To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Doaa Herzallah ◽  
Francisco Muñoz Leiva ◽  
Francisco Liébana-Cabanillas
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Scientific Literature ◽  
Positive Influence ◽  
Sem Analysis ◽  
Social Commerce ◽  
Content Type ◽  
Online Commerce ◽  
The World ◽  
Numerous People

PurposeThroughout 2020, especially under the lockdown measures, there was a significant surge in e-commerce and social commerce (s-commerce), with numerous people all over the world adopting and using commerce platforms on social media and other websites to buy desired products and services quickly and easily. Instagram Commerce is a new, cutting-edge social commerce platform. This research aims to explore the positive influence of the measures adopted during summer 2020 on Spanish s-commerce users' urge to buy impulsively.Design/methodology/approachDrawing on the stimulus–organism–response (S–O–R) theoretical framework, this study postulates and tests a model to help understand the behaviour of Spanish users towards social commerce, specifically Instagram Commerce. To accomplish this purpose, an SEM analysis is performed using a sample of 251 respondents.FindingsGenerally speaking, the findings obtained in the present study serve to expand and enhance the scientific literature on one of the latest determinants affecting social networks and online commerce.Originality/valueThis research is innovative due to the research background study that is carried out to analyse the urge to buy impulsively.

When social media met commerce: a model of perceived customer value in group-buying

2016 ◽  
Vol 30 (4) ◽  
pp. 398-410 ◽  
Author(s):  
Yong-Ki Lee ◽  
Sally Y. Kim ◽  
Namho Chung ◽  
Kwanghoon Ahn ◽  
Jong-Won Lee
Keyword(s):  
Social Media ◽  
Least Squares ◽  
Significant Influence ◽  
Customer Value ◽  
Design Methodology ◽  
Social Commerce ◽  
Research Directions ◽  
Content Type ◽  
Group Buying ◽  
Perceived Customer Value

Purpose Social commerce using social media has been on the rapid increase. Among various social commerce models, group-buying has become the mainstream. There is a paucity of research related to how customers perceive value in group-buying situations. This paper aims to examine and analyze various factors that influence perceived customer value in group-buying. Design/methodology/approach Data were collected using a survey on customers who had purchased a restaurant service deal on a group-buying site. A partial least squares technique was used to estimate the model. Findings Results show that perceived customer value affects customers’ group buying intentions and that all four antecedents of perceived value (low price, valence of experience, trust in social media and reputation of the group-buying site) have a significant influence. Implications and further research directions are discussed at the end of the paper. Originality/value This study provides valuable strategic implications for social commerce firms.

A fair playing field for sport

2015 ◽  
Vol 31 (7) ◽  
pp. 23-25 ◽  
Keyword(s):  
Design Methodology ◽  
Content Type ◽  
The Public ◽  
Playing Field ◽  
High Profile ◽  
The World ◽  
Pertinent Information ◽  
Additional Value ◽  
Practical Implications ◽  
Numerous People

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – For numerous people around the world, sport is a major part of their lives. Its popularity is evident in the degree of both active and passive involvement that prevails. Considerable scope therefore exists for sport to help a variety of interested parties to obtain income, additional value and influence. These include such as individual participants, organizations, sporting bodies, industries and governments. Such opportunities have risen further in recent decades as a result of gradual increases in professionalism and commercialism. But enjoying a high profile comes at a price. Conventional firms can vouch for that. In the wake of well-documented scandals that seriously damaged trust in business, the public quite rightly demanded that companies should demonstrate greater transparency and integrity. Sport has obviously not been without its problems either. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Risks and rewards in the world of social media

2016 ◽  
Vol 24 (5) ◽  
pp. 16-18 ◽  
Author(s):  
John Wheatcroft
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Ethical Dilemmas ◽  
Disciplinary Actions ◽  
Personal Privacy ◽  
Employment Decisions ◽  
Content Type ◽  
The World ◽  
Related Aspect ◽  
Statistical Trends

Purpose Examines the issues that both employers and employees face in using social media. In particular, focuses on the legal and ethical dilemmas that both sides must address. Design/methodology/approach Prior research, statistical trends, and case laws are reviewed. Findings Employers using social media for employment decisions may risk crossing several lines, including intrusion into personal privacy. However, social media also offers plenty of opportunities for firms. At the same time, ignoring social media and the way it is used by employees could lead to charges of negligent hiring as well as damages if improper employee messages are posted. Employees have a responsibility to remember that messages considered “private” may still be used as evidence in support of disciplinary actions and could affect the firm’s reputation and their co-workers. Originality/value Breaks some new ground in considering this specific employment-related aspect of social media.

Consumers’ decisions in social commerce: the role ofguanxielements

2019 ◽  
Vol 31 (4) ◽  
pp. 759-772 ◽  
Author(s):  
Xue Yang
Keyword(s):  
Social Media ◽  
Least Squares ◽  
Partial Least Squares ◽  
Sense Of Belonging ◽  
Design Methodology ◽  
Online Survey ◽  
Research Model ◽  
Social Commerce ◽  
Content Type ◽  
Social Shopping

PurposeRecently, the popularity and growth of social media have boosted the development of social commerce (s-commerce). The purpose of this paper is to investigate consumers’ decisions in s-commerce, for which this study conducted empirical research on WeChat, a very popular social media in China, to validate howguanxielements (e.g.ganqing,renqingandxinren) affect consumers’ decisions in s-commerce.Design/methodology/approachTo examine the research model, an online survey instrument was developed to gather data. The hypotheses were tested using partial least squares modeling.FindingsThe results confirm thatguanxielements are positively related to eWOM sharing intention and social shopping intention. Moreover, these effects are mediated by a sense of belonging.Originality/valueThis study enhances the existing literature by introducing the concept ofguanxielements to the context of s-commerce, and linking the concept ofguanxielements and consumers’ decisions. Moreover, this study improves the theoretical and empirical understanding ofguanxielements by investigating its impact on eWOM sharing intention and social shopping intention. Third, the results confirm thatguanxielements not only influence a sense of belonging but also conjointly impacts eWOM sharing intention and social shopping intention in s-commerce.

The humanities: it is their time

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
David W. Atkinson
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Design Methodology ◽  
Student Interest ◽  
Fake News ◽  
Content Type ◽  
The World ◽  
The Future ◽  
Faculty And Administrators ◽  
Over 40 Years

Purpose Much has been written about the crisis in the Humanities even as student interest in the Humanities continues to decline. In the so-called “post-truth,” “post-COVID19” period,” however, the Humanities deserve attention for the important role they must play in preparing students for the world during a period of dramatic change. Design/methodology/approach Discussion focuses on the “post-truth” period and how the Humanities have a role in confronting misinformation and “fake news.” It provides specific actions for how those in the Humanities might address the current situation. It relies on the author’s considerable background as a university Dean and President over a period of over 40 years and draws on a variety of written material addressing the future of the Humanities. Findings In a period when the world confronts unprecedented change, when misinformation is confused with the truth and when social media exercises so much influence, students more than ever need the insight and context of the Humanities to mitigate the cant, bogus claims and questionable ethics that so much shape the world. Responsibility falls to faculty as they must make clear to their students how the Humanities provide a perspective that allows students to work through the big questions of their time. Research limitations/implications Much has been written about the challenges facing the Humanities. It is hoped that this paper will generate additional discussion on how the Humanities might assert themselves during what are troubling times in higher education. Originality/value The author’s long experience as a senior university administrator provides a perspective that faculty and administrators might find useful as they consider the future of the Humanities at their institutions.

Event detection from Twitter – a survey

2018 ◽  
Vol 14 (3) ◽  
pp. 262-280 ◽  
Author(s):  
Dharini Ramachandran ◽  
Parvathi Ramasubramanian
Keyword(s):  
Social Media ◽  
Web Service ◽  
Event Detection ◽  
Design Methodology ◽  
Digital Content ◽  
Actual Condition ◽  
Content Type ◽  
Finite Duration ◽  
External Resource ◽  
The World

Purpose “What’s happening?” around you can be spread through the very pronounced social media to everybody. It provides a powerful platform that brings to light the latest news, trends and happenings around the world in “near instant” time. Microblog is a popular Web service that enables users to post small pieces of digital content, such as text, picture, video and link to external resource. The raw data from microblog prove indispensable in extracting information from it, offering a way to single out the physical events and popular topics prevalent in social media. This study aims to present and review the varied methods carried out for event detection from microblogs. An event is an activity or action with a clear finite duration in which the target entity plays a key role. Event detection helps in the timely understanding of people’s opinion and actual condition of the detected events. Design/methodology/approach This paper presents a study of various approaches adopted for event detection from microblogs. The approaches are reviewed according to the techniques used, applications and the element detected (event or topic). Findings Various ideas explored, important observations inferred, corresponding outcomes and assessment of results from those approaches are discussed. Originality/value The approaches and techniques for event detection are studied in two categories: first, based on the kind of event being detected (physical occurrence or emerging/popular topic) and second, within each category, the approaches further categorized into supervised- and unsupervised-based techniques.

Comparative analysis of book tags: a cross-lingual perspective

2016 ◽  
Vol 34 (4) ◽  
pp. 666-682 ◽  
Author(s):  
Chao Lu ◽  
Chengzhi Zhang ◽  
Daqing He
Keyword(s):  
Social Media ◽  
Information Retrieval ◽  
Comparative Analysis ◽  
Design Methodology ◽  
Content Type ◽  
The World ◽  
Similarities And Differences ◽  
Cross Lingual ◽  
Practical Implications ◽  
Machine Processing

Purpose In the era of social media, users all over the world annotate books with social tags to express their preferences and interests. The purpose of this paper is to explore different tagging behaviours by analysing the book tags in different languages. Design/methodology/approach This investigation collected nearly 56,000 tags of 1,200 books from one Chinese and two English online bookmarking systems; it combined content analysis and machine-processing methods to evaluate the similarities and differences between different tagging systems from a cross-lingual perspective. Jaccard’s coefficient was adopted to evaluate the similarity level. Findings The results show that the similarity between mono-lingual tags of the same books is higher than that of cross-lingual tags in different systems and the similarity between tags of books written for specialties is higher than that of books written for the general public. Research limitations/implications Those who have more in common annotate books with more similar tags. The similarity between users in tagging systems determines the similarity of the tag sets. Practical implications The results and conclusion of this study will benefit users’ cross-lingual information retrieval and cross-lingual book recommendation for online bookmarking systems. Originality/value This study may be one of the first to compare cross-lingual tags. Its methodology can be applied to tag comparison between any two languages. The insights of this study will help develop cross-lingual tagging systems and improve information retrieval.

How Phillips saw the light

2020 ◽  
Vol 36 (8) ◽  
pp. 29-31
Keyword(s):  
Design Methodology ◽  
Reading Time ◽  
Daily Basis ◽  
Business World ◽  
Content Type ◽  
Freak Show ◽  
The World ◽  
Pertinent Information ◽  
The One ◽  
Practical Implications

Purpose Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The problem with developing a reputation of being something of an oracle in the business world is that all of a sudden, everyone expects you to pull off the trick of interpreting the future on a daily basis. Like a freak show circus act or one-hit wonder pop singer, people expect you to perform when they see you, and they expect you to perform the thing that made you famous, even if it is the one thing in the world you don’t want to do. And when you fail to deliver on these heightened expectations, you are dismissed as a one trick pony, however good that trick is in the first place. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Is the equalization/normalization lens dead? Social media campaigning in US congressional elections

2018 ◽  
Vol 42 (5) ◽  
pp. 718-731 ◽  
Author(s):  
Jason Gainous ◽  
Andrew Segal ◽  
Kevin Wagner
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Power Structure ◽  
Congressional Elections ◽  
Campaign Spending ◽  
Interactive Effects ◽  
Content Type ◽  
Electoral Success ◽  
The Masses ◽  
Practical Implications

Purpose Early information technology scholarship centered on the internet’s potential to be a democratizing force was often framed using an equalization/normalization lens arguing that either the internet was going to be an equalizing force bringing power to the masses, or it was going to be normalized into the existing power structure. The purpose of this paper is to argue that considered over time the equalization/normalization lens still sheds light on our understanding of how social media (SM) strategy can shape electoral success asking if SM are an equalizing force balancing the resource gap between candidates or are being normalized into the modern campaign. Design/methodology/approach SM metrics and electoral data were collected for US congressional candidates in 2012 and 2016. A series of additive and interactive models are employed to test whether the effects of SM reach on electoral success are conditional on levels of campaign spending. Findings The results suggest that those candidates who spend more actually get more utility for their SM campaign than those who spend less in 2012. However, by 2016, spending inversely correlates with SM campaign utility. Research limitations/implications The findings indicate that SM appeared to be normalizing into the modern congressional campaign in 2012. However, with higher rates of penetration and greater levels of usage in 2016, the SM campaign utility was not a result of higher spending. SM may be a greater equalizing force now. Practical implications Campaigns that initially integrate digital and traditional strategies increase the effectiveness of the SM campaign because the non-digital strategy both complements and draws attention to the SM campaign. However, by 2016 the SM campaign was not driven by its relation to traditional campaign spending. Originality/value This is the first large N study to examine the interactive effects of SM reach and campaign spending on electoral success.

scholarly journals Assessing the impact of libraries – the role of ISO 16439

2018 ◽  
Vol 119 (1/2) ◽  
pp. 87-93 ◽  
Author(s):  
Claire Creaser
Keyword(s):  
Design Methodology ◽  
International Standards ◽  
Content Type ◽  
International Standard ◽  
The World ◽  
The Difference ◽  
Library Impact ◽  
The Impact

Purpose Library impact and how to evaluate it has been debated for a number of years. While the activity – the busy-ness – of the library is now routinely measured and described, the difference the library makes is less tangible and harder to measure. Libraries in all sectors and worldwide are grappling with this issue, and the purpose of this paper is to summarise international standards available to support them. Design/methodology/approach The first international standard concerning library impact, ISO 16439 Information and documentation – methods and procedures for assessing the impact of libraries, was published in 2014 after several years in development. Findings The standard describes a range of methods for assessing library impact which have been used across the world in a variety of libraries in all sectors. Originality/value This paper summarises the key methods described in the standard, and gives references for further reading.

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