(En) act your age! Marketing and the marketization of history in young SMEs

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Terrance Weatherbee ◽  
Donna Sears
Keyword(s):  
Design Methodology ◽  
Government Regulation ◽  
Marketing Communications ◽  
Content Type ◽  
Product Authenticity ◽  
Region Data ◽  
Multiple Case ◽  
Wine Region ◽  
Practical Implications

Purpose This paper aims to examine how wineries used history in their marketing communications to overcome the liability of newness in a settled field that valorizes duration and longevity. Design/methodology/approach A multiple-case study investigated the treatment of history in marketing by young wineries in a new wine region. Data included interviews, site visits and marketing communications. Findings Wineries worked to communicate stakeholder legitimacy and authenticity by constructing organizational histories through bricolage, communicating history in symbolic, material and practice forms. Research limitations/implications Young organizations can communicate field legitimacy and projections of organizational and product authenticity through constructed histories. Results may not be generalizable to other jurisdictions as wine marketing is normatively subject to government regulation. The importance of history in marketing communications also varies across sectors. Practical implications Young businesses in sectors where tradition, place and longevity are venerated can establish authenticity and legitimacy through the marketization of history by following practices that demonstrate adherence to tradition and making thoughtful choices in the construction of the symbolic and material aspects of their organizations. Originality/value This study demonstrates that new/young organizations can use bricolage to create their own marketized histories as proxies for age.

E­commerce structures for retail and service franchises

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zhanna Kremez ◽  
Lorelle Frazer ◽  
Scott Weaven ◽  
Sara Quach
Keyword(s):  
Business Strategy ◽  
Design Methodology ◽  
Case Study Method ◽  
Content Type ◽  
Preliminary Model ◽  
Multiple Case ◽  
Order Fulfilment ◽  
Franchise Networks ◽  
Practical Implications

PurposeThe purpose of this paper is to provide an in-depth investigation of e-commerce strategy implementation in mature franchise organisations from both franchisor and franchisee perspectives.Design/methodology/approachThis research employed a multiple case study method where the e-commerce strategies of two mature franchise organisations were investigated in depth. Franchising experts were interviewed to provide an additional dimension to this study.FindingsThis research found that e-commerce must be integrated with the overall business strategy for optimal franchise performance. Since all parties to the franchising relationship are affected by the introduction of e-commerce, both the franchisees’ and the franchisor’s interests must be considered when the strategy is being developed. In addition, the consumer’s perspective is central to how e-commerce is structured, and franchisees are best placed to know their customers’ needs because they are directly involved in operating their business and interfacing with customers.Practical implicationsA preliminary model for e-commerce structures in service and retail franchising has been developed that depends on the nature of the business, the distribution arrangements and the order fulfilment arrangements. The two main avenues in e-commerce structuring were centralisation and decentralisation.Originality/valueThis study contributes to knowledge through an in-depth investigation of the internal process of e-commerce implementation in franchise networks from both franchisor and franchisee perspectives.

Local on-demand fabrication: microfactories and online manufacturing platforms

2020 ◽  
Vol 32 (1) ◽  
pp. 20-41
Author(s):  
Jose Orlando Montes ◽  
F. Xavier Olleros
Keyword(s):  
Design Methodology ◽  
Content Type ◽  
On Demand ◽  
Online Platforms ◽  
Machine Shops ◽  
Multiple Case ◽  
New Type ◽  
Experiential Research ◽  
Practical Implications

PurposeThis article explores a particular on-demand fabrication unit, the microfactory (MF). It identifies and contrasts several MFs and proposes a taxonomy. This research also explores online manufacturing platforms (OMP) that complement certain MFs.Design/methodology/approachThis research implements a multiple case study (71 cases in 21 countries), triangulating data available on the web with interviews, virtual/physical tours and experiential research.FindingsThe results suggest that automation and openness are the main dimensions that differentiate the MFs. Using these dimensions, a taxonomy of MFs is created. MFs with relatively low automation and high openness tend to be innovation-driven microfactories (IDMFs). MFs with high automation and low openness levels tend to be customization-driven microfactories (CDMFs). And MFs with relatively low automation and low openness tend to be classic machine shops (MSs). There are two types of OMP: closed (COMPs) and multisided (MOMPs). MOMPs can be low-end or high-end.Practical implicationsIn a world where online platforms are becoming central to the reinvention of manufacturing, multisided online platforms and small fabricators will become strongly symbiotic.Originality/valueThis paper offers a clearer conceptualization of MFs and OMPs, which may help to better understand the reality of local on-demand fabrication. Moreover, it explores a new type of experiential research, which tries to describe and interpret firms through transactional activities. Many details of a firm that are difficult to capture via interviews and netnography can be revealed this way.

Science-industry R&D cooperation effects on firm’s appropriation strategy

2017 ◽  
Vol 20 (3) ◽  
pp. 372-391 ◽  
Author(s):  
Dario Milesi ◽  
Vladimiro Verre ◽  
Natalia Petelski
Keyword(s):  
Design Methodology ◽  
Developed Countries ◽  
Content Type ◽  
Critical Dimensions ◽  
Multiple Case ◽  
Similar Weight ◽  
Innovation Characteristics ◽  
Opposing Effects ◽  
Practical Implications

Purpose The purpose of this paper is to show how science-industry R&D cooperation (SIRC) generates effects on the strategy developed by firms to appropriate the benefits of innovations. Given the plurality of cooperation patterns between firms and public R&D institutions and the variety of appropriation mechanisms used by firms to protect generated knowledge or to strengthen their market position, this paper investigates to what extent different forms of cooperation are associated with different effects on appropriation strategy. Design/methodology/approach As evidence of this, the authors carry out a multiple case study, covering nine biopharmaceutical Argentine firms whose innovation projects are developed in cooperation with public R&D institutions. Using critical dimensions identified by public-private R&D cooperation literature, the paper analyzes the characteristics of cooperation in the cases studied, looking for different patterns. Given the existence of various appropriation mechanisms identified by appropriability literature, the paper analyzes how firms use (or not) those mechanisms within the specific context of jointly generated innovation. Findings The paper shows that SIRC generates opposing effects on the various appropriation mechanisms used by firms, both challenging and strengthening them. Likewise, the identification of three cooperation patterns in Argentine biopharmaceutical sector, namely, contract R&D, internalization and coordination, allows appreciating how each pattern affects differently the appropriation mechanisms used by firms, being the coordination one, the most functional to the appropriation strategy of firms analyzed. Research limitations/implications The arguments presented here are necessarily limited to the biopharmaceutical Argentine sector, which is strategic to the country, for accumulated capabilities in scientific and business aspects. The analysis could be enriched by extending it to other industries with similar innovation characteristics and to other countries, where patents have a similar weight (emerging countries) or a different one (developed countries). Practical implications Innovation and public-private collaboration policies may benefit from the analysis presented here, which helps to assess advantages and challenges of different SIRC logics on firms’ appropriation issues and to considerate which aspects allow cooperation and appropriation combining in a more virtuous form. Originality/value There is no paper that explicitly examines the effects generated by different SIRC patterns on the appropriation strategy of firms, conceived as a combination of different mechanisms which may include patents but is not limited to them.

Internal coordination to enable high load factor

2017 ◽  
Vol 28 (4) ◽  
pp. 1142-1167 ◽  
Author(s):  
Sara Rogerson ◽  
Uni Sallnäs
Keyword(s):  
Design Methodology ◽  
High Load ◽  
Coordination Mechanisms ◽  
Load Factor ◽  
Content Type ◽  
Transport Efficiency ◽  
Multiple Case ◽  
Reducing Costs ◽  
Practical Implications

Purpose The purpose of this paper is to clarify how activities may be coordinated within shippers’ organisations to enable high load factor (a key aspect of transport efficiency). Design/methodology/approach A multiple-case study involving three shippers was conducted, in which the logistics or transport managers of each company were interviewed. The cases were analysed according to which activities were coordinated to achieve high load factor, interdependencies between the activities, and the coordination mechanisms that shippers adopted. Findings A matrix is developed to show the differences in applying various coordination mechanisms in eight categories, according to intrafunctional or interfunctional coordination, sequential or reciprocal interdependencies, and the number of activities (dyadic or multiple). For example, coordination mechanisms aimed at exerting control are more suitable for intrafunctional than interfunctional interaction; interfunctional coordination relies more on mechanisms that aim to increase the understanding of transport-related issues among non-logistics activities. Research limitations/implications The study is based on data from three Swedish companies. Practical implications Managers are provided with suggestions for coordinating activities when their goal is to improve load factor. These findings are of interest for reducing costs and emissions. Originality/value In response to suggestions in the earlier literature that shippers could improve their internal coordination to improve their load factor, this paper articulates several mechanisms for performing such coordination in eight situations.

The role of the lead firm in exploratory projects

2019 ◽  
Vol 13 (2) ◽  
pp. 312-339
Author(s):  
Fangwei Zhu ◽  
Mengtong Jiang ◽  
Miao Yu
Keyword(s):  
Design Methodology ◽  
Process Model ◽  
Abductive Reasoning ◽  
Content Type ◽  
Multiple Case ◽  
Lead Firm ◽  
Exploratory Innovation ◽  
Practical Implications

Purpose The challenge of unforeseen uncertainties in exploratory projects requires the lead firm in a project alliance to effectively manage exploratory co-innovation. The purpose of this paper is to investigate the types of capabilities a lead firm required in exploratory projects and how these capabilities enable the exploratory innovation of the project alliance. Design/methodology/approach A multiple-case study was done to provide empirical evidence for the rationale of the capabilities of the lead firm. The provided analysis used abductive reasoning of two typical exploratory projects in China. Findings This paper identifies two types of capabilities: innovation-related capabilities and network-related capabilities. Furthermore, a process model of the capabilities of the lead firm is developed that enables exploratory co-innovation in a project alliance. The capabilities of the lead firm input varied at four different stages. Practical implications Innovation-related capabilities and network-related capabilities could form the foundation for the lead firm in an exploratory project alliance. This will enable an exploratory co-innovation and collaboratively overcome the barriers of exploratory projects. Originality/value Although exploratory project attracts extensive attention for its unique characteristics and universal value, there is limited amount of research on the context of joint exploratory projects. This study starts from the role of lead firm in an exploratory project alliance, contributes toward the comprehension of the link between the lead firm’s capabilities and the process of exploratory co-innovation. The findings will be of value in supporting the management of exploratory innovation in a project alliance.

Gamification, motivation, and engagement at work: a qualitative multiple case study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Daniel Hank Miri ◽  
Janaina Macke
Keyword(s):  
Exploratory Study ◽  
Serious Games ◽  
Design Methodology ◽  
Multiple Case Study ◽  
Employee Motivation ◽  
Content Type ◽  
Motivation And Engagement ◽  
Multiple Case ◽  
Practical Implications

Purpose The purpose of this paper is to analyze how the application of gamification promotes employee motivation and engagement in the workplace. This study sought to identify gamification characteristics, examine motivation and engage at work to relate them to different game designs. Design/methodology/approach A qualitative exploratory study of multiple cases involving four companies located in Brazil’s southern region. These companies use gamification with their employees or companies whose business offers gamification solutions focused on people management. Findings This multiple case study presented aspects and different approaches to gamification and serious games. Of the four case studies, the Bravi Quiz application was the most satisfactory case because of its attractive design. Research limitations/implications The research instruments prioritized the topic of gamification with its tools and applicability. The themes of motivation and engagement at work have been addressed but need further research. Practical implications The planning and application of gamification with the appropriate score, feedback and rewards are necessary to promote motivation and engagement in the workplace. Gamification must be linked to its systems and processes on its excellent progress because it is taken in isolation; it does not increase engagement and motivation. Originality/value This is one of the few studies dealing with gamification in human resource management by involving developers/instructors, managers and employees/users and different companies’ tools. This study served as a comparison between the tools of gamification and serious games.

scholarly journals Quality improvement in physiotherapy services

2017 ◽  
Vol 30 (5) ◽  
pp. 424-435 ◽  
Author(s):  
George Boak ◽  
Ruth Sephton ◽  
Elaine Hough ◽  
Ruth ten Hove
Keyword(s):  
Design Methodology ◽  
Learning Approach ◽  
Process Change ◽  
Enabling Factors ◽  
Content Type ◽  
Therapy Services ◽  
Multiple Case ◽  
Positive Effect ◽  
Practical Implications

Purpose The purpose of this paper is to evaluate a process change in physiotherapy services and to explore factors that may have influenced the outcomes. Design/methodology/approach This is a multiple case study and information was gathered from eight physiotherapy teams over 24 months. Findings The process change was successfully implemented in six teams. It had a clear, positive effect on service quality provided to patients in three teams. Whilst quality also improved in three other teams, other issues make changes difficult to assess. Factors that enabled process change to be effective are suggested. Research limitations/implications The findings are based on results achieved by only eight English teams. Practical implications This process change may be appropriate for other teams providing therapy services if attention is paid to potential enabling factors, and a learning approach is adopted to designing and introducing the change. Originality/value To the best of the authors’ knowledge, no other longitudinal process change study in therapy services has been published.

scholarly journals Homogeneity of manufacturing choices in subcontractor SMEs

2016 ◽  
Vol 27 (2) ◽  
pp. 261-286 ◽  
Author(s):  
Malin Löfving
Keyword(s):  
Design Methodology ◽  
New Institutionalism ◽  
Medium Size ◽  
Manufacturing Strategy ◽  
Content Type ◽  
Factors Influencing ◽  
Multiple Case ◽  
Practical Implications ◽  
Made In

Purpose – The purpose of this paper is to investigate the choices made in manufacturing decision categories by subcontractor small- and medium-size enterprises (SMEs) and determines if subcontractor SMEs make homogenous manufacturing choices. Design/methodology/approach – A literature review was used to develop theoretical propositions. A multiple case study with 19 subcontractor SMEs was conducted. Findings – Factors that might lead to homogenous choices in the manufacturing strategy decision categories were formalised into four theoretical propositions. The propositions were based on new institutionalism factors as well as SME factors. The findings reveal that there is considerable heterogeneity across the subcontractor SMEs in the various manufacturing decision categories. However, there are similarities between some manufacturing choices. This can partly be explained by the proposed factors and partly by other factors, such as SME characteristics and process choices. Research limitations/implications – The study reinforces the need for more research that is focused on manufacturing decisions and choices in SMEs. All cases were of Swedish SMEs belonging to three different industries, potentially limiting the generalisability of findings to other industries or countries. Practical implications – This study highlights the importance of the different choices made considering manufacturing and the factors influencing those choices. This provides guidance for managers when they make manufacturing choices in various decision categories. Originality/value – By addressing new institutionalism, SME characteristics and decision categories in the same study, the author provides new insights into the categories of manufacturing decisions.

The importance of timing in retail innovation

2016 ◽  
Vol 32 (5) ◽  
pp. 31-33
Keyword(s):  
Design Methodology ◽  
Qualitative Approach ◽  
Content Type ◽  
Case Study Analysis ◽  
Management Perspective ◽  
Multiple Case ◽  
Pertinent Information ◽  
Successful Innovation ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The study focuses on the marketing management perspective with the object to understand the best timing for successful innovation, and to figure out some practices able to support this choice and decrease any risks involved. Starting from a qualitative approach involving a multiple-case study analysis in the fashion retail industry, interesting insights are drawn for managing innovation in retail settings. Such insights have considerable relevance to marketing scholars and practitioners, as they provide indications on the best innovation strategy to be adopted to generate the desirable outcomes. Practicalimplications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Local stakeholders’ views about destination management: who are leading tourism development?

2014 ◽  
Vol 69 (3) ◽  
pp. 202-215 ◽  
Author(s):  
Anja Tuohino ◽  
Henna Konu
Keyword(s):  
Research Method ◽  
Design Methodology ◽  
Case Study Approach ◽  
Content Type ◽  
Study Approach ◽  
Local Stakeholders ◽  
Multiple Case ◽  
Tourism Destinations ◽  
Practical Implications

Purpose The purpose of the paper is to study how the local stakeholders of three different tourism destinations consider who is responsible for the development of a tourism destination (if identifiable) and why. Design/methodology/approach This study takes a multiple case study approach. Three different destinations are compared. A qualitative research method was chosen. The data are based on the interviews of tourism and wellbeing professionals (tourism entrepreneurs, experts and regional developers). Findings The interview results suggest that destination leadership seems to be context-dependent. Competition, co-operation and coopetition all occur in different forms in different regions. Various kinds of co-operation are distinguishable between stakeholders of case regions, and the level of leadership among actors varies in the regions; one region is strongly managed by marketing company, while on other the co-operative store chain is apparently dominant. The roles of local educational institutes also varied depending on the case area. In addition, some entry barriers were identified. Research limitations/implications The data were collected three to four years ago, so some changes in the areas and in the roles and relationships of diverse stakeholders may have occurred. Practical implications By identifying challenges faced in diverse regions diverse destination managers can identify challenges likely to occur at destinations with similar management structures. Originality/value The paper discusses the challenges and roles of diverse stakeholders in destination management by using empirical cases.

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