A cognitive social capital explanation of service separation distress

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sigi Goode

Purpose Service separation distress arises when service consumers worry that a useful service may become unavailable. This paper aims to integrate two theoretical explanations of ongoing service use, being service continuance and relationship commitment and a common foundation of cognitive social capital. Design/methodology/approach This study conducts an online survey of 245 cloud service consumers, which to test the research model is used. Findings This paper finds that relationship commitment mediates the service continuance explanation in explaining service separation distress. Research limitations/implications While service features are important, they are less important than the consumer’s perceived relationship with the service in promoting perceived service separation distress. Contrary to expectations, the finding identified the service relationship as the dominant explanation for service separation distress. Practical implications Jeopardy to the consumer-provider relationship can create greater anxiety and distress to consumers than a disruption that threatens service features alone. Adding service features may not reduce customer separation distress regarding the service. Social implications The unified cognitive social capital lens on service separation suggests that consumers value service provider relationships (e.g. commitment and trust) over service features. A stronger social relationship with the consumer, in turn, strengthens the perceived service offering. Originality/value This is among the first studies to unify two explanations of service continuance using social capital and to empirically identify how this explanation affects service distress.

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jiyoung Kim ◽  
Kiseol Yang ◽  
Xin Zeng ◽  
Hwa-Ping Cheng

PurposeThe purpose of this study is to investigate (1) how female blog users' perceived benefits (i.e. perceived usefulness, perceived enjoyment, community identification and perceived norm of reciprocity) influence their perceived social capital on fashion blogs, (2) the influence of structural social capital and cognitive social capital on users' relational social capital and (3) the influence of relational social capital on blog loyalty.Design/methodology/approachStructural equation modeling was performed using 530 useable data collected through an online survey.FindingsThe result indicated that perceived usefulness and the norm of reciprocity led to the development of cognitive social capital, while community identification and the norm of reciprocity led to the development of structural social capital. Cognitive and structural social capital both led to the development relational social capital, which in turn influenced blog loyalty.Originality/valueThis study provides insights for a fashion brand marketing strategy that uses fashion blogs to target relevant consumers. It helps firms to understand the factors that lead people to embed their resources in a blog and to learn how the different perceived benefits impact blog users' contributions to the community.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chien Wen Yuan ◽  
Yu-Hao Lee

PurposeSocial networking sites (SNSs) offer people the possibility of maintaining larger networks of social ties, which also entails more complex relationship maintenance across multiple platforms. Whom to “friend” and via which platform can involve complex deliberations. This study investigates the relationships between users' perceived friending affordances of five popular SNSs (Facebook, Twitter, Instagram, Snapchat and LinkedIn) and their friending behaviors concerning strong ties, weak ties (existing and latent ties) and parasocial ties.Design/methodology/approachAn online survey using Qualtrics was provided to participants (N = 626) through Amazon's Mechanical Turk (MTurk). The survey asked their SNS use and their friending behaviors with different ties on each of the sites.FindingsUsers' friending decisions are dependent on an interplay of socio-technical affordances of each SNS and specific needs for the ties. The authors found that the affordances of bridging social capital and enjoyment are aligned with friending weak and parasocial ties, respectively. The affordances of bonding social capital were not valued to friend strong ties.Originality/valueThe study extends the affordance and social capital literature by assessing users' perceived, contextualized SNS affordances in relation to actual communication behaviors in friending different social ties. This approach provides contextualized insights to friending decisions and practices on SNSs.


2015 ◽  
Vol 21 (2) ◽  
pp. 197-223 ◽  
Author(s):  
Sara Jonsson

Purpose – The purpose of this paper is to investigate entrepreneurs’ network evolution in the start-up phase. Design/methodology/approach – Based on the case studies of six fashion start-up firms, this study uses a three-dimensional perspective on social capital (structural, relational, cognitive) to investigate entrepreneurs’ network evolution (i.e. initiation of new relationships) in the start-up phase so as to acquire resources and support for firms’ goals. The study focuses particularly on the understudied cognitive dimension of social capital. The fashion industry provides a relevant research setting because it is characterised by changes in demand, which generate opportunities for entrepreneurship. Findings – The findings show that the display of cognitive attributes is important for the creation of structural social capital (the establishment of new relationships). The findings also indicate that relationships initiated based on the cognitive dimension have a high probability of developing into embedded relationships, thereby becoming high in the relational dimension and providing access to private information containing referrals to other actors. Thus, these relationships also promote the continued development of the structural dimension. Originality/value – The findings imply that the entrepreneurs’ sets of cognitive attributes constitute an important asset in the creation of social capital. They also point to the importance of signalling these values to potential resource holders. Relationships initiated through the display of cognitive attributes can provide resources without requiring immediate economic remuneration.


2020 ◽  
Vol 26 (6) ◽  
pp. 1259-1279
Author(s):  
Susanne Schlepphorst ◽  
Elizabeth C. Koetter ◽  
Arndt Werner ◽  
Christian Soost ◽  
Petra Moog

PurposeDrawing on human capital (HC) and social capital (SC) as well as the Jack-of-all-trades theory, this paper aims to clarify the relationship between international assignments (IAs) of employees and their entrepreneurial intentions. The study proposes that such IAs provide specific environmental features which may enable employees to build up diverse skills and network relations conducive to entrepreneuship.Design/methodology/approachThe authors collected data using an online survey, targeting professionals and managers in Germany and Switzerland. They used 223 complete responses. Before data collection, they ensured the suitability of their questionnaire by employing well-tested scales and consulted independent experts in survey design and methodology. They tested their hypotheses by applying multiple mediation modeling.FindingsAs hypothesized, the authors find empirical evidence that diverse skills and network relationships as well as poor career prospects, positively mediate the relationship between IAs and entrepreneurial intentions of employees.Research limitations/implicationsWe applied simple random and the snowball sampling method. Our approach involved the use of headhunters, international employers and relocation companies as multipliers.Practical implicationsOur results have practical implications for employees and employers. Employees on international assignments can proactively pursue opportunities in order to utilize the acquired experiences and resources for taking up entrepreneurial activities. Employers can try to retain these employees to facilitate (international) corporate entrepreneurship.Originality/valueTo the best of our knowledge, this is the first empirical study to highlight the entrepreneurial ambitions of international assignees. It thus provides initial insights into this topic.


2019 ◽  
Vol 41 (3) ◽  
pp. 358-373 ◽  
Author(s):  
Karolis Tijunaitis ◽  
Debora Jeske ◽  
Kenneth S. Shultz

Purpose Technology and globalization of services have facilitated the digitalization of many processes at work. However, their impact on social capital is unknown. The purpose of this paper is to examine the relationships between virtuality in the workplace and social capital. Design/methodology/approach Using an online survey, the authors recruited 152 female student workers using an opportunity sampling approach. Findings Participants who used social media at work (n=112) reported higher social capital overall than participants who did not use any social media to communicate with colleagues at work (n=40). This difference also presented itself in terms of the social capital subscales (network ties, shared vision and trust). Mediation analysis conducted with users of social media at work revealed that social media use was a significant mediator in the relationship between virtuality at work and social capital overall (partial mediation). Subsequent analyses with the subscales for virtuality and social capital suggested full mediation of the relationship in most instances (with the exception of work practices). Originality/value This is the first study to examine the relationship between virtuality, social media and social capital at work. The result of this study suggests that social media use at work between colleagues can play a significant role in promoting social capital in workplaces that are heavily reliant on technological application to support interactions at work and feature geographical and temporal dispersion.


2018 ◽  
Vol 118 (5) ◽  
pp. 370-385
Author(s):  
Yam B. Limbu ◽  
C. Jayachandran ◽  
Christopher McKinley ◽  
Jeonghwan Choi

Purpose People living on poverty-level incomes in developing nations face unique health challenges as compared to those in developed nations. New insights emerge from a bottom of the pyramid context (India) where culture-based health notions, preventive orientation and health resources differ from developed western health orientations and resources. The purpose of this paper is to explore how structural and cognitive social capital indirectly influence preventive health behavior (PHB) through perceived health value. Design/methodology/approach The participants for this study include rural people from Tamil Nadu, a state of India who are classified as those living below poverty level based on a per capita/per day consumption expenditure of Rupees 22.50 (an equivalent of US$0.40 a per capita/per day) (Planning Commission, Government of India, 2012). The study included a total number of 635 participants (312 males and 323 females). Relatively a high response rate (79 percent) was achieved through personal contacts and telephone solicitation, cash incentive and multiple follow-ups. Participants completed a questionnaire assessing structural and cognitive social capital, preventative health behavior, perceived health value, and health locus of control (HLC). Findings The results show that perceived health value mediates the relationship between cognitive social capital and PHB. Specifically, cognitive social capital influences BoP people’s assessment of benefits of engaging in PHB, that, in turn, influences PHB. In addition, the findings showed that HLC moderates the effect of social capital on PHB. Social capital positively related to enhanced PHB only among those who believe that health outcomes are controllable. Originality/value The authors findings indicate that cognitive social capital has enormous potential in promoting health intervention and the health of poor communities, a sentiment shared by prior researchers (Glenane-Antoniadis et al., 2003; Fisher et al., 2004; Martin et al., 2004; Weitzman and Kawachi, 2000). Overall, from a theoretical, empirical and methodological perspective, the current study offers a unique contribution to the social capital and PHB literature. First, drawing from the HBM and HLC, the findings provide a more nuanced explanation of how distinct aspects of social capital predict PHB. Specifically, the relationship between social capital and PHB is qualified by the extent one perceives personal control over her health. In addition, the cognitive component of social capital influences PHB through perceptions of health value.


2019 ◽  
Vol 31 (4) ◽  
pp. 1216-1232 ◽  
Author(s):  
Lakhi Muhammad ◽  
Gul-e-Rana Gul-e-Rana

PurposeCustomer forgiveness is gaining importance in service recovery. This study debates that service firm employees and the customers’ relations are supportive resources for the customer while deciding for forgiveness. Accordingly, the purpose of this paper is to test the effects of structural, relational and cognitive social capital on customer forgiveness and thereof the effects of customer forgiveness on negative word of mouth and repatronage intentions.Design/methodology/approachPartial least squares–structural equation modeling was employed to test the hypothesized relations on usable data from 428 banking customers who registered their complaint recently.FindingsResults show that structural, relational and cognitive social capital explained a unique variance in customer forgiveness with significant positive influence, whereas customer forgiveness has a significant positive effect on repatronage intentions and a significant negative influence on negative word of mouth.Originality/valueCustomer forgiveness is a convincing idea in service recovery. This study proposed and empirically verified that social capital in relations of service firm employee and customer relations is important for customer forgiveness to minimize negative word of mouth and enhance repatronage intentions.


2016 ◽  
Vol 116 (1) ◽  
pp. 188-206 ◽  
Author(s):  
Xuefeng Zhao ◽  
Qing Tang ◽  
Shan Liu ◽  
Fen Liu

Purpose – The purpose of this paper is to integrate social capital theory and motivation theory to identify the factors that affect the intention of users to share mobile coupons (m-coupons) via social network sites (SNS). Social capital includes social ties, trust, and perceived similarity, whereas motivation comprises sense of self-worth and socializing. Design/methodology/approach – A research model that integrates three social capital factors, two motivations, and m-coupon sharing is developed. Quantitative data from 297 users who had coupon usage experience are collected via offline and online survey. Partial least squares is used to conduct data analysis and test hypotheses. Findings – Social ties, trust, and perceived similarity are positively related to m-coupon sharing intention and positively affect sense of self-worth and socializing, which have significant positive effects on m-coupon sharing intention and mediate the relationships between social capital factors and sharing intention. Originality/value – This study highlights the integrated effects of social capital and motivations on m-coupon sharing intention in SNS. While social capital factors (i.e. social ties, trust, and perceived similarity) and motivations (i.e. sense of self-worth and socializing) positively affect m-coupon sharing, motivations are more directly associated with m-coupon sharing than social capital factors.


2017 ◽  
Vol 23 (6) ◽  
pp. 1017-1032 ◽  
Author(s):  
Andrew Henley ◽  
Francoise Contreras ◽  
Juan C. Espinosa ◽  
David Barbosa

Purpose The purpose of this paper is to reconceptualize the theory of planned behaviour (TPB) in the light of social cognitive theory to investigate the role of social capital, specifically the leadership skill as a social capital generating influence in the formation of entrepreneurial intentions. Design/methodology/approach A new conceptualization of TPB is proposed to allow the impact of bonding and bridging cognitive social capital to be mediated by TPB constructs of perceived desirability and feasibility of entrepreneurship. Hypotheses are developed related to leadership skills, family background and social norms as external and internal indicators of social capital, and tested on primary data from 322 student respondents in a Colombian business school. Findings Leadership skills, indicative of bridging cognitive social capital, are found to be strongly and significantly associated with entrepreneurial intentions through the mediating role of the core TPB constructs. Evidence for the role of bonding social capital through measures of the social acceptability of entrepreneurship and family background is mixed, and in the case of family background no indirect association with intentions is found. Research limitations/implications Although the Latin American context would suggest significant population variation in personal and background resource, there is relatively little variation across this sample, particularly in terms of family background. Thus, rates of graduate entrepreneurship may relate more closely to constraints acting on entry into higher education than on other background characteristics, and therefore future work in similar contexts ought to be conducted across a wider socio-economic sample. Practical implications Opportunities to develop and enhance student perception of leadership ability through either education or experience might improve levels of graduate entrepreneurship, alongside traditional activities to raise self-efficacy and perceived salience of entrepreneurship. Originality/value Student leadership skills have rarely been addressed in the context of entrepreneurship development. This paper highlights the relevance of this in a developing economy context.


2015 ◽  
Vol 34 (3) ◽  
pp. 244-255 ◽  
Author(s):  
Megan Paull ◽  
Maryam Omari

Purpose – Volunteers in some organisations are subject to new protections under legislative amendments in Australia which proscribe workplace bullying. These new protections provide impetus for the question of whether workplace bullying is an issue for (unpaid) volunteers and (paid or unpaid) volunteer managers. The purpose of this paper is to outline key exploratory findings. Design/methodology/approach – This exploratory and descriptive qualitative study employed an online survey to collect data on the experiences of participants and on their perception of what constitutes bullying in volunteering. Findings – The evidence suggests that many of the negative behaviours which might be found in workplaces are also found in volunteering, but there are also aspects unique to this setting. Research limitations/implications – This study was exploratory in nature and will benefit from further expansion and empirical testing. Practical implications – Many respondents reported that they have been subject to, or witnessed events which they considered to be bullying. Recognition of the possibility of bullying in volunteering is a step towards amelioration. Social implications – Volunteering has benefits for individuals and organisations, as well as contributing to social capital. Organisations which are cognisant of, and actively build positive cultures are better able to attract and retain talented and committed volunteers and managers. Originality/value – There is an absence of research relating to workplace bullying in volunteer settings. As context plays a significant role in workplace bullying scenarios, this study opens up a unique perspective to this negative behaviour in a new setting.


Sign in / Sign up

Export Citation Format

Share Document