Young adults’ socialization in housing and real estate purchase decisions in India

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sijo Saju John ◽  
Chaitali Balapure ◽  
Benny J. Godwin
Keyword(s):  
Decision Making ◽  
Young Adults ◽  
Real Estate ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Final Decision ◽  
Product Involvement ◽  
Content Type ◽  
Family Housing

Purpose The purpose of this paper is to understand the influence of young adults’ socialization and product involvement on family housing and real estate purchase decision-making process. While previous studies have used these constructs in the fast-moving commercial goods category, this paper is considering the real estate family purchase decision as the core point of research and analysis. Design/methodology/approach Data were collected from 429 young working adults across various sectors in India. The proposed conceptual framework is tested using structural equation modeling. Findings The findings suggest that the teenagers with high social life have a better say in the decision-making process. It was also found that the young adults’ product involvement (measured in terms of gratification and symbol) construct shows how involved they are with the final decision-making in a family. The results suggested that the more young adult socializes, the more voice he has in the family housing and real estate decision-making process. Originality/value This paper is the first to analyze the role of teenage socialization and product involvement on family housing and real estate purchase decision-making process. This paper will be practicable to all the stakeholders of the housing industry as a whole.

Webrooming and showrooming: a multi-stage consumer decision process

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Srabanti Mukherjee ◽  
Swagato Chatterjee
Keyword(s):  
Decision Making ◽  
Information Search ◽  
Structural Equation ◽  
Product Type ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Content Type ◽  
Channel Choice ◽  
Multi Stage

PurposeThe purpose of this research is to propose and validate a theoretical framework explaining web-rooming and showrooming as a multi-stage decision-making process. The authors have used consumer purchase decision-making theories to propose a model that identifies showrooming and webrooming as a combination of two decisions, channel choice during information search and channel choice during actual purchase. Further, the authors explored how various antecedents of showrooming and webrooming have differential effects on various stages of a purchase decision-making process and how product type moderates the relationships.Design/methodology/approachThe authors have conducted empirical research, whereby 243 responses were obtained from a cross-sectional survey. The authors have used structural equation modeling and multiple regression analysis to validate our theoretical model.FindingsWebrooming or showrooming is a multi-stage decision-making process for the consumers. First, consumers decide whether to search online or offline and then whether to buy online and offline. Different individual, purchase context-related and channel related factors impact these decisions. Product type governs which variables will be more important than others.Originality/valueThe research looks to enhance the understanding of the consumer's decision-making process during showrooming and webrooming while also helping retailers design and implement appropriate strategies that could affect consumers during information search and actual purchase.

Are negative and positive reviews regarding apparel fit influential?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Eonyou Shin ◽  
Telin Chung ◽  
Mary Lynn Damhorst
Keyword(s):  
Decision Making ◽  
Information Processing ◽  
Decision Process ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Content Type ◽  
Female Consumers ◽  
Online Purchase ◽  
Apparel Product

PurposeThe purpose of the current study is to explore how valenced fit reviews affect the consumer decision-making process during online apparel shopping.Design/methodology/approachA single factor (valence of fit review) within-subject experimental design was employed to examine how the valenced fit review (negative vs positive) affects the consumer online purchase decision process. A mock website was created to simulate the online shopping environment through four steps for developing a stimulus website for the main study. The data were analyzed using repeated multivariate analysis of variance and structural equation modeling.FindingsA total of 418 female consumers completed an online self-administrated survey. Results showed that positive fit review was more compelling than negative fit review for female consumers when they like the apparel product. Two aspects of information credibility (review and site credibility) and confidence in purchase decision evoked by both fit reviews and overall product information were significant determinants of the consumer purchase decision process in increasing consumers’ future purchase intentions through attitude to the online retailer.Originality/valueThe current study was an attempt to fill the gap in knowledge regarding the crucial role of fit reviews in apparel product purchase decisions in an online context. This study confirmed the type of fit reviews that would be influential on female consumers’ online purchase decision-making process for apparel products when they liked the apparel product, supporting positive confirmation bias from the information processing point of view. This study contributed to the importance of the two concepts (i.e. credibility and confidence in the purchase decision) in online information processing and purchase decision-making process.

scholarly journals Influence of children in real estate family purchase decision-making context

2020 ◽  
Vol 18 (3) ◽  
pp. 211-217
Author(s):  
I. Kancheva
Keyword(s):  
Decision Making ◽  
Real Estate ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Final Phase ◽  
Convenience Sample ◽  
Frequency Distributions ◽  
The Real Estate ◽  
Paired Samples ◽  
The Family

Purpose: Children play a significant role as active participants in different markets through their own spending power. They are also able to exert considerable influence – explicit or implicit - over other family members’ consumer behavior. The combination of various spatial, structural, financial and practical aspects place the purchase of a real estate among the most complex for the family. The objective of the present paper is to reveal the degree and form of children’s influence throughout family real estate purchase decision-making process. Methods: This paper represents the results of an empirical study focused on parental perceptions of children’s influence in a family real estate purchase. Data were gathered using a convenience sample of 286 respondents – 156 men and 130 women from different Bulgarian families. Frequency distributions, analysis of variance, paired samples and independent samples t-test were applied for the aims of the analysis. Results: Children are found to exert moderate indirect influence throughout the family real estate purchase. They are most influential in the final phase of the real estate purchase decision-making process. Although high influence scores are detected in some attributive decisions, children are found least influential over choices related to technical and financial aspects of the purchase.

A model for examining the effects of communication on innovation performance: emphasis on the intermediary role of strategic decision-making speed

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fariborz Rahimnia ◽  
Homa Molavi
Keyword(s):  
Decision Making ◽  
Data Analysis ◽  
Innovation Performance ◽  
Strategic Decision ◽  
Equation Modeling ◽  
Strategic Decision Making ◽  
Decision Making Process ◽  
Content Type ◽  
Intermediary Role

PurposeIn recent years, rapid changes in the economic situation and high levels of competition have increased the need for innovation in order to gain success. In such circumstances, organizational strategists are considered as critical in determining the success or failure of organizations. Using innovation in various aspects of organizational operations is the most important factor to achieve sustainable competitive advantages in industry. As a result, analyzing the effective factors involved in promoting the efficiency of innovative activities in the organization and ways of achieving it are of utmost importance. Thus, this paper examines the relationship between communication and innovation performance with respect to the intermediary role of strategic decision-making process speed.Design/methodology/approachThe present study has used quantitative methodology and questionnaire to collect data from 450 managers and members who are involved in the decision-making process in 150 companies operating in the food-industry sector. Data analysis was done by using structural equation modeling and AMOS software.FindingsThe results of the data analysis suggest that communication and strategic decision-making speed possess a significant positive impact on innovation performance. Also, strategic decision-making speed has sufficiently played the intermediary role between communication and innovation performance.Originality/valueThis survey specifies the effects of communication on the success of making fast strategic decision and innovation performance which aid Iranian food companies to tackle one of the managerial challenges: postponing strategic decisions due to lack of efficient communication to get information. In addition, to the best of the authors' knowledge, this essay is a first in Iran.

Investigating the role of interactive social media and halal brand equity on purchase decision-making: direct and indirect effects

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Heru Yulianto ◽  
Yohanes Sutomo ◽  
Dyah Palupiningtyas ◽  
Krisnawati Setyaningrum Nugraheni
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Brand Equity ◽  
Structural Equation ◽  
Effective Rate ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Content Type ◽  
Indirect Relationship

Purpose This study aims to determine the effect of halal brand awareness (HBA), halal brand image (HBI), halal brand loyalty (HBL) on halal brand equity (HBE) and purchase decision-making (PDM). This study will also discuss the mediating role of HBE and the moderating role of interactive social media (ISM). Design/methodology/approach A total of 700 questionnaires were distributed with an effective rate of 94% to customers in large supermarkets in 3 major cities in Indonesia by using convenience sampling. The hypothesis was tested using structural equation modeling processed using AMOS. The Sobel test was used to test the significance of mediating variables. Findings The results of the study reveal that there was a positive and significant influence between variables. Other results reveal that HBE acts as a partial mediator and ISM as a moderator. Originality/value This study builds a new construct, namely, ISM and is the first to build and test a comprehensive direct and indirect relationship between HBA, HBI, HBL, HBE, ISM and PDM on halal cosmetics in Indonesia.

Impact of geomarketing and location determinants on business development and decision making

2018 ◽  
Vol 28 (1) ◽  
pp. 98-120 ◽  
Author(s):  
Veland Ramadani ◽  
Donika Zendeli ◽  
Shqipe Gerguri-Rashiti ◽  
Leo-Paul Dana
Keyword(s):  
Decision Making ◽  
Structural Equation ◽  
Secondary Data ◽  
Business Development ◽  
Primary Data ◽  
Equation Modeling ◽  
Decision Making Process ◽  
Content Type ◽  
Location Determinants

Purpose This paper aims to study and compare variables such as location, industry, socio-demographics and business factors of several companies located in Western Macedonia. Design/methodology/approach Research method is based on primary data the authors collected through questionnaires and secondary data obtained from State Statistical Office. Besides, the research sums up data classification of companies in the aspect of geomarketing and how location determinants and geo-information of certain cities can influence their business development and decision-making. Lastly, the results of data and Structural Equation Modeling integration are presented. Findings Since Republic of Macedonia is more than 25 years in transition, experts have often foreseen that companies in their country most of the time make intuitive decisions and do not take into account many elements during decision-making process in the business aspect. But on the other hand, results reveal interesting facts about companies involved in their research. For a majority of companies, the influence of geomarketing on business development is positive as long as during decision-making process its determinants have been taken into consideration and reviewed. Practical implications The paper helps the entrepreneurs to develop their businesses and decision-making process based on geomarketing determinants. Originality/value This is the first paper that investigates and compares variables such as location, industry, socio-demographics and business factors of companies located in Macedonia.

scholarly journals Identifying the criteria for corporate real estate decisions through the laddering technique: an analysis of care organisations in The Netherlands

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Emelieke Huisman ◽  
Rianne Appel-Meulenbroek ◽  
Helianthe Kort ◽  
Theo Arentze
Keyword(s):  
Decision Making ◽  
Nursing Home ◽  
Real Estate ◽  
The Netherlands ◽  
Decision Makers ◽  
Decision Making Process ◽  
Content Type ◽  
Corporate Real Estate ◽  
Estate Management ◽  
Real Estate Management

Purpose Board members and real estate managers (decision makers) play an important role in the decision-making process in nursing home organisations. This study aims to provide an understanding of underlying attributes and benefits sought by decision makers when making nursing home real estate decisions. Design/methodology/approach Decision makers from seven different nursing home organisations in The Netherlands were interviewed using the laddering technique to determine the individual requirements, the considerations of the decision alternatives, the relevant attributes and benefits and their mutual relationships. Findings This study details the motivations behind real estate management decisions in nursing home organisations. The findings show that apart from financial considerations, decision makers strive to enhance the quality of life and satisfaction of users with their real estate decisions and seek to include residents and employees in the process. These benefits are connected to the goals of well-being and innovation in health care. Furthermore, functionality, physical and functional flexibility and technology are key considerations when undertaking corporate real estate (CRE) decisions, to ensure that real estate management aligns with the strategic goals of the nursing home organisation. Practical implications The insights of this study can support decision makers in healthcare facilities to create strategic value with their real estate. Understanding how to obtain certain benefits from nursing home real estate may result in a better realisation of organisational objectives and user needs. Originality/value This study reveals the decision-making process in a nursing home context. Moreover, the laddering technique is used as a new method to explore and gain a deep understanding of CRE decision-making processes.

Explaining clothing decision-making styles among South-African and Nigerian young adults using two life-course theories

2020 ◽  
Vol 24 (2) ◽  
pp. 303-321
Author(s):  
Helen Inseng Duh ◽  
Oluwole Iyiola
Keyword(s):  
Decision Making ◽  
Young Adults ◽  
Life Course ◽  
Structural Equation ◽  
Equation Modeling ◽  
Consumer Decision Making ◽  
Family Resources ◽  
Peer Communication ◽  
Content Type ◽  
Decision Making Styles

PurposeTwo life-course theories (human capital and socialization) were employed to examine how childhood family resources received and peer communication about clothes shopping influence consumer decision-making styles (CDMS) at young adulthood.Design/methodology/approachYoung adults (18–35 years old) were surveyed from two large African economies: South Africa (N = 306) and Nigeria (N = 272). The participants were surveyed at the economic capitals (Johannesburg and Lagos) of both countries to identify and explain CDMS related to clothes shopping. Structural equation modeling and multi-group analyses were used to analyze data.FindingsThe results found six CDMS in both countries, dominated by four utilitarian dimensions (perfectionist, price, quality and time/shopping uninterested consciousness). Structural equation modeling results revealed that family resources and peer communication received during adolescence predicted most of the six CDMS in both countries. Multi-group analyses found that there were no country differences in constructs' relationships.Practical implicationsFrom the results that young adults in both countries displayed more utilitarian than symbolic decision-making styles when shopping for clothing, it is suggested that retailers and other companies provide value-for-money to capture and retain this large, lucrative, but disloyal, young adult consumer segment.Originality/valueSince 1986, when eight consumer decision-making styles were identified, studies of CDMS over the last three decades have focused on validating the scale and exploring demographic and cultural differences. Few studies have examined CDMS drivers, but not using a life-course approach.

Couple dynamics in family holidays decision-making process

2018 ◽  
Vol 30 (1) ◽  
pp. 601-617 ◽  
Author(s):  
María-Mercedes Rojas-de-Gracia ◽  
Pilar Alarcón-Urbistondo ◽  
Eva María González Robles
Keyword(s):  
Decision Making ◽  
Binary Logistic Regression ◽  
Decision Making Process ◽  
Final Decision ◽  
Joint Decision ◽  
Content Type ◽  
Initiation Phase ◽  
The Difference ◽  
Couple Dynamics ◽  
Search For Information

Purpose Family holiday decision-making (FHDM) is a process composed of several stages. This paper aims to describe two objectives: to identify at each stage the roles in couples, the main decision-maker in the case of family holidays; and to determine the most influential variables. Design/methodology/approach To identify the roles played by the partners, a frequency analysis has been conducted, which provides a graphic representation of the so-called feasibility triangles. The technique selected to identify the variables that explained the decision structure was binary logistic regression. In total, 375 useful dyads of questionnaires were received. Findings Holidays follow a joint decision-making process in the initiation phase and in the final decision, while the search for information is carried out equally by either partner. The woman’s work situation, the type of destination travelled to and the difference in education levels between them are the variables that best explain how couples decide on their family holidays. Practical implications A better understanding of the FHDM process will help tourism companies to improve their marketing campaigns. Originality/value The characteristics of the sample composed of 375 couples whose members completed a questionnaire separately have allowed not have to rely on one response per household, which adds reliability to the results. This sample is higher than the one of many reference publications on the subject. Furthermore, this paper revealed differences between male and female perception.

A multi-level analysis of mixed gender couple’s food decisions in a tourism context

2019 ◽  
Vol 2 (2) ◽  
pp. 121-144 ◽  
Author(s):  
Guliz Coskun ◽  
Laura W. Jodice ◽  
DeWayne Moore
Keyword(s):  
Decision Making ◽  
South Carolina ◽  
Structural Equation ◽  
Equation Modeling ◽  
Decision Making Process ◽  
Group Level ◽  
Content Type ◽  
Study Results ◽  
Multi Level ◽  
Mixed Gender

Purpose Through application of multi-level structural equation modeling as the data analysis technique, the purpose of this paper is to analyze the group-level impacts on a couple’s food choices during travel at a coastal destination. Design/methodology/approach Researchers obtained 380 individual questionnaires from 190 mixed gender couples (who eat oysters) in Charleston and Beaufort County, South Carolina, USA. Data were collected from both members of the couple during their vacation. Due to missing data and normality issues 5 couples and 30 individuals were eliminated. The remaining data were analyzed with SPSS 21 and EQS 6.2 with advanced confirmatory factor analysis and multi-level (ML) regression techniques. Findings The study results indicated that while women have a more negative attitude than men toward oysters, their intention to eat oysters during vacation is not different from their partner. By detecting the interdependency of responses of individuals within a couple, this study revealed that a ML approach is a more powerful way to understand the decision-making process of couples. Additionally the difference in the results of single- and ML models showed that the latter approach lowers the chance of Type 2 error and provides more accurate results. Originality/value In tourism decision-making literature, the focus has been mostly on the individual despite the collectivistic nature of tourism activity. The current study is the first to analyze a couple’s decision-making process at the group level. Furthermore by collecting data from both members of the group during their vacation, this study has distinguished itself from previous studies.

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