scholarly journals Hotel chains: survival strategies for a dynamic future

2017 ◽  
Vol 3 (1) ◽  
pp. 56-65 ◽  
Author(s):  
Brendan Richard

Purpose The purpose of this paper is to better understand the future of hotel chains by exploring the evolving expectations of guests, potential innovations, emerging opportunities, and likely future scenarios. Design/methodology/approach A literature review consisting of current events, industry reports, and recent trends is utilized to summarize and categorize the challenges and opportunities facing hotel chains. Findings The future of hotel chains will be driven by the convergence of an increasingly competitive landscape, along with a diverse evolving customer base seeking out unique and individualized experiences. In order to survive in the future hotel chains will have to: listen to and learn from guests incorporating big data insights, go beyond segments to provide personalized services, continuously develop the brand through signature experiences, utilize collaboration and open innovation to maintain an edge in technology and service, and through total revenue management generate ancillary revenues and maximize guest spend. Originality/value This paper provides a comprehensive set of recommendations to hotel chains highlighting opportunities related to: financing, revenue generation, personalization, and co-creation.

2016 ◽  
Vol 44 (4) ◽  
pp. 137-140
Author(s):  
Gemma Burke ◽  
Erin Duncan ◽  
JL Smither

Purpose The paper aims to show how using a resource-sharing service can help you provide more resources to your users. Design/methodology/approach This paper discusses interlibrary loan challenges and opportunities, specifically with reference to WorldShare Interlibrary Loan. Findings This paper describes the service that connects libraries to the largest cooperative resource-sharing network with more than 10,000 borrowing and lending libraries worldwide, the possibilities for the future, facts and figures and how libraries around the world have used the solution successfully. Originality/value This paper looks at how WorldShare Interlibrary Loan can help libraries overcome the challenges that they face regarding resource sharing.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bhumika Gambhir ◽  
Anindita Bhattacharjee

Purpose The purpose of this paper is to highlight how Artificial intelligence (AI) and its subsets are changing the face of the accounting and finance (A&F) profession. Expectations from A&F professionals are changing due to the expeditious changes in technology. This paper proposes new skill set expectations from these professionals. Design/methodology/approach This is a viewpoint paper based on the opinions/views of the employees working in medium and large organizations in A&F in the United Arab Emirates (UAE). The employee viewpoints were gathered through an emailed questionnaire. Findings This paper illustrates the need to embrace technology and acquire the necessary skills to work in conjunction with machines. This will help A&F professionals to meet the changing expectations of employers. Practical implications This paper emphasizes the usefulness of training, learning, and development of the skills necessary for A&F professionals to work with AI and its subsets. Originality/value This paper discusses how AI will bring in challenges and opportunities in the future. It suggests how A&F professionals can embrace technology (driven by AI) and understand to work with it.


2019 ◽  
Vol 39 (4) ◽  
pp. 517-524
Author(s):  
Bijaya Kumar Panda

Purpose The purpose of this paper is to study the details of new age digital business using a freemium business model. Design/methodology/approach Study of the various prospects of various digital business firms like revenues, customer base, share price, ranks. Uses of freemium business model to hold on to existing customers and attract new customers. Findings Innovative service or product offerings and growth strategy is the base of this business model. So businesses must assess innovation strategy before deciding whether to opt the freemium business model or not. Retaining the existing user and constant addition of new users are the founding stone of the freemium business model. So, the value offerings have to be well perceived by the customer so that switching costs will be increased for them and the customer will remain loyal. Originality/value Analyzing consumer behavior with recent analytical tools and techniques such as web analytics, bigdata analytics are required in order to get deeper market knowledge. It is crucial to get the knowledge of recent trends of markets, the perception of customer and customer’s journey mapping in order to run a business with freemium model.


2018 ◽  
Vol 10 (6) ◽  
pp. 712-716
Author(s):  
Javier González-Soria Moreno de la Santa

Purpose The purpose of the paper is to identify key challenges and opportunities for tourist destinations. Design/methodology/approach The paper provides an analysis and discussion of travel and hospitality trends. Findings The major travel and tourism trends are: the unstoppable digital transformation of the travel industry; the dominance of travel online for information and bookings; advancing complexity in traveller acquisition; and new tourism power is in the East. Practical implications The paper clarifies a number of potential issues and problems and offers possible mitigating measures. Originality/value Offers insights based on an expert reading of the present.


2018 ◽  
Vol 10 (6) ◽  
pp. 674-679 ◽  
Author(s):  
Ana Salazar

Purpose The main purpose of this paper is to summarize the trends and suggestions for the hospitality sector, identified by a number of authors and publications. Design/methodology/approach A content analysis was performed using publications available on reliable websites on the internet as the source for data collection. Findings In general, technology will have an enormous emphasis on how the hotel industry is changing. The new generation of millennial travellers and growing competition brought on by the ever-evolving sharing economy has led to the industry upping its game to cater to a rapidly changing customer base that looks for meaningful local experiences and personalized services. Originality/value Gathering this information and making recommendations to cope with those trends can lead managers to have a more proactive approach on their strategic and operational decisions, thus enhancing their competitiveness on the hospitality market.


2018 ◽  
Vol 10 (6) ◽  
pp. 745-748 ◽  
Author(s):  
Jorge Costa ◽  
Mónica Montenegro ◽  
João Gomes

Purpose This paper aims to critically review the contributions made by the authors of the papers selected for this global trends issue and to present the main lessons for tourist organizations and destinations. Design/methodology/approach A content analysis of the papers presented in this global trends issue was performed so as to identify the most relevant contributions made by authors. Findings Despite the questions and uncertainties about the future of this industry, one thing is certain: if the present world context does not change radically, it will continue to grow. Originality/value A summary of the key ideas in the articles comprising this global trends issue is presented, allowing for the identification of good practices by organizations and destinations.


2020 ◽  
Vol 37 (5) ◽  
pp. 579-590
Author(s):  
Jessica Keech ◽  
Maureen Morrin ◽  
Jeffrey Steven Podoshen

Purpose The increasing desire of consumers for socially responsible luxury products combined with fluctuating supplies in consumer markets are leading various industries to seek alternative sources to be able to meet the needs of its customers. One possible solution that may meet the demands of the future is lab-grown products. Because these products confer multiple benefits, this study aims to investigate the most effective ways to appeal to consumers by aligning the benefits of the products with their values as marketers seek to find effective promotion for these items. Design/methodology/approach We examine the effectiveness of an ethical positioning strategy for two types of luxury lab-grown (synthetic) products among high versus low materialism consumers in three experiments. Findings Findings suggest that a positioning strategy stressing product ethicality is more effective for low materialism consumers, whereas the strategy is less effective, and may even backfire, for high materialism consumers. The impact on social status consumers perceive from a lab-grown product explains why this effect occurs among low materialism consumers. Therefore, marketers should take caution and use specific appeals for different segments based on values such as consumers’ materialism levels. Originality/value If lab-grown products represent the wave of the future, it is important to understand how consumers will respond to this emerging technology and how promotion strategies may enhance their evaluation.


foresight ◽  
2014 ◽  
Vol 16 (2) ◽  
pp. 95-108 ◽  
Author(s):  
Jean-Baptiste Gossé ◽  
Dominique Plihon

Purpose – This article aims to provide insight into the future of financial markets and regulation in order to define what would be the best strategy for Europe. Design/methodology/approach – First the authors define the potential changes in financial markets and then the tools available for the regulator to tame them. Finally, they build five scenarios according to the main evolutions observed on the financial markets and on the tools used by the regulator to modify these trends. Findings – Among the five scenarios defined, two present highly unstable features since the regulator refuses to choose between financial opening and independently determining how to regulate finance in order to preserve financial stability. Three of them achieve financial stability. However, they are more or less efficient or feasible. In terms of market efficiency, the multi-polar scenario is the best and the fragmentation scenario is the worst, since gains of integration depend on the size of the new capital market. Regarding sovereignty of regulation, fragmentation is the best scenario and the multi-polar scenario is the worst, because it necessitates coordination at the global level which implies moving further away from respective national preferences. However, the more realistic option seems to be the regionalisation scenario: this level of coordination seems much more realistic than the global one; the market should be of sufficient size to enjoy substantial benefits of integration. Nevertheless, the “European government” might gradually increase the degree of financial integration outside Europe in line with the degree of cooperation with the rest of the world. Originality/value – Foresight studies on financial markets and regulation are quite rare. This may be explained by the difficulty to forecast what will be their evolution in the coming decades, not least because finance is fundamentally unstable. This paper provides a framework to consider what could be the best strategy of regulators in such an unstable environment.


2016 ◽  
Vol 76 (1) ◽  
pp. 119-139 ◽  
Author(s):  
Marie-Christine Bélanger

Purpose – This paper is based on a crop insurance implementation currently undergoing in Haiti. The purpose of this paper is to present the development of a program tailored to rice production in the Artibonite Valley, the challenges and opportunities that are arising from the exercise as well as pitfalls and ways to avoid them. Design/methodology/approach – The Système de Financement et d’Assurances Agricoles en Haïti’s approach for the development of crop insurance is in accordance with 13 concepts considered essential in the implementation of agricultural insurance programs. The case study is presented through each of these 13 fundamental concepts. Findings – The paper provides an insight on challenges any organization will face when implementing crop insurance for smallholder farmers. It points out notably that close collaboration of executing agencies with local partners is essential from data collection through insurance development and delivery and that all participants should receive a specific training tailored to their level of education and understanding. Social implications – Haiti is one of the poorest countries on the planet. Smallholder farmers could benefit a lot from crop insurance. It could help them stabilize their income when facing crop losses due to natural hazards or uncontrollable natural events. Originality/value – This paper fulfills an identified need to share real case studies exposing challenges faced when implementing crop insurance for smallholder farmers.


Author(s):  
Silvia Gherardi

Purpose – The purpose of this paper is to contribute to the ten years of the journal through a personal reflection. Design/methodology/approach – A review of the articles published in the last ten years. Findings – I argue that what has distinguished QROM in these ten years are two distinctive features: reflexivity on practices of qualitative research, and openness to the application of qualitative methods to unusual research topics. Originality/value – The main limit of the paper resides in the subjectivity of the person who has read the articles. Other readers may have different opinions and may have chosen different criteria.


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