I want to work there: how public relations agencies communicate organizational culture and identity on Instagram

PurposeThis study examined Instagram content shared by public relations (PR) agencies, through the sensitizing framework of organizational identity theory, to determine what messages related to organizational identity, culture and image were communicated to external audiences. This study highlights the various ways that Instagram can be used for strategic organizational communication.Design/methodology/approachA qualitative, thematic analysis of Instagram content was conducted. The constant comparative analysis was guided by organizational identity theory, which provided an individual-level perspective for interpreting organizational messages within the posts.FindingsPR agencies use hashtags, employee sharing and communicating about agency outreach efforts and accolades to communicate organizational identity. PR agencies communicate aspects of its culture through employee engagement and development, employee cohesiveness and through communicating a commitment to diversity, philanthropy and community service. PR agencies influenced its organizational image by communicating content related to promotion and support of creative efforts, having a public Instagram account and retelling the history of the agency.Originality/valueThis study extends our understanding of corporate self-presentation strategies on social media.

Organizational Image and its Relation with Leader-member Exchange and Organizational Justice in Schools

This study aims to reveal the relationship between organizational image and leadermember exchange (school principal-teacher) and organizational justice in schools. 213 teachers working in secondary schools in Hatay, who were selected via the disproportionate cluster sampling method, constitute the sample of this research. The research data were gathered by using the “Organizational Image Scale”, the “Leader-Member Exchange Scale” and the “Organizational Justice Scale”. The Structural Equation Modeling Analysis and descriptive analysis were implemented in the research. Measurement modelling has shown that variables are statistically positively and significantly correlated to each other. A structural model has been suggested in conformity with the theoretical framework. According to the outcomes of structural equation analysis, organizational image positively affects the leader-member exchange. Teachers’ perceived organizational image positively affects perceived organizational justice with the partial mediating effect of leader-member exchange. The findings of this study were discussed and some recommendations were given.

The Effect of Organizational Image on Organizational Commitment and Performance: An Investigation on University Employees

In this study, it was aimed to examine the effect of organizational image perceptions of university employees on organizational commitment and performance levels. The research was designed and conducted in relational survey model. The sample of the research consisted of 316 academic and administrative staff working full-time in two state and two foundation universities in Istanbul in the 2018-2019 academic year. The data were collected using the Organizational Image Scale, the Individual Performance Scale and the Organizational Commitment Scale. Data were analyzed by performing independent group t-test, correlation and regression analysis. As a result of the research, it was determined that the organizational image perceptions of university employees did not differ significantly according to demographic variables. It has been determined that the organizational commitment levels of university employees differ significantly according to their marital status, educational status, working time and staff type. It has been revealed that the performance levels of university employees differ only by marital status. It has been determined that there is a moderate and positive significant relationship between the organizational image perceptions of university employees and their organizational commitment and job performance levels. In addition, organizational image perceptions of university employees significantly predict their organizational commitment and job performance.

Organizational Culture and Hotel-Quality Services Delivery in Enugu Metropolis, Enugu; Nigeria

Organizational culture is the collection of business practices, ethics, processes, and interactions that make up the work environment more favorable and productive. Due to the pivotal role organizational culture plays in the hotel business, managers and hotel owners invest heavily in human and material resources to bridge the communication gap. However, there are still inconsistencies and lacuna between the employer and employees in the hotel industry in Enugu Metropolis which do result in a hostile and unpleasant working environment leading to poor service delivery. This study examined the relationship that exists between organizational culture and hotels quality service delivery in Enugu Metropolis, Enugu State. The study adopted a descriptive survey research design and data were collected from respondents with the aid of a structured questionnaire. Collected data were analyzed using the arithmetic mean. Hypotheses were tested using Pearson Product Moment correlation Coefficient via Statistical Packages for Social Science (SPSS 23). Findings showed that there is a significant relationship between organizational behavior and quality service delivery in hotels in Enugu Metropolis. The study concluded that organizational culture has a great impact on the quality of services hotels in Enugu Metropolis offers to the customer, and recommended that management of hotels in Enugu Metropolis should inculcate the organizational value and international best practices to the functionality of her staff as that will help sell out the organizational image to the satisfaction of their customers which is ultimate in the hotel business.

Structure of Relationships Between the University Organizational Image and Student Loyalty

The aim of this research is to contrast an explanatory model of how the perceived organizational image of a university center (faculty) influences its students' loyalty. The data is obtained from a structured survey of students in Spain, obtaining a sample of 224 valid questionnaires. The methodology used is exploratory and confirmatory factor analysis to validate the measurement scales and the estimation of the model is carried out by applying Structural Equation Modeling (SEM). The results show that organizational image is the key variable to influence students' decision to continue taking new courses at the center, as well as to recommend it to other people. It is observed that the greater students' positive perception of the organizational image is, the greater their satisfaction with the center will be, which results in a higher level of loyalty to the center in which they study. However, their identification levels with the center is not a relevant variable in the process of increasing loyalty.

Financial Reporting Material Misstatements, Earnings Conservatism and Managerial Replacement Decisions

Purpose: Based on signal theory and legitimacy theory, this paper examines whether firms with financial reporting misstatements (restatements) would prefer conservative financial reporting to send signals regarding their determinants of improving financial reporting credibility and legitimate organizational image in Taiwan. This paper further examines whether these firms reduce the demand for conservative financial reporting after replacing managers in the reveal of restatements.

PENINGKATAN CITRA ORGANISASI MELAUI KUALITAS LAYANAN DAN EFEKTIVITAS HUMAS DI SMP SWASTA SE-KECAMATAN SUKAMAKMUR KABUPATEN BOGOR

IMPROVING THE ORGANIZATION IMAGE THROUGH THE SERVICE QUALITY AND COMMUNITY RELATIONSHIP EFFECTIVENESS ON PRIVATE JUNIOR HIGH SCHOOLS AT SUKAMAKMUR, KABUPATEN BOGORThe educational institution has changed into profit industrial institutions as the impact of era change. The proliferation of educational institutions has created competition for education service providers, both private and public schools. This competition is absolute and is getting tighter, especially for private educational institutions. To win the competition, school should build a positive image on all stakeholders. On the contrary, at Sukamakmur District, it is found that the school image is still relatively low. This research aimed to improve school organizational image by analyzing its relationship between service quality and public relations effectiveness. The research was taken in private junior high schools in Sukamakmur District Bogor Regency. The study population was 385 students of grade 9 of 2019-2020 Academic Year. The sample taken was 196 students by using proportional random sampling. The data was collected by using a questionnaire with a scale (Rating Scale). The analysis technique used a survey method and a correlational approach. The results showed that there was a relationship between service quality and organizational image (ry1 = 0.785). There was a relationship between public relations effectiveness and organizational image (ry2 = 0.401), There was a relationship between service quality and public relations effectiveness on organizational image (ry12 = 0.794). It can be concluded that the organization image could be improved by service quality and public relations effectiveness partially or collectively

Quality management practices as a driver of employee satisfaction: exploring the mediating role of organizational image

Purpose Total quality management (TQM) has been a universally applienod management strategy to improve organizational performance and thereby to achieve competitiveness. Compared with the scholarly and practical attention paid to identify the consequences of implementing TQM practices, little is known about how those practices enhance organizational image and employee satisfaction. This paper aims to address that research gap and is designed to empirically prove the relationship between TQM practices, organizational image and employee satisfaction. Design/methodology/approach A questionnaire-based survey of 285 employees including administrators, managers and heads of departments of 21 National Accreditation Board for Hospital and Healthcare providers-accredited hospitals in India was conducted. The proposed research model was tested using partial least squares based structural equation modelling. Findings The results revealed that TQM practices have positive direct and indirect effects on employee satisfaction, confirming the partial mediation role played by organizational image in the relationship between TQM practices and employee satisfaction. Research limitations/implications From the findings, leaders can understand that by implementing TQM practices, organizations can enhance image of the organization and bring high level of employee satisfaction. Originality/value The study tries to answer questions largely ignored in the TQM literature: the effect of TQM practices on organizational image and employee satisfaction, and the mediating role of organizational image on TQM practices and employee satisfaction.

Corporate Social Responsibility and Organisational Image of Selected Asian-owned Firms in Lagos State, Nigeria

This article examined Corporate Social Responsibilities (CSR) and Organizational Image of selected Asianowned manufacturing firms in Lagos state, Nigeria. Specifically, the CSR benefits enjoyed by local communities within which Asian firms operate were documented; the social determinants of CSR beneficiary were investigated and the perceived influence of these CSR programmes on the organizational image was examined. The Symbolic Interactionist theory was adopted to theoretically engage issues of interest. A total of 211 copies of questionnaire and 12 in-depth interviews were used to gather quantitative and qualitative data respectively. The responses from the questionnaire administration were analyzed with descriptive and inferential statistical techniques, while that of the qualitative responses were thematically analyzed. Findings revealed that majority of the residents claimed to have enjoyed all four CSR programmes of interest, aside from that of the scholarship. Those who never benefitted from these programmes were either unaware that such programmes were available or that those who benefitted from the programmes accessed them through the insider factor. Also, the study revealed that the highest educational qualification, duration of being a resident and sex were preconditions for benefitting in certain CSR programmes. Lastly, results revealed that the provision of scholarship and employment programmes enhanced the organizational image. Therefore, the article concluded that certain investment made by Asian-owned firms towards giving back to the society is a critical ingredient for organizational image building. It was, therefore, suggested that Asian-owned firms could give scholarships and create employment opportunities for residents of host communities, as this could promote their reputation, which is a prerequisite for business performance.