Profiling behavioral pricing research in marketing

2014 ◽  
Vol 23 (6) ◽  
pp. 462-474 ◽  
Author(s):  
Outi Somervuori
Keyword(s):  
Design Methodology ◽  
Web Of Science ◽  
Previous Literature ◽  
Price Fairness ◽  
Behavioral Pricing ◽  
Content Type ◽  
Isi Web Of Science ◽  
The Core ◽  
Pricing Research ◽  
New Research

Purpose – The purpose of this paper is to provide an overview of behavioral pricing research, including the identification of the primary areas studied and a summary of the core findings in each based on previous literature. Design/methodology/approach – This research examines 613 articles on the ISI Web of Science database and focuses on marketing journals that discuss behavioral pricing. The reviews of these articles use traditional literature review and research profiling methods. Findings – The main subareas in behavioral pricing this study identifies are the price–quality relationship, reference price, price awareness, price elasticity estimation and price fairness. In general, the behavioral pricing field is relatively new, and all subareas would benefit from additional research. Originality/value – For pricing researchers, this study offers integrative insights into the field based on previous literature and identifies the main contribution and main topic of each. The study also offers suggestions for new research ideas.

Role of breakfast in hotel selection: systematic review

2019 ◽  
Vol 13 (2) ◽  
pp. 204-217
Author(s):  
Fernanda Leite-Pereira ◽  
Filipa Brandao ◽  
Rui Costa
Keyword(s):  
Systematic Review ◽  
Design Methodology ◽  
Systematic Approach ◽  
Web Of Science ◽  
Relative Role ◽  
Apparent Contradiction ◽  
Content Type ◽  
Isi Web Of Science ◽  
Relevant Factors

Purpose Diverse factors may influence travelers when choosing a hotel. Even though breakfast is often commented on in hotel and booking sites, its relative role in hotel selection is rarely studied. This paper aims to determine which attributes clients consider essential regarding the option towards a hotel and their hierarchy namely of breakfast. Design/methodology/approach A systematic review was performed in Scopus, ISI-Web of Science and Google Scholar, including relevant original manuscripts published in all languages between 1998 and 2018. Findings Out of 337 initial references, 25 manuscripts were included. Features related to facilities and services were considered in most manuscripts with 21 and 20 citations, respectively, as being the more relevant factors in hotel selection. Room and accommodation were ranked first as the most important characteristic regarding the option for a hotel, whereas breakfast was only referred to in two articles, published in 2015 and 2017, rated in the tenth and fourth positions, respectively. Research limitations/implications Breakfast seems to be addressed in recent published manuscripts, what may reflect a trend toward its evaluation in travelling experiences. More studies should address the relevance of breakfast and food to (diverse type of) costumers, and managers should also consider these factors when advertising their hotels. Originality/value To the best of the authors’ knowledge, this is the first systematic approach to this question, emphasizing the apparent contradiction of breakfast being often cited in booking sites and not adequately studied in tourism research.

Pricing in the modern world: the role of price-related and non-price related cues

2014 ◽  
Vol 23 (6) ◽  
pp. 397-400 ◽  
Author(s):  
Dhruv Grewal ◽  
Anne Roggeveen ◽  
Jens Nordfält
Keyword(s):  
Design Methodology ◽  
Review Article ◽  
Modern World ◽  
Behavioral Pricing ◽  
Special Issue ◽  
Content Type ◽  
Consumer Ratings ◽  
Pricing Research ◽  
Starting Price

Purpose – This editorial aims to discuss how the modern world is causing pricing practices of both retailers and consumers to evolve. The contributions of seven papers included in this special issue have been highlighted. Design/methodology/approach – The purpose is to explore how different cues impact consumer reactions to prices. Findings – These cues include both cues regarding the price itself (e.g. the level of the discount, how the price is broken into component parts, the starting price in an auction), as well as non-price-related cues (e.g. private labels, brand familiarly, consumer ratings, creativity of an ad). In addition, this special issue includes a review article which provides a comprehensive review of behavioral pricing research. Originality/value – The contributions of seven papers included in this special issue have been highlighted.

Entrepreneurial university: towards a better understanding of past trends and future directions

2017 ◽  
Vol 11 (03) ◽  
pp. 316-338 ◽  
Author(s):  
Carla Mascarenhas ◽  
Carla Susana Marques ◽  
Anderson Rei Galvão ◽  
Gina Santos
Keyword(s):  
Design Methodology ◽  
Academic Entrepreneurship ◽  
Web Of Science ◽  
Entrepreneurial University ◽  
Scientific Practices ◽  
Entrepreneurial Universities ◽  
Future Directions ◽  
Content Type ◽  
Isi Web Of Science ◽  
The University

Purpose This study aims to explore and analyse the literature, related to the Entrepreneurial University, published in the ISI Web of Science, from 1900 to present. The objectives of this paper are, first, to describe how this field of research is organised in terms of publications, authors and sources (i.e. documents), and, second, to identify the main references cited and ways in which they are grouped (i.e. clusters). In addition, this paper discusses how this literature presents challenges. Namely, from this bibliometric study, what has already been studied and the limits of these studies, as well as the research opportunities for this area, can be understood. Design/methodology/approach The documents obtained from a search of the ISI Web of Science were subjected to a bibliometric analysis using VOSviewer software. Findings A systematic literature review showed that universities are increasingly dedicated to the commercialisation of knowledge. The results include three clusters: Cluster one – “Entrepreneurial Universities” focuses on changes in the university paradigm; Cluster two – “Academic Entrepreneurship” refers to the commercialisation of knowledge; and Cluster three – “Creation of Technology-Based Companies” focuses on spin-off creation. Originality/value By studying the citation profile of documents on the entrepreneurial university, this study has contributed to a better understanding of the flow of production and scientific practices since the beginning of the 21st century. This study also examined research tendencies to identify the emergent areas of this field.

The growing anisotropy of the multinational corporation in the “new normal”

2019 ◽  
Vol 32 (2) ◽  
pp. 194-207
Author(s):  
Igor Gurkov
Keyword(s):  
Multinational Corporations ◽  
Multinational Corporation ◽  
Design Methodology ◽  
Internal Space ◽  
Content Type ◽  
Goods And Services ◽  
The Core ◽  
Business Units ◽  
Novel Treatment ◽  
New Research

Purpose The purpose of this paper is to introduce a new research construct to depict more accurately organisational structure and the direction of organisational changes in large multinational corporations (MNCs). Design/methodology/approach The paper presents an overview of the existing literature on the phenomenon of anisotropy in natural sciences and the organisation of large corporations, and transforms an identified phenomenon into a research construct of organisational theory. Findings This paper demonstrates that anisotropy, that is, the differences in the speed and conductivity of the movement of capital (money), products (goods and services), ideas (knowledge) and talent (people) in different directions within the corporation (from the centre to the subsidiaries, from the subsidiaries to the corporate centre and between subsidiaries) is the normal state of the internal space of the MNC. Anisotropy is increasing with the on-going restructuring of the global economic order. This leads to the divergence of business units in MNCs into the core and the periphery. Research limitations/implications The paper outlines a series of promising research avenues in organisational studies. Originality/value The paper provides a novel treatment of the composition of MNCs.

Is organizational learning being absorbed by knowledge management? A systematic review

2018 ◽  
Vol 22 (2) ◽  
pp. 299-325 ◽  
Author(s):  
Delio Ignacio Castaneda ◽  
Luisa Fernanda Manrique ◽  
Sergio Cuellar
Keyword(s):  
Knowledge Management ◽  
Organizational Learning ◽  
Design Methodology ◽  
Web Of Science ◽  
Content Type ◽  
Isi Web Of Science ◽  
The Past ◽  
Search Terms ◽  
Nuclear Processes ◽  
Practical Implications

Purpose This paper aims to focus on research regarding organizational learning (OL) and knowledge management (KM), and to specifically investigate whether OL has been conceptually absorbed by KM. Design/methodology/approach This study is based on 16,185 articles from the Scopus and ISI Web of Science databases, using VantagePoint 10.0 software. The method used in this study is a systematic literature review covering KM and OL publications from the 1970s, when the OL field started to grow, up to 2016. Findings Nuclear processes of OL, creation and acquisition of knowledge, have been conceptually absorbed by KM literature in the past years. Research limitations/implications Only two databases have been considered, Scopus and ISI Web of Science, because of their academic prestige. However, these databases include a large number of articles on KM and OL. Search terms used could exclude some relevant terms, although all major descriptive terms have been included. Practical implications This paper identifies thematic clusters in KM and OL, evolution of both fields, most cited authors and representative journals by topic. Originality/value This is the first paper to jointly analyse the evolution of KM and OL. This paper shows a conceptual absorption of OL into KM, which may enrich academic discussion and also provide some clarity to the conceptualization of these two fields.

Dynamic capabilities vs. innovation capability: are they related?

2014 ◽  
Vol 21 (3) ◽  
pp. 368-384 ◽  
Author(s):  
Lidija Breznik ◽  
Robert D. Hisrich
Keyword(s):  
Literature Review ◽  
Design Methodology ◽  
Dynamic Capabilities ◽  
Dynamic Capability ◽  
Future Research ◽  
Innovation Capability ◽  
New Approach ◽  
Content Type ◽  
New Research ◽  
The Relationship

Purpose – The purpose of this paper is to provide insights into the relationship between dynamic capabilities and innovation capabilities. It links dynamic capability with innovation capability and indicates the ways they can be related. Design/methodology/approach – The relationships between dynamic and innovation capability were investigated through a systematic literature review. Findings – The review indicates that common characteristics exist between of the both fields, which demonstrate six relationships. Additionally, findings show some inconsistencies and even contradictions. Originality/value – In this paper, the authors have compared dynamic capabilities, a relatively new approach in the field of strategic management, with innovation capabilities, a widely recognised crucial domain for sustained competitiveness. Since both areas address issues that are essential to today's environment, future research should seek to clarify both concepts, by undertaking some new research and developing comprehensive and unambiguous framework.

A conceptual framework to address barriers to knowledge management in project-based organizations

2014 ◽  
Vol 7 (2/3) ◽  
pp. 98-119 ◽  
Author(s):  
Peyman Akhavan ◽  
Mohammad Reza Zahedi ◽  
Seyed Hosein Hosein
Keyword(s):  
Knowledge Management ◽  
Conceptual Framework ◽  
Design Methodology ◽  
Previous Literature ◽  
Content Type ◽  
Stepping Stone ◽  
Iranian Context ◽  
Level Of Importance ◽  
Practical Implications

Purpose – The purposes of this study are to identify, classify and prioritize knowledge management (KM) barriers in an Iranian project-based organization (PBO) and to present a conceptual framework for improving attitudes to KM in the Iranian context. Design/methodology/approach – After studying previous literature on the topic, initial barriers of KM in PBOs were extracted. Then, a list of barriers of KM in the aforementioned organizations was finalized by interviewing experts in KM. After that, the barriers were prioritized using a questionnaire. Finally, a conceptual framework for successfully tackling KM barriers was presented. Findings – In this article, barriers of KM in PBOs have been divided into five categories: individual, organizational, technological, contextual, and inter-project. Then a three-layered conceptual framework has been presented which describes how the barriers of KM in PBOs may be removed progressively. Practical implications – The prepared and prioritized list of barriers of KM in PBOs is a stepping stone and a guideline for managers in PBOs which will enable them to identify barriers of KM in their own organizations and resolve them and improve KM in their organizations. It also serves as a useful base for researchers to expand further research concerning barriers of KM in PBOs. Originality/value – This article is probably the first article which has identified barriers of KM via interviews and questionnaires carried out in 50 active PBOs which had a KM section. The article also presents a three-layered framework for lowering barriers of KM, which can be applied step by step after considering the level of importance of each one identified.

Revitalising Waqf (endowment) lands for agribusiness: potentials of the anchor company models

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Norfaridah Ali Azizan ◽  
Amirul Afif Muhamat ◽  
Sharifah Faigah Syed Alwi ◽  
Husniyati Ali ◽  
Amalia Qistina Casteneda Abdullah
Keyword(s):  
Household Income ◽  
Design Methodology ◽  
Potential Role ◽  
Islamic Law ◽  
Living Condition ◽  
Previous Literature ◽  
Content Type ◽  
Muslim Countries ◽  
The Right

PurposeWaqf (endowment) lands constitute as among the highest types of waqf (endowment) properties in Malaysia; yet it is still unable to reach its maximum potential due to various challenges such as capital, location, legal and administrative issues. Therefore, this study intends to explore these issues by focussing on the two states in Malaysia (Selangor and Perak) that have fertile lands but different management authorities.Design/methodology/approachThere were series of interviews that had been conducted with ten (10) key informants who are experts and practitioners in the areas of Shariah (Islamic law), farming, agribusiness, land management and waqf.FindingsFindings exhibit that constraints and challenges that had been highlighted in the previous literature still exist (although some improvements had been made), but there is emerging theme that the study intends to highlight which is on the needs to secure market for the agribusiness produce and the potential role of anchor company in the agribusiness. It is pertinent that for agribusiness to thrive, selecting the right anchor company that has the capacity to address the challenges is necessary. This study posits two anchor company models (Waqf Trustee-Anchor Company and Waqf Trustee-Anchor Company-Community Farmers) that can be applied for agribusiness on the waqf lands.Research limitations/implicationsThis study is based on the Malaysia's context influenced by specific country's features. Nevertheless, such findings can still be used as reference or benchmark by other endowment trustees in other countries especially for the Muslim countries as well as the non-Muslim countries that have significant Muslim populations.Social implicationsThe suggested models have potentials to improve the living condition of the B40 (below 40% household income) in Malaysia because the models encourage their participation in the agribusiness activities.Originality/valueThis study focusses on the agribusiness, which is rarely being given attention in previous literature in the context of endowment lands. Therefore, this article bridges the literature gap and at the same time attempts to provide suggestion to address the pertinent issue – the underutilised endowment lands.

Who is a “Senior”? Looking for a definition in the healthcare system

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Monica Consolandi
Keyword(s):  
Quality Of Life ◽  
Health Care ◽  
Healthcare System ◽  
Health Care System ◽  
Design Methodology ◽  
Social Role ◽  
Content Type ◽  
The Core ◽  
Starting Point

Purpose Seniors are nowadays at the core of important reflections to understand both how to ensure them a proper quality of life and better recognize their social role, providing them services and proper health care to value them as persons and resources. This paper aims to find a through definition about who is a senior, in the author’s opinion the starting point to help them flourishing. Design/methodology/approach As an example of definitions, an online dictionary and two geriatric text-books are quoted, highlighting qualities and rights referred to seniors especially in the delicate context of the health-care system. Findings The lack of a commonly shared perspective on this delicate kind of patient entails the difficulty to reach a coherent and satisfying definition about who a senior is. Originality/value The lack of a commonly shared definition leads to inevitable misunderstandings and could explain the arduousness of considering seniors in all their aspects. Further investigations are suggested.

How can open innovation contribute to circular economy adoption? Insights from a literature review

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gessica Mina Kim Jesus ◽  
Daniel Jugend
Keyword(s):  
Circular Economy ◽  
Open Innovation ◽  
Design Methodology ◽  
Web Of Science ◽  
Joint Effort ◽  
Content Type ◽  
Environmentally Sustainable ◽  
Scientific Databases ◽  
Sustainable Products ◽  
Practical Implications

PurposeDespite the potential of open innovation (OI) to reduce barriers to the adoption of the circular economy (CE), little is known about the integration of the two themes and how OI could contribute to a more sustainable economy. The objective of this study is to investigate how OI can contribute to the adoption of the CE.Design/methodology/approachThis study adopts a systematic review of the literature sampled from the Scopus and Web of Science scientific databases.FindingsThe main findings of the study are (1) the utilization of OI within CE is still a recent phenomenon, one which emphasizes the collaboration between stakeholders and the co-creation approach; (2) the collaboration of stakeholders can be applied to align the objectives of interested parties, in a joint effort to resolve the environmental problems of the three levels of CE and (3) an action-creation approach can be adopted as a strategy to encourage the participation of consumers in the development of environmentally sustainable products, which may favor the transition to the CE.Originality/valueThe article presents the state of the art on the CE guided by OI, highlighting the opportunities and challenges of the correlation between the two themes. The article also shows the theoretical and practical implications for an OI-driven circular economy.

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