Application of business model innovation for new enterprises

2019 ◽  
Vol 39 (4) ◽  
pp. 517-524
Author(s):  
Bijaya Kumar Panda
Keyword(s):  
Business Model ◽  
Design Methodology ◽  
Growth Strategy ◽  
Share Price ◽  
Content Type ◽  
Customer Base ◽  
Recent Trends ◽  
Tools And Techniques ◽  
Analytical Tools ◽  
Constant Addition

Purpose The purpose of this paper is to study the details of new age digital business using a freemium business model. Design/methodology/approach Study of the various prospects of various digital business firms like revenues, customer base, share price, ranks. Uses of freemium business model to hold on to existing customers and attract new customers. Findings Innovative service or product offerings and growth strategy is the base of this business model. So businesses must assess innovation strategy before deciding whether to opt the freemium business model or not. Retaining the existing user and constant addition of new users are the founding stone of the freemium business model. So, the value offerings have to be well perceived by the customer so that switching costs will be increased for them and the customer will remain loyal. Originality/value Analyzing consumer behavior with recent analytical tools and techniques such as web analytics, bigdata analytics are required in order to get deeper market knowledge. It is crucial to get the knowledge of recent trends of markets, the perception of customer and customer’s journey mapping in order to run a business with freemium model.

Contextual prerequisites for the application of ILS principles to the building services industry

2005 ◽  
Vol 12 (4) ◽  
pp. 307-328 ◽  
Author(s):  
G.A. John ◽  
D.J. Clements‐Croome ◽  
V. Fairey ◽  
H.M. Loy
Keyword(s):  
Case Studies ◽  
Construction Industry ◽  
Business Model ◽  
Design Methodology ◽  
Building Industry ◽  
Team Collaboration ◽  
Content Type ◽  
Services Industry ◽  
Logistic Support ◽  
Tools And Techniques

PurposeThis paper proposes assessing the context within which integrated logistic support (ILS) can be implemented for whole life performance of building services systems.Design/methodology/approachThe use of ILS within a through‐life business model (TLBM) is a better framework to achieve a well‐designed, constructed and managed product. However, for ILS to be implemented in a TLBM for building services systems, the practices, tools and techniques need certain contextual prerequisites tailored to suit the construction industry. These contextual prerequisites are discussed.FindingsThe case studies conducted reinforced the contextual importance of prime contracting, partnering and team collaboration for the application of ILS techniques. The lack of data was a major hindrance to the full realisation of ILS techniques within the case studies.Originality/valueThe paper concludes with the recognition of the value of these contextual prerequisites for the use of ILS techniques within the building industry.

scholarly journals Hotel chains: survival strategies for a dynamic future

2017 ◽  
Vol 3 (1) ◽  
pp. 56-65 ◽  
Author(s):  
Brendan Richard
Keyword(s):  
Design Methodology ◽  
Survival Strategies ◽  
Content Type ◽  
Customer Base ◽  
Personalized Services ◽  
The Future ◽  
Challenges And Opportunities ◽  
Current Events ◽  
Hotel Chains ◽  
Recent Trends

Purpose The purpose of this paper is to better understand the future of hotel chains by exploring the evolving expectations of guests, potential innovations, emerging opportunities, and likely future scenarios. Design/methodology/approach A literature review consisting of current events, industry reports, and recent trends is utilized to summarize and categorize the challenges and opportunities facing hotel chains. Findings The future of hotel chains will be driven by the convergence of an increasingly competitive landscape, along with a diverse evolving customer base seeking out unique and individualized experiences. In order to survive in the future hotel chains will have to: listen to and learn from guests incorporating big data insights, go beyond segments to provide personalized services, continuously develop the brand through signature experiences, utilize collaboration and open innovation to maintain an edge in technology and service, and through total revenue management generate ancillary revenues and maximize guest spend. Originality/value This paper provides a comprehensive set of recommendations to hotel chains highlighting opportunities related to: financing, revenue generation, personalization, and co-creation.

Your winning business model agenda: four questions to shape growth

2018 ◽  
Vol 46 (4) ◽  
pp. 21-27 ◽  
Author(s):  
Vladyslav Biloshapka ◽  
Oleksiy Osiyevskyy
Keyword(s):  
Business Model ◽  
High Performance ◽  
Design Methodology ◽  
Business Models ◽  
Scale Up ◽  
The Other ◽  
Content Type ◽  
Current State ◽  
Growth Planning ◽  
Practical Implications

Purpose Defines clear steps for growth planning that support answers to the crucial question: How and where are you planning to scale up the business and what talent do you need to implement this? Design/methodology/approach As the “Business model value matrix” shows, having ‘happy customers’ is only one determinant of a business model’s success. The other essential block of diagnostic questions deals with the current state and prospects of the firm’s growth. Findings We found that companies that have found ways to keep their business models in a winner’s state can provide clear, evidence-based answers to questions about growth opportunities and risks, while their less successful peers have difficulty addressing the issues. Continuous collecting and analyzing of this information allows successful companies to embrace the strategy-as-learning model of development, built around active learning and proactive adjustment to evolving environment. Practical implications To develop a strategy for moving to and sustaining the Winner state, managers must clearly articulate and test a set of hypotheses about the mechanisms of their company’s growth. The first step on this path is related to obtaining a clear view on the factors that underpin the current financial performance. Originality/value High-performance cultures make sure that each manager has the clear answers to the questions of value, growth and digitization in order to learn, experiment and implement the company business model agenda. The unproductive cultures, on the other hand, are sustained by managerial teams that usually do not have the answers to these crucial questions, but are very good at political games.

Figures in the carpet of branding

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Stephen Brown
Keyword(s):  
Subject Matter ◽  
Design Methodology ◽  
Services Marketing ◽  
Cautionary Note ◽  
Internal Branding ◽  
Content Type ◽  
Figures Of Speech ◽  
Analytical Tools

PurposeMany have noted the role of metaphor in branding understanding. More than mere decorative frills, tropes play a fundamental, foundational part in the process. The purpose of this comment is to consider some of the branding's core conceits and classifies them for scholarly convenience.Design/methodology/approachMetaphors, first and foremost, are figures of speech not analytical tools or techniques. Accordingly, the commentary adopts an appropriate literary approach to its subject matter. Reflective for the most part, it seeks to deconstruct and reconstruct simultaneously. Suggestion not stipulation is the aim.FindingsAfter scrutinising branding's figurative landscape, then focussing on several promising analogies, the commentary concludes with a cautionary note concerning internal branding. Metaphor is not all fun and games, nor the be all and end all of branding understanding.Originality/valueServices marketing possesses two powerful and deeply entrenched tropes – relationships and dramaturgy. Although this comment touches on both, particularly the former, it points out the plethora of figurative possibilities, some fresh, others familiar, that are available to brand managers and researchers both.

Getting innovations out of interactions in the public procurement context

2020 ◽  
Vol 35 (12) ◽  
pp. 2051-2065 ◽  
Author(s):  
Lisa Melander ◽  
Ala Pazirandeh Arvidsson
Keyword(s):  
Public Sector ◽  
Business Model ◽  
Design Methodology ◽  
Public Procurement ◽  
Business Model Innovation ◽  
Structured Interviews ◽  
Demand And Supply ◽  
Content Type ◽  
The Public ◽  
Product Service

Purpose The purpose of this paper is to discuss how a seller can use interactions to respond to public procurement needs for innovation when the buying side is restricted by public procurement regulations. Design/methodology/approach The authors collected data using qualitative semi-structured interviews of different empirical examples, in which private–public interactions of four different high-technological products are studied. Two products belong to the defence industry and two to the civil industry. Findings The findings point to three types of innovations in public procurement: product, service and business model. The empirical examples further indicate, as suggested in previous studies, that innovation is hindered by regulations that limit interaction between suppliers and the public. In addition, the empirical examples indicate that firms mobilize actors in their network when the buyer is restricted in regard to interaction. The findings also add to the IMP literature by comparing interactions in the three types of innovations in the public procurement context. Originality/value Public procurement is an area where innovations are lagging behind, compared with private procurement. Research points to limited interaction between actors as an obstacle to innovation in public sector collaborations. This paper extends the literature on how organizations interact in the setting of public procurement. The authors identify demand and supply triggers for three types of innovations: product, service and business model innovation.

scholarly journals Driving internationalization through business model innovation

2019 ◽  
Vol 28 (2) ◽  
pp. 201-220 ◽  
Author(s):  
Angelo Cavallo ◽  
Antonio Ghezzi ◽  
Bertha Viviana Ruales Guzmán
Keyword(s):  
Business Model ◽  
Design Methodology ◽  
Business Models ◽  
International Entrepreneurship ◽  
Single Case ◽  
Business Model Innovation ◽  
Content Type ◽  
A Company ◽  
North Western

Purpose This paper aims to investigate how a firm may innovate its business model to internationalize. Design/methodology/approach Owing to its novelty and to the depth of the investigation required to grasp the mechanisms and logics of business model innovation aiming at internationalization, a single case study has been performed related to a company located in North-Western Colombia. Findings The study provides detailed empirical evidences over the mutual connection and complementarities among value mechanisms of business models. Moreover, this study suggests that BMI fosters internationalization to scale, which, in turn, will require additional changes to match new customer needs as they emerge. Also, the study shows an extension of the action–space of lean startup approaches, intended as scientific approaches to international entrepreneurship. Originality/value This study connects business model innovation and internationalization as few studies have done before.

Printing the way to success

2017 ◽  
Vol 33 (6) ◽  
pp. 4-6
Keyword(s):  
3D Printing ◽  
Competitive Advantage ◽  
Design Methodology ◽  
Reading Time ◽  
Business Models ◽  
Content Type ◽  
Customer Base ◽  
Pertinent Information ◽  
User Entrepreneurs ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings 3D printing is big business, and it is growing fast. While there is some adoption of the technology in industry, the vast majority is occurring at home, with users. These user entrepreneurs are carving their own path into business, providing products and services to a growing customer base in a way that large incumbent organizations cannot. The innovative and adaptable nature of these user entrepreneurs perfectly fits the 3D printing market, but with such a diverse marketplace and large number of competitors, a competitive advantage is being sought. Holzmann et al. (2017) look at the use of business models to ascertain whether they can provide this desired advantage in the 3D printing user market. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Slowing the decline of Japanese apparel

2017 ◽  
Vol 33 (4) ◽  
pp. 7-9
Keyword(s):  
Business Model ◽  
Vertical Integration ◽  
Design Methodology ◽  
Private Label ◽  
Brand Strategy ◽  
Content Type ◽  
Specialty Store ◽  
Pertinent Information ◽  
Apparel Manufacturers ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings With the Japanese apparel market in decline, there is a pressing need to understand how, if at all, apparel manufacturers can survive. The vertical integration of the SPA business model is providing benefits to apparel manufacturers, with those adopting the model showing resilience to the overall downturn of the market. The author-reviewed article has investigated whether the use of an own brand strategy is influenced by four key concepts, and how they function within apparel manufacturers. Particular attention is paid to the practices used by those that have adopted the specialty store retailer of private label apparel (SPA) business model. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Developing the right brand image

2018 ◽  
Vol 34 (9) ◽  
pp. 35-36
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Brand Image ◽  
Low Cost ◽  
Content Type ◽  
Customer Base ◽  
Pertinent Information ◽  
The Right ◽  
Practical Implications

Purpose Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Developing a feeling of authenticity about products amongst the target customer base is an essential goal for marketers even in terms of low cost items. Consumers derive information from a broad range of marketing communications and consistency is a key element for success. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Collaboration in reverse: a conceptual framework for reverse logistics operations

2019 ◽  
Vol 68 (2) ◽  
pp. 482-504 ◽  
Author(s):  
Kumaraguru Mahadevan
Keyword(s):  
Conceptual Framework ◽  
Reverse Logistics ◽  
Design Methodology ◽  
Research Work ◽  
Consumer Electronics ◽  
Content Type ◽  
Erp System ◽  
Online Retailers ◽  
Tools And Techniques ◽  
Practical Implications

Purpose The purpose of this paper is to present the research carried out on the development of a conceptual framework termed as the reverse collaboration framework (RCF) to provide supply chain (SC) visibility and information sharing to practitioners in a reverse logistics (RL) operations. Design/methodology/approach The research methodology used in this research is a combination of concept mapping, and the extension of the work of other researchers (deductive approach) to develop a RCF that connects tools, techniques, systems and RL processes. Findings This research shows that by integrating tools, systems, tools and techniques with RL processes by means of the RCF will increase performance and productivity of a RL operations. This is demonstrated by applying the RCF to a consumer electronics business that proves that the time taken for the end to end RL operations is reduced by 20%. Research limitations/implications The RCF has been demonstrated with the data from a consumer electronics organisation. Literature points out that there are many different mathematical models for RL across a number of industries. Thus, at this stage, it is not clear if the RCF developed in this research will work in other industries, such as the newspaper, plastic bottles and online retailers industry where product returns are high. This research work can be extended in developing an IT solution by future researchers that can be linked to the main ERP system of an organisation. Practical implications SC managers can use the RCF in the extended form of an IT solution to manage the RL operations of their organisations. Originality/value There is a lack of research in the space of reverse collaboration in the broader field of SC management. This paper has fulfilled that gap.

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