NEW PRODUCT DEVELOPMENT SUCCESS FACTORS IN PROSPECTOR ORGANISATIONS; MIXED METHOD APPROACH

2015 ◽  
Vol 19 (04) ◽  
pp. 1550040 ◽  
Author(s):  
REZA KACHOUIE ◽  
SIMA SEDIGHADELI

New product development (NPD) is a path not a destination; a path that organisations, more than ever, should follow to survive in the present unpredictable and dynamic market. Prospector organisations, especially those whom are leaders in their own industrial sector, implement some factors to improve new product success rate. In this regard, by applying a sequential mixed method approach, 13 key factors are identified and categorised into managerial, structural and organisational, process and environmental factors. Through identifying, analysing and verifying importance of these factors, this research aims to bridge the gap between theoretical studies and practical subjects of NPD.

2016 ◽  
pp. 444-460
Author(s):  
Marcin Relich ◽  
Jana Šujanová

This chapter is concerned with the study of success factors identification in product innovation. The critical success factors are identified on the basis of project management software database and questionnaires concerning communication and quality management in new product development. The model of measuring innovation includes the indicators connected with the fields such as research and development, purchasing and materials management, manufacturing, sales and marketing, and communication. The proposed methodology enables merger of objective indices and subjective judgments with the use of fuzzy logic. In order to identify the relationships between product success and project environment parameters, the artificial neural networks are used.


Author(s):  
Marcin Relich ◽  
Jana Šujanová

This chapter is concerned with the study of success factors identification in product innovation. The critical success factors are identified on the basis of project management software database and questionnaires concerning communication and quality management in new product development. The model of measuring innovation includes the indicators connected with the fields such as research and development, purchasing and materials management, manufacturing, sales and marketing, and communication. The proposed methodology enables merger of objective indices and subjective judgments with the use of fuzzy logic. In order to identify the relationships between product success and project environment parameters, the artificial neural networks are used.


2014 ◽  
Vol 6 (2) ◽  
pp. 7-20 ◽  
Author(s):  
Marcin Relich ◽  
Krzysztof Bzdyra

Abstract The paper presents identifying success factors in new product development and selecting new product portfolio. The critical success factors are identified on the basis of an enterprise system, including the fields of project management, marketing and customer’s comments concerning the previous products. The model of measuring the success of a product includes the indicators such as duration and cost of product development, and net profit from a product. The proposed methodology is based on identification of the relationships between product success and project environment parameters with the use of artificial neural networks and fuzzy neural system that is compared with the results from linear model. The presented method contains the stages of knowledge discovery process such as data selection, data preprocessing, and data mining in the context of an enterprise resource planning system database. The illustrative example enhances a performance comparison of intelligent systems in the context of data preprocessing.


2014 ◽  
Vol 903 ◽  
pp. 431-437 ◽  
Author(s):  
Abdul Aziz Fazilah ◽  
Nur Najmiyah Jaafar ◽  
Sulaiman Suraya

This research paper shows a framework to conduct an empirical study in Malaysian automotive industry in order to improve their performance. There are factors which are effective factors in improving performance of Malaysian automotive companies namely top management support, cross functional teamwork, new product development (NPD) process, NPD strategies, and market research activities. The critical success factor of NPD is playing a fundamental role in determining the performance in Malaysian automotive companies. In this research study, a framework has been developed that includes critical success factors of NPD and project achievement to study their influence on the performance of Malaysian automotive companies. It is hoped that this paper can provide an academic source for both academicians and managers due to investigate the relationship between critical success factors of total NPD, project achievement and company performance in a systematic manner to increase successful rate of NPD progress.


Author(s):  
Bak Aun Teoh ◽  
Wei Hong Ling ◽  
Amlus Ibrahim

The growth in new knowledge and technology has substantially increased the complexity of the projects that is strongly influencing the time, cost, and quality of the project management. Due to the volatility of the current market, the effectiveness of knowledge management (KM) could reduce the project uncertainties, project life cycle costs, and risks of new product development (NPD). Since NPD is regarded as the key to innovation due to its strong connection between the knowledge and core competence, the ways how the knowledge will be captured, created, and shared among the project teams is important to remain competitive in today's business and market competition. Hence, the modes of how they are created and shared between the project team members as well as the impact of KM towards NPD will be discussed in this paper. KM are normally created and transferred through the conversion between explicit and tacit knowledge, which can be further applied into the project management. Furthermore, the existing knowledge of the organisation can be evaluated by the actions of decision makers, hence, it is undoubted that a better knowledge can lead to measurable efficiencies in production and product development. The key success factors of KM that have been implemented will be discussed in this paper as well, which help to increase the probability of project success. Keywords: New Product Development; Project Management; Knowledge Management; Globalisation


2020 ◽  
Vol 12 (3) ◽  
pp. 917 ◽  
Author(s):  
Zhenfeng Liu ◽  
Jian Feng ◽  
Jinfeng Wang

Extensive research on resource-constrained innovation has been conducted by scholars and practitioners in recent years. An interesting research avenue is how firms explore the process of the new product development (NPD) and the ideas generation to foster resource-constrained innovation. However, despite the importance of product development and creative ideas under the resource-constraints contexts, innovation methods for applying to the resource-constrained innovation and designers have received comparatively less attention. As a remedy, this paper proposes a resource-constrained innovation method (RCIM) to generate ideas for the NPD. The RCIM is mainly divided into four sections: Developing the resource-constrained innovation approaches, developing the resource-constrained innovation dimensions, generating the creative ideas and evaluating the creative ideas. First, the resource-constrained innovation algorithms are developed based on success factors, characteristics, and attributes of resource-constrained innovation and the TRIZ (Teopия Peшeния Изoбpeтaтeльcкиx Зaдaч in Russian; Theory of Inventive Problem Solving in English) inventive principles via the systematic literature review (SLR). Second, the innovation dimensions are categorized to structure a target technology by means of the morphological analysis (MA) and the Derwent manual codes (DMCs) mapping based on collected patents. Third, the creative ideas are generated for the NPD by combining the innovation dimensions with the resource-constrained innovation approaches. Finally, the creative ideas are evaluated by the frugal criteria. The RCIM will stimulate designers’ creativity for achieving sustainability and innovation within constraint-based scenarios, MA and TRIZ.


1997 ◽  
Vol 34 (1) ◽  
pp. 64-76 ◽  
Author(s):  
X. Michael Song ◽  
Mark E. Parry

The authors report the results from a three-year study of new product development practices in Japanese firms. They develop a causal model of factors correlated with new product success. They test the model using data collected on 788 new products developed and commercialized by Japanese firms in the past four years. The “best practices” identified in this study suggest that Japanese new product success is positively influenced by the level of cross-functional integration and information sharing, the firm's marketing and technical resources and skills, the proficiency of the new product development activities undertaken, and the nature of market conditions. Cross-functional integration and product competitive advantage are two key determinants of new product success. The authors also discuss managerial and research implications.


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