Knowledge-based marketing and competitive advantage: developing new scales using mixed method approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Majid Mohammad Shafiee
Keyword(s):  
Competitive Advantage ◽  
New Product Development ◽  
Mixed Method ◽  
Customer Relationship ◽  
Service Firms ◽  
Content Type ◽  
Mixed Method Approach ◽  
Business Context ◽  
Knowledge Based ◽  
Method Approach

Purpose One of the most challenging issues businesses face today is seeking ways toward gaining competitive advantage (CA). Although previous research considered several aspects in this regard, the literature has largely overlooked the process of gaining CA via knowledge-based marketing (KBM) capabilities. This paper aims to conceptualize KBM, to develop a new scale for KBM and to examine how to gain CA through KBM. Design/methodology/approach Drawing from the related literature and building on the concept of KBM, this paper conducted a mixed-method approach. After reaching a pool of items using qualitative methods, this paper developed new scales and validated them. This paper developed the model by highlighting the antecedent role of KBM toward CA. In the quantitative phase, using data collected from both public/private and manufacturing/service firms, this paper classified the extracted items into five critical factors. Moreover, the relationship between KBM and CA was tested. Findings The results indicate that KBM construct consists of five critical capabilities, including market research, competitive intelligence, supply chain management, customer relationship management and new product development. Moreover, there is a positive and significant relationship between KBM and CA. Originality/value The traditional ways to achieve CA no longer work. Instead, success in the existing business context necessitates firms to seek CA through their knowledge capabilities. Previous research did not fully address KBM antecedents toward CA in a comprehensive model. By developing a new scale for KBM, this paper tested its relationship with CA, which has hitherto received scant attention in the field of knowledge and competition.

Shared leadership and team creativity

2020 ◽  
Vol 49 (9) ◽  
pp. 1805-1822 ◽  
Author(s):  
Shiji Lyndon ◽  
Ashish Pandey ◽  
Ajinkya Navare
Keyword(s):  
Mixed Method ◽  
Shared Leadership ◽  
Team Learning ◽  
Mediating Effect ◽  
Cognitive Trust ◽  
Team Creativity ◽  
Content Type ◽  
Mixed Method Approach ◽  
The Impact ◽  
Method Approach

PurposeThe purpose of this paper is to extend the theoretical understanding and conceptualization of shared leadership by examining the impact of cognitive trust as an antecedent of shared leadership. Further, the study examines the mediating effect of team learning on relationship between shared leadership and team creativity.Design/methodology/approachThe study adopted a mixed method approach with sequential explanatory research strategy. Using a survey questionnaire, data from 44 teams were collected at two different time points. Semistructured interviews were carried out with 22 teams to explain the results that emerged from the quantitative study.FindingsThe study found that cognitive trust positively influences shared leadership. Further, team learning fully mediates the relationship between shared leadership and team creativity. The major themes that emerged from the qualitative study are participant's experiences of shared leadership in team, reasons to exert leadership, reasons to accept leadership and consequences of shared leadership.Practical implicationsOrganizations can enhance team creativity by promoting shared leadership in the organization.Originality/valueThis study examines the mediating process of team learning between shared leadership and team creativity. Mixed method approach adopted in the study explains the shared leadership process by building on both quantitative and qualitative research.

Influencing factors of construction professionals’ burnout in China: a sequential mixed-method approach

2020 ◽  
Vol 27 (10) ◽  
pp. 3215-3233
Author(s):  
Mouxuan Sun ◽  
Fangwei Zhu ◽  
Xiuxia Sun
Keyword(s):  
Influencing Factors ◽  
Mixed Method ◽  
Qualitative Comparative Analysis ◽  
Content Type ◽  
Mixed Method Approach ◽  
Emotional Demand ◽  
Configurational Approach ◽  
Quantitative Studies ◽  
Perceived Workload ◽  
Method Approach

PurposeThe present study investigated how different factors interact and work in concert to influence construction professionals’ burnout (hereafter CPs’ burnout) in China.Design/methodology/approachA sequential mixed-method approach was chosen for this research. Twenty-two interviews were conducted and analysed, and we identified ten influencing factors associated with CPs’ burnout. Subsequently, a sample of 232 questionnaires was analysed using fuzzy-set qualitative comparative analysis (fsQCA) to ascertain the eight configurations of CPs’ high and low burnout.FindingsThe key findings include the following: first, perceived workload, role ambiguity, role conflict, emotional demand, work-home interference, relationships with supervisors, autonomy, fairness of rewards, support from project team and self-efficacy are the ten factors influencing CPs’ burnout; second, experienced and less experienced construction professionals take different paths towards high or low burnout; and third, among construction professionals, perceived workload and burnout are not necessarily correlated. We found that autonomy plays a crucial role in this process.Originality/valueThis is one of the first studies to adopt a configurational approach for understanding influencing factors of CPs’ burnout. The strength of the present study is its sequential mixed-method approach, which forms a loop between the qualitative and quantitative studies.

The effect of information quality on trust in e-government systems ' transformation

2014 ◽  
Vol 8 (1) ◽  
pp. 76-100 ◽  
Author(s):  
Ally Lee ◽  
Yair Levy
Keyword(s):  
Mixed Method ◽  
Design Methodology ◽  
Information Quality ◽  
Second Phase ◽  
Content Type ◽  
Mixed Method Approach ◽  
Systems Transformation ◽  
The Relationship ◽  
Method Approach ◽  
Practical Implications

Purpose – The purpose of this paper is to investigate the effect of information quality (IQ) on citizens ' trust in e-government systems. Design/methodology/approach – This study used a mixed-method approach. In the first phase, the study drew IQ characteristics from the literature pool and then administered a qualitative questionnaire to a sample of 20 citizens who use e-government systems. In the second phase, the study delivered a quantitative survey via web to a group of about 1,000 citizens. Findings – This two-phased study uncovered citizens ' perceived IQ factors and determined the influence of the IQ factors on trust in e-government systems. Research limitations/implications – There were some limitations to the study. Citizen ' s demographics, along with the type of e-government interaction, were not taken into consideration. Practical implications – Understanding IQ characteristics that improve trust would enhance the relationship between citizens and e-government systems, as well as aide in the design and development of such systems. Originality/value – This paper applied an established IQ framework, and used the value focus approach in assessing IQ characteristics that effect citizens ' trust in e-government systems.

scholarly journals Identifying the success factors of advergames: a mixed-method approach

2020 ◽  
Vol 10 (3) ◽  
pp. 205-220
Author(s):  
Mona Jami Pour ◽  
Sahar Sadeghi ◽  
Elahe Yahyaei
Keyword(s):  
Mixed Method ◽  
Game Design ◽  
Success Factors ◽  
Related Factors ◽  
Content Type ◽  
Mixed Method Approach ◽  
Technical Issues ◽  
Design Factors ◽  
Method Approach ◽  
Brand Product

PurposeAdvergame as a new approach in advertising has recently attracted the attention of many researchers and practitioners. Despite the growing investment, managers still do not have a comprehensive understanding of the success factors of advergames. To the authors’ knowledge, there are no studies that address success factors in advergames. The purpose of this paper is to comprehensively explore the success factors of advergames to enhance the markets' insight regarding the implementation of advergames.Design/methodology/approachThis study investigates the success factors of advergames implementation using the mixed-method approach. For this purpose, along with a literature review, some semistructured interviews with experts were conducted and the obtained data were analyzed using the thematic analysis. Then a survey was conducted to validate the extracted factors and criteria. The quantitative data were analyzed by Student t-test and factor analysis.FindingsThe results indicated that the main success factors of advergames are game design factors, brand/product-related factors, players' personality-related factors and technical factors. The rank orders of the mentioned factors and their subcriteria were identified using their respective variance.Practical implicationsIn advergame initiatives, technical issues must be considered along with game design factors, brand/product-related factors and players' personality-related factors simultaneously. The findings can assist managers to understand all aspects of advergames adaptation and assess the weaknesses and strengths of adervgame projects.Originality/valueAlthough the intersection between digital games and advertising has had a growing trend in both practical and academic contexts, there are few studies on what factors must be considered during advergames development and implementation. The main contribution of this study is to explore the important aspects of advergames success and their priorities. The findings provide a comprehensive insight on the interdisciplinary aspects of advergames.

Uncovering the determinants of pro-environmental consumption for green hotels and green restaurants

2019 ◽  
Vol 32 (4) ◽  
pp. 1581-1603
Author(s):  
Heesup Han ◽  
Hyoungeun Moon ◽  
Sunghyup Sean Hyun
Keyword(s):  
Mixed Method ◽  
Structural Equation ◽  
Environmental Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Mixed Method Approach ◽  
Textual Data ◽  
The Difference ◽  
Method Approach ◽  
Green Hotels

Purpose This paper aims to uncover the determining factors of customers’ pro-environmental intention for green hospitality products (green hotels and green restaurants) and explore the comparative importance among the factors. This study also investigated the difference in forming pro-environmental intention across the green hospitality product types. Design/methodology/approach A mixed-method approach was taken to achieve the research objectives. In a qualitative phase, the textual data collected via an open-ended question were analyzed using a unit of analysis and categorization method. In a quantitative phase, the psychometric measurement items were organized and validated through a series of tests. A structural equation modeling and structural invariance test were used to evaluate the hypothesized relationships and difference between green hotels and green restaurants. Findings The textual data yielded three additional factors underlying consumers’ pro-environmental consumption intention. Including five core variables derived from the extant theories in the pro-environmental behavior literature, eight variables were categorized into volitional, cognitive, emotional and moral dimensions. Among the dimensions, volitional and cognitive dimensions significantly contributed to consumer’ pro-environmental intention. The influence of pro-environmental attitude and perceived benefits on intention differed across green hotels and green restaurants. Originality/value This study uses a thorough mixed-method approach encompassing qualitative and quantitative processes and develops the psychometric items to explore the drivers of customers’ pro-environmental consumption intention for green hospitality products. This research is also one of the very few studies that verified the difference in customers’ pro-environmental behavior between green hotels and green restaurants.

Organizational commitment: exploring the role of identity

2019 ◽  
Vol 49 (3) ◽  
pp. 774-790 ◽  
Author(s):  
Leila Afshari ◽  
Suzanne Young ◽  
Paul Gibson ◽  
Leila Karimi
Keyword(s):  
Organizational Commitment ◽  
Organizational Identity ◽  
Mixed Method ◽  
Organizational Image ◽  
Content Type ◽  
Mixed Method Approach ◽  
Identification Process ◽  
Individual Level ◽  
Depth Analysis ◽  
Method Approach

Purpose The purpose of this paper is to enhance the understanding of how identification process is associated with development of organizational commitment. Design/methodology/approach A mixed-method approach incorporating surveys and interviews was employed. Data were obtained from a manufacturing organization in Australia. A clustering method was employed to identify commitment profiles. Respondents belonging to the clusters representing commitment profiles associated with desirable organizational outcomes were identified for the qualitative stage of the research. Findings The results showed that both organizational identity and professional/occupational identity are positively linked to the development of organizational commitment. An in-depth analysis of the qualitative data demonstrated that engagement of personal/individual level of self in identification process enhances the development of organizational commitment. Practical implications The findings suggest that human resource managers can build an effective identification process by strengthening feelings of organizational identity and creating a positive organizational image. Originality/value To the best of the author’s knowledge, this study is the first to employ a mixed-method approach to explore the relationship between organizational commitment and identification process. A mixed-method approach, on the one hand, enabled us to build on the existing objectivist commitment literature and explore commitment profiles, and on the other hand, it allowed us to provide a more complete and contextual portrayal of organizational commitment and identification process through qualitative interpretive strategies.

scholarly journals Hotel guests’ social media acceptance in luxury hotels

2017 ◽  
Vol 29 (1) ◽  
pp. 530-550 ◽  
Author(s):  
M. Claudia tom Dieck ◽  
Timothy Hyungsoo Jung ◽  
Woo Gon Kim ◽  
Yunji Moon
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Mixed Method ◽  
Content Type ◽  
Mixed Method Approach ◽  
Acceptance Model ◽  
Context Specific ◽  
Luxury Hotel ◽  
Method Approach

Purpose This paper aims to propose and test a modified technology acceptance model for the social media networks (SMNs) in the luxury hotel context, integrating satisfaction and continued usage intention, using a mixed-method approach. SMNs have revolutionized the way people communicate, search for information and share experiences. The technology acceptance model is the predominant theory for researching technology acceptance; however, there is a gap in identifying and testing context-specific constructs. Design/methodology/approach This paper uses a mixed-method approach. The researchers conducted 16 interviews and 258 questionnaires with luxury hotel guests. Following the collection of data, interviews and questionnaires were analyzed using thematic and partial least square analysis. Findings Findings show that accessibility, trust, social influence and perceived benefits influence perceived ease of use and perceived usefulness, which affect attitude and satisfaction and ultimately continued usage intentions. Findings also reveal that enjoyment, although qualitatively proposed, does not influence luxury hotel guests’ SMNs continued usage intention. Practical implications This study suggests that hotel managers have to concentrate their marketing efforts in enhancing SMN’s interaction and increasing the number of positive reviews to retain current customers and acquire new ones. Hotels should also develop effective mobile strategies by adopting mobile social network webs and applications, as accessibility becomes more important in today’s marketplace. Originality/value Former scholars adopted the approach of proposing external dimensions based on previous research and, thus, did not integrate up-to-date and context-specific variables. Therefore, the present paper uses a new approach by exploring SMN-specific dimensions and testing them in the luxury hotel context.

Determinants of risk disclosure compliance in Malawi: a mixed-method approach

2016 ◽  
Vol 6 (2) ◽  
pp. 111-137 ◽  
Author(s):  
Venancio Tauringana ◽  
Lyton Chithambo
Keyword(s):  
Regression Analysis ◽  
Panel Data ◽  
Mixed Method ◽  
Risk Disclosure ◽  
Content Type ◽  
Mixed Method Approach ◽  
Panel Data Regression ◽  
Data Regression ◽  
Ifrs 7 ◽  
Method Approach

Purpose – The purpose of this paper is to investigate compliance with risk disclosure requirements under International Financial Reporting Standard (IFRS) 7 by Malawian Stock Exchange-listed companies over a three-year period. Specifically, the paper examines the extent and determinants of risk disclosure compliance with IFRS 7. Design/methodology/approach – The study uses a mixed-method approach. The quantitative approach employs the research index methodology and uses panel data regression analysis to examine the relationship between proportion of non-executive directors (NEDs), size, gearing and profitability and the extent of risk disclosure compliance. The results of the panel data regression analysis are triangulated by the qualitative research approach in the form of personal interviews with company managers. Findings – The results indicate that over the three years, the extent of compliance with IFRS 7 is, on average, 40 per cent which is very low. The regression results suggest that NEDs, size and gearing are significantly and positively associated with the extent of risk disclosure compliance under IFRS 7. The results of qualitative approach are mixed since some support and whilst others contradict the regression results. Research limitations/implications – The sample size is very small which may affect the generalisability of the study. Originality/value – The use of a mixed-methods approach to examine the determinants of risk disclosure compliance provides additional insights not provided in prior studies. The contradicting results suggest that more research using the mixed approach is required to provide more robust evidence of the determinants of risk disclosure compliance.

NEW PRODUCT DEVELOPMENT SUCCESS FACTORS IN PROSPECTOR ORGANISATIONS; MIXED METHOD APPROACH

2015 ◽  
Vol 19 (04) ◽  
pp. 1550040 ◽  
Author(s):  
REZA KACHOUIE ◽  
SIMA SEDIGHADELI
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Mixed Method ◽  
Success Factors ◽  
New Product ◽  
Industrial Sector ◽  
Mixed Method Approach ◽  
Product Success ◽  
Organisational Process ◽  
Method Approach

New product development (NPD) is a path not a destination; a path that organisations, more than ever, should follow to survive in the present unpredictable and dynamic market. Prospector organisations, especially those whom are leaders in their own industrial sector, implement some factors to improve new product success rate. In this regard, by applying a sequential mixed method approach, 13 key factors are identified and categorised into managerial, structural and organisational, process and environmental factors. Through identifying, analysing and verifying importance of these factors, this research aims to bridge the gap between theoretical studies and practical subjects of NPD.

Impact of job satisfaction and job stress on employees’ life in Mumbai’s hospitality sector

2019 ◽  
Vol 12 (3) ◽  
pp. 330-346
Author(s):  
Indrajit Goswami ◽  
Nigel Raylyn Dsilva
Keyword(s):  
Job Satisfaction ◽  
Causal Relationship ◽  
Job Stress ◽  
Mixed Method ◽  
Equation Modeling ◽  
Content Type ◽  
Mixed Method Approach ◽  
Employee Stress ◽  
Method Approach ◽  
Limited Service

Purpose Employee stress and job satisfaction are significant issues in the hospitality industry. Moreover, employee stress has cost implications on the stakeholders, i.e. employers and employees alike. There is inadequate empirical evidence that could shed light on job stress and burnout issues of hotel employees with reference to India. Also, the nature and level of hospitality employee stress is not fully understood. Thus, the purpose of this paper is to examine the impact of job satisfaction and job stress on the life of employees in the hospitality sector in Mumbai. Design/methodology/approach Data were collected from a total of 510 respondents (23 for inductive and 487 for the deductive study) from six five-star category hotels in Mumbai. It utilizes a sequential mixed-method approach to measures the study variables through phenomenography and then validates their causal relationship through partial least squares structural equation modeling using Smart PLS-SEM. Findings In the inductive analysis it was found that “work related” factors such as unsafe working conditions, work load, relationship on the job were the most prominent sources of stress for the respondents. In the deductive analysis the causal relationship between job satisfaction, job stress and stress impact verified through Smart PLS-SEM turned out to be significant. It could be inferred from the results that job satisfaction negatively influences job stress and job impact. Similarly, job stress positively influenced stress impact among the hotel employees. Research limitations/implications The results of the current study should be interpreted with caution. First, the current study only includes self-reporting stress levels. Direct observation was not feasible, since it is subjected to the researchers’ bias. The sample in this study did not include employees of limited-service hotels. As limited-service hotels may have different requirements, challenges and culture for employees than full-service or five stared hotels, thus the findings of the study may not be generalized to limited service hotels. Practical implications The study has dual implications. First, similar research interventions through the mixed-method approach must study the causal relationship between job satisfaction, job stress and stress impact by effectively exploring the participants “lived experience.” Second, employers must validate customer feedback to evaluate employee job performance. Originality/value This is the first study to explore interrelationships between the three important variables, namely, employees’ job satisfaction, job stress and its impact on the life of employees in the hospitality industry using the sequential mixed-method approach. The study findings open new avenues for future research using structural equation modeling, thus representing an important contribution of the present study.

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