The Pransky interview: Melonee Wise, CEO, Fetch Robotics

Author(s):  
Joanne Pransky

Purpose The following paper is a “Q&A interview” conducted by Joanne Pransky of Industrial Robot Journal as a method to impart the combined technological, business and personal experience of a prominent, robotic industry engineer-turned successful business leader, regarding the commercialization and challenges of bringing technological inventions to market while overseeing a company. This paper aims to discuss these issues. Design/methodology/approach The interviewee is Melonee Wise, an entrepreneur and veteran robot designer. In this interview, Wise candidly discusses her career journey, including the successes and lessons learned in the transitioning from an engineer to the CEO of two robotic start-up companies in just six years. Findings Melonee Wise had a love for building mechanical things since childhood. At the age of eight, she built and programmed a plotter out of Legos. Wise received BS degrees in mechanical engineering and physics engineering, and an MS degree in mechanical engineering from University of Illinois at Urbana-Champaign. While in school, Wise spent her summers interning at Alcoa, DaimlerChrysler and Honeywell Aerospace. She was able to parlay her passion of building robots when she had the opportunity to work on the DARPA Urban Challenge through her university. From there, Wise joined the start-up Willow Garage as a Senior Engineer in 2007. In 2013, she left her position as Manager of Robot Development at Willow to co-found Unbounded Robotics. When Unbounded unexpectedly shut down 18 months later, Ms Wise gave birth to Fetch Robotics, a manufacturer of autonomous and affordable robots for the warehouse and logistics industries. Originality/value Melonee Wise is an ambitious robot engineer-turned-entrepreneur in pursuit of fast-paced career and personal growth, and taking on unprecedented challenges. After interning at three large US manufacturing companies, Wise decided to pursue her PhD until the right company and opportunity came along. In 2007, she was asked by a Willow Garage co-founder to leave her PhD studies and join them as their second employee. Willow Garage, the creator of Robot Operating System (ROS) open source software and the PR2 hardware platforms, would go on to become one of the most significant robot incubators of the decade. Wise was one of the co-creators of TurtleBot, a consumer robotics product developed in nine months, and she helped with the design of the PR2 and ROS. Additionally, while at Willow Garage, Wise created the Intern Program, increasing the number of interns from one to over 60. Melonee Wise spun-off Unbounded Robotics in 2013 and headed Fetch Robotics in 2014. Wise and Fetch recently raised more than US$20 million in Series A funding. Wise holds the patent for a steering column lock assembly and has been honored with the prestigious awards: MIT Technology Review’s 35 Innovators under 35; The 2014 Business Insider’s 15 Most Important People Working in Robotics; and Robohub’s 2013 25 Women in Robotics you need to know about.

Author(s):  
Joanne Pransky

Purpose – This article is a “Q&A interview” conducted by Joanne Pransky of Industrial Robot Journal as a method to impart the combined technological, business and personal experience of a prominent, robotic industry engineer-turned entrepreneur regarding the evolution, commercialization and challenges of bringing a technological invention to market. Design/methodology/approach – The interviewee is Dr Yoky Matsuoka, the Vice President of Nest Labs. Matsuoka describes her career journey that led her from a semi-professional tennis player who wanted to build a robot tennis buddy, to a pioneer of neurobotics who then applied her multidisciplinary research in academia to the development of a mass-produced intelligent home automation device. Findings – Dr Matsuoka received a BS degree from the University of California, Berkeley and an MS and PhD in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She was also a Postdoctoral Fellow in the Brain and Cognitive Sciences at MIT and in Mechanical Engineering at Harvard University. Dr Matsuoka was formerly the Torode Family Endowed Career Development Professor of Computer Science and Engineering at the University of Washington (UW), Director of the National Science Foundation Engineering Research Center for Sensorimotor Neural Engineering and Ana Loomis McCandless Professor of Robotics and Mechanical Engineering at Carnegie Mellon University. In 2010, she joined Google X as one of its three founding members. She then joined Nest as VP of Technology. Originality/value – Dr Matsuoka built advanced robotic prosthetic devices and designed complementary rehabilitation strategies that enhanced the mobility of people with manipulation disabilities. Her novel work has made significant scientific and engineering contributions in the combined fields of mechanical engineering, neuroscience, bioengineering, robotics and computer science. Dr Matsuoka was awarded a MacArthur Fellowship in which she used the Genius Award money to establish a nonprofit corporation, YokyWorks, to continue developing engineering solutions for humans with physical disabilities. Other awards include the Emerging Inventor of the Year, UW Medicine; IEEE Robotics and Automation Society Early Academic Career Award; Presidential Early Career Award for Scientists and Engineers; and numerous others. She leads the development of the learning and control technology for the Nest smoke detector and Thermostat, which has saved the USA hundreds of billions of dollars in energy expenses. Nest was sold to Google in 2013 for a record $3.2 billion dollars in cash.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Joanne Pransky

Purpose The following article is a “Q&A interview” conducted by Joanne Pransky of Industrial Robot Journal as a method to impart the combined technological, business and personal experience of a prominent, robotic industry PhD and innovator regarding his pioneering efforts. The paper aims to discuss these issues. Design/methodology/approach The interviewee is Dr Nabil Simaan, Professor of Mechanical Engineering, Computer Science and Otolaryngology at Vanderbilt University. He is also director of Vanderbilt’s Advanced Robotics and Mechanism Applications Research Laboratory. In this interview, Simaan shares his unique perspective and approaches on his journey of trying to solve real-world problems in the medical robotics area. Findings Simaan received his BSc, MSc and PhD in mechanical engineering from the Technion – Israel Institute of Technology. He served as Postdoctoral Research Scientist in Computer Science at Johns Hopkins University. In 2005, he joined Columbia University, New York, NY, as an Assistant Professor of Mechanical Engineering until 2010, when he joined Vanderbilt. His current applied research interests include synthesis of novel robotic systems for surgical assistance in confined spaces with applications to minimally invasive surgery of the throat, natural orifice surgery, cochlear implant surgery and dexterous bimanual microsurgery. Theoretical aspects of his research include robot design and kinematics. Originality/value Dr Simaan is a leading pioneer on designing robotic systems and mechanisms for medical applications. Examples include technologies for snake robots licensed to Intuitive Surgical; technologies for micro-surgery of the retina, which led to the formation of AURIS Surgical Robotics; the insertable robotic effector platform (IREP) single-port surgery robot that served as the research prototype behind the Titan Medical Inc. Sport (Single Port Orifice Robotic Technology). Simaan received the NSF Career award for young investigators to design new algorithms and robots for safe interaction with the anatomy. He has served as the Editor for IEEE International Conference on Robotics and Automation, Associate Editor for IEEE Transactions on Robotics, Editorial Board Member of Robotica, Area Chair for Robotics Science and Systems and corresponding Co-chair for the IEEE Technical Committee on Surgical Robotics. In January 2020, he was bestowed the award of Institute of Electrical and Electronics Engineers (IEEE) Fellow for Robotics Advancements. At the end of 2020, he was named a top voice in health-care robotics by technology discovery platform InsightMonk and market intelligence firm BIS Research. Simaan holds 15 patents. A producer of human capital, his education goal is to achieve the best possible outcome with every student he works with.


Author(s):  
Joanne Pransky

Purpose The following paper is a “Q&A interview” conducted by Joanne Pransky of Industrial Robot Journal as a method to impart the combined technological, business and personal experience of a prominent, robotic industry PhD-turned-entrepreneur regarding the commercialization and challenges of bringing a technological invention to market. This paper aims to discuss these issues. Design/methodology/approach The interviewee is Dr Jun Ho Oh, Professor of Mechanical Engineering at the Korea Advanced Institute of Science and Technology (KAIST) and Director of KAIST’s Hubolab. Determined to build a humanoid robot in the early 2000s to compete with Japan’s humanoids, Dr Oh and KAIST created the KHR1. This research led to seven more advanced versions of a biped humanoid robot and the founding of the Robot for Artificial Intelligence and Boundless Walking (Rainbow) Co., a professional technological mechatronics company. In this interview, Dr Oh shares the history and success of Korea’s humanoid robot research. Findings Dr Oh received his BSc in 1977 and MSc in Mechanical Engineering in 1979 from Yonsei University. Oh worked as a Researcher for the Korea Atomic Energy Research Institute before receiving his PhD from the University of California (UC) Berkeley in mechanical engineering in 1985. After his PhD, Oh remained at UC Berkeley to do Postdoctoral research. Since 1985, Oh has been a Professor of Mechanical Engineering at KAIST. He was a Visiting Professor from 1996 to 1997 at the University of Texas Austin. Oh served as the Vice President of KAIST from 2013-2014. In addition to teaching, Oh applied his expertise in robotics, mechatronics, automatic and real-time control to the commercial development of a series of humanoid robots. Originality/value Highly self-motivated and always determined, Dr Oh’s initial dream of building the first Korean humanoid bipedal robot has led him to become one of the world leaders of humanoid robots. He has contributed widely to the field over the nearly past two decades with the development of five versions of the HUBO robot. Oh led Team KAIST to win the 2015 DARPA Robotics Challenge (DRC) and a grand prize of US$2m with its humanoid robot DRC-HUBO+, beating 23 teams from six countries. Oh serves as a robotics policy consultant for the Korean Ministry of Commerce Industry and Energy. He was awarded the 2016 Changjo Medal for Science and Technology, the 2016 Ho-Am Prize for engineering, and the 2010 KAIST Distinguished Professor award. He is a member of the Korea Academy of Science and Technology.


2019 ◽  
Vol 47 (3) ◽  
pp. 19-26 ◽  
Author(s):  
Elizabeth E. Richard ◽  
Jeffrey R. Davis ◽  
Jin H. Paik ◽  
Karim R. Lakhani

Purpose This paper presents NASA’s experience using a Center of Excellence (CoE) to scale and sustain an open innovation program as an effective problem-solving tool and includes strategic management recommendations for other organizations based on lessons learned. Design/methodology/approach This paper defines four phases of implementing an open innovation program: Learn, Pilot, Scale and Sustain. It provides guidance on the time required for each phase and recommendations for how to utilize a CoE to succeed. Recommendations are based upon the experience of NASA’s Human Health and Performance Directorate, and experience at the Laboratory for Innovation Science at Harvard running hundreds of challenges with research and development organizations. Findings Lessons learned include the importance of grounding innovation initiatives in the business strategy, assessing the portfolio of work to select problems most amenable to solving via crowdsourcing methodology, framing problems that external parties can solve, thinking strategically about early wins, selecting the right platforms, developing criteria for evaluation, and advancing a culture of innovation. Establishing a CoE provides an effective infrastructure to address both technical and cultural issues. Originality/value The NASA experience spanned more than seven years from initial learnings about open innovation concepts to the successful scaling and sustaining of an open innovation program; this paper provides recommendations on how to decrease this timeline to three years.


2014 ◽  
Vol 6 (5) ◽  
pp. 470-474
Author(s):  
André de Serpa Soares

Purpose – The purpose of this article is to offer a response to the general proposed questions “Did the context of economic crisis affect the image of Portugal as a tourist destination? What were the answers and lessons learned?” from TAP Portugal perspective and what were, for the airline, the answers and lessons learned for the future. Design/methodology/approach – Major economic indicators in Portugal and Europe were compared with TAP numbers and Portuguese Travel and Tourism balance of payments. Findings – The image of Portugal as a tourist destination was not affected. Portugal managed to use the increase in international exposure to publicise itself for the right reasons. The key to future success lies on markets intelligence. Originality/value – This article constitutes an original viewpoint based on TAP market experience and may be useful for tourism and travel industry professionals, students and research community.


Author(s):  
Joanne Pransky

Purpose The following paper is a “Q&A interview” conducted by Joanne Pransky of Industrial Robot Journal as a method to impart the combined technological, business and personal experience of a robotic industry engineer-turned-innovator regarding the challenges of bringing technological discoveries to fruition. The paper aims to discuss these issues. Design/methodology/approach The interviewee is Tony Koselka, Co-founder and Chief Operating Officer, Vision Robotics Corporation (VRC). In this interview, Koselka shares how he first got started in the robotics field along with his experiences in running his start-up. Findings Koselka earned a bachelor’s and a master’s degree in mechanical engineering from MIT. Prior to his work at VRC, he successfully co-founded and sold his first start-up, CyberGear. VRC was formed in 1999 with the goal to develop autonomous robotic solutions that focused on vision-based mapping. With strategic partners, the team began work on consumer applications that enabled the company to create a uniquely robust and cost-effective approach to robotics. It entered the agricultural market in 2004 with a feasibility study for harvesting oranges. While waiting for picking-hand technology to catch up with the machine vision, the initial concept transformed into a deployable crop-load estimation system for tree fruit. In 2011, VRC was approached by lettuce growers to develop a lettuce thinner. In a few months, the company built its lettuce thinner, which was released in 2012 and since then has collectively thinned hundreds of thousands of acres. Originality/value Koselka is an award-winning design engineer who holds 21 US patents. He has managed the design of all the mechanical systems of his start-up, VRC, including those on the lettuce thinner and the grapevine pruner, which enable robots to intelligently and accurately perform myriad tasks, including pruning, weeding and thinning.


Author(s):  
Paul Ballman

Purpose This paper addresses one particular type of cliff edge – “Unknown Knowns” that organizations are often headed for and suggests ways in which it can be avoided. Design/methodology/approach The paper reports lessons learned through the author’s experience and draws on relevant literature. Findings Apparently unforeseen cliffs are actually well known about, deep in the organization, well ahead of time and either nobody is talking or nobody is listening. Practical Implications People need to change their cultures to ensure that the “Cassandras” (people who can be seen as “negative” and problem rather than solution focused) are genuinely listened to. Originality/value New scandals break every month. At the time of writing, the latest is Volkswagen (VW) emissions testing, itself a classic example of an unknown-known cliff.


Author(s):  
Joanne Pransky

Purpose The following paper is a “Q&A interview” conducted by Joanne Pransky of Industrial Robot Journal as a method to impart the combined technological, business and personal experience of a prominent, robotic industry engineer-turned successful innovator and leader, regarding the challenges of bringing technological discoveries to fruition. This paper aims to discuss these issues. Design/methodology/approach The interviewee is Martin Haegele, a renowned expert in industrial and service robot applications, technologies and markets. He is Division Director “Intelligent Automation and Clean Manufacturing” and Head of the department “Robot and Assistive Systems” at the Fraunhofer Institute for Manufacturing Engineering and Automation (Fraunhofer IPA). In this interview, Haegele details some of the robotics projects he led and provides his outlook on the European robotics industry. Findings Haegele received a Dipl.-Ing. in Mechanical Engineering from the University of Stuttgart in 1989 and a Master of Science in Mechanical Engineering from George Washington University, Washington DC in 1989. Haegele has led the Robot Systems Department at the Fraunhofer Institute for Manufacturing Engineering and Automation IPA in Stuttgart, Germany since 1993, and is a member of the Fraunhofer IPA Board. Originality/value Inspired by the book Robotics in Service written by Joseph Engelberger in 1989, Haegele spearheaded ground-breaking applications in the service robot industry. He led a German study on the market potentials and challenges of service robots. He was the project leader and supervisor of numerous service robot developments including a fuel-refilling robot resulting in a fully operational gas station and several generations of mobile robots developed for museums, shopping centers and home applications. Haegele coordinated many publicly funded research projects to develop robot technologies for industrial and service applications. He was coordinator of two large-scale European initiatives (SMErobot and SMErobotics) for the creation of technologies and a new family of robots suitable for small and medium-sized enterprises. He has published more than 80 papers and book chapters and holds four patents. He is a 2007 recipient of the prestigious Joseph Engelberger Award. Furthermore, Haegele is active in the International Federation of Robotics and the euRobotics association.


Author(s):  
Joanne Pransky

Purpose This paper is a “Q&A interview” conducted by Joanne Pransky of Industrial Robot Journal as a method to impart the combined technological, business and personal experience of a prominent, robotic industry PhD-turned entrepreneur regarding his pioneering efforts of bringing technological inventions to market. The paper aims to discuss these issues. Design/methodology/approach The interviewee is Dr Matanya Horowitz, Founder and CEO of AMP Robotics, an industrial artificial intelligence (AI) and Robotics Company that automates the identification, sorting and processing of complex waste streams to extract maximum value for their customers. Horowitz discusses how he came to found this groundbreaking company and created disruptive innovations. Findings Horowitz earned four bachelor degrees in electrical engineering, computer science, applied mathematics and economics, as well as a master’s degree in electrical engineering, all from the University of Colorado. He also holds a PhD in control and dynamical systems from the California Institute of Technology with publications and research in control theory, AI, robotic path planning and computer vision. Shortly after finishing his PhD, he founded Louisville, Colorado-based AMP Robotics in 2014 with the mission of changing the fundamental economics of recycling. In the Fall of 2019, AMP raised $16m in Series A funding, led by Sequoia Capital. Originality/value Horowitz developed and commercialized AMP’s breakthrough AI platform, AMP Neuron™ and robotics system, AMP Cortex™, which automates high-speed identification, sorting, picking and processing of material streams. Horowitz was individually recognized as Waste360’s “2019 Innovator of the Year” in addition to being named in their “40 under 40” list. AMP has received numerous awards and gained international recognition, including The Circulars 2018 Award for “Circular Economy Top Tech Disruptor” at the World Economic Forum in Davos, and the NWRA’s (National Waste and Recycling Association) “2017 Innovator of the Year” award.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Joanne Pransky

Purpose The following paper is a “Q&A interview” conducted by Joanne Pransky of Industrial Robot Journal as a method to impart the combined technological, business and personal experience of a prominent, robotic industry PhD-turned innovator and entrepreneur regarding his pioneering efforts. The paper aims to discuss these issues. Design/methodology/approach The interviewee is Dr Homayoon Kazerooni, Professor of Mechanical Engineering at the University of California (UC) Berkeley, pioneer and leading entrepreneur of robotic exoskeletons. He is a foremost expert in robotics, control sciences, exoskeletons, bioengineering and mechatronics design. Kazerooni shares in this interview details on his second start-up, US Bionics DBA suitX. Findings Kazerooni received his MS and PhD in Mechanical Engineering from the Massachusetts Institute of Technology (MIT). He has been a Professor at UC Berkeley for over 30 years. He also serves as the Director of the Berkeley Robotics and Human Engineering Laboratory “KAZ LAB.” The lab’s early research focused on enhancing human upper extremity strength, and Kazerooni led his team to successfully develop a new class of intelligent assist devices that are currently marketed worldwide and used by manual laborers in distribution centers and factories worldwide. Dr Kazerooni’s later work focused on the control of human–machine systems specific to human lower extremities. After developing BLEEX, ExoHiker and ExoClimber – three load-carrying exoskeletons – his team at Berkeley created Human Universal Load Carrier. It was the first energetically autonomous, orthotic, lower extremity exoskeleton that allowed its user to carry 100-pound weights in various terrains for an extended period, without becoming physically overwhelmed. The technology was initially licensed to Ekso Bionics and then Lockheed Martin. Kazerooni and his team also developed lower-extremity technology to aid persons who have experienced a stroke, spinal cord injuries or have health conditions that obligate them to use a wheelchair. Originality/value In 2005, Kazerooni founded Ekso Bionics, the very first exoskeleton company in America, which went on to become a publicly owned company in 2014. Ekso, currently marketed by Ekso Bionics, was designed jointly between Ekso Bionics and Berkeley for paraplegics and those with mobility disorders to stand and walk with little physical exertion. In 2011, Austin Whitney, a Berkeley student suffering from lower limb paralysis, walked for commencement in one of Kazerooni’s exoskeletons, “The Austin Exoskeleton Project,” named in honor of Whitney. Kazerooni went on in 2011, to found US Bionics, DBA suitX, a venture capital, industry and government-funded robotics exoskeleton company. suitX’s core technology is focused on the design and manufacturing of affordable industrial and medical exoskeletons to improve the lives of workers and people with gait impairment. suitX has received investment from Wistron (Taiwan), been awarded several US government awards and won two Saint-Gobain NOVA Innovation Awards. suitX has also won the US$1m top prize in the “UAE AI and Robotics for Good” Competition. Its novel health-care exoskeleton Phoenix has recently received FDA approval. Kazerooni has won numerous awards including Discover magazine’s Technological Innovation Award, the McKnight-Land Grant Professorship and has been a recipient of the outstanding ASME Investigator Award. His research was recognized as the most innovative technology of the year in New York Times Magazine. He has served in a variety of leadership roles in the mechanical engineering community and served as editor of two journals: ASME Journal of Dynamics Systems and Control and IEEE Transaction on Mechatronics. Kazerooni has published more than 200 articles to date, delivered over 130 plenary lectures internationally and is the inventors of over 100 patents.


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