Moving beyond traditional sponsorships: understanding the structure and dynamics of minority equity sponsorship agreements

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Furkan Amil Gur ◽  
Adrien Bouchet ◽  
Brian R. Walkup ◽  
Jonathan A. Jensen
Keyword(s):  
Conceptual Model ◽  
Design Methodology ◽  
Qualitative Methodology ◽  
Interview Data ◽  
European Market ◽  
Content Type ◽  
Structure And Dynamics ◽  
Key Stakeholders ◽  
Practical Implications

Purpose The purpose of this study is to understand the structure and dynamics of minority equity sponsorship agreements and the motivations for organizations to go beyond traditional sponsorships by acquiring minority equity in the sponsored organization. Design/methodology/approach This paper adopts a qualitative methodology and presents interview data from key actors involved in minority equity sponsorship agreements. Findings The findings of the paper include major characteristics of minority equity sponsorship agreements including the motivations, dynamics and resources exchanged by sponsoring firms and clubs in these relationships, based on the experiences of key actors from firms, clubs and other key stakeholders, and a conceptual model for forming and maintaining these relationships. Practical implications Sponsorships are increasingly evolving into minority equity sponsorship agreements, particularly in the European market. The findings of this study assist sponsoring firms and the executives of clubs in better understanding the dynamics and stakeholder-related consequences of these relations. Originality/value The findings of this paper illustrate the differences between minority equity sponsorship agreements and both traditional sponsorships and minority equity alliances. The findings also identify major characteristics of these relationships and the interdependencies among these characteristics.

Thinking orientation and preference for research methodology

2016 ◽  
Vol 33 (6) ◽  
pp. 437-446 ◽  
Author(s):  
Feisal Murshed ◽  
Yinlong Zhang
Keyword(s):  
Research Methodology ◽  
Design Methodology ◽  
Laboratory Experiments ◽  
Qualitative Methodology ◽  
Marketing Research ◽  
Cross Cultural ◽  
The Other ◽  
Content Type ◽  
Holistic Thinking ◽  
Practical Implications

Purpose This research aims to investigate how preference for marketing research methodology (quantitative vs qualitative) is contingent on the thinking orientation (analytic vs holistic) of the researchers. Design/methodology/approach Thinking orientation was measured and then manipulated in laboratory experiments. Cross-cultural evidence was sought by comparing Western and East Asian participants. Findings Results demonstrate that researchers with an analytic (holistic) thinking orientation tend to perceive quantitative (qualitative) methodology more favorably. Further, the need to offer reasons in support of the choice strengthened the effect of thinking orientation. Practical implications Understanding researchers’ preferences for one research methodology over the other has broad relevance for external constituents, as it involves a great deal of managerial commitment in terms of time and money and can affect the results of the research. Originality/value This is the first study to investigate factors that underlie researchers’ choice regarding research methodology, and it also extends the literature on analytic versus holistic thinking orientation in the marketing field.

Business streamlining – an integrated model of service sourcing

2017 ◽  
Vol 32 (2) ◽  
pp. 194-205 ◽  
Author(s):  
Jonas Molin ◽  
Lars-Johan Åge
Keyword(s):  
Conceptual Model ◽  
Qualitative Methodology ◽  
Business Processes ◽  
Theory Approach ◽  
Content Type ◽  
Proposed Model ◽  
Ongoing Relationship ◽  
Grounded Theory Approach ◽  
Longitudinal Case Studies ◽  
Practical Implications

Purpose The purchasing of services is a significantly under-researched area. The purpose of this study is to suggest a conceptual model of service sourcing relationships, including the post-contract phase. Design/methodology/approach A qualitative methodology involving two longitudinal case studies that were analyzed with a grounded theory approach to build a conceptual model was applied. Findings The proposed model consists of a core process that is termed “business streamlining” and denotes the process by which four interrelated dimensions are managed to making the business processes of the buying organization simpler and more effective and/or productive. Research limitations/implications Although the research methodology is qualitative and does not allow statistical generalization, the study does provide valuable insights into the management of the service sourcing process. Practical implications The model proposed in this study can be utilized by managers to impose a useful conceptual structure on otherwise fluid and intangible processes, which makes them easier to analyze and facilitates strategic corporate decision-making. Originality/value The paper proposes a model that grasps the dynamics and reality of service (out-) sourcing relationships, including the ongoing relationship management process.

Stakeholders’ relevance in sustainable residential property development

2019 ◽  
Vol 9 (2) ◽  
pp. 112-129 ◽  
Author(s):  
Markson Opeyemi Komolafe ◽  
Matthew Oluwole Oyewole ◽  
Job Taiwo Gbadegesin
Keyword(s):  
Design Methodology ◽  
Regulatory Agencies ◽  
Residential Property ◽  
Property Development ◽  
Item Score ◽  
Sustainable Buildings ◽  
Content Type ◽  
Key Stakeholders ◽  
The Government ◽  
Practical Implications

Purpose The purpose of this paper is to examine the relative awareness and influence of stakeholders on sustainable residential property development in Lagos, Nigeria. This is with a view to identifying the key stakeholders pertinent to enhancing sustainable residential property development in the country. Design/methodology/approach Data on awareness and influence of stakeholders on decisions to adopt sustainable residential property were elicited from residential property users, building contractors, property investors, estate surveyors and valuers and government regulatory agencies in Lagos residential property sector. The data were collected by using a questionnaire and analysed using mean item score and analysis of variance. Findings The result showed that the government regulatory agencies and the building professionals were aware of sustainable buildings, as mean scores measuring their awareness were higher than 2.5 on a scale of 1–5. The level of awareness of users was, however, low (mean score of 2.39). The users and the government regulatory agencies were identified by the stakeholders as being most influential on their decisions to adopt sustainable residential property. Practical implications Findings from this study indicate that there is need to promote the users and government regulatory agencies’ activities on sustainable residential property development as the activities of these stakeholders have higher influence on sustainable residential property development decisions in the study area. Originality/value This study particularly examines the interrelationships between the activities of stakeholders in sustainable residential property development in Nigeria. This has not been adequately studied in extant literature.

Brand-reseller representative relationship for enablement: a research agenda

2020 ◽  
Vol 23 (4) ◽  
pp. 679-695
Author(s):  
Suraksha Gupta ◽  
Len Tiu Wright
Keyword(s):  
Relationship Marketing ◽  
Design Methodology ◽  
Qualitative Methodology ◽  
Theory And Practice ◽  
Content Type ◽  
Emotional Aspect ◽  
Temporal Aspects ◽  
Research Questions ◽  
Business To Business ◽  
Practical Implications

Purpose The purpose of this study is to bring theories of branding and relationship marketing together under the lens of the brand manager and reseller relationship for integrating into a single paradigm. The conceptualization bridges a gap in theory and practice by explaining how a brand can be managed by brand managers building empathetic relationships with resellers and understanding their requirements. Design/methodology/approach It draws upon qualitative methodology and data collected from 12 business-to-business resellers for brands and 8 brand managers working for international brands in India. Findings Brand personified and represented in research questions investigated showed the enablement aspects of brand representatives in competitive reseller networks. Practical implications The findings of this study will be very useful for brand managers aiming to penetrate markets through individuals who could represent their brands to resellers. Social implications This study will help brand managers to create a stronger brand-reseller relationship marketing strategy by incorporating the emotional aspect of personification to benefit a socially driven relationship. Originality/value This study offers new insights into the temporal aspects of branding for business-to-business markets.

Audit committee role: formal rituals or effective oversight process?

2019 ◽  
Vol 34 (6) ◽  
pp. 673-695 ◽  
Author(s):  
Ahmed Atef Oussii ◽  
Mohamed Faker Klibi ◽  
Insaf Ouertani
Keyword(s):  
Audit Committee ◽  
Design Methodology ◽  
Qualitative Methodology ◽  
Policy Implications ◽  
Audit Committees ◽  
Content Type ◽  
Meaningful Information ◽  
Field Investigations ◽  
Legal Texts ◽  
Practical Implications

Purpose The purpose of this paper is to analyze the perception held by attendees about the role and the effectiveness of their audit committees. Design/methodology/approach The investigation was conducted via a qualitative methodology through the content analysis of interviews conducted with 33 attendees of audit committee meetings of Tunisian listed companies. Findings The findings reveal that audit committees do not have the means to achieve the objectives that they have been given by the legal texts, which are likely to characterize their work as “ceremonial” or “symbolic.” This paper also found that the most significant effects of the audit committee chair’s role come through informal meetings and conversations. Practical implications The paper’s findings have policy implications for regulators. Findings from this research may allow regulators to assess whether the audit committee activities in Tunisian companies meet their expectations. Originality/value This paper tries to fill a gap in the extant literature and provides meaningful information on activities performed by audit committees and the extent to which they are perceived effective in the eyes of attendees of audit-committee meetings. This study is one of the few field investigations that have analyzed audit committees’ effectiveness in emerging markets through interviews with attendees involved in audit-committee processes.

scholarly journals COVID-19’s impact on the hospitality workforce – new crisis or amplification of the norm?

2020 ◽  
Vol 32 (9) ◽  
pp. 2813-2829 ◽  
Author(s):  
Tom Baum ◽  
Shelagh K.K. Mooney ◽  
Richard N.S. Robinson ◽  
David Solnet
Keyword(s):  
Global Economy ◽  
Design Methodology ◽  
Policy Makers ◽  
Content Type ◽  
Global Policy ◽  
Key Stakeholders ◽  
Hospitality Workers ◽  
Fluid Environment ◽  
Practical Implications

Purpose The purpose of this paper is to highlight the immediate impacts of the COVID-19 pandemic on the hospitality workforce in situ between mid-April and June 2020. Design/methodology/approach This is a viewpoint paper that brings together a variety of sources and intelligence relating the impacts on hospitality work of the COVID-19 pandemic at three levels: macro (global, policy, government), meso (organisational) and micro (employee). It questions whether the situations faced by hospitality workers as a result of the pandemic are seed-change different from the precarious lives they normally lead or just a (loud) amplification of the “normal”. Findings In light of the fluid environment relating to COVID-19, conclusions are tentative and question whether hospitality stakeholders, particularly consumers, governments and the industry itself, will emerge from the pandemic with changed attitudes to hospitality work and hospitality workers. Practical implications This raises questions about hospitality work for key stakeholders to address in the future, some of which are systemic in terms of how precarious labour forces, critical to the global economy are to be considered by policy makers, organisations in a re-emerging competitive market for talent and for those who chose (or not) to work in hospitality. Social implications This paper contributes to ongoing debates about precarious work and the extent to which such practices are institutionalised and adopts an “amplification model” that may have value in futures-orientated analysis about hospitality and tourism. Originality/value This paper is wholly original and a reflection on the COVID-19 crisis. It provides a point of wider reference with regard to responses to crises and their impact on employment in hospitality, highlighting how ongoing change, fluidity and uncertainty serve to magnify and exacerbate the precarious nature of work in the industry.

Issues involved in methodological analyses of research interviews

2016 ◽  
Vol 16 (1) ◽  
pp. 68-79 ◽  
Author(s):  
Kathryn Roulston
Keyword(s):  
Design Methodology ◽  
Interview Data ◽  
Research Practice ◽  
Discursive Psychology ◽  
Social Worlds ◽  
Content Type ◽  
Research Participants ◽  
Research Interviews ◽  
Practical Implications ◽  
Research Studies

Purpose – The purpose of this paper is to argue that qualitative researchers have much to learn from conducting methodological analyses of their own talk in relation to research participants in interviews. Yet there are specific difficulties in representing findings from methodological analyses of research interviews. Design/methodology/approach – Although qualitative researchers have for some time followed recommendations to analyze both “how” interview data are generated in addition to “what” is discussed, little has been written about the challenges of representing these sorts of analyses. The paper uses a case to first examine difficulties in the representation of an analysis of interview data that draws on discursive psychology. After discussing the case, the paper further explores the challenges of conducting and presenting these sorts of methodological analyses of interview data to research participants and readers in ways that clearly convey what might be learned by examining how interviews are accomplished. Findings – The paper outlines considerations for researchers in doing methodological analyses of interview data, including challenges, reconciling interpretations of “what” and “how” topics are discussed in research studies, and possible areas of focus. Research limitations/implications – This paper examines what researchers might learn from examinations of their own interview practice and does not focus on representations of topical analyses. Practical implications – The paper argues that when interviewers subject their own talk to analysis, they learn about themselves, their craft, and the ways in which knowledge about social worlds are collaboratively produced in research encounters with participants. Originality/value – By developing expertise in how to analyze their interview interaction methodologically, qualitative researchers can attend to significant features of their interview practice and in so doing, develop a reflexive research practice.

Determining and representing value in creative placemaking

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Josephine Vaughan ◽  
Kim Maund ◽  
Thayaparan Gajendran ◽  
Justine Lloyd ◽  
Cathy Smith ◽  
...  
Keyword(s):  
Design Methodology ◽  
Social Economic ◽  
Economic Benefits ◽  
Content Type ◽  
Qualitative And Quantitative ◽  
Creative Placemaking ◽  
Key Stakeholders ◽  
Research Gap ◽  
Quantitative Indicators ◽  
Practical Implications

Purpose This study aims to address the research gap about value in the holistic discourse of creative placemaking. It identifies and synthesises the often discounted social and environmental values of creative placemaking along with typically emphasised economic values. Design/methodology/approach This paper builds upon two research phases; first, a review and extraction of creative placemaking value indicators from relevant current urban, cultural and planning literature; and second, the identification of relevant, practice-based, value indicators through interviews with 23 placemaking experts including practitioners, urban planners, developers and place managers from the two largest cities of NSW, Australia; Sydney and Newcastle. Findings This study identifies three broad thematics for valuing creative placemaking along with several sub-categories of qualitative and quantitative indicators. These indicators reveal the holistic value of creative placemaking for its key stakeholders, including expert placemakers, designers, building developers, government and community groups. A key conclusion of the research is the need for tools that grasp the interconnected, and at times conflicting, nature of placemaking’s social, economic and environmental outcomes. Originality/value While a variety of value indicators exist to understand the need for ongoing resourcing of creative placemaking, stakeholders identified the limitations of current approaches to determine, represent and appraise the value of creative placemaking. The indicators of value proposed in this research consolidate and extend current discourse about the value of creative placemaking specifically. The indicators themselves have profound practical implications for how creative placemaking is conceived, executed and evaluated. Theoretically, the study builds on the deep relationships between values and practice in creative placemaking, as well as critiquing narrow forms of evaluation that entrench economic benefits over other outcomes.

Bridging organizational identity and reputation messages online: a conceptual model

2016 ◽  
Vol 21 (2) ◽  
pp. 195-212 ◽  
Author(s):  
Nell C. Huang-Horowitz ◽  
Karen Freberg
Keyword(s):  
Conceptual Model ◽  
Organizational Identity ◽  
Design Methodology ◽  
Content Type ◽  
Qualitative Review ◽  
Proposed Model ◽  
Potential Applications ◽  
Value Model ◽  
Exploratory Procedure ◽  
Practical Implications

Purpose – The purpose of this paper is to propose a conceptual model that can be used to bridge organizational identity and reputation messages. The proposed model may help organizations more-effectively build and maintain both their desired identity as well as reputation. Design/methodology/approach – The qualitative and exploratory procedure was used to develop a model for simultaneously managing and measuring both identity and reputation messages. The process of conceptualizing an exploratory, qualitative value model begins with identifying relevant concepts and measures. A qualitative review of reputation and identity scholarship was examined for recurring themes and concepts. These themes were then used to formulate the identity and reputation functions and value measures. Findings – The proposed conceptual model presents characteristics and attributes that scholars and practitioners may need to consider when managing an organization’s identity and reputation messages online. The paper also presents potential applications of the model. Practical implications – The proposed qualitative value model, if further tested and quantified, has three potential applications: integrating identity and reputation messages across multiple platforms; telling stories reflective of both identity and reputation messages; and determining the value of attribution across contingencies. Originality/value – Considering the interrelated nature of identity and reputation messages, it is necessary to formulate a model delineating how the two may be bridged with one another. By proposing the conceptual model for how organizations may be able to align their identity messages with reputation messages, this paper hopes to establish a more conscious connection between the identity and reputation scholarship.

How and why managers use conceptual devices in business-to-business research

2014 ◽  
Vol 29 (7/8) ◽  
pp. 633-641 ◽  
Author(s):  
Lars-Johan Åge
Keyword(s):  
Focus Groups ◽  
Conceptual Model ◽  
Design Methodology ◽  
Business Research ◽  
Specific Context ◽  
Translation Process ◽  
Content Type ◽  
Equal Footing ◽  
Business To Business ◽  
Practical Implications

Purpose – This study aims to analyze how and why managers adopt and use business-to-business (B2B) research. Design/methodology/approach – Data were collected through participant observations, focus groups and interviews in three organizations that had used a certain conceptual model from B2B research. Findings – The study suggests that managers use B2B research in an action-oriented, flexible and dynamic manner. Such conceptual or translational use is characterized by managers’ creative translation of the research to match the problems they are facing at that particular time. Research limitations/implications – This study suggests that researchers and managers are on equal footing, and can contribute to one another in an active and creative way. Practical implications – Through translating research into their specific context, managers can find a new spectrum of research usage in their organization, but can also contribute to research in an interactive and creative way. Originality/value – This study gives empirical examples for how and why a certain piece of B2B research has been used by managers in three organizations. Moreover, this study contributes to existing models relating to marketing use by giving examples of the active translation process in which managers adopt the research to their specific challenges.

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