Gender effects on odor-induced taste enhancement and subsequent food consumption

2020 ◽  
Vol 37 (5) ◽  
pp. 511-519
Author(s):  
Yamen Koubaa ◽  
Amira Eleuch
Keyword(s):  
Food Consumption ◽  
Free Food ◽  
Gender Effects ◽  
Taste Perception ◽  
Personal Factors ◽  
Men And Women ◽  
Content Type ◽  
Gender Specific ◽  
Taste Enhancement ◽  
Detection And Recognition

Purpose The purpose of this paper is to test for gender-specific effects on odor-induced taste enhancement and subsequent food consumption in olfactory food marketing. Design/methodology/approach Lab experiments conducted among female and male participants using vanillin as a stimulus and ratings of sweetness, taste pleasantness and eating of sugar-free food as measures. Findings Odor-induced taste enhancement is gender-specific. Female consumers outperform male consumers in olfactory reaction and sweetness perception. While men outperform women in food consumption. Research limitations/implications Odor intensity was set to the concentration level of 0.00005per cent according to the findings from (Fujimaru and Lim, 2013). The authors believe that this intensity level is appropriate for both men and women. Still, there may be some gender effects on intensity levels, which are not explored here. The author’s test for the effects of one personal factor, gender and odor-induced taste enhancement of sugar-free food. The authors think that investigating the combined effects of more personal factors such as age, culture and so on adds to the accuracy of the results. Practical implications It seems that the stronger sensory capacities of women in terms of odor detection and recognition already confirmed in the literature extends to the cross-modal effects of this sensory detection and recognition on taste enhancement. It seems appropriate to tailor olfactory food advertising according to the gender of the target audience. Originality/value Odor-induced taste enhancement is still a novel subject in marketing. While most of the research has investigated the effects of smelling congruent odors on taste perception and food consumption among mixed groups of men and women, the value of this paper lies in the investigation of the potential moderating effects of gender on this relationship.

scholarly journals Is craft beer consumption genderless? Exploratory evidence from Italy and Germany

2020 ◽  
Vol 122 (3) ◽  
pp. 929-943
Author(s):  
Sergio Rivaroli ◽  
Jörg Lindenmeier ◽  
Roberta Spadoni
Keyword(s):  
Theory Of Planned Behaviour ◽  
Mean Value ◽  
Gender Effects ◽  
Planned Behaviour ◽  
Content Type ◽  
Craft Beer ◽  
Consumption Behaviour ◽  
Study Results ◽  
Italian Women ◽  
Gender Specific

PurposeThis study aimed to investigate the gendered nature of craft beer (CB) consumption in Italy and Germany.Design/methodology/approachData were collected through online surveys in Italy (N = 210) and Germany (N = 211). Based on an enhanced version of the theory of planned behaviour, mean value difference tests and moderated regression analyses with gender as a moderator were performed to test gender effects on CB consumption behaviour.FindingsThe study results provide evidence that the gap in CB consumption behaviour is not very pronounced. In the German sample, gender did not moderate the effects of the model components on behavioural intent. However, the study found significant mean differences in all model variables. In the Italian sample, gender moderated the effects of several components of the theory of planned behaviour on behavioural intention. Hence, CB consumption appears to represent an opportunity for Italian women to negotiate their womanhood in a historically masculine-dominated space.Research limitations/implicationsThe limitations of these data are the focus on two specific countries, the use of small-sized samples and the prediction of behavioural intentions instead of actual behaviour.Practical implicationsThe study may help marketing managers develop appropriate marketing strategies based on a better understanding of gender-specific needs in CB consumption.Originality/valueThis investigation provides the first comparative analysis of gender-specific behavioural patterns in CB consumption in two European countries characterised by notably different beer cultures.

Gender-specific human capital: identification and quantifying its wage effects

2017 ◽  
Vol 38 (6) ◽  
pp. 854-874 ◽  
Author(s):  
Maryna Tverdostup ◽  
Tiiu Paas
Keyword(s):  
Human Capital ◽  
Wage Gap ◽  
Pay Gap ◽  
Men And Women ◽  
Male And Female ◽  
Content Type ◽  
Wage Returns ◽  
Specific Human Capital ◽  
Gender Specific ◽  
Opposite Gender

Purpose The purpose of this paper is to better understand the possible reasons behind gender pay disparities, focussing on the unique features of male and female human capital and their wage returns. Despite increasing convergence of male and female human capital attainments, substantial differences remain. Extraction of human capital components non-overlapping across genders provides more profound explanation of the unexplained wage gap of men and women. Design/methodology/approach Starting with the non-parametric matching-based decomposition technique, the authors extend the pay gap estimation framework and focus on males and females having no counterpart in a set of characteristics within the opposite gender. The authors identify gender-unique human capital in terms of differences in distribution of individual characteristics across men and women and gender-specific combination of human capital characteristics. Wage returns to gender-specific profiles are evaluated applying wage regression on both full distribution of earnings and wage quantiles. The research relies on the Survey of Adult Skills (PIAAC) database for Estonia, which incorporates both formal education and cognitive skill records. Findings The study identifies sets of characteristics and competencies exclusive for both genders, proving that male and female profiles cannot be directly compared. The results suggest that men possess high individual and combined abilities in numeracy and problem solving in technology-rich environment, not always reached by females. This potentiates men’s higher earnings in spite of their generally lower formal educational attainments. Wage gap analysis over the full distribution of earnings shows even larger “glass ceiling” effect for females, possessing woman-specific human capital. Originality/value The authors raise a research from a novel perspective towards a role of human capital in gender wage inequality. Instead of usual reference to observable gaps in male and female characteristics, the authors identify the gender-specific human capital profiles, to a large extent non-reached by the opposite gender. Analysed associations between gender-specific characteristics and earnings provide an insight to possible effects of gender-unique human capital on a male-female wage disparity.

scholarly journals Gender bias in sentiment analysis

2018 ◽  
Vol 42 (1) ◽  
pp. 45-57 ◽  
Author(s):  
Mike Thelwall
Keyword(s):  
Sentiment Analysis ◽  
Gender Bias ◽  
Design Methodology ◽  
Data Sets ◽  
Men And Women ◽  
Content Type ◽  
Males And Females ◽  
The Uk ◽  
Gender Specific ◽  
Practical Implications

Purpose The purpose of this paper is to test if there are biases in lexical sentiment analysis accuracy between reviews authored by males and females. Design/methodology/approach This paper uses data sets of TripAdvisor reviews of hotels and restaurants in the UK written by UK residents to contrast the accuracy of lexical sentiment analysis for males and females. Findings Male sentiment is harder to detect because it is less explicit. There was no evidence that this problem could be solved by gender-specific lexical sentiment analysis. Research limitations/implications Only one lexical sentiment analysis algorithm was used. Practical implications Care should be taken when drawing conclusions about gender differences from automatic sentiment analysis results. When comparing opinions for product aspects that appeal differently to men and women, female sentiments are likely to be overrepresented, biasing the results. Originality/value This is the first evidence that lexical sentiment analysis is less able to detect the opinions of one gender than another.

Systematic review of gender differences and similarities in online consumers’ shopping behavior

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maria Kanwal ◽  
Umar Burki ◽  
Raza Ali ◽  
Robert Dahlstrom
Keyword(s):  
Gender Differences ◽  
Men And Women ◽  
Content Type ◽  
Web Navigation ◽  
Electronic Retailing ◽  
Online Purchase ◽  
Wide Range ◽  
Online Consumers ◽  
Gender Differences And Similarities ◽  
Gender Specific

Purpose This study aims to systematically examine gender specific behavioral differences and similarities in online shopping consumers, underlying theories for such differences and similarities and moderating and mediating roles of gender in studying the effects of online marketing strategies. This synthesis explores gender differences and similarities from a wide range of online settings, including readiness for adoption of new technology, willingness to make online payments, trust in online vendors, perception and behavior toward online business websites and perceived online service quality. Design/methodology/approach A systematic approach was adopted to derive and then analyze the existing literature. The authors accessed relevant literature from three electronic databases. After a thorough screening process and applying inclusion and exclusion criteria, the study shortlisted 61 academic articles from an initial pool of 187 papers. Findings The findings reveal more differences than similarities between men and women as online consumers. Men generally have more favorable attitudes toward e-tailers (electronic retailing), online purchase/re-purchase and e-payments than women do. Social influences positively affect the online purchase intentions of men and women, but they have a more substantial effect on women. Privacy concerns negatively affect the online trust of men and women, but they also manifest a more significant influence on women. Practical implications Findings of review guide practitioners in formulating effective positioning and communication strategies that enable them to appeal to gender-specific consumer segments in multiple products and business contexts. It offers guidelines to online businesses for developing e-business platforms (websites) that persuade the target audience across gender groups, based on consumer browsing and web navigation preferences. Originality/value This review fulfills the need for a systematic synthesis of empirical research vis-à-vis online consumer behavior studies to find gender-specific perceptions, attitudes and behaviors.

scholarly journals Gender differences in taste and foods habits

2019 ◽  
Vol 50 (1) ◽  
pp. 229-239 ◽  
Author(s):  
Mauro Lombardo ◽  
Giovanni Aulisa ◽  
Elvira Padua ◽  
Giuseppe Annino ◽  
Ferdinando Iellamo ◽  
...  
Keyword(s):  
Gender Differences ◽  
Healthy Eating ◽  
Food Habits ◽  
Healthy Lifestyle ◽  
Processed Meat ◽  
Eating Behaviours ◽  
Men And Women ◽  
Content Type ◽  
The Creation ◽  
Gender Specific

Purpose The purpose of this paper is to examine gender differences in food habits and food choices, including decisions in healthy eating, to personalize diet therapies to be as effective possible for long-term weight loss. Design/methodology/approach In this cross-sectional study, eating behaviours were assessed using a questionnaire composed of 12 questions concerning food habits, 17 concerning food taste, and four about healthy eating. There were 2,021 (1,276 women) Caucasian adults enrolled in the study. Findings Statistically significant differences in women compared to men occurred for the following questionnaire entries reading eating habits: whole grain food (10.0 per cent higher in women; p < 0.001); cereals such as barley (8.3 per cent higher in women, p < 0.001); cooked vegetables (6.6 per cent higher in women, p < 0.001); eggs (5.0 per cent lower in women, p = 0.03); meat (9.3 per cent lower in women, p < 0.001); and processed meat (7.1 per cent lower in women, p < 0.001). Women consume more water, sugar-sweetened beverages and alcoholic drinks than males, and liked salty foods more than sweet foods. Men ate faster, ate more during the night and slept worse than women. Men ate meals out more often and tended to be hungrier later in the day. Women missed more meals and ate more times during the day and were also more likely to eat uncontrollably. Research limitations/implications The authors observed strong evidence of profound gender-specific differences between men and women in terms of dietary habits, the taste of food and in the relationship with meals. Practical implications The findings suggest a need for the creation of gender-specific programs for promoting a healthy lifestyle. Social implications A need for the creation of gender-related programs for promoting healthy lifestyle has been demonstrated. Originality/value Reasons for the different eating behaviours among men and women have been found. Western society’s perception of the ideal body weight is much lower for women than for men. In general, social perceptions influence nutritional behaviour to a great extent. Women’s greater nutritional knowledge and sex-specific taste preferences also account for the differences in eating behaviour.

scholarly journals Gender and Parity in Statistical Prediction of Anterior Carry Hand-Loads from Inertial Sensor Data

2019 ◽  
Vol 63 (1) ◽  
pp. 1142-1146
Author(s):  
Sol Lim ◽  
Clive D’Souza
Keyword(s):  
Prediction Models ◽  
Inertial Sensor ◽  
Load Level ◽  
Gender Effects ◽  
Classification Model ◽  
Sensor Data ◽  
Machine Learning Techniques ◽  
Statistical Prediction ◽  
Men And Women ◽  
Gender Specific

The objective of this study was to examine potential gender effects on the performance of a statistical algorithm for predicting hand-load levels that uses body-worn inertial sensor data. Torso and pelvic kinematic data was obtained from 11 men and 11 women in a laboratory experiment while they carried anterior hand-loads of 13.6 kg, and 22.7 kg, and during unloaded walking. Nine kinematic variables expressed as relative changes from unloaded gait were calculated and used as predictors in a statistical classification model predicting load-level (no-load, 13.6 kg, and 22.7 kg). To compare effects of gender on prediction accuracy, prediction models were built using both, gender-balanced gait data and gender-specific data (i.e., separate models for men and women) and evaluated using hold-out validation techniques. The gender-balanced model correctly classified load levels with an accuracy of 74.2% and 80.0% for men and women, respectively. The gender-specific models had accuracies of 68.3% and 85.0% for men and women, respectively. Findings indicated a lack of classification parity across gender, and possibly across other types of personal attributes such as age, ethnicity, and health condition. While preliminary, this study hopes to draw attention to challenges in algorithmic bias, parity and fairness, particularly as machine learning techniques gain popularity in ergonomics practice.

Guilt-free food consumption: one of your five ideologies a day

2016 ◽  
Vol 33 (3) ◽  
pp. 202-212 ◽  
Author(s):  
Paul Haynes ◽  
Stepan Podobsky
Keyword(s):  
Free Product ◽  
Food Consumption ◽  
Food Industry ◽  
Social Impact ◽  
Free Food ◽  
Mitigation Strategies ◽  
Motivating Factors ◽  
Research Activity ◽  
Entire Area ◽  
Content Type

Purpose Marketing products as guilt-free is not new, especially in the food industry, but what is new is the scope of ethical choice on offer and the variety and complexity of guilt-free narratives sold as part of the consumption package. The purpose of this paper is to present – and test – an innovative framework with which to analyse the key strategies in the creation of guilt-free narratives within the food industry and examine how consumer habits, motivations and attitudes are afforded by these narratives. The trend towards interpassivity, in which a consumer “outsources” moral responsibility to manufacturers, suppliers or retailers, is critically examined. Design/methodology/approach Data collection consisted of a non-probability quota sample of UK residents, administered online. There were three main areas of this study: consumers’ attitudes towards guilt-free products and marketing, consumers’ consumption habits and conscious-motivating factors and insights in unconscious-motivating factors. The questionnaire was designed to provide both qualitative and quantitative insights. It consisted of a variety of open-ended questions, as well as sets of given choices regarding habits and motivations, where the options were designed to encompass as many potential responses as necessary. The survey was shaped using a mini-focus group. Findings The paper demonstrates that consumers are in general willing to pay more for a guilt-free product but not for the reasons normally presented within the marketing literature. The paper shows that while self-accountability and anticipatory guilt are reasons for the effectiveness of guilt-free marketing, they are only minor factors. The paper shows that other motivating factors are more important as many participants buy products they do not entirely trust or have a particular preference for. One motive relates to interpassivity, that is, that guilt and guilt-alleviating actions can be transferred or delegated to the product itself. Research limitations/implications The concept of interpassivity and the idea of transference of actions or emotions to products has potential for new marketing frameworks. There are many different coping mechanisms for guilt or shame, and these could all be packaged into products to arouse a preference with the consumer. The entire area of guilt-free marketing is under-researched but because of the continued growth in consumer guilt-mitigation strategies, it is likely to see a lot of research activity in the near future. The main limitation is the limited statistical analysis afforded by the non-probability nature of the sample. Practical Implications The paper has developed a clearer definition of what constitutes a guilt-free product, that is, a guilt-free product is created when a regular product has any one or more of the three types of guilt (anticipatory, reactive and existential) packaged into it. Using this definition, the paper examined why guilt-free marketing has been effective, identifying that though consumers are willing to pay more for a guilt-free product, self-accountability and anticipatory guilt are only part of the explanation, with guilt and guilt-alleviating actions being transferred or delegated to the product itself a significant factor. Social Implications The paper has impacts for producers and consumers wishing to highlight the social good of a product. The study shows that consumers are sophisticated enough to examine social impact but often express a desire to delegate action to firms. Firms can more clearly frame their activity and contrast their action to the misleading marketing claims of rivals. Originality/value This paper is the first detailed analysis of guilt-free foods of its type. It seeks to create clearer definitions and frameworks with which to examine marketing practices and discourses of guilt in food consumption and marketing. The paper findings suggest that a relatively novel approach to consumption – interpassivity – is a useful explanation for otherwise puzzling consumer behaviour in a newly emerging area of guilt-free food marketing.

scholarly journals What are the social and personal drivers to engage in co-creation? A study of UK 7–13-year-olds

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Robert James Thomas ◽  
Gareth Reginald Terence White ◽  
Anthony Samuel
Keyword(s):  
Design Methodology ◽  
Personal Factors ◽  
Content Type ◽  
Creation Process ◽  
The Social ◽  
External Relationships ◽  
And Gender ◽  
Complex Relationships ◽  
Event Based ◽  
Gender Specific

Purpose The purpose of this paper is to explore the social and personal drivers of co-creation in children. Design/methodology/approach A sample of 463 children aged between 7 and 13 years were recruited. Using electronic event-based diaries, 2,631 entries were captured during an 18-month period. Findings Data from 861 entries identified a series of anomalous external social and personal factors that drove children to engage in co-creation. These were for maintaining external relationships, dealing with addiction to the co-creation process and dealing with personal loneliness. Research limitations/implications The study reveals new, unconventional and gender-specific behaviours that might assist marketers in understanding children’s complex relationships with co-creation and brands. Originality/value To the best of the authors’ knowledge, this is the first study of its kind to examine children’s social and personal drives to engage in co-creation.

scholarly journals Understanding employee turnover in humanitarian organizations

2016 ◽  
Vol 48 (4) ◽  
pp. 208-214 ◽  
Author(s):  
Rameshwar Dubey ◽  
Angappa Gunasekaran ◽  
Nezih Altay ◽  
Stephen J Childe ◽  
Thanos Papadopoulos
Keyword(s):  
Employee Turnover ◽  
Factor Loading ◽  
Personal Factors ◽  
Related Factors ◽  
Content Type ◽  
Factors Affecting ◽  
Work Related ◽  
Humanitarian Organizations ◽  
Using Data ◽  
High Level

Purpose – At a time when the number and seriousness of disasters seems to be increasing, humanitarian organizations find that besides their challenging work they are faced with problems caused by a high level of turnover of staff. The paper aims to discuss these issues. Design/methodology/approach – Based on the 24 variables leading to employee turnover identified by Cotton and Tuttle (1986) the authors analyse the work-related, external and personal factors affecting employee turnover in humanitarian organizations, using a survey of members of the Indian National Institute of Disaster Management. Findings – Results indicated that the three factors are present. Of the external factors, only employment perception had a factor loading over 0.7; of the work-related factors, all were significant; of the personal factors, biographical information, marital status, number of dependants, aptitude and ability and intelligence had the highest loadings. It was also shown that behavioural intentions and net expectation were not significant. Originality/value – Only a few studies reported on employee turnover and its reasons are not well understood in the context of humanitarian organizations. To address this need, the aim of this paper is to explore the personal reasons impacting employee turnover in humanitarian organizations. In the study the authors have adopted 24 variables used in Cotton and Tuttle (1986) and classified into constructs to explain turnover, and further tested the model using data gathered from humanitarian organizations.

scholarly journals A typology of personal factor attributes among shoppers

2014 ◽  
Vol 18 (4) ◽  
pp. 394-412 ◽  
Author(s):  
Yue Teng Wong ◽  
Syuhaily Osman ◽  
Aini Said ◽  
Laily Paim
Keyword(s):  
Hierarchical Cluster ◽  
Measurement Model ◽  
Shopping Behavior ◽  
Personal Factors ◽  
Shopping Malls ◽  
Personal Factor ◽  
Content Type ◽  
Practical Applications ◽  
Confirmatory Factor ◽  
Klang Valley

Purpose – The purpose of this paper is to derive a comprehensive model with integrated dimensions of trait constructs to understand the shoppers’ dispositional traits in consumption. This study endeavors to gain empirical validation of a motivational network of shoppers’ traits in consumption as well as to ascertain different shoppers’ typology from the configurations of personal factor attributes. Design/methodology/approach – Store-intercept method was used to collect data from a sample of 600 apparel adult shoppers at five shopping malls in Klang Valley, Malaysia. The factor structure of personal factors was achieved using confirmatory factory analysis. The hierarchical and non-hierarchical cluster analysis was employed to develop the shoppers’ typology. Findings – A relatively good fit in confirmatory factor analysis validates the applicability of the conceptualized personal factor attributes measurement model. The constitution of personal factor attributes results in three shoppers typology of Confident, Enthusiastic Shoppers; Moderate, Pragmatic Shoppers and Self-Confined, Apathetic Shoppers. Practical implications – The study provides an understanding of the personal attribute factors and disseminates insightful information about profile of shoppers’ typology. Accordingly, the implementation of the strategy which involving the personality and psychological desires of the consumers, is now possible. Originality/value – This paper stipulates new insights to discern other dimensions in personality traits to examine the personal factor attributes, by considering the elemental traits, compound traits, situational traits and surface traits in a holistic manner. The findings of this study advance the knowledge on personal factor attributes that shape shopping behavior along with practical applications.

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