Masters Highland Games and imaginations of home

2020 ◽  
Vol 14 (3) ◽  
pp. 441-452
Author(s):  
James Bowness
Keyword(s):  
Design Methodology ◽  
Qualitative Methodology ◽  
Heritage Tourism ◽  
Master Athletes ◽  
Unique Form ◽  
Content Type ◽  
World Championship ◽  
Highland Region ◽  
Contested Meanings ◽  
Surrounding Areas

Purpose This paper aims to explore the journeys of a group of North American Master athletes who travelled to Scotland to compete in the 2014 Masters World Championship Highland Games. Conceptualising, the Masters World Championship Highland Games as a unique form of sport heritage tourism, the paper explores how imaginations of the host venue are caught within individual and collective histories, while also being influenced by the socio-political context of contemporary Scotland. Design/methodology/approach After detailing the histories of the Highland games and Scottish emigration, the study draws upon a qualitative methodology to explore how such histories impact the imaginations of the Highland region. Findings This paper examines the journeys of athletes to the games, how they understood the games venue space and surrounding areas, and also how the Highland region itself was the site of contested meanings. The study concludes with a discussion of the narratives that frame imaginations of the Highlands and Scotland more broadly. Originality/value The paper adds to existing knowledge on sport heritage tourism and considers how conceptualisations of Scotland continue to be renegotiated in light of contemporary political developments.

Moving beyond traditional sponsorships: understanding the structure and dynamics of minority equity sponsorship agreements

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Furkan Amil Gur ◽  
Adrien Bouchet ◽  
Brian R. Walkup ◽  
Jonathan A. Jensen
Keyword(s):  
Conceptual Model ◽  
Design Methodology ◽  
Qualitative Methodology ◽  
Interview Data ◽  
European Market ◽  
Content Type ◽  
Structure And Dynamics ◽  
Key Stakeholders ◽  
Practical Implications

Purpose The purpose of this study is to understand the structure and dynamics of minority equity sponsorship agreements and the motivations for organizations to go beyond traditional sponsorships by acquiring minority equity in the sponsored organization. Design/methodology/approach This paper adopts a qualitative methodology and presents interview data from key actors involved in minority equity sponsorship agreements. Findings The findings of the paper include major characteristics of minority equity sponsorship agreements including the motivations, dynamics and resources exchanged by sponsoring firms and clubs in these relationships, based on the experiences of key actors from firms, clubs and other key stakeholders, and a conceptual model for forming and maintaining these relationships. Practical implications Sponsorships are increasingly evolving into minority equity sponsorship agreements, particularly in the European market. The findings of this study assist sponsoring firms and the executives of clubs in better understanding the dynamics and stakeholder-related consequences of these relations. Originality/value The findings of this paper illustrate the differences between minority equity sponsorship agreements and both traditional sponsorships and minority equity alliances. The findings also identify major characteristics of these relationships and the interdependencies among these characteristics.

The creative minds of extraordinary pastry chefs: an integrated theory of aesthetic expressions – a portraiture study

2020 ◽  
Vol 32 (9) ◽  
pp. 3015-3034
Author(s):  
Kai-Sean Lee ◽  
Denise Blum ◽  
Li Miao ◽  
Stacy R. Tomas
Keyword(s):  
Design Methodology ◽  
Qualitative Methodology ◽  
Aesthetic Experience ◽  
Content Type ◽  
Wassily Kandinsky ◽  
Integrated Theory ◽  
Theoretical View ◽  
The Aesthetic ◽  
Material Artifacts ◽  
Depth Interviews

Purpose This paper aims to demystify the creative experiences of an extraordinary group of pastry chefs – The Malaysian World Pastry Team, champions of the 2019 World Pastry Cup. The authors adopted an expressionist theoretical lens informed by two aesthetic philosophers – John Dewey and Wassily Kandinsky. Design/methodology/approach A two-year portraiture was conducted – a qualitative methodology that draws features from phenomenology and narrative inquiry, rendering artistically and empirically written “portraits” that reflect themes and patterns of participants’ experiences. In-depth interviews, observations and material artifacts were collected amid a journey alongside nine extraordinary Malaysian pastry chefs. Findings Presented in story structures, the authors offer three “portraits” of culinary creativity, each representing a core essence of the creative phenomenon: creative harmony in the form of sensorial and symbolic poetry; imaginative episodes as a hypnotic state of inspiration and incubation; and the creative duality of scientific rationalism and artistic fashion. The authors delineated the intricacies of each theme by presenting them as individual narratives. Research limitations/implications The portraits indicated that culinary creativity reflects an organic and emancipating aesthetic experience that is unbounded by formative structures or sequential processes. This provides a novel theoretical view that moves beyond conventional studies’ capitalistic frameworks, and toward the intimate viewpoints of the chef-creators. Specific contributions are discussed. Originality/value Through a unique qualitative approach and an aesthetic theoretical framework, this study provided a novel perspective on the culinary creative process. The aesthetic view captures culinary creativity through the eyes of the creator, a viewpoint less considered, yet imperative to the culinary profession.

Thinking orientation and preference for research methodology

2016 ◽  
Vol 33 (6) ◽  
pp. 437-446 ◽  
Author(s):  
Feisal Murshed ◽  
Yinlong Zhang
Keyword(s):  
Research Methodology ◽  
Design Methodology ◽  
Laboratory Experiments ◽  
Qualitative Methodology ◽  
Marketing Research ◽  
Cross Cultural ◽  
The Other ◽  
Content Type ◽  
Holistic Thinking ◽  
Practical Implications

Purpose This research aims to investigate how preference for marketing research methodology (quantitative vs qualitative) is contingent on the thinking orientation (analytic vs holistic) of the researchers. Design/methodology/approach Thinking orientation was measured and then manipulated in laboratory experiments. Cross-cultural evidence was sought by comparing Western and East Asian participants. Findings Results demonstrate that researchers with an analytic (holistic) thinking orientation tend to perceive quantitative (qualitative) methodology more favorably. Further, the need to offer reasons in support of the choice strengthened the effect of thinking orientation. Practical implications Understanding researchers’ preferences for one research methodology over the other has broad relevance for external constituents, as it involves a great deal of managerial commitment in terms of time and money and can affect the results of the research. Originality/value This is the first study to investigate factors that underlie researchers’ choice regarding research methodology, and it also extends the literature on analytic versus holistic thinking orientation in the marketing field.

scholarly journals Interfunctional coordination: the role of digitalization

2019 ◽  
Vol 35 (3) ◽  
pp. 404-419 ◽  
Author(s):  
José L. Ruiz-Alba ◽  
Rodrigo Guesalaga ◽  
Raquel Ayestarán ◽  
Javier Morales Mediano
Keyword(s):  
Focus Group ◽  
Design Methodology ◽  
Qualitative Methodology ◽  
Content Type ◽  
Top Executives ◽  
Main Driver ◽  
Negative Side Effects ◽  
Depth Interviews ◽  
Integrated Study

Purpose This paper aims to investigate interfunctional coordination (IC) in a B2B context. More specifically, it explores the role of digitalization as a strategic driver for an effective IC. Design/methodology/approach Following a qualitative methodology, three studies have been integrated: Study 1 (focus group with 5 participants), Study 2 (31 in-depth interviews with top executives) and Study 3 (online focus group with 9 experts). Findings One finding is that digitalization is the main driver for IC and can be considered strategic. Other findings show that digitalization can enhance IC, but it was also found that digitalization can have negative side effects on IC. Originality/value This study contributes to the understanding of the importance of digitalization on IC and also contributes to the conceptualization of IC as a dynamic capability.

Brand-reseller representative relationship for enablement: a research agenda

2020 ◽  
Vol 23 (4) ◽  
pp. 679-695
Author(s):  
Suraksha Gupta ◽  
Len Tiu Wright
Keyword(s):  
Relationship Marketing ◽  
Design Methodology ◽  
Qualitative Methodology ◽  
Theory And Practice ◽  
Content Type ◽  
Emotional Aspect ◽  
Temporal Aspects ◽  
Research Questions ◽  
Business To Business ◽  
Practical Implications

Purpose The purpose of this study is to bring theories of branding and relationship marketing together under the lens of the brand manager and reseller relationship for integrating into a single paradigm. The conceptualization bridges a gap in theory and practice by explaining how a brand can be managed by brand managers building empathetic relationships with resellers and understanding their requirements. Design/methodology/approach It draws upon qualitative methodology and data collected from 12 business-to-business resellers for brands and 8 brand managers working for international brands in India. Findings Brand personified and represented in research questions investigated showed the enablement aspects of brand representatives in competitive reseller networks. Practical implications The findings of this study will be very useful for brand managers aiming to penetrate markets through individuals who could represent their brands to resellers. Social implications This study will help brand managers to create a stronger brand-reseller relationship marketing strategy by incorporating the emotional aspect of personification to benefit a socially driven relationship. Originality/value This study offers new insights into the temporal aspects of branding for business-to-business markets.

Audit committee role: formal rituals or effective oversight process?

2019 ◽  
Vol 34 (6) ◽  
pp. 673-695 ◽  
Author(s):  
Ahmed Atef Oussii ◽  
Mohamed Faker Klibi ◽  
Insaf Ouertani
Keyword(s):  
Audit Committee ◽  
Design Methodology ◽  
Qualitative Methodology ◽  
Policy Implications ◽  
Audit Committees ◽  
Content Type ◽  
Meaningful Information ◽  
Field Investigations ◽  
Legal Texts ◽  
Practical Implications

Purpose The purpose of this paper is to analyze the perception held by attendees about the role and the effectiveness of their audit committees. Design/methodology/approach The investigation was conducted via a qualitative methodology through the content analysis of interviews conducted with 33 attendees of audit committee meetings of Tunisian listed companies. Findings The findings reveal that audit committees do not have the means to achieve the objectives that they have been given by the legal texts, which are likely to characterize their work as “ceremonial” or “symbolic.” This paper also found that the most significant effects of the audit committee chair’s role come through informal meetings and conversations. Practical implications The paper’s findings have policy implications for regulators. Findings from this research may allow regulators to assess whether the audit committee activities in Tunisian companies meet their expectations. Originality/value This paper tries to fill a gap in the extant literature and provides meaningful information on activities performed by audit committees and the extent to which they are perceived effective in the eyes of attendees of audit-committee meetings. This study is one of the few field investigations that have analyzed audit committees’ effectiveness in emerging markets through interviews with attendees involved in audit-committee processes.

What color is the green entrepreneurship in Turkey?

2016 ◽  
Vol 8 (1) ◽  
pp. 25-44 ◽  
Author(s):  
Çigdem Vatansever ◽  
Korhan Arun
Keyword(s):  
Content Analysis ◽  
Emerging Markets ◽  
Design Methodology ◽  
Qualitative Methodology ◽  
Network Society ◽  
Ecological Modernization ◽  
Structured Interviews ◽  
Content Type ◽  
Green Entrepreneurship

Purpose – The dynamics of an emerging green entrepreneurship can be different in the emerging markets because the nature of the society and relations of business are different. As a result of these differences, green entrepreneurship also has distinguished dimensions and specific motivations. The purpose of this paper is to analyze individual cases of green entrepreneurs to understand local drivers and dynamics from the perspectives of ecological modernization and the network society theories. Design/methodology/approach – Qualitative methodology was followed in which the data were gathered via semi-structured interviews and a content analysis was executed to analyze the data. Findings – Time relativity, relatedness and altruism were found to be the most differentiated factors among other drivers for green entrepreneurs. Originality/value – The theories mentioned that the quality and quantity of entrepreneurs are not enough for the expected results; the society and networks of society also should push or pull. Nevertheless, to explain this, we may say Turkey has its own special dynamics. Heritage or own roots are very important and are observed for all participants. Also not legislation but practice of these legislations is another constraint in front of Turkish entrepreneurs.

A conceptual model of the holistic effects of atmospheric cues in fashion retailing

2015 ◽  
Vol 43 (6) ◽  
pp. 503-517 ◽  
Author(s):  
Paul W Ballantine ◽  
Andrew Parsons ◽  
Katrina Comeskey
Keyword(s):  
Design Methodology ◽  
Qualitative Methodology ◽  
Protocol Analysis ◽  
Store Image ◽  
Structured Interviews ◽  
Content Type ◽  
Intention To Purchase ◽  
Self Image ◽  
Holistic Understanding ◽  
Atmospheric Cues

Purpose – The purpose of this paper is to examine how the holistic atmospheric cues encountered in a retail environment contribute to the creation of a retail experience. The interaction between these cues, and how they impact on the various stages of the retail experience is also explored. Design/methodology/approach – A qualitative methodology was employed, using protocol analysis and in-depth semi-structured interviews that were conducted with 18 participants. Data were collected in the context of the women’s fashion sector. Findings – The findings highlight the importance of store owners ensuring atmospheric cues create a store image congruent with their target market’s self-image. A model is also developed which highlights how atmospheric cues are able to affect successive stages of the retail experience. Originality/value – This paper provides a holistic understanding of how retail atmospheric cues are able to influence the overall retail experience; from how a retail store is initially evaluated through to the intention to purchase.

Core tensions in luxury wine marketing: the case of Burgundian wineries

2018 ◽  
Vol 30 (3) ◽  
pp. 343-365 ◽  
Author(s):  
Liz Thach ◽  
Steve Charters ◽  
Laurence Cogan-Marie
Keyword(s):  
Design Methodology ◽  
Qualitative Methodology ◽  
Research Study ◽  
Marketing Strategies ◽  
Content Type ◽  
Brand Differentiation ◽  
Differentiation Factors ◽  
Luxury Marketing ◽  
Depth Interviews ◽  
Theory Base

Purpose The purpose of this research study is to identify differentiation factors Burgundian wineries use to distinguish their brand, and to determine whether these methods align or conflict with luxury marketing differentiation attributes. Design/methodology/approach A qualitative methodology of 23 in-depth interviews with various sized wineries, as well as Burgundy market experts, was used. In addition, document analysis of websites and marketing materials was carried out along with a comprehensive review of the luxury marketing literature. Findings Results show that Burgundian wineries have adopted some, but not all, of the luxury marketing differentiation attributes. Furthermore, there are a series of core tensions in the industry, including disagreement on using luxury marketing strategies. These findings contribute to the theory base in luxury wine marketing by illustrating how general luxury marketing attributes are used for wine brand differentiation. Originality/value This research is the first of its kind to investigate luxury marketing differentiation practices of Burgundy wineries. The results are relevant for new wineries in Burgundy, as well as those in different regions of the world who desire to emulate, and perhaps come close to achieving, some of the luxury price points that certain Burgundy wine producers achieve. The information is also useful to assist related industries, such as food and spirits, which struggle in implementing luxury marketing strategies.

How mathematics postgraduate students use mobile e-book?

2016 ◽  
Vol 33 (7) ◽  
pp. 6-7
Author(s):  
Malathi Letchumanan ◽  
Balakrishnan Muniandy
Keyword(s):  
Pilot Study ◽  
Qualitative Study ◽  
Design Methodology ◽  
Qualitative Methodology ◽  
Learning Activities ◽  
Content Type ◽  
Postgraduate Students ◽  
Research Activities ◽  
Reading Patterns ◽  
Document Review

Purpose This pilot study aims to understand how mathematics postgraduate students use mobile e-books for learning activities. Design/methodology/approach The research uses qualitative methodology. It uses interview and document review methods to collect data relevant to the study. Findings The mathematics postgraduate students use mobile e-books mostly to find information for their research activities. Both the participants have different reading patterns. However, they use the mobile e-book to obtain the same benefit. Research limitations/implications The results of the study could not be generalized, as it used qualitative methodology. Originality/value This pilot study explains how mathematics postgraduate students use mobile e-books for their learning activities. This is a qualitative study. Hence, it is able to add value to the mobile e-book studies that are lacking qualitative viewpoints.

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