Farewell to the pricing manager: new ecosystem captains drive profits via pricing
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Purpose This paper aims to discuss the changing role of the strategic account manager (SAM). Design/methodology/approach This paper takes the form of an interview. Findings SAMs, in the future, will be ecosystem captains capable of managing complex relationships and teams, of organizing data and of telling stories with analytics. SAMs in the future will be assessed along with a set of metrics that it is similar to metrics of how top management consultants are evaluated: activities, competencies, intermediary results, sales/margins and quantified business value. Originality/value This interview discusses the current and future best practices of strategic account management.
2014 ◽
Vol 22
(2)
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pp. 15-18
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2018 ◽
Vol 29
(5)
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pp. 809-833
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2021 ◽
Vol ahead-of-print
(ahead-of-print)
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2020 ◽
Vol 5
(3/4)
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pp. 321-326
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Study on parameters characteristics of DDGM(1,1) prediction model with multiplication transformation
2018 ◽
Vol 8
(3)
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pp. 358-365
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