Analysis and probation of the optimization model when determining the starting price of the construction contract in the current conditions of economic development. During the research, methods of economic theory, economic statistics and mathematical and statistical tools have been used. The methodical bases of the formation of the initial maximum contract price by dividing it into basic and manageable (controlled) components are considered. The division of the controlled factors into qualitative and quantitative indicators is proposed. The list of the basic expenses by division on the base and conditionally operated components at calculation of the starting price, which essentially differs from the technique of calculation of the estimated cost of the building order, is generated. A methodology for the formation of the contract price for the introduction of innovative investment and construction projects in the system of state procurement has been developed. Based on the research, it follows that, through the controlled factors, it is possible to influence the initial maximum contract price, in particular, by changing qualitative coefficients. As a part of the initial maximum contract price, there are basic and conditionally manageable components that change the contract price without adversely affecting other factors in the implementation of the state construction order. The integral qualitative indicator is a conditional coefficient, which depends on a certain set of qualitative components of the controlled factors, i.e. corresponds to the available set of significant indicators. It is enough to change the value of one of the qualitative indicators, and it will lead to a change in the initial maximum contract price through the integral indicator.