scholarly journals Hedonism and luxury fashion consumption among Black African women in the UK: an empirical study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Christiana Mbang Emmanuel-Stephen ◽  
Ayantunji Gbadamosi
Keyword(s):  
Consumer Behaviour ◽  
Theoretical Implication ◽  
African Women ◽  
Luxury Consumption ◽  
Content Type ◽  
Black African ◽  
Brand Relationship ◽  
Luxury Products ◽  
The Uk ◽  
Depth Interviews

PurposeAlthough consumption is a universal phenomenon, it is characterised with considerable degree of diversity in relation to various factors such as culture, age, gender, ethnicity and many others. Accordingly, more often than not, these factors underpin consumers' reactions to different market offerings including luxury products. While a plethora of scholarship efforts are evident in the extant literature in regards to luxury consumption, there is dearth of studies around how this is linked hedonism and ethnic consumers. Hence, this paper aims to fill a palpable gap in the literature by exploring the UK Black African women's taste for luxury fashion consumption.Design/methodology/approachThe study is interpretive in nature with the use of 20 in-depth interviews conducted with Black African women through the use of snowballing and purposive sampling methods.FindingsThe study shows that the respondents' motivation for luxury consumption is driven by success and evolutionary motives, belongingness, societal pressures, cultural connection, anthropomorphism, consumer brand relationship and hedonism.Originality/valueApart from the theoretical implication of the study, which revolves around extending the discourse of taste in consumption and ethnic consumer behaviour, the paper will be greatly beneficial for marketing practitioners, especially in the area of segmentation, targeting and positioning vis-à-vis the marketing of luxury products.

Black African perceptions of entrepreneurial outcomes in the UK

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sanya Ojo
Keyword(s):  
Self Determination Theory ◽  
Business Failure ◽  
Business Success ◽  
Content Type ◽  
Black African ◽  
Ethnic Entrepreneurship ◽  
Ethnic Entrepreneurs ◽  
The Uk ◽  
Key Indicators ◽  
Depth Interviews

Purpose This study aims to discover how ethnic entrepreneurs actually understand the performance of their business through clarification of key indicators they use in evaluating business success and failure. Design/methodology/approach The attribution of success and failure in business was investigated through in-depth interviews, bolstered by the self-determination theory, with some UK’s Black African entrepreneurs. Findings Findings suggest that ethnic entrepreneurs’ attribution of success and failure is not only subjectively constructed but also enacted through cultural symbolism. The combination of cultural and personal values provoked attitudinal idiosyncrasy that construes business failure as success. Originality/value The result offers valuable knowledge to academics/practitioners researching success and failure factors in the ethnic entrepreneurship field.

God in the marketplace: Pentecostalism and marketing ritualization among Black Africans in the UK

2020 ◽  
Vol 14 (3) ◽  
pp. 349-372
Author(s):  
Sanya Ojo ◽  
Sonny Nwankwo
Keyword(s):  
Design Methodology ◽  
Dense Network ◽  
Black Africans ◽  
Content Type ◽  
Black African ◽  
Entrepreneurial Marketing ◽  
The Uk ◽  
Depth Interviews

Purpose This paper aims to examine market-mediated transformative capacities of Black African Pentecostalism. It does this by exploring the interface between religion, culture and identity to generate a fresh interpretation of how marketing is ritualized among UK’s Black Africans on the platform of Pentecostalism. Design/methodology/approach Methodology is based on in-depth interviews with respondents drawn from the African Pentecostal movements in London, UK. This paper shows how adherents’ responsiveness to Pentecostal dogmas generated market advantages. Findings The paper reveals the interconnectedness of religion, faith and culture which, in turn, coalesced into a dense network that defines the reproduction, organization and approach to entrepreneurial marketing. Originality/value Pentecostal practices unveil the marketing notion of “Pentepreneurship”, which combines both spiritual and enterprise activities to formulate a fused space of engagement straddling the sacred and the secular. This fusion points to a unique platform of entrepreneurial marketing that bestrides ethno-cultural, religious and economic identities.

scholarly journals Postmodernism, ethnicity, and celebrity culture in women’s symbolic consumption

2019 ◽  
Vol 62 (5) ◽  
pp. 561-577 ◽  
Author(s):  
Ayantunji Gbadamosi
Keyword(s):  
Ethnic Minority ◽  
Minority Groups ◽  
Current Knowledge ◽  
African Women ◽  
Specific Reference ◽  
Research Attention ◽  
Symbolic Consumption ◽  
Black African ◽  
Celebrity Culture ◽  
The Uk

Although postmodernism and celebrity culture are closely linked, research attention on this has not been adequately synthesized with ethnic minority groups. Hence, this article, which is rooted in an interpretive research paradigm, explores the symbolic consumption of Black African women in the UK with specific reference to celebrity culture. Although the study shows some purchase decisions based on products’ functionality, generally, it shows the robust interplay of personal, cultural, social, and commercial factors in the symbolic consumption of these women. This is shown to be linked to the prevalent celebrity culture in the society. They consume to enhance their self-esteem and keep up with the societal trend in the host environment. Hence, the notion of acculturation features prominently in their consumption. The article extends the discourse on the extant ethnic minority studies and augments the current knowledge about symbolic consumption especially with reference to Black African women.

Inclusion and exclusion of sexual minorities at organisations

2020 ◽  
Vol 33 (3) ◽  
pp. 567-578
Author(s):  
Erhan Aydin ◽  
Emir Ozeren
Keyword(s):  
Thematic Analysis ◽  
Sexual Minorities ◽  
Public Discourse ◽  
Comparative Approach ◽  
Content Type ◽  
Individual Level ◽  
Unique Nature ◽  
The Uk ◽  
Depth Interviews

Purpose The purpose of this paper is to explore the inclusion and exclusion of LGBT individuals at organisations towards providing evidence from LGBT non-governmental organisations (NGOs) in Turkey and the UK. Design/methodology/approach In order to achieve this aim, 40 semi-structured qualitative in-depth interviews (20 in each country) were conducted. The empirical dimension of this study was invigorated by thematic analysis of interviews that composed of the individuals and members who work in LGBT organisations in Turkey and the UK. Findings The significance and the role of context in shaping public discourse, policies and practices of LGBT organisations in Turkey and the UK were explored in greater details. Based on the coding and thematic analysis of the interviews, three main findings were presented, which are “inclusion and exclusion at work”, “inclusion and exclusion in politics” and “inclusion in LGBT organisations”. Originality/value The originality of this research comes from its unique nature with a comparative approach on the contrary of current LGBT research that mostly focusses on an individual level of analysis and workplace discrimination. Research evidence demonstrates that there are a number of complexities, contradictions and tensions based on the specific characteristics of each country setting where various cultural, societal, political and legislative/regulative forces come into play in LGBT inclusion at organisations. Consequently, this research provides valuable insights for the inclusion of sexual minorities drawing on the evidence from LGBT NGOs in Turkey and the UK.

scholarly journals “Coke on Tick”: exploring the cocaine market in the UK through the lens of financial management

2017 ◽  
Vol 24 (2) ◽  
pp. 181-199 ◽  
Author(s):  
Alexandra Hall ◽  
Georgios A. Antonopoulos
Keyword(s):  
Financial Management ◽  
Capital Investment ◽  
Relevant Literature ◽  
Organised Crime ◽  
Content Type ◽  
Number Of Factors ◽  
The Uk ◽  
Depth Interviews ◽  
Different Sources ◽  
Integral Feature

Purpose This paper aims to offer detailed preliminary data and analysis that focuses specifically on the structures and financial aspects of the UK cocaine market. Design/methodology/approach This paper is based on in-depth interviews with – among others – four active criminal entrepreneurs involved in powder cocaine supply in the UK. Furthermore, along with a review of relevant literature and open sources, in-depth interviews were undertaken with a range of experts with knowledge of the cocaine market. These experts include law enforcement agents and independent academics/researchers who have researched the cocaine market in the UK and internationally. Findings The cocaine market is a fragmented business dependent on networks of individual entrepreneurs and groups. At the core of collaborations often lie family, ethnic or kinship relationships and relationships forged within legal businesses and in prison. Capital investment practices in this market are flexible, “messy” and mutating, and money comes from a range of different sources. Credit is an integral feature of the cocaine business in the UK. The financial management of the cocaine trade is a result of (and reflects) a number of factors, such as the fragmented and decentralised nature of the trade. Originality/value Empirical research into financial aspects of organised crime manifestations is important for the assumptions that are part of public debate to be tested. In addition, understanding the broader range of financial aspects of organised crime is an important component of the process of crimes for gain and can contribute to both better investigation and better prevention.

Lower alcohol wines in the UK market: some baseline consumer behaviour metrics

2014 ◽  
Vol 116 (7) ◽  
pp. 1143-1161 ◽  
Author(s):  
Johan Bruwer ◽  
Vladimir Jiranek ◽  
Lulie Halstead ◽  
Anthony Saliba
Keyword(s):  
Low Income ◽  
Online Survey ◽  
Consumer Behaviour ◽  
Product Category ◽  
Research Information ◽  
Content Type ◽  
Lower Alcohol ◽  
Research Questions ◽  
Profile Characteristics ◽  
The Uk

Purpose – The purpose of this paper is to provide clearer insights into and identify the key consumer behaviour metrics of the lower alcohol category (<11 per cent ABV) in the UK wine market. Design/methodology/approach – Data were collected via an online survey from a sample size of 598 regular UK wine drinkers. To operationalise the study, five research questions were formulated. A highly structured quantitatively directed questionnaire was designed to find the answers to the research questions. Findings – Barriers to a larger uptake of the product category included non-availability of the products, lower quality perceptions, taste issues, lack of awareness, lack of alcohol's “feel effect” and absence of a lower alcohol drinking occasion. Many UK consumers are not yet convinced how/if lower alcohol wine fits into their wine drinking occasions. The lower ABV wine buyer's main profile characteristics are weighted towards females, Millennial and Baby Boomer age generations, mostly mid to low income, who drink mainly white and rosé wines. Lower alcohol on its own is not seen as a big benefit, thus lower ABV wines should be more creatively communicated to sell the benefits. Originality/value – This study contributes to the knowledge base in that it is the first to investigate consumer behaviour metrics as regards lower ABV wine in one of the world's leading markets, in the process providing some important baseline research information on this category. As such it is of value to academic researchers and practitioners alike.

scholarly journals The Community Empowerment Act and localism under devolution in Scotland

2019 ◽  
Vol 32 (3) ◽  
pp. 302-319 ◽  
Author(s):  
Ian Charles Elliott ◽  
Violetta Fejszes ◽  
Mariola Tàrrega
Keyword(s):  
Community Empowerment ◽  
Key Factors ◽  
Shared Resources ◽  
Content Type ◽  
Social Barriers ◽  
The Uk ◽  
Local Councillors ◽  
Service Managers ◽  
Depth Interviews

PurposeIn Scotland, the Community Empowerment (Scotland) Act represents a significant development towards greater localism in the way public services are designed and delivered in Scotland. This also represents a different approach to that adopted in the rest of the UK. The purpose of this paper is to explore the stakeholder perceptions of localism within a council ward.Design/methodology/approachThis paper is based on an in-depth exploratory case study of a single council ward in East Scotland. The fieldwork involved 61 in-depth interviews with multiple stakeholders including local councillors, public service managers and residents.FindingsThe findings highlight that, whilst the discourse of community empowerment represents policy divergence, there remain some significant structural and social barriers to meaningful community empowerment in practice. Finally, it is argued that there are three key factors to consider when developing community empowerment: a shared strategy, shared resources and shared accountability.Originality/valueThe research draws on extensive data from an in-depth case study to explore the realities of community empowerment within a single local authority ward. In doing so, it provides a rich contextual narrative of how the rhetoric of community empowerment is perceived within a council ward setting.

Being and Belonging

2018 ◽  
pp. 129-154
Keyword(s):  
African Women ◽  
Double Jeopardy ◽  
Women Entrepreneurship ◽  
Black African ◽  
The Uk ◽  
African Entrepreneurship

This chapter analyzes the themes of “assimilation” or “alienation” in the UK from the perspective of the Black African entrepreneurship dovetailing into the issue of double jeopardy against women. The objective is to highlight the perceived sense of inclusion or exclusion among the entrepreneurs and incidentally raise the issue of the penalties around African women entrepreneurship in the UK.

Collaboration between designers and facility managers

Facilities ◽  
2017 ◽  
Vol 35 (9/10) ◽  
pp. 557-572 ◽  
Author(s):  
Saleh Kalantari ◽  
Mardelle M. Shepley ◽  
Zofia K. Rybkowski ◽  
John A. Bryant
Keyword(s):  
Facility Management ◽  
Design Teams ◽  
Content Type ◽  
The Usa ◽  
Non Local ◽  
Multi Method Approach ◽  
The Uk ◽  
Depth Interviews ◽  
Method Approach ◽  
Selection Of

Purpose The aim of this study is to focus on the perspectives of facility managers in each region and the different challenges impacting collaboration in each geographical context. This research analyzed obstacles to collaboration between facility managers and architectural designers in three international regions. Design/methodology/approach A multi-method approach was used, allowing the researchers to triangulate data from in-depth interviews and a widely distributed survey instrument. The participants included a large cross-selection of facility management professionals in each of the regions under study. The interview data were parsed to identify recurring themes, while the survey data were analyzed statistically to test specific hypotheses. Findings Significant differences were found in the culture of the facility management profession in each region. These differences created unique challenges for collaboration, especially in the context of a non-local design team. While the facility management profession was perceived as most established and professional in the UK, rates of collaboration between facility managers and designers were actually much higher in the USA. Collaborations between facility managers and designers were almost non-existent in the Middle East. Originality/value While the importance of collaboration between facility managers and designers is increasingly recognized for improving the efficiency of building operations, crucial obstacles continue to limit the scope of this engagement. There has been limited previous research analyzing obstacles to collaboration that are specific to international contexts and non-local design teams. This study helps to fill an important gap in the literature by providing a comparative analysis of collaboration challenges in three international contexts.

Defective co-creation

2015 ◽  
Vol 49 (1/2) ◽  
pp. 238-261 ◽  
Author(s):  
Dominique A. Greer
Keyword(s):  
Critical Incident ◽  
Consumer Behaviour ◽  
Service Providers ◽  
Professional Services ◽  
Professional Service ◽  
Service Encounters ◽  
Service Dominant Logic ◽  
Content Type ◽  
Dominant Logic ◽  
Depth Interviews

Purpose – This study aims to explore the scope of consumers’ defective co-creation behaviour in professional service encounters. One of the founding premises of service-dominant logic (Vargo and Lusch, 2004, 2008) is that consumers co-create the value they derive from service encounters. In practice, however, dysfunctional consumer behaviour can obstruct value co-creation. Extant research has not yet investigated consumers’ defective co-creation behaviour in highly relational services, such as professional services, that are heavily reliant on co-creation. Design/methodology/approach – To investigate defective co-creation in professional services, 164 critical incidents were collected from 38 health-care and financial service providers using the critical incident technique within semi-structured, in-depth interviews. Thematic coding was used to identify emergent themes and patterns of consumer behaviour. Findings – Thematic coding resulted in a comprehensive typology of consumers’ defective co-creation behaviour that both confirms the prevalence of previously identified dysfunctional behaviours (e.g. verbal abuse and physical aggression) and identifies two new forms of consumer misbehaviour: underparticipation and overparticipation. Further, these behaviours can vary, escalate and co-occur during service encounters. Originality/value – Both underparticipation and overparticipation are newly identified forms of defective co-creation that need to be examined within the broader framework of service-dominant logic (SDL).

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