The effect of mortality salience on status consumption among elderly individuals: the moderating role of chronological age and subjective age

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Saeedeh Rezaee Vessal ◽  
Judith Partouche-Sebban

PurposeOver the past two decades, a large body of research has examined the effect of the awareness of the inevitability of death on consumption behaviours. However, the literature has shed little light on the effect of mortality salience (MS) on elderly individuals. The present research specifically aims to challenge the effect of MS on status consumption among elderly individuals.Design/methodology/approachTwo experiments were conducted among individuals over 50. The experiments manipulated MS to test its effect on status consumption.FindingsThe results demonstrate that MS positively influences the preference for status products among elderly individuals (experiment 1) and that this effect is less pronounced as elderly individuals age (experiment 2). Subjective age bias, defined as the potential gap between chronological age and subjective age, negatively moderates this effect (experiment 2).Practical implicationsLuxury marketers need to pay attention to generational cohorts rather than other demographic variables in the segmentation of their market. Moreover, subjective age may be a better segmentation variable for marketers than objective variables such as chronological age.Originality/valueThis research provides insights that support a better understanding of status consumption among elderly individuals and the role of subjective ageing in this process.

2018 ◽  
Vol 11 (5) ◽  
pp. 356-367 ◽  
Author(s):  
Jaffar Abbas ◽  
Muhammad Aqeel ◽  
Zhang Wenhong ◽  
Jaffar Aman ◽  
Farough Zahra

Purpose The purpose of this paper is to examine the moderating role of the demographic variables in emotional intelligence, homesickness and the development of mood swings in university students. Additionally, the paper investigates the relationship among emotional intelligence, homesickness and mood swings in university students. Design/methodology/approach Purposive sampling technique was employed based on a cross-sectional design. The sample comprised 304 university students (male students, n=210, female students, n=94). Three scales were used to measure the homesickness, emotional intelligence and positive and negative mood swings in university students. Findings The results revealed that homesickness was positively and significantly correlated with mood swings (r=0.34, p<0.001) and negative mood swings (r=0.49, p<0.001). The result also displayed that emotional intelligence was correlated with homesickness (r=−0.15, p<0.05), positive mood swings (r=0.33, p<0.05) and negative mood swings (r=−0.24, p<0.05). The results of the analysis revealed that demographic variables such as age and gender were the moderator between homesickness and development of mood swings. The results also revealed that demographic variable such as gender was the moderator between emotional intelligence and mood swings. This study recommended that those younger students who had experienced homesickness were more likely to develop negative mood swings as compared to older students. Social implications The study also recommended that those young students who had emotional intelligence were less likely to develop negative mood swings as compared to older students. Originality/value The study further recommended that those female students who had experienced homesickness were more likely to develop positive mood swings as compared to male students. Recommendations of the currents study are that university students can benefit equally but female students can benefit more from an intervention addressing homesickness. This study would be helpful in pedagogical and clinical settings to raise the awareness to effectively deal with their children.


2019 ◽  
Vol 32 (7) ◽  
pp. 1431-1450 ◽  
Author(s):  
Hongjing Cui ◽  
Taiyang Zhao ◽  
Slawomir Smyczek ◽  
Yajun Sheng ◽  
Ming Xu ◽  
...  

Purpose The purpose of this paper is to examine the effect of self-worth on status consumption, focusing on the mediation of self-enhancement and self-compensation and the moderation of power distance belief (PDB) in the relationship of threats to self-worth and consumer choice. Design/methodology/approach Experiments are used to collect data. Three studies are designed to test the relationship between self-worth, self-enhancement and self-compensation, PDB and status consumption. In total, 180 MBA students participate Study 1, 186 and 244 undergraduate students participate Studies 2 and 3, respectively. ANOVA and bootstrapping method are adopted to analyze the data by using SPSS version 19.0. Study 1 tests the influence of self-worth on status consumption; Study 2 examines the mediation role of self-enhancement and self-compensation; and Study 3 tests the moderation role of PDB. Findings Results indicate that situational self-worth perception has dual path effects on status consumption. Both improvements in – and threats to – self-worth have a positive impact on status consumption. Improvements in self-worth affect status consumption through the mediation of self-enhancement motives. Threats to self-worth affect status and non-status consumption through the mediation of the self-compensation motive. In the context of a threat to self-worth, compared with consumers with a low PDB, high-PDB consumers have higher purchase intention for status goods but not non-status goods. Research limitations/implications In this study, improvements in – and threats to – self-worth are momentarily manipulated. The authors present one product in each experiment, but what would happen if both status goods and non-status goods were shown to participants? Which one will the authors choose under different self-worth manipulations? And how long can the effects last? These questions should be answered in future research. Practical implications This research provides a venue for marketers to introduce and advertise status goods. Marketing practitioners should establish the link between self-worth and status consumption appeals. In the Asia-Pacific markets, Confucian value is important to consumers, and high power distance is important in Confucianism. Thus when developing markets in China, international companies should emphasize Confucian values in the design of advertisements or other promotional items. Further, marketing for status goods should attach importance to the expression of their symbolic meanings. Originality/value This study contributes to the literature on self-worth and status consumption. It also explores the dual path of the effect of self-worth on status consumption. The motives of self-enhancement and self-compensation are first proposed and tested to explain the mechanism, which differentiates the study from prior work and gives a more reasonable explanation for status and compensatory consumption. The moderation role of PDB delineates the boundary for the effect of a threat to self-worth on status consumption.


2019 ◽  
Vol 51 (7/8) ◽  
pp. 396-408
Author(s):  
Mohit Yadav ◽  
Santosh Rangnekar ◽  
Anugamini Priya Srivastava

Purpose The purpose of this paper is to examine the impact of quality of work life (QWL) on organizational citizenship behaviour (OCB) of employees. Also, the paper examines the role of demographic variables, i.e. gender, position and type of organization as moderators of relationship between QWL and OCB. Design/methodology/approach A survey with sample of 375 was used in this study. PROCESS tool by Hayes (2013) was used to analyze the relation between QWL, OCB and demographic variables. Findings QWL was found to positively influence OCB. Gender and type of organization were found to moderate the relationship, whereas position failed to moderate the relation significantly. Practical implications The study reinforced the significance of QWL practices by organizations to improve extra-role behaviours of employees. Also, importance of considering gender and the industry you are in is emphasized in using and designing the QWL programme for employees. Originality/value While many antecedents have been studied in relation to OCB, QWL is rarely discussed. The paper attempts to reemphasize QWL’s importance in doing so in light of demographic variables as moderators.


2019 ◽  
Vol 5 (4) ◽  
pp. 273-280 ◽  
Author(s):  
David Weiss ◽  
Mona Weiss

Abstract The term subjective age bias describes the phenomenon that from adolescence to old age most people feel significantly younger or older than their chronological age. Although recent advances in life-span development research demonstrate the fundamental role of subjective age bias for well-being, performance, and health, the underlying mechanisms are not well understood. By highlighting the motivational and social-cognitive mechanisms of the subjective age bias, we answer 3 crucial questions and discuss implications for work and organizations. We conclude with recommendations for future research.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Megha Bharti ◽  
Vivek Suneja ◽  
Ajay Kumar Chauhan

PurposeThis paper conducts a meta-analytic review of literature focused on the salient socio-psychological and personality antecedents of luxury purchase intention. It investigates the role of moderators that can assist an effective market segmentation of the luxury market in both emerging and developed economies.Design/methodology/approachThe final analysis includes 95 effect sizes from 42 studies conducted in 15 countries, spanning 5 continents, from 2000 to 2020. The review examined moderating role of Hofstede's cultural dimensions, market type (emerging vs developed) and other study characteristics.FindingsFindings show that socio-psychological antecedents had a more salient role than personality antecedents in driving luxury purchase intention (LPI), across both emerging and developed markets. Normative influence, status consumption and materialism exhibited a stronger influence on LPI in emerging markets than developed markets. Further, stronger effects for normative influence and status consumption on LPI were found in high power distance cultures. The role of seeking uniqueness was more salient and the role of normative influence was less salient in studies with a higher percentage of females. Conspicuous consumption was a stronger driver of LPI for fashion luxury products than other luxury products. The study also proposes distinct definitions of status and conspicuous consumption as there is often theoretical overlap of these constructs in literature.Research limitations/implicationsA meta-analytic review may leave blind-spots due to lack of sufficient number of studies investigating certain theoretically relevant moderators. The authors discuss these gaps, along with study limitations.Originality/valueTo the best of the authors’ knowledge, no previous study has conducted a meta-analytic review of the antecedents and moderators of LPI. With the extension of luxury demand beyond the developed countries in the West to the “new rich” consumers in the East, it becomes imperative to conduct a meta-analysis for a richer understanding of the drivers of luxury demand across different cultural orientations and market segmentations.


foresight ◽  
2020 ◽  
Vol 22 (4) ◽  
pp. 483-504 ◽  
Author(s):  
Deepak Chawla ◽  
Himanshu Joshi

Purpose The purpose of this paper is to examine the factors that influence the attitude and behavioral intention towards mobile wallet adoption and to examine the moderating effect of gender and age between antecedents of mobile wallet adoption and user attitude and intention. Design/methodology/approach Based on the literature review, certain themes around mobile wallet adoption were generated around which inputs were sought through two focus group discussions, first of which comprised working executives and second comprised students. A sample of 744 users of mobile wallet provided their awareness on mobile wallets, various mobile wallet services used and perception on ease of use, usefulness, trust, security, facilitating conditions and lifestyle compatibility (LC). To examine the moderating effect of gender and age, two methods, namely, Henseler’s partial least squares-multi group analysis (PLS-MGA), a non-parametric approach, and PLS-MGA, parametric approach, are used. The data was analyzed using partial least square-structural equation modeling. Findings The ease of use, usefulness, trust, security, facilitating conditions and LC significantly influence user attitude and intention. The results show that both gender and age moderate the relationship between select antecedents and attitude and intention and the influence is seen more for males and young users. Research limitations/implications The sample comprises students and professionals from metros and large cities; hence, the generalizability of the results to the population at large may be limited. This study only examines the moderating role of age and gender. Future studies may include other demographic variables such as education, income, occupation, experience and household size. Practical implications The findings help mobile wallet service providers understand the relevance and influence of various antecedent variables on the attitude and intention to adopt technology. This will help to plan and prioritize attributes for marketing purposes to increase the adoption and usage rates. Moreover, managers should plan strategies to enhance confidence among females and old age customers. Originality/value The proposed model both investigates the impact of antecedents on user attitude and intention and examines the moderating effect of select demographic variables. There are few empirical studies on the moderating effect of gender and age in the context of mobile wallets in India.


2021 ◽  
Vol 5 (Supplement_1) ◽  
pp. 287-287
Author(s):  
Hans-Werner Wahl ◽  
Anna Kornadt ◽  
Markus Wettstein

Abstract We investigated the reciprocal longitudinal relation between perceived stress and three established domains of views on aging (VoA): (1) subjective age; (2) attitude toward own aging [ATOA]; and (3) aging-related cognitions including social loss, physical decline, and continuous growth. We also examined the potentially moderating role of chronological age. Data of the German Ageing Survey, comprising two measurement occasions (2014 and 2017) and a sample of 4,588 individuals aged between 40 and 95 years, were analyzed. Controlling for socio-demographic and health-related indicators, cross-lagged models indicated mutual longitudinal relations between VoA and stress. Whether the pathway from stress to VoA or the opposite pathway was stronger varied depending on the VoA considered. With increasing age, most VoA domains were less strongly associated with subsequent perceived stress. Our findings suggest that less favorable VoA predict higher perceived subsequent stress, but they are also preceded and predicted by higher levels of perceived stress.


2012 ◽  
Vol 27 (4) ◽  
pp. 875-880 ◽  
Author(s):  
Yannick Stephan ◽  
Virginie Demulier ◽  
Antonio Terracciano

2016 ◽  
Vol 37 (8) ◽  
pp. 1347-1364 ◽  
Author(s):  
Ling Yuan ◽  
Shiying Xiao ◽  
Jian Li ◽  
Chen Chen ◽  
Lutao Ning

Purpose The purpose of this paper is to examine the relationship between leader-member exchange (LMX) differentiation and team members’ job performance. The conceptual model developed in this paper also investigates the moderating role of the perception of organisational politics (POP) in affecting the association between LMX differentiation and team members’ job performance. Design/methodology/approach The authors collected data using a survey from 32 Chinese firms. The questionnaire included scales measuring LMX, POP, job performance, and demographic variables. The final sample consisted of 122 teams with 561 employees. The hypothesised relationships among variables were assessed using hierarchical linear modelling. Findings The results show that the higher the LMX differentiation, the lower the level of team members’ contextual performance. The authors also found that POP has a significant effect in positively moderating the relationships between LMX differentiation and team members’ contextual and task performances. Research limitations/implications The conceptual model developed and verified in this paper provides essential insights for the research on LMX and job performance. Future studies are suggested to collect cross-national data to examine the conclusions of this study. Originality/value The association between LMX differentiation and team members’ job performance is moderated by the degree of POP.


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