Self-disclosure of social media users in Indonesia: the influence of personal and social media factors

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mona Natasha Siahaan ◽  
Putu Wuri Handayani ◽  
Fatimah Azzahro
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Service Providers ◽  
Age Groups ◽  
Emotional Needs ◽  
Self Disclosure ◽  
Content Type ◽  
Social And Emotional ◽  
Equation Modelling ◽  
Group Data

PurposeIn the context of social media (SM) use, self-disclosure (SD) behaviour meets users' social and emotional needs, but it is also accompanied by risks that can harm users. This paper aims to identify the factors that influence users' SD behaviour on SM in Indonesia, using a comparative analysis based on age groups.Design/methodology/approachA survey was conducted on 2,210 respondents who were active SM users in Indonesia. Data were processed and analysed using covariance-based structural equation modelling with AMOS 24.0 software.FindingsResults indicate that, in the overall age group data, factors such as use of information (UI), trust, privacy control (PC), interactivity, perceived benefits (PB) and perceived risks (PR) influence users' SD behaviour. This research also found differences in the characteristics of SD behaviour between age groups.Originality/valueFindings from this study can help SM service providers to evaluate the credibility and reliability of their platforms to encourage user retention.

Determinants of voting avoidance On mobile social media: evidence from WeChat in China

Kybernetes ◽  
2019 ◽  
Vol 49 (5) ◽  
pp. 1445-1464
Author(s):  
Shengliang Zhang ◽  
Yuan Chen ◽  
Xiaodong Li ◽  
Guowei Dou
Keyword(s):  
Social Media ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Design Methodology ◽  
Mobile User ◽  
Content Type ◽  
Role Expectation ◽  
Equation Modelling ◽  
Proposed Model ◽  
Expectation Theory

Purpose The purpose of this study is to use role expectation theory to identify potential determinants of user voting avoidance on mobile social media. Design/methodology/approach Data were collected through a survey of 602 WeChat users, and the proposed model was analysed using structural equation modelling. Findings Results indicate that user voting avoidance was positively influenced by unfair competition, perceived inauthenticity, perceived information insecurity, over-consumption of renqing (a unique Chinese human relation) and organisation placement in the context of mobile social media. Originality/value This study illustrates mobile user voting avoidance from the perspective of role expectation theory and clarifies the importance of avoidance in current voting research.

Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alcina Gaspar Ferreira ◽  
Cátia Fernandes Crespo ◽  
Cédric Mendes
Keyword(s):  
Social Media ◽  
Athletic Performance ◽  
Structural Equation ◽  
Age Groups ◽  
Mediation Effects ◽  
Content Type ◽  
Multigroup Analysis ◽  
Gender And Age ◽  
Social Media Platforms ◽  
Online Consumer

PurposeIn this study, we empirically analyse the effects of sports celebrities' image on consumers' engagement with them via social media and with their endorsed brand. In particular, we focus on the sport celebrity's athletic performance and marketable lifestyle image dimensions.Design/methodology/approachAn online consumer survey was conducted regarding sports celebrities' endorsement campaigns and consumers' ad recall. The data were analysed using partial least squares structural equation modelling (PLS-SEM). Moderation and mediation effects were examined, and a multigroup analysis was used to test the existence of significant differences between groups.FindingsThe motivation to engage with sports celebrities' social media platforms transcends athletic performance and is positively related with the marketable lifestyle. Sports celebrities who highly engage consumers through social media can promote stronger engagement with the endorsed brand, and this effect is positively moderated by the perceived level of congruence between the sport celebrity and the endorsed brand. The effect of the sport celebrity's marketable lifestyle on the endorsed brand is partially mediated by their social media engagement with consumers. Moreover, a multigroup analysis shows no statistically significant differences among gender and age groups.Originality/valueThis study's contribution is a better understanding of the effect of sport celebrities' image dimensions on consumers' engagement with the celebrities' social media platforms. The marketable lifestyles of celebrities are an important asset that promotes engagement with their social media platforms by consumers that in turn, raises their marketing value in terms of endorsement contracts.

Customer–brand engagement and Facebook fan-page “Like”-intention

2017 ◽  
Vol 26 (2) ◽  
pp. 120-134 ◽  
Author(s):  
Tilo Halaszovich ◽  
Jacques Nel
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Design Methodology ◽  
Three Dimensions ◽  
Brand Trust ◽  
Brand Relationships ◽  
Content Type ◽  
Brand Engagement ◽  
Equation Modelling ◽  
Conditional Effects

Purpose The potential outcomes of social media-facilitated customer–brand relationships have prompted many firms to develop strategies that would enable them to connect with as many customers as possible through social media. Nevertheless, the marketing value of these artificial connections is questionable. Therefore, this paper aims to identify determinants of customers’ intention to connect with a brand on social media (i.e. Facebook) in the absence of “pull-strategies”. Design/methodology/approach In this paper, the concept of customer–brand engagement (CBE) is applied to the intentions to “Like” a brand’s Facebook fan page using structural equation modelling. Findings The results show that the three dimensions of CBE collectively explain about 50 per cent of the intentions to “Like” a brand’s Facebook fan page. Additionally, the results show that the influences of two of the CBE dimensions on the two “Like”-intentions are conditional effects of brand trust. Originality/value Because of the novelty of the CBE construct, further investigation of its application in a social media setting is lacking. To address this gap in the literature, the purpose of this paper is to investigate how CBE influences customers’ intention to “Like” a brand’s Facebook page.

The moderating role of age on social media marketing activities and customer brand engagement on Instagram social network

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Joe Hazzam*
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Age Groups ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Content Type ◽  
Product Categories ◽  
Social Media Networks ◽  
Brand Engagement ◽  
The Impact

Purpose In the context of fashion brands on Instagram platform, this study aims to investigate the impact of age on the relationships between informative, interactive and trendy social media marketing (SMM) activities, customer brand engagement (CBE) and brand loyalty. Design/methodology/approach A quantitative method was used to collect and analyses the data and to test the conceptual model. In total, 241 usable questionnaires were collected and analyzed using structural equation modeling and multi-group moderation analysis. Findings The results of this study demonstrate that informativeness of SMM activities relates positively and significantly to CBE in all age groups. However, the strength and the significance of interactive and trendy social media activities differ between age groups. Research limitations/implications This study used only two age groups of college students to answer the research questions. Despite that tech-savvy millennials and generation Z are highly engaged in social media environment, the results may not be representative of the entire population and the findings may be cautiously generalized to other platform types or product categories. Originality/value By offering a new understanding of perceived SMM in different age groups on Instagram platform, this study contributes to the literature by identifying the types of social media activities that engage different age groups on social media networks.

Driving users’ behaviours and engagement in co-creating services

2020 ◽  
Vol 34 (4) ◽  
pp. 549-573 ◽  
Author(s):  
Anna-Sophie Oertzen ◽  
Gaby Odekerken-Schröder ◽  
Birgit Mager
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Design Methodology ◽  
Service Providers ◽  
Working Environment ◽  
Content Type ◽  
Equation Modelling ◽  
Practical Implications

Purpose This paper investigates factors that determine users’ behaviours during services co-creation, as well as those that influence their engagement in such efforts. Design/methodology/approach Study 1 relies on partial least squares structural equation modelling and between-subjects, scenario-based experiments with 633 participants to examine users’ co-creation behaviours. Study 2 uses interactive research workshops with 38 design professionals to analyse the drivers and inhibitors of users’ co-creation engagement and the likelihood of different user types to engage in it. Findings Dispositional and demographic factors can predict users’ behaviours during services co-creation. A proposed framework details drivers and inhibitors of users’ engagement in co-creation, and a typology predicts the likelihood of different users to engage in co-creation, based on their traits and demographics. This likelihood to co-create, according to traits, then can be predicted according to elemental, compound and situational traits. Practical implications Service providers and service designers can use these findings to design better co-creation activities for various users, build a conducive working environment and select suitable participants for co-creation activities. Originality/value The current study addresses the dearth of research pertaining to how to encourage users to co-create services and drive their engagement in such efforts.

Does political self-disclosure in social media hamper tacit knowledge sharing in the workplace?

2020 ◽  
Vol 50 (3) ◽  
pp. 513-530
Author(s):  
Diaz Satriavi Yudhistira ◽  
Dedy Sushandoyo
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Tacit Knowledge ◽  
Indirect Effect ◽  
Structural Equation ◽  
Online Survey ◽  
Cross Sectional ◽  
Self Disclosure ◽  
Content Type ◽  
Tacit Knowledge Sharing

Purpose The purpose of this is to explore recipients’ reactions to co-workers’ political self-disclosure on social media and their willingness to share tacit knowledge with the disclosers. The paper aims to understand whether political self-disclosure with dissimilar value and negative valence hampers tacit knowledge sharing among co-workers in a workplace setting. Design/methodology/approach This study applies an online survey combined with the experimental vignette methodology approach to collect respondent data. Further, the study uses the partial least squares-structural equation modelling method to analyse the 144 collected responses. Findings This study suggests that perceived content negativity towards co-workers’ political self-disclosure has a weak and significant indirect effect on recipients’ willingness to share tacit knowledge, and that perceived value dissimilarity has an insignificant indirect effect on recipients’ willingness to share tacit knowledge. Research limitations/implications This study is a cross-sectional research that was conducted at a public organisation, with a limited number of samples and non-probabilistic sampling method. Thus, the results of this study may be subject to bias, and the generalizability of the findings should be taken into consideration. Practical implications Although this study shows that political self-disclosure does not likely affect tacit knowledge sharing, senior management of an organisation is encouraged to educate their employees about the potential consequences of self-political disclosure embedded in information employees post in social media. The posted information may attract positive or negative perceptions from the recipient to the discloser. Therefore employees are expected to use social media properly and minimise the possibility of posting something that might trigger a negative perception or emotion from their co-workers. Originality/value Sharing topics related to political self-disclosure on social media potentially hampers tacit knowledge sharing in organisations and is relatively rare in the knowledge management literature. In particular, the existing literature bases its studies on private sector organisations. Furthermore, the empirical evidence of this study is based on an Indonesian public sector organisation, which is also relatively rare in the literature.

scholarly journals Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nebojsa S. Davcik ◽  
Daniela Langaro ◽  
Colin Jevons ◽  
Rita Nascimento
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Perceived Value ◽  
User Generated Content ◽  
Equation Modeling ◽  
Consumer Engagement ◽  
Content Type ◽  
Social And Emotional ◽  
Positive Effects ◽  
Social Media Platforms

Purpose This study aims to investigate whether users’ engagement with a social media platform is affected as they engage in non-sponsored brand-related user-generated content (UGC). The concept of non-sponsored brand-related UGC encapsulates various social media patterns in which individuals choose how to consume, contribute or create brand-related content with no formal brand incentive or control. Design/methodology/approach The study focuses on the question of how users engage with non-sponsored brand-related UGC on Instagram and assesses the influence of UGC perceived value, using partial least squares variance-based structural equation modeling. Findings The research shows significant and positive effects of UGC on Instagram users’ intentions to engage with the platform and the influence of UGC perceived value on UGC uses. The findings deepen the understanding of the mechanisms underlying non-sponsored brand-related UGC in consumer engagement marketing, with significant implications for brand managers and the future development of Instagram and other social media platforms. Originality/value The UGC functional, social and emotional values are evaluated for their effects on generating the three distinct patterns of consumer online brand-related activities (consumer, contribute and create) in the non-sponsored brand-related UGC context.

scholarly journals Loneliness and Its Association With Social Media Use During the COVID-19 Outbreak

2021 ◽  
Vol 7 (3) ◽  
pp. 205630512110338
Author(s):  
Tore Bonsaksen ◽  
Mary Ruffolo ◽  
Janni Leung ◽  
Daicia Price ◽  
Hilde Thygesen ◽  
...  
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Media Use ◽  
Age Groups ◽  
The United States ◽  
Social Media Use ◽  
Cross Sectional ◽  
Social And Emotional ◽  
Emotional Loneliness ◽  
Social Loneliness

Social distancing rules during the COVID-19 pandemic changed social interaction for many and increased the risk of loneliness in the general population. Social media use has been ambiguously related to loneliness, and associations may differ by age. The study aimed to examine loneliness and its association with social media use within different age groups during the COVID-19 pandemic. A cross-sectional online survey was conducted in Norway, the United Kingdom, the United States, and Australia during April/May 2020, and 3,810 participants aged 18 years or above were recruited. Multiple regression analyses were conducted to examine associations between social media use and social and emotional loneliness within separate age groups. Emotional loneliness was higher among young adults and among those who used social media several times daily. Adjusting by sociodemographic variables, using more types of social media was associated with lower social loneliness among the oldest participants, and with higher emotional loneliness among the youngest participants. Among middle-aged participants, using social media more frequently was associated with lower social loneliness. We found that the associations between social media use and loneliness varied by age. Older people’s engagement on social media may be a resource to reduce loneliness during the COVID-19 pandemic. We observed higher levels of loneliness among high-frequent social media users of younger age.

scholarly journals Correlates of social media fatigue and academic performance decrement

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Aqdas Malik ◽  
Amandeep Dhir ◽  
Puneet Kaur ◽  
Aditya Johri
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Adult Students ◽  
Instant Messaging ◽  
Well Being ◽  
Online Behavior ◽  
Cross Sectional ◽  
Self Disclosure ◽  
Content Type ◽  
Antecedents And Consequences

PurposeThe current study aims to investigate if different measures related to online psychosocial well-being and online behavior correlate with social media fatigue.Design/methodology/approachTo understand the antecedents and consequences of social media fatigue, the stressor-strain-outcome (SSO) framework is applied. The study consists of two cross-sectional surveys that were organized with young-adult students. Study A was conducted with 1,398 WhatsApp users (aged 19 to 27 years), while Study B was organized with 472 WhatsApp users (aged 18 to 23 years).FindingsIntensity of social media use was the strongest predictor of social media fatigue. Online social comparison and self-disclosure were also significant predictors of social media fatigue. The findings also suggest that social media fatigue further contributes to a decrease in academic performance.Originality/valueThis study builds upon the limited yet growing body of literature on a theme highly relevant for scholars, practitioners as well as social media users. The current study focuses on examining different causes of social media fatigue induced through the use of a highly popular mobile instant messaging app, WhatsApp. The SSO framework is applied to explore and establish empirical links between stressors and social media fatigue.

Path analysis for proposed framework of SCM excellence in Indian manufacturing industry

2016 ◽  
Vol 27 (4) ◽  
pp. 577-611 ◽  
Author(s):  
Gunjan Soni ◽  
Rambabu Kodali
Keyword(s):  
Supply Chain ◽  
Path Analysis ◽  
Structural Equation ◽  
Design Methodology ◽  
Manufacturing Industry ◽  
Structural Models ◽  
Statistical Testing ◽  
Model Fit ◽  
Content Type ◽  
Equation Modelling

Purpose – Several authors in extant literature have shown concern towards lacuna in availability of standard constructs in supply chain management (SCM). These standard constructs can represent pillars of SCM excellence. However, frameworks on SCM excellence unlike its contemporary fields are very few. Thus the purpose of this paper is to develop a path analysis for proposed framework of SCM excellence in Indian manufacturing industry proposed by Soni and Kodali (2014) using interpretive structural modelling (ISM) and structural equation modelling (SEM). Design/methodology/approach – The ISM is performed on two exemplary cases of supply chain in Indian manufacturing industry. These cases were selected on the consideration of supply chain excellence index (SCEI), based on the results of an empirical study conducted by Soni and Kodali (2014) in Indian manufacturing industry. The focal manufacturing company which exhibited lowest and highest SCEI were selected as contenders for developing ISM. The relationships among pillars and constructs of SCM excellence framework are obtained from ISM, and later are subjected to statistical testing of model fit by using SEM. The input to SEM was the respondent’s data used in previous study. Findings – The major findings revealed that ISM based on focal company having highest SCEI, is statistically fit for SCM excellence framework, and finally the structural models of the constructs for each pillar of SCM excellence are also formed by using path analysis. Originality/value – The study offers a unique managerial approach for analysing the underlying relationships between pillars of SCM excellence. Researchers can use this study for developing frameworks in various realms of SCM excellence.

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