Building brand awareness with a bowl of cherries

2015 ◽  
Vol 7 (1) ◽  
pp. 113-132 ◽  
Author(s):  
Alberto Guenzi
Keyword(s):  
Twentieth Century ◽  
Marketing Strategy ◽  
Design Methodology ◽  
Content Type ◽  
Legal Context ◽  
Manufactured Products ◽  
The Usa ◽  
Medium Enterprises ◽  
Changes Over Time

Purpose – This paper aims to approach the issue of premium offers in Italy by discussing the case study of Fabbri, a firm operating since 1905 in the business of liqueurs, syrups and semi-manufactured products for ice cream. Design/methodology/approach – The research takes into analysis three marketing schemes, all related to direct premium promotions, adopted by Fabbri at various times during the twentieth century. The evolution of the company’s marketing strategy is outlined drawing on several types of sources: archive documents, posters and labels and audiovisual material. It is analysed in the socio-economic and legal context of twentieth century Italy, and in comparison with premium offers in the USA and Europe. Findings – The study argues that direct premium may represent a long-lasting and efficient marketing strategy when a firm is able to adapt it to a context that changes over time. Fabbri not only used premium offers to launch its products but also to consolidate its brand image. Research limitations/implications – By showing that innovative promotions are not necessarily connected to large firms, Fabbri’s case suggests that further research should be carried out to outline marketing policies carried out by small to medium enterprises. Originality/value – Much has been written on premium offers in the USA and in Europe, but very little on such types of promotions in Italy, especially with reference to direct premiums. This study fills this gap and documents that a small family-owned firm was able to carry out innovative marketing policies as far as in the 1920s.

School health is community health: school nursing in the early twentieth century in the USA

2017 ◽  
Vol 46 (2) ◽  
pp. 136-149
Author(s):  
Rima D. Apple
Keyword(s):  
Twentieth Century ◽  
Design Methodology ◽  
School Health ◽  
Critical Role ◽  
School Nurse ◽  
School Nurses ◽  
School Nursing ◽  
Content Type ◽  
Historical Essay ◽  
The Usa

Purpose The purpose of this paper is to investigate the evolution of school nursing in the USA in the early decades of the twentieth century, highlighting the linkages between schools and public health and the challenges nurses faced. Design/methodology/approach This historical essay examines the discussions about school nursing and school nurses’ descriptions of their work. Findings In the Progressive period, though the responsibilities of school nurse were never clearly defined, nurses quickly became accepted, respected members of the school, with few objecting to their practices. Nonetheless, nurses consistently faced financial complications that limited, and continue to limit, their effectiveness in schools and communities. Originality/value Few histories of school health have documented the critical role nurses have played and their important, although contested, position today. This paper points to the obstacles restricting the development of dynamic school nurse programs today.

scholarly journals The ShaRInK framework: a holistic perspective on key categories of influences shaping individual perceptions of knowledge sharing

2015 ◽  
Vol 19 (4) ◽  
pp. 770-790 ◽  
Author(s):  
Alexander Schauer ◽  
Ana Cristina Vasconcelos ◽  
Barbara Sen
Keyword(s):  
Knowledge Sharing ◽  
Design Methodology ◽  
Content Type ◽  
Individual Level ◽  
Individual Perceptions ◽  
Information Technology Services ◽  
Technology Services ◽  
The Usa ◽  
The Uk

Purpose – This paper aims to present a holistic framework, termed ShaRInK (Sharer, Relations, Institution, Knowledge), that depicts key categories of influences that shape individual perceptions of knowledge sharing within an organisational setting. Design/methodology/approach – An exploratory and qualitative case study strategy in which empirical data were gathered from 24 interviewees that were based in four different branches (i.e. China, The Netherlands, the UK and the USA) of a single information technology services organisation. Findings – The findings led to a holistic framework that depicts four key categories of influences that shape knowledge sharing from an individual perspective: attitudes and characteristics of the sharers, relations between the sharers, institutions which act as a united entity on sharer perceptions and knowledge itself. Furthermore, the four key influences not only shape knowledge sharing independently but are intertwined and have a synergistic effect. The ShaRInK framework is formed by combining these. Originality/value – The findings indicate that knowledge sharing from an individual-level perspective is a more complex phenomenon than currently portrayed in the literature. All four key influences, each being fundamentally different in nature, and their relationships should be taken into account. Equally, the ShaRInK framework can be applied by organisations when developing a knowledge-sharing strategy or auditing existing strategies.

Georgia rural hospital authorities as “shadow governments”

2018 ◽  
Vol 21 (2) ◽  
pp. 98-112
Author(s):  
Mary Eleanor Rawlings Wickersham ◽  
Robert Yehl
Keyword(s):  
Local Government ◽  
Design Methodology ◽  
Descriptive Analysis ◽  
Public Information ◽  
Content Type ◽  
The Public ◽  
Private Interests ◽  
The Usa ◽  
Special District

Purpose The tenuous financial viability of many of Georgia’s rural hospitals has driven increased scrutiny of the hospital authorities (HAs) that own and govern them. HAs are a type of “special district” established in state law to allow for specialization of function, while evading statutes that can limit local government borrowing and multi-year contracts. The paper aims to discuss this issue. Design/methodology/approach This paper uses a case example to introduce transparency and accountability in one local Georgia hospital and expands to include a descriptive analysis of transparency measures in 29 rural Georgia HAs. Findings Findings indicate that, like many other special districts in Georgia and the USA, Georgia’s rural HAs often act more like private entities than the public organizations they are. The lack of transparency demonstrated in this sector limits access to public information and reduces opportunities for citizen engagement, a necessary component of representative institutions. Research limitations/implications This case study is limited to Georgia HAs; however, the data support the lack of accountability and transparency found in many special district governments. Originality/value The lack of transparency in all of the organizations reviewed in this study demonstrates blurred lines between between public matters and private interests and raises questions of transparency, a key value in democracies.

scholarly journals Charting relationship marketing practice: it really didn’t emerge in the 1970s

2015 ◽  
Vol 7 (4) ◽  
pp. 486-508 ◽  
Author(s):  
Mark Tadajewski
Keyword(s):  
Twentieth Century ◽  
Relationship Marketing ◽  
Design Methodology ◽  
Level Of Detail ◽  
Historical Period ◽  
Marketing Practice ◽  
Content Type ◽  
The Usa ◽  
History Of ◽  
Practical Implications

Purpose – This paper aims to provide a history of relational perspectives in marketing practice from the nineteenth through to the twentieth century. Design/methodology/approach – This paper engages in a systematic reading of published histories of retailing practice using the key attributes of transaction and relationship marketing as a conceptual framework to interrogate whether earlier practitioners were committed to either approach. Findings – This paper supplements the studies conducted in other domains that undermine the idea that relational practices were rejected in favor of transaction-type approaches during the industrialization of the USA and Canada. Practical implications – The content of this paper provides textbook authors with a means to fundamentally revise the way they discuss relationship marketing. It has a similar pedagogic utility. Originality/value – This paper studies the writings of practitioners known to be pioneers of retailing to unravel their business philosophies, comparing and contrasting these to known attributes of relationship marketing. It deals with an historical period that has not previously been studied in this level of detail by marketing historians.

“For a colleen's complexion”: soap and the politicization of a brand personality, 1888-1916

2014 ◽  
Vol 6 (1) ◽  
pp. 29-55 ◽  
Author(s):  
John Philip O'Connor
Keyword(s):  
Twentieth Century ◽  
Design Methodology ◽  
Brand Personality ◽  
Original Research ◽  
Home Rule ◽  
Content Type ◽  
Secondary Sources ◽  
History Of ◽  
The Uk

Purpose – The aim of this paper is to examine how the “colleen” archetype was used in the creation of a successful brand personality for a range of soap manufactured in Ireland during the early twentieth century. It reveals the commercial and political agendas behind this move and the colleen's later application to Ulster unionist graphic propaganda against Home Rule between 1914 and 1916. Design/methodology/approach – This case study is based on an analysis of primary and secondary sources; the former encompassing both graphic advertising material and ephemera. Findings – This paper demonstrates how contemporary pictorial advertising for colleen soap was suffused with text and imagery propounding Ulster's preservation within the UK. It also suggests that the popularity of this brand personality may have been a factor in the colleen's appropriation for propaganda purposes by certain strands within Ulster unionism. Originality/value – This paper is based on original research that expands the historical corpus of Irish visual representation, while also adding notably to discourses within the History of Marketing and Women's History.

Intellectual Capital dynamics: seeing them “in practice” through a temporal lens

VINE ◽  
2015 ◽  
Vol 45 (1) ◽  
pp. 46-66 ◽  
Author(s):  
Marco Giuliani
Keyword(s):  
Intellectual Capital ◽  
Value Creation ◽  
Design Methodology ◽  
Participant Observation ◽  
Longitudinal Case Study ◽  
Content Type ◽  
Changes Over Time ◽  
Over Time

Purpose – The purpose of this study is to observe Intellectual Capital (IC) dynamics “in practice” through a temporal lens by considering IC as an on-going process, and thus taking into consideration its life cycle and how it changes over time. Design/methodology/approach – A longitudinal case study has been investigated by adopting a participant observation approach to understand how the dynamics of IC are understood in practice. Findings – This study spotlights three main conceptions of IC dynamics (value creation, IC activities and organizational change) which, although generally proposed in literature as separable concepts, do co-exist and interact, in practice as is reflected in the related managerial tools. Research limitations/implications – The main limitations of this study are twofold. The first is related to the methodology adopted and in particular, to the participant observation approach. The second is related to the specifics of the case study undertaken. This paper contributes to the literature on “Intellectual Capital in action” and “Intellectual Capital in practice” by enriching the understanding of IC dynamics. Originality/value – By comparison to the extant literature in which the IC dynamics concepts are considered separately, this study combines the three different concepts and examines them in vivo, adopting a longitudinal perspective.

Forgotten classics: The Business Guide by James L. Nichols (1894)

2016 ◽  
Vol 8 (4) ◽  
pp. 564-584
Author(s):  
Darryl W. Miller
Keyword(s):  
Twentieth Century ◽  
Business Education ◽  
Design Methodology ◽  
Product Management ◽  
Education Programs ◽  
Content Type ◽  
Marketing History ◽  
Recent Treatment ◽  
The Usa ◽  
North Western

Purpose The purpose of this paper is to review a popular business handbook – The Business Guide – by James L. Nichols, first published around the turn of the twentieth century. The analysis is geared toward determining how it fits within the development of marketing thought and education. Design/methodology/approach A review of the marketing history literature focusing on marketing thought, education and practice around the turn of the twentieth century is conducted. The content of The Business Guide is analyzed and compared with the themes reflected in the literature review. Findings Most editions appeared in the era just proceeding the emergence of marketing as distinct discipline. It is unlikely that it had any appreciable influence on the development of marketing thought. However, it was used as a textbook at North-Western College in Naperville, IL, and may have been at other early business education programs in the USA and Canada. Nichols’ treatment of marketing topics was consistent with the era. It reflected commodities and functional views. For him, marketing was primarily distribution along with advertising, pricing, product management and credit. Consistent with modern marketing philosophy, Nichols placed heavy emphasis on ethics. Originality/value Despite the fact that this book was published in multiple editions over several decades, it seems to have been largely forgotten. As far as is known, this paper is the only recent treatment of this historical artifact.

Lean for education

2017 ◽  
Vol 25 (1) ◽  
pp. 74-90 ◽  
Author(s):  
Paul G. LeMahieu ◽  
Lee E. Nordstrum ◽  
Patricia Greco
Keyword(s):  
Quality Improvement ◽  
Design Methodology ◽  
Quality Improvements ◽  
Education Systems ◽  
Content Type ◽  
Core Concepts ◽  
The Usa ◽  
Theoretical Foundations ◽  
Continuous Problem

Purpose This paper is one of seven in this volume that aims to elaborate different approaches to quality improvement in education. It delineates a methodology called Lean for Education. Design/methodology/approach The paper presents the origins, theoretical foundations, core concepts and a case study demonstrating an application in US education, specifically dealing with the problem of improving technology supports and services for instructional purposes in a school district system. Findings An approach borrowed from manufacturing, Lean is aimed at creating and delivering the greatest value to the clients or “customers” in education systems while consuming the fewest resources and eliminating waste. Simultaneously, the method engages the organization in continuous problem solving, learning and making quality improvements with Plan-Do-Check-Act cycles. The core concepts that organize the Lean for Education approach are: continuous improvement and respect for people (Emiliani, 2005). Originality/value Few theoretical treatments and demonstration cases are currently available on commonly used models of quality improvement in other fields that might have potential value in improving education systems internationally, such as large grade kindergarten-to-12 education systems in the USA. This paper fills this gap by elucidating one promising approach. The paper also derives value as it permits a comparison of the Lean for Education method with other quality improvement approaches treated in this volume.

Assessing sustainability within territorial and urban heritage

2019 ◽  
Vol 9 (1) ◽  
pp. 121-132 ◽  
Author(s):  
Blanca Del Espino Hidalgo
Keyword(s):  
Cultural Heritage ◽  
Design Methodology ◽  
Ad Hoc ◽  
Sustainability Assessment ◽  
General Level ◽  
Heritage Preservation ◽  
Content Type ◽  
Landscape Heritage ◽  
Changes Over Time

Purpose The purpose of this paper is to develop a methodology to assess urban sustainability within built, urban, territorial and landscape heritage, considering that cultural heritage has recently emerged as one of the keys of urban and territorial sustainability due to its inherent properties of durability and adaptability to changes over time. The implementation pivots on a case study based on medium-sized historical cities. Both academic and official documents consider this urban category as particularly likely to demographic, environmental and economic sustainability. Design/methodology/approach The methodology used begins with a theoretical approach, case study delimitation and presentation of existing indicator-based systems that include heritage concerns. Then, the criteria for the selection and creation of indicators are settled to create an ad hoc system. This is tested for the case study of medium-sized historical cities in inner Andalusia, Spain. Findings The results obtained are merged and represented for further discussion. First, this methodology states the need of including cultural heritage aspects within sustainability assessment, especially when urban and territorial historic fabrics are involved. Second, a correlation between heritage preservation and the general level of sustainability is revealed. Originality/value Finally, the results provide the basis for decisions to academic, technical and administrative spheres regarding urban and territorial sustainability, especially when dealing with the incorporation of cultural heritage factors and the assessment of medium-sized cities-based case studies.

Digital curation in museums

2017 ◽  
Vol 35 (1) ◽  
pp. 32-39 ◽  
Author(s):  
Joyce Ray
Keyword(s):  
Design Methodology ◽  
Information Science ◽  
Museum Studies ◽  
Library And Information Science ◽  
Content Type ◽  
Education Practice ◽  
Digital Curation ◽  
The Usa ◽  
Practical Implications

Purpose The purpose of this paper is to present a perspective on the development of digital curation education and practice in museums in the USA. Design/methodology/approach Methods used include: a historical overview of the development of digital curation, originally as a field of practice – primarily in the sciences – and then as a field of study; a case study of the adaptation of a digital curation curriculum (DigCCurr) framework developed in schools of library and information science (LIS) to a museum studies program; and a discussion of trends in digital curation practices in museums. Findings The case study (the digital curation certificate program of Johns Hopkins University’s museum studies program) describes a successful adaptation of the LIS DigCCurr framework in a museum studies program. Practical implications Findings could help to advance the museum field through the integration of digital curation education, practice and research. Social implications By adopting and supporting digital curation practices, education and research, museums can reach and engage more online users seeking information about museum collections. More online users may also become onsite visitors. Originality/value There is little existing literature on digital curation education in museum studies programs.

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