Cosmetics purchase behavior of educated millennial Muslim females

2019 ◽  
Vol 11 (5) ◽  
pp. 1055-1071 ◽  
Author(s):  
Suraiya Ishak ◽  
Ahmad Raflis Che Omar ◽  
Kartini Khalid ◽  
Intan Safiena Ab. Ghafar ◽  
Mohd Yusof Hussain
Keyword(s):  
Information Search ◽  
World View ◽  
Purchase Behavior ◽  
Cosmetic Products ◽  
Content Type ◽  
Female Consumers ◽  
High Concern ◽  
Purchase Behaviors ◽  
Self Administered Questionnaire ◽  
Practical Implications

Purpose The purpose of this study is to describe cosmetics purchase behavior of young, educated Muslim females in Malaysia and to explore its relationship with certain potential antecedents. Design/methodology/approach This study uses a survey on a sample of female consumers from four higher education institutions in the urban area of Bangi Selangor, Malaysia. From their respective institutions, 150 respondents were selected through the purposive sampling method. Self-administered questionnaire has been used to gather information from the respondents. The survey data were analyzed using descriptive, t-test and correlation analyses to accomplish the study objectives. Findings The study indicates that millennial Muslim cosmetic purchase behavior falls under the “Limited Decision Making” classification. The classification is due to the pattern of pro-active behaviors exhibit through the information search for details about ingredients, halal clue, countries of origin, health safety guarantee and the benefits of the cosmetic products. Young, educated female consumers adore branded cosmetic items and show willingness to accept higher prices for the branded items. Despite brand consciousness, they demonstrate a relatively high concern on the halalness of the product. Based on the correlation analysis, all variables were found to be significant and the most significant of them was brand. Research limitations/implications Millennial consumers are information technology savvy and have access to vast information about products. As a result, the findings reiterate that millennial consumers demonstrate different purchase behavior, which is worth exploring by future researchers. In addition, other latent antecedents such as religiosity and world view are worth including in future studies. Practical implications Cosmetic manufacturers and marketers must ensure that their products signal positive images to fit the expectations of young and educated Muslim consumers. Although brand conscious, such consumers demonstrate prudent behavior in terms of searching for halalan and toyyiban products. Originality/value This study adds value in the area of halal product marketing because of two unique focuses. First, it examines the purchase of cosmetic products, which are relatively understudied compared to halal food. Second, it considers the perspectives of educated Muslim millennials, who are expected to demonstrate more specific purchase behaviors than a generalized millennial group. Therefore, the originality of this study revolves around the consideration of these two aspects, which are relevant to contemporary business marketing discussions.

In quest of goldilocks ranges in searching for information on the web

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anna Matysek ◽  
Jacek Tomaszczyk
Keyword(s):  
Information Search ◽  
Design Methodology ◽  
Search Task ◽  
Web Searching ◽  
Content Type ◽  
Scientific Disciplines ◽  
Preliminary Study ◽  
The Right ◽  
User Experiment ◽  
Practical Implications

PurposeThe quest to discover optimal conditions or amounts has been carried out in many scientific disciplines and practical fields. In astrophysics, biology, medicine, psychology and education, the quest has resulted in finding the right amount of something, a desirable middle between extremes, a balance between conditions or the optimal state of a system. The results are referred to as the Goldilocks principle, which is based on the idea of being “just right”. The aim of our study was to find out if there are any measures in information search that could be identified as Goldilocks ranges.Design/methodology/approachWe conducted a user experiment in which 68 participants carried out a time-unlimited, topical search task involving finding relevant websites on the basis of which the participants were supposed to prepare a presentation on a given topic. We examined aspects of their search behavior.FindingsWe found that information search Goldilocks ranges can be identified for a length of a search session, number of relevant results, number of queries submitted and number of search engine results pages (SERPs) visited. This preliminary study has resulted in indicating the following dominant ranges: Number of relevant documents found: 5–8; Time spent searching: 21–35 min; Number of queries submitted: 3–7; Number of SERPs viewed: 1–3.Originality/valueTill now, no one has studied Goldilocks ranges in information retrieval. The Goldilocks ranges have some practical implications for improving the effectiveness of web searching.

Registered nurses’ knowledge and care practices regarding patients with dysphagia in Saudi Arabia

2018 ◽  
Vol 31 (8) ◽  
pp. 896-909
Author(s):  
Manal Abdullah Khoja
Keyword(s):  
Saudi Arabia ◽  
Traffic Accidents ◽  
Brain Injuries ◽  
Practical Knowledge ◽  
Tertiary Hospital ◽  
Further Education ◽  
Content Type ◽  
Speech And Language Pathologists ◽  
Self Administered Questionnaire ◽  
Practical Implications

Purpose The purpose of this paper is to assess the knowledge and practices of nursing staff caring for patients with dysphagia to determine any needs for further education programmes. Design/methodology/approach A self-administered questionnaire with close-ended questions was completed by nurses at a tertiary hospital in Saudi Arabia to measure the depth of their dysphagia knowledge. Findings From 316 potential participants, a sample of 174 nurses completed the questionnaire. The results revealed that the participants had partial theoretical and practical knowledge about nursing care for patients with dysphagia. Of interest, 78 per cent of the nurses reported that they had received less than 1 h of training in dysphagia, and only 4 per cent were aware of speech and language pathologists’ role in dysphagia management. Practical implications As the medical professionals who have the most contact with the patients, nurses have a central role in the care of patients with dysphagia. This study provides information that will guide strategies for in-service nurse education dysphagia programmes. Originality/value The estimated Saudi prevalence of dysphagia is high due to increased incidence of medical conditions commonly associated with dysphagia, such as stroke, cerebral palsy and traumatic brain injuries from traffic accidents. Nurses play a pivotal role in caring for these patients. However, little is known about the level of care patients with dysphagia require in Saudi hospital settings.

Studying green consumer behavior through multiple lenses in a developing country

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Aradhana Vikas Gandhi
Keyword(s):  
Consumer Behavior ◽  
Design Methodology ◽  
Social Factor ◽  
Family Influence ◽  
Purchase Behavior ◽  
Social Concern ◽  
Content Type ◽  
Concurrent Study ◽  
Depth Interviews ◽  
Practical Implications

PurposeThe study aims to explore the parameters that affect the purchase behavior of green consumers.Design/methodology/approachA mixed methodology concurrent study was adopted involving questionnaire-based empirical study along with a qualitative study to capture the lived experiences of the respondents. Inferences were drawn to understand green consumer behavior in a holistic way.FindingsWhile conducting in-depth interviews, many recurring themes emerged, such as environmentally friendly, health-conscious, price, government initiatives, youngsters' inclination, general awareness, family influence/traditions, quality, advertisement and social concern. A concurrent quantitative study was conducted, which established altruism, environmental awareness and social factor and influence as significant parameters, which had an impact on green consumer behavior.Practical implicationsWhile designing green products, this study will enable marketers to innovate their products and services based on the intricate insights that have come out of the study.Originality/valueThe study seeks to give deep insights into green consumer behavior that may help academics and marketers to understand the phenomenon better.

Emotional comprehension of a name-brand coffee shop: focus on lovemarks theory

2019 ◽  
Vol 31 (3) ◽  
pp. 1046-1065 ◽  
Author(s):  
HakJun Song ◽  
So Young Bae ◽  
Heesup Han
Keyword(s):  
Brand Loyalty ◽  
Design Methodology ◽  
Emotional Experiences ◽  
Coffee Shop ◽  
Brand Love ◽  
Content Type ◽  
Structural Relationships ◽  
And Performance ◽  
Self Administered Questionnaire ◽  
Practical Implications

Purpose This study aims to identify the structural relationships among the drivers of lovemarks (mystery, sensuality, intimacy, trust, reputation and performance), lovemarks (brand love and brand respect) and loyalty of a name-brand coffee shop. Design/methodology/approach To this end, a self-administered questionnaire survey was conducted, and after eliminating the outliers, a total of 401 data were analyzed using the SPSS and AMOS statistical packages. Findings The results of the current study indicate that both customers’ brand love and respect are positively related to their brand loyalty and sensuality, intimacy, trust among drivers of lovemarks directly affecting their brand loyalty, suggesting that the theory of lovemarks is useful to understand the process of generating brand loyalty. Moreover, it was revealed that reputation and performance are significant antecedents of brand respect, while mystery, sensuality and intimacy are important to explain brand love. Practical implications The present research informed that effectively dealing with two constituents of lovemarks (brand love and brand respect) are of utmost importance in building patrons’ brand loyalty. In addition, patrons’ cognitive and emotional experiences should be improved to boost the level of loyalty for a name-brand coffee shop. Originality/value This study made a contribution to the literature by conceptually and empirically evaluating lovemarks’ dimensions simultaneously in the name-brand coffee shop environment. In addition, this research was the first attempt to explicate loyalty formation for a name-brand coffee shop by using the lovemarks theory.

scholarly journals Slogans, brands and purchase behaviour of students

2020 ◽  
Vol 21 (3) ◽  
pp. 305-317
Author(s):  
Maria Rybaczewska ◽  
Siriphat Jirapathomsakul ◽  
Yiduo Liu ◽  
Wai Tsing Chow ◽  
Mai Thanh Nguyen ◽  
...  
Keyword(s):  
Information Search ◽  
Process Model ◽  
Brand Awareness ◽  
Content Type ◽  
High Expectations ◽  
Face To Face ◽  
Willingness To Buy ◽  
Young Consumers ◽  
Post Purchase ◽  
Practical Implications

Purpose The purpose of this paper is to extend the understanding of the influence of slogans (e.g. “Dare for More”) on brand awareness and purchase behaviour of students. Design/methodology/approach Data were collected thorough 34 in-depth face-to-face interviews with university students, using the customer decision process model as an approach. Findings The authors’ research confirmed that conciseness, rhythm and jingle are key features strengthening customers’ recall and recognition, both being moderators of slogans’ power. The role and influence of slogans depend on the stage of the customer decision-making process. Key influencers remain product quality, popularity and price, but appropriate and memorable slogans enhance products’ differentiation and sale. Practical implications The authors’ findings deliver a particular justification for marketers not to promise young consumers too much through slogans, as this leads to too high expectations adversely influencing their post-purchase feelings. During the information search, slogans can create or strengthen or weaken the willingness to buy the advertised product, depending on the slogan, thus emphasising the need for care over slogan design and use. Originality/value This research expands the understanding of slogans and brand awareness from the perspective of their impact on purchase behaviour. The results revealed that the model approach to shopping behaviour does not confirm the belief that slogans influence consumers the most during the phase of Evaluation of Alternatives. Slogans provide a reference point for young consumers to decide whether they are satisfied or dissatisfied with their purchase during the post-purchase phase and provide information during the information search phase. The authors’ results add to the literature in terms of the criteria determining consumers’ recognition and recall of slogans.

Can Bahraini patients accept e-health systems?

2019 ◽  
Vol 32 (4) ◽  
pp. 720-730 ◽  
Author(s):  
Ali Zolait ◽  
Nadeen Radhi ◽  
Muna Moahmmed Alhowaishi ◽  
Veera Pandiyan Kaliani Sundram ◽  
Lulwa Mohammed Aldoseri
Keyword(s):  
Health System ◽  
Technology Acceptance ◽  
Reasoned Action ◽  
Structured Interview ◽  
Content Type ◽  
Factors Affecting ◽  
Tam Model ◽  
Acceptance Model ◽  
Self Administered Questionnaire ◽  
Practical Implications

Purpose The purpose of this paper is to examine whether Bahraini individuals accept e-health system and the prominent factors affecting e-health system adoption in Bahrain. Design/methodology/approach The authors adopted a quantitative and qualitative approach, i.e., a self-administered questionnaire, unstructured and a semi-structured interview, which were used to collect the data. A questionnaire was distributed to Bahraini residents selected randomly. The framework was based on the technology acceptance model (TAM) and theory of reasoned action (TRA). Important variables from both the TAM model and TRA theory were extracted and jointly used to build the research model. Findings The findings indicated that the most factors affecting e-health adoption are trust, health literacy and attitude. Additionally, people in the private and government sectors understand e-health benefits. Practical implications If healthcare professionals understand the factors affecting e-health system adoption from an individual and organisational perspective, then nurses, pharmacists and others will be more conscious about e-health and its adoption status. Originality/value E-health system adoption has become increasingly important to governments, individuals, and researchers in recent years. A novel research framework, based on TAM and TRA, was used to produce a new integrated model.

Estimating green purchase behavior: an empirical study using integrated behavior model in Bangladesh

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Md. Zillur Rahman Siddique ◽  
Goutam Saha ◽  
Aminur Rahman Kasem
Keyword(s):  
Perceived Control ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Behavior Model ◽  
Research Model ◽  
Content Type ◽  
Green Behavior ◽  
Practical Implications

Purpose This paper aims to examine the exogenous effects of experiential attitude toward green (EAG), instrumental attitude toward green (IAG), injunctive norms on green (ING), descriptive norms about green (DNG), green perceived control (GPC) and green self-efficacy (GSE) on green purchase intention (GPI). Moreover, this paper also investigates the causal factors of green purchase behavior (GPB) considering green knowledge (GK), the salience of green behavior (SGB), environmental constraints (ECPG) and green habit (GH). Design/methodology/approach The research model was adopted to measure the green behavior of Bangladeshi consumers using an integrated behavior model (IBM). The data were randomly collected from 372 respondents and partial least squares structural equation modeling (PLS-SEM) approach was used to test the hypotheses. Findings PLS results imply that all independent variables (EAG; IAG; ING; DNG; GPC and GSE) impact GPI; and SGB, GH and GPI influence GPB. On the other hand, GK and ECPG have no significant effect on GPB. Research limitations/implications There may present a gap in the outcomes of the study to signify the generalizability because the survey was conducted in some cities of Bangladesh which may not represent the country as a whole. Practical implications This study anticipates the cause-effect relationship between GPI, GPB and their determinants. The results of the study can help marketers understand green consumer behavior and design appropriate strategies and tactics for new marketing challenges. Originality/value This research investigates green purchase behavior in a developing country. It empirically confirms the validity of IBM in assessing green behavior, especially for Bangladesh, a booming economy and suitable for investment. Although ample research explored green purchase behavior, green habit and saliency have not been considered in measuring green purchase behavior.

Pre-purchase information search: too many sources to choose

2016 ◽  
Vol 10 (3) ◽  
pp. 193-211 ◽  
Author(s):  
Patricia Liebesny Broilo ◽  
Lélis Balestrin Espartel ◽  
Kenny Basso
Keyword(s):  
Information Search ◽  
Information Sources ◽  
Evaluation Criteria ◽  
Sources Of Information ◽  
Theoretical Understanding ◽  
Content Type ◽  
Consumer Confusion ◽  
Many Sources ◽  
Aid Decision ◽  
Practical Implications

Purpose Because of the increasing volume of information spread in physical and online environments, a consumer intending to purchase a product or service must choose not only what to buy but also which sources to consult when searching for information that may aid decision-making. This study aims to understand how consumers choose their sources of information in pre-purchase external searches, given the information overproduction scenario. Design/methodology/approach Using a qualitative approach, data collected through interviews with consumers were analyzed under the technique of content analysis, and the results were synthesized into a framework. Findings Consumers tend to consider few sources of information, based on a previously built perception of which sources are more or less appropriate for consultation. Choice tends to be based on pre-established evaluation criteria involving the use of heuristics in the form of socialized images regarding those sources. Research limitations/implications Despite the study’s exploratory nature, the proposed framework sheds light into how consumers respond to information overproduction when choosing their sources, providing interesting venues for future investigations. Practical implications The study identified the possible occurrence of consumer confusion associated with information sources, extending the theoretical understanding of such a concept. Moreover, it revealed the need for managers to consider specific aspects related to the sources to be included in marketing communications. Originality/value This is the first study to address choice of information sources associated with consumer confusion focusing the offline/online scenario.

Users’ preference for green features in office properties

2018 ◽  
Vol 36 (4) ◽  
pp. 374-388 ◽  
Author(s):  
Matthew Oluwole Oyewole ◽  
Markson Opeyemi Komolafe
Keyword(s):  
Design Methodology ◽  
Green Building ◽  
Green Buildings ◽  
Building Industry ◽  
Point Scale ◽  
Content Type ◽  
Preference Index ◽  
Building Practice ◽  
Self Administered Questionnaire ◽  
Practical Implications

Purpose The purpose of this paper is to examine the preference of office property users for green features in Lagos, Nigeria. This is with a view to determining the degree of users’ aspiration for green buildings in the country. Design/methodology/approach The study purposively sampled two office properties from the management portfolio of 88 registered estate firms in Lagos. Data were collected using self-administered questionnaire on two users purposively selected from each of the properties. The data were analyzed with the use of frequency distribution, percentages and measures of the users’ preference index. Findings The results revealed that the preference for green features by office property users in the study area was above average (2.5 on a five-point scale). Feature relating to “building ecology, waste and recycling” is the most preferred feature with UPI of 3.970 while those relating to “owner and occupant education” with UPI of 3.558 were least in preference. Practical implications The paper concludes that with the preference of users for green features in the study area, it may be necessary for government to strengthen the existing framework for sustainable development. Also, increased sensitization of investors, users, professionals and other stakeholders in the building industry is pertinent to the success of green building practice in the country. Originality/value This is one of the few studies on users’ preference for green features in emerging economy, particularly in the Nigerian context.

scholarly journals Factors affecting pre-visit destination image: application on the Grand Egyptian Museum (GEM)

2020 ◽  
Vol 2 (3) ◽  
pp. 215-234
Author(s):  
Samia Adly Hanna El Sheikh
Keyword(s):  
Design Methodology ◽  
Destination Image ◽  
Content Type ◽  
Factors Affecting ◽  
Secondary Sources ◽  
Equation Modelling ◽  
Cultural Sites ◽  
The Impact ◽  
Self Administered Questionnaire ◽  
Practical Implications

Purpose The purpose of this study is to investigate through an empirical research the factors that would attract visitors to heritage and cultural sites as museums applied on the Grand Egyptian Museum (GEM). The paper aims to study the impact of the proposed attraction features learning/knowledge, museum facilities, fun/entertainment and socializing and accessibility/location on pre-visit destination image. Design/methodology/approach The author started by a thorough literature review to arrive to the suggested conceptual model, which is tested by adopting a quantitative approach where data were collected using a self-administered questionnaire from a convenient sample of 300 respondents with 90% response rate and used partial least squares – structure equation modelling using Smart PLS v.3.2.8. Findings The results show that three of the tested factors were accepted and one was rejected. Practical implications Management of GEM, which will be one of the biggest museums world-wide, can make use of the empirical results of this research to enhance their understanding of the factors that impact pre-visit destination image, and thus, most attract visitors to justify the budget set in this huge project and achieve highest visitation and revenue Originality/value This research deals with a new museum that has not opened its doors yet and will start functioning in late 2020, and thus, the pre-visit image of the museum is not based on previous experience of visitors but rather on secondary sources as messages sent to visitors based on attraction features, while most previous studies dealt with post-visit image of museums

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