When firms mature: keeping the ho-hum at bay and embracing change
Purpose This paper aims to offer a research-based assessment of why mature firms in mature industries may struggle to survive. The basic issues explored are major hurdles to the dynamic path that the contingency theory would predict. Design/methodology/approach By examining dozens of studies through the lens of organizational and industry life cycle theory, the authors investigate how organizational maturity itself thwarts better choices. Findings Environmental shifts in the marketplace, rigid policies, lengthy procedures and internally focused politics often hinder change. Research limitations/implications Limited to examining the work of others, this paper, nevertheless, offers an approach to using the life cycle theory for new insights. Practical implications The results provide practitioners with a roadmap. The authors advise them to prepare early for the maturity stage, possibly bring in external talent, evaluate potential mergers or partnerships and consider building the R&D budget. Social implications Firm failure brings dislocation to a wide array of stakeholders. This paper emphasizes viable growth strategies, given the constraints firms face in maturity. Originality/value This paper deals with survival, integrating both environmental and organizational obstacles. This unique approach offers practitioners a synthesized view of the challenges they face in a mature stage and simultaneously suggests methods for change.