  
Success Factors ◽  
Past Research ◽  
It Outsourcing ◽  
Future Research ◽  
Content Type ◽  
The Social ◽  
New Research ◽  
Comprehensive Framework

Purpose – This paper proposes a new research agenda for information technology (IT) outsourcing,motivated by the belief that the social capital concept enables IT outsourcing researchers to capture more of the nuances of the client–vendor relationship in IT outsourcing arrangements. Design/methodology/approach – The paper builds a comprehensive framework of social capital based on Nahapiet and Ghoshal (1998) to examine the IT outsourcing life cycle. Past research on IT outsourcing is examined applying the parameters of the framework to identify issues that have been addressed in research on IT outsourcing and to uncover the gaps in past research. Findings – The social capital framework is applied to IT outsourcing which suggests new avenues for future outsourcing research. Research limitations/implications – While past research has identified success factors for IT outsourcing, a significant number of outsourcing arrangement still fail to meet expectations. The research agenda presented in this paper encourages an examination of IT outsourcing from a different perspective to determine how to successfully manage IT outsourcing. Originality/value – The paper provides a new framework that is useful for identifying the relationships among past research in IT outsourcing as well as for identifying potential topics for future research.

scholarly journals The circular economy, natural capital and resilience in tourism and hospitality

2019 ◽  
Vol 31 (6) ◽  
pp. 2544-2563 ◽  
Author(s):  
Peter Jones ◽  
Martin George Wynn
Keyword(s):  
Circular Economy ◽  
Hospitality Industry ◽  
Natural Capital ◽  
Academic Research ◽  
Development Planning ◽  
Theoretical Understanding ◽  
Content Type ◽  
Academic Literature ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

Purpose This paper aims to review some of the academic literature on the circular economy, natural capital and resilience by tourism and hospitality scholars and to examine how a number of companies and industry bodies within the tourism and hospitality industry have used these concepts in their business operations and development plans. Design/methodology/approach The paper outlines the importance of sustainability to the tourism and hospitality industry and provides definitions of the concepts of the circular economy, natural capital and resilience. The paper reviews some of the academic literature on these concepts, explores how a number of companies and industry bodies within the tourism and hospitality industry have used them in their business and planning operations and identifies a number of future directions for academic research and managerial contributions. Findings The concepts illuminate a range of sustainability challenges and opportunities, and some companies use these concepts in their sustainability strategies and development planning. The current depth of theoretical understanding does not lend itself to management strategies, but one fruitful avenue is to explore how information systems can be better deployed to support these concepts and sustainability management in general. Originality/value The paper provides an accessible exploratory review of how academics and companies are focussing on the concepts of the circular economy, natural capital and resilience in the tourism and hospitality industry. As such, it will be of interest to academics, students and practitioners interested in the hospitality industry.

Brand management research in family firms

2016 ◽  
Vol 6 (3) ◽  
pp. 225-250 ◽  
Author(s):  
Susanne Beck
Keyword(s):  
Family Firms ◽  
Brand Management ◽  
Family Firm ◽  
Future Research ◽  
Practical Relevance ◽  
Management Research ◽  
Research Directions ◽  
Content Type ◽  
Future Research Directions ◽  
Research Questions

Purpose The purpose of this paper is to highlight the relevance of conducting brand management research in a family firm context and to identify future research directions by reviewing and structuring the existing literature. Design/methodology/approach The potential consequences of being a family firm on internal organizational processes and stakeholders’ external perception are depicted. Afterwards the literature considering brand management research in family firms is reviewed systematically (n=41) and structured by applying the Organizational Viewpoint Framework. Relevant research questions are derived based on the findings and their practical relevance is tested. Findings The contributions are threefold. First, depicting the effects of being a family firm on the organization and its stakeholders highlights the relevance of conducting brand management research in family firms. Second, structuring the literature regarding the effects of being a family firm on organizational identity, intended brand image, construed brand image, and reputation helps derive research questions of theoretical and practical relevance that will serve the field as a guide for future research directions. Third, by extending the Organizational Viewpoint Framework originating from brand management research with the element of being a family firm, a further attempt at bridging both research fields is undertaken. Originality/value This paper represents an important next step in the development of this research field by highlighting the importance of conducting brand management research in a family firm context and by structuring existent research to depict future research opportunities with theoretical and practical relevance.

scholarly journals Operations adding value to society

2020 ◽  
Vol 40 (9) ◽  
pp. 1293-1300
Author(s):  
Gyöngyi Kovács ◽  
Markku Kuula ◽  
Stefan Seuring ◽  
Constantin Blome
Keyword(s):  
Operations Management ◽  
Research Agenda ◽  
Risk And Resilience ◽  
Management Research ◽  
Sustainable Operations ◽  
Content Type ◽  
Humanitarian Operations ◽  
Research Areas ◽  
Constant Change ◽  
Societal Problems

PurposeThe purpose of this article is to discuss the role of operations management in society. The article detects trends, raises critical questions to operations management research and articulates a research agenda to increase the value of such research in addressing societal problems.Design/methodology/approachThis paper evaluates the papers presented at the EurOMA 2019 conference to detect trends and discuss the contributions of operations management research to society. It further goes to identify gaps in the research agenda.FindingsThe article finds several important streams of research in operations management: sustainable operations and supply chains, health care and humanitarian operations, innovation, digitalisation and 4.0, risk and resilience. It highlights new trends such as circular economy research and problematises when to stop implementing innovation and how to address and report their potential failure. Importantly, it shows how it is not just a question of offshoring vs reshoring but of constant change in manufacturing that operations management addresses.Originality/valueThe article highlights not just novel research areas but also gaps in the research agenda where operations management seeks to add value to society.

A thematic exploration of human brands: literature review and agenda for future research

2020 ◽  
Vol 29 (6) ◽  
pp. 695-714 ◽  
Author(s):  
Maria Lucila Osorio ◽  
Edgar Centeno ◽  
Jesus Cambra-Fierro
Keyword(s):  
Literature Review ◽  
Brand Management ◽  
Future Research ◽  
Specific Criterion ◽  
Content Type ◽  
Management Framework ◽  
Management Models ◽  
Comprehensive Picture ◽  
New Research ◽  
Human Brands

Purpose The purpose of this study is threefold. First, human brands are conceptualized and the distinction between them and personal brands is established. Second, human-brand research is reviewed in light of a strategic brand management framework and gaps in the knowledge that may suggest new research pathways are identified. Third, the extent to which a brand management model designed for products could be applied to human brands is explored. Design/methodology/approach A systematic literature review was conducted in this study. The content analysis of the selected set of papers allowed the assessment of the state of this field of brand management and the identification of proposals for future research. Findings Substantial research exists on different aspects of human brands. However, these studies are fragmented in nature, thus highlighting the need for specific and complete human-brand management models. Research limitations/implications A limitation of this literature review is that it is based on a sample of papers collected by one specific criterion; furthermore, the way the papers were classified may be challenged. However, this study provides a comprehensive picture of studies on human brands available today. Originality/value A parsimonious distinction and connectivity between human and personal brands suggest a branding-by-individual continuum. Additionally, to the best of the authors’ knowledge, this study is the first identifiable one that summarizes the growing literature on human brands, reveals important gaps in the knowledge and calls for the development of particular human-brand management models.

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