The gateway to consumption freedom through a communal glass of wine

2019 ◽  
Vol 31 (3) ◽  
pp. 303-326 ◽  
Author(s):  
Kyuho Lee ◽  
Melih Madanoglu ◽  
Steve W. Henson ◽  
Jae-Youn Ko
Keyword(s):  
Gender Roles ◽  
Alcoholic Beverage ◽  
Western Culture ◽  
Female Gender ◽  
Content Type ◽  
Korean Society ◽  
Wine Consumption ◽  
South Korean ◽  
Female Consumers ◽  
Traditional Gender Roles

Purpose Confucian philosophy emphasizes gender roles that place significant restrictions on the consumption of non-traditional products. The authors use wine to advance our understanding of how South Korean female consumers have established a new female gender role and identity by adopting new communities that allow non-traditional consumption while still accepting gender roles. This paper aims to examine how South Korean female consumers create a unique consumption culture with respect to wine consumption. Design/methodology/approach A hermeneutic approach was adopted to understand what motivates South Korean female consumers to join a wine consumption community and their perceptions about consuming wine. Researchers conducted 26 semi-structured face-to-face interviews that ranged from 45 to 120 min, with an average duration of 1 h. Findings The results of the study suggest that wine can be a medium for emancipating women from traditional gender roles and social images of women embedded in South Korean society that call for women to sacrifice themselves for their families. In addition, the study’s findings suggest that Western wine marketers need to understand the power of wine consumption communities that are a unique consumption ritual among South Korean female wine consumers. Originality/value South Korean female respondents drink wine as both a way to seek pleasure through a Western alcoholic beverage and to consume and experience Western culture and lifestyles. However, South Korean female respondents tend to drink wine within consumption communities, which are a powerful consumption ritual in South Korea. In other words, although South Korean female respondents consume wine to experience and learn about Western culture and lifestyles, they have entirely not abandoned their traditional consumption rituals.

Anti-graft law could transform South Korean society

2016 ◽  
Keyword(s):  
South Korea ◽  
Content Type ◽  
Korean Society ◽  
South Korean

Headline SOUTH KOREA: Anti-graft law could transform society

Different women, different viewpoints: age, traits and women’s reaction to advertisements

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Blaine J. Branchik ◽  
Tilottama Ghosh Chowdhury ◽  
Jennifer Schenk Sacco
Keyword(s):  
Cultural Values ◽  
Alcoholic Beverage ◽  
Age Groups ◽  
Marketing Communications ◽  
Value Systems ◽  
Multiple Models ◽  
Consumer Attitude ◽  
Content Type ◽  
Female Consumers ◽  
Different Ages

Purpose This study aims to examine different consumption attitudes between two age-based cohorts of female consumers as it relates to the processing of marketing communications. Design/methodology/approach Three studies use 10 iterations of an ad for an alcoholic beverage. Ads vary in the number of models, age of those models and ad value message. Cohorts are divided into pre-millennial (35 and older) and millennial (18–34) age groups. Subjects respond to a variety of statements associated with the ads. ANOVAs are run to determine significant differences or similarities between cohorts. Findings Women of different ages have different value systems. Pre-millennials prefer ads featuring other-focused value messages and containing multiple female models. That preference is moderated for those who feel a strong closeness to other women. They prefer ads featuring single female models with other-focused messages. Millennials express no preference for the number of models or value messages. Those with high perceptions of closeness to women, however, express a preference for ads featuring multiple models, irrespective of value message. Further, perceived age similarity between consumers and models moderates the pre-millennial’s versus millennial’s attitude toward ads featuring mature female models and single versus multiple models. Research limitations/implications Only American women were surveyed for this research. Further, only one product was used to assess attitudes. Practical implications Advertisers must be cognizant of the age of targeted consumers. Further, any cultural values expressed in ads have different impacts depending on consumer age. Finally, the number of models can have an impact on consumer attitude depending on viewers’ age and preference. Originality/value This research fills an existing lacuna in studies involving female consumers by exploring and testing significant differences among women of different ages and value systems and their attitudes toward marketing communications.

Assessment of moderate wine consumption and alcohol abuse from the perspective of German and Hungarian consumers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gergely Szolnoki ◽  
Stylianos Filopoulos ◽  
Claudia Stein-Hammer ◽  
David Brazsil
Keyword(s):  
Alcohol Abuse ◽  
Design Methodology ◽  
Alcoholic Beverage ◽  
Alcoholic Beverages ◽  
Content Type ◽  
Wine Consumption ◽  
Support Policy ◽  
Definition Of ◽  
Practical Implications

Purpose The health effects of alcoholic beverages and the differentiation between moderate consumption and alcohol abuse are discussed controversially in medicine, sociology and politics. Therefore, this paper aims to analyse how consumers assess the relation among health, wine consumption and alcohol abuse. Design/methodology/approach A representative survey in Germany and in Hungary was conducted with 2,000 and 1,500 respondents, respectively. The survey included questions regarding the assessment and definition of alcohol abuse and moderate wine consumption. Findings The results show that in Hungary, moderate wine consumption is defined similarly as in Germany; on the contrary, in the case of alcohol abuse, there are significant differences. Regardless of cultural background, the respondents agreed that excessive wine consumption harms health and certain consumer groups (pregnant women or people under 16 years old) should avoid drinking wine. Practical implications These findings can contribute to a long-term goal-oriented wine in moderation strategy for consumers and support policy advice on moderate and excessive wine consumption. Originality/value The results help to understand how consumers perceive moderate and excessive wine consumption in everyday life, and how they judge wine as an alcoholic beverage. To the best of authors’ knowledge, there has not been similar study published on the perceptions of wine consumers in this regard, neither in Germany nor in Hungary.

Light and shade of multicultural education in South Korea

2020 ◽  
Vol 14 (2) ◽  
pp. 149-161
Author(s):  
Soo Jung Lee ◽  
Kyung Eun Jahng ◽  
Koeun Kim
Keyword(s):  
South Korea ◽  
Multicultural Education ◽  
Cultural Capital ◽  
Power Dynamics ◽  
Education Policies ◽  
Material Wealth ◽  
Content Type ◽  
Korean Society ◽  
South Korean ◽  
Wide Range

Purpose This paper aims to attend to the issues that remain veiled and excluded in the name of multiculture. Design/methodology/approach This paper problematizes South Korean multicultural education policies through Bourdieu’s concept of capital as a theoretical frame. Findings First, the paper discusses that material wealth is unequally distributed to most of the multicultural families, resulting in their lack of economic capital. Second, it notes that students from multicultural families are deprived of cultural capital, as they are racialized in Korean society. As a strategy used to distinguish and exclude a so-called different minority from the unnamed majority, race enables the possession of cultural capital. Third, insufficient social capital identified with resources emerging from social networks positions students from multicultural families as a perpetual minority. As the accumulation of various forms of capital secures power and privilege (Bourdieu, 1986), multicultural education in its current state would continuously reproduce the existing power dynamics where students from multicultural families are subordinate. Research limitations/implications Given this, policies for multicultural education in South Korea should cover a wide range of issues, including race, class and network and be redesigned to resolve realistic problems that have been hidden under the name of celebration of culture. Originality/value The Korean multicultural education policy has not been analyzed through Bourdieu’s concept of capital. Using a different theoretical viewpoint would be valuable to figure out the problems underlying the policy.

Turkish unemployment will stagnate without fast growth

2017 ◽  
Keyword(s):  
Gender Roles ◽  
Economic Activity ◽  
Ad Hoc ◽  
Labour Force ◽  
Syrian Refugees ◽  
Additional Risk ◽  
Content Type ◽  
Traditional Gender Roles ◽  
Doing Business ◽  
Employment Subsidies

Significance In conjunction with other ad-hoc government measures, employment subsidies could assist economic activity in 2017 (global conditions and political developments permitting), at the expense of some deterioration in public finances. Even so, unemployment is likely to average around 11% this year. Impacts Not enough jobs will be created ahead of the constitutional referendum on April 16 to affect the result. Given the level of unemployment, integrating Syrian refugees into the labour force will remain politically sensitive. Lack of opportunity will keep many women out of the workforce, reinforcing traditional gender roles and conservative social norms. Authorities’ calls on business to act in ways not necessarily in its interest could be seen as an additional risk of doing business.

Evaluations of LGBT job applicants: consequences of applying “out”

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kinsey B. Bryant-Lees ◽  
Mary E. Kite
Keyword(s):  
Social Skills ◽  
Sexual Orientation ◽  
Gender Roles ◽  
Hiring Decisions ◽  
Negative Attitudes ◽  
Content Type ◽  
Hiring Discrimination ◽  
Traditional Gender Roles ◽  
Structural Differences ◽  
Underlying Mechanisms

PurposeThis study aimed to experimentally investigate whether disclosing one's sexual orientation while applying for a job would impact hiring decisions.Design/methodology/approachThe experiment employed a 2 (Applicant Gender: Male/Female) × 2 (Applicant Sexual Orientation: Heterosexual or Gay/Lesbian) × 2 (Job Type: Masculine/Feminine) between-subjects design. Participants (N = 349) were randomly assigned to one of eight applicant conditions. They were first presented with a job description, followed by a cover letter displaying the applicants' qualifications, gender and sexual orientation. Participants evaluated the applicant's competence, social skills and hireability, and provided self-reports of their attitudes toward gays/lesbians and traditional gender roles.FindingsThe results demonstrated a distinct pattern of discrimination toward gay/lesbian applicants who were rated significantly lower in competence, social skills and hireability than were heterosexual applicants. Additionally, using multigroup structural equation modeling, we found that sexual orientation differentially impacted the relationship between attitudes and hireability ratings; negative attitudes toward homosexuality, beliefs about sexual orientation as a choice and belief in traditional gender roles were significant predictors of hireability ratings for gay/lesbian applicants, but were unrelated to evaluations of heterosexual applicants.Research limitations/implicationsThe current study highlights the underlying mechanisms involved in hiring discrimination against Lesbian Gay Bisexual Trans (LGBT) workers including lower evaluations of competence, social skills and structural differences in the impact of attitudes. These direct links must be explicitly addressed for continued progress related to equality, diversity and inclusion in Human Resource Management (HRM). Continued multidisciplinary research that considers gender identity and sexual orientation signal salience, consequences of specific career stereotypes, regional differences and the effects of societal shifts in attitudes overtime will continue to improve our understanding and drive us toward a more equitable future.Practical implicationsBy identifying the underlying mechanisms involved in hiring discrimination, this study highlights the need for diversity trainings that go beyond the blanket approaches to diversity management and explicitly address conscious and unconscious biases that may influence the hiring process. Additionally, it is critical for organizations to provide top-down support from leadership, and implement mechanisms that allow LGBT voices to be heard and feel comfortable in their work environment to reduce the psychological strain.Social implicationsPrior to the recent landmark ruling by the Supreme Court on June 15, 2020, which extended the 1964 Civil Rights Act workplace protections to gay, lesbianand transgender employees, in many places across the United States Lesbian, gay, bisexual, transgender, and queer (LGBTQ+) identifying workers could still be legally discriminated against. The pattern of discrimination identified in the current study provides clear evidence that these protections are necessary, and long overdue.Originality/valueThis study identifies two clear patterns of hiring discrimination: (1) lower hireability ratings and (2) structural differences in the evaluative process for gay/lesbian applicants. These findings provide experimental evidence, currently lacking in the literature, that support survey-based and qualitative findings of LGBT's experiences, and demonstrate how negative attitudes, irrelevant to the qualifications of an applicant, seep into hiring decisions.

Gender and wine consumption: sociodemographic profiles

2019 ◽  
Vol 122 (1) ◽  
pp. 242-257
Author(s):  
María Carolina Rodríguez-Donate ◽  
Margarita Esther Romero-Rodríguez ◽  
Víctor Javier Cano-Fernández ◽  
Ginés Guirao-Pérez
Keyword(s):  
Unobserved Heterogeneity ◽  
Mixed Logit ◽  
Sociodemographic Factors ◽  
Consumption Pattern ◽  
Wine Production ◽  
Content Type ◽  
Distinctive Features ◽  
Wine Consumption ◽  
Female Consumers ◽  
Study Population

Purpose The globalization of wine markets together with a prolonged decline in wine consumption, especially in traditional wine-producing countries such as Spain, make it more relevant than ever to study population segments such as female wine consumers. Such segments could contribute to increasing consumption. The purpose of this paper is to investigate the distinctive features of wine consumption according to gender, identifying sociodemographic profiles of female wine consumers and non-consumers in Tenerife (Canary Islands). The Canarian archipelago is one of the Spanish regions with a long tradition in wine production. Design/methodology/approach This study uses data from a survey carried out on a representative sample of 1,028 Tenerife residents. Independent tests and correspondence analyses were performed. Moreover, an ordered mixed logit model was estimated. Findings Gender is a determining factor when analysing the frequency of wine consumption. The profiles of female consumers and female non-consumers differ substantially. Considering unobserved heterogeneity in the estimated model also allows us to verify the variability of the effects on the probability of women with the same sociodemographic characteristics having the same consumption pattern. Research limitations/implications Non-sociodemographic variables could be considered in this paper. Practical implications Marketing strategies should not consider women as a homogenous group. Originality/value This study examines in depth the sociodemographic factors that influence the frequency of wine consumption according to gender. It is relevant given the scarcity of studies that analyse these factors. Likewise, unobserved heterogeneity in consumer decisions is taken into account, an aspect that has not been sufficiently considered in wine consumption literature so far.

scholarly journals Stereotyping of Gender Roles and Norms by Society: a Feminist Analysis of I Stand Here Ironing

2020 ◽  
Vol 3 (2) ◽  
pp. 149-156
Author(s):  
Mujahid Shah ◽  
Marukh Shakir ◽  
Syed Attia
Keyword(s):  
Gender Roles ◽  
Social Construction ◽  
Social Institutions ◽  
Female Gender ◽  
Power Structures ◽  
Men And Women ◽  
Feminist Analysis ◽  
Unequal Treatment ◽  
Traditional Gender Roles ◽  
Tillie Olsen

The ideologies rampant in the societies ensure their reproduction through various means. Social institutions are employed to carry out the power structures and uphold the favourable ideologies. These ideologies always favour one over the other by means of differentiation. Gender is one such ideology/construct, which maintains the favourable hegemony of men over women by ascribing different gender roles that justify the society’s unequal treatment of men and women. Motherhood is the most natural aspect of female gender. However, society and social institutions are selective of what comprises good or bad mothering. I Stand Here Ironing by Tillie Olsen runs along the same line, where a mother is tormented by guilt of not fulfilling her role as a good mother. This study, thus, offers a critique on social stereotyping of gender roles from a social construction feminist perspective. The study specifically ventures to explore the various factors and institutions that normalize prescribed rules for good and bad mothering. The study also questions the unhelpful stance of the society with respect to child caring services, which makes women accept traditional gender roles. The aim of the study is to gain insight on social manipulation of gender as a way for upholding traditional gender values / roles.

Profaning Jewish Mores in Chochana Boukhobza's Un été à Jérusalem

2018 ◽  
Vol 57 (1) ◽  
pp. 81-91
Author(s):  
Nancy M. Arenberg
Keyword(s):  
Gender Roles ◽  
Complex Problem ◽  
Religious Practices ◽  
Her Family ◽  
Traditional Gender Roles ◽  
The City ◽  
Traditional Roles

As a transnational Israeli writer, Chochana Boukhobza delves into the complex problem of crossing borders in Un été à Jérusalem (1986), a text which focuses on the unnamed protagonist's trip from Paris to visit her family during the summer months in Jerusalem. Although the narrator had resided in Israel previously, she is forced to grapple with her ‘Otherness’ in Jerusalem, especially as a Jew originally from Tunisia. The narrator's crisis of exile is defined by her sense of disconnection to her family, the city, Israeli politics, and women's traditional roles. In this essay, particular emphasis will be placed on the protagonist's penchant for profaning Jewish cultural and religious practices, which is articulated through a series of corporeal transgressions. To launch this revolt against the patriarchal structure of the nation in Israel, the narrator rejects the submissive role assigned to Jewish-Tunisian women, and, in so doing, dismantles traditional gender roles.

Material World: Gender and the Bible in Evangelical Purity Culture

2018 ◽  
Author(s):  
Sara Moslener
Keyword(s):  
United States ◽  
Young People ◽  
Gender Roles ◽  
The United States ◽  
Modern Life ◽  
Material World ◽  
Avant Garde ◽  
Teenage Girls ◽  
Traditional Gender Roles ◽  
The Bible

For evangelical adolescents living in the United States, the material world of commerce and sexuality is fraught with danger. Contemporary movements urge young people to embrace sexual purity and abstinence before marriage and eschew the secular pressures of modern life. And yet, the sacred text that is used to authorize these teachings betrays evangelicals’ long-standing ability to embrace the material world for spiritual purposes. Bibles marketed to teenage girls, including those produced by and for sexual purity campaigns, make use of prevailing trends in bible marketing. By packaging the message of sexual purity and traditional gender roles into a sleek modern day apparatus, American evangelicals present female sexual restraint as the avant-garde of contemporary, evangelical orthodoxy.

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