scholarly journals Tourism and the new generations: emerging trends and social implications in Italy

2018 ◽  
Vol 4 (1) ◽  
pp. 7-15 ◽  
Author(s):  
Salvatore Monaco

Purpose The purpose of this paper is to outline the profile of Italian tourists belonging to the new generations: Millennials or Generation Y (approximately people born in the 1980-1995 period) and post-Millennials or Generation Z (approximately people born in the 1996-2010 period). Design/methodology/approach After reviewing some of the more interesting research on Millennials and post-Millennials, the paper will present the results of an unpublished online empirical survey conducted on a sample of 200 Italian web users who agreed to participate. The questionnaire, administered via computer-assisted web interviewing system, consists of structured questions concerning the practices, attitudes, emerging needs and use of new technologies that characterize Millennials and post-Millennials, with a special focus on tourism. Findings The research will consider the differences between the two groups, as well as possible differences within each group linked to other socio-demographic variables (such as gender and area of residence). Originality/value The paper addresses a series of innovative questions: what are the practices of Millennials and Post-Millennials as tourists? What are the needs of these generations that the tourist industry must respond to? How do new technologies support Millennials and post-Millennials in their tourism choices? What are the main differences between Millennials and post-Millennials?

2016 ◽  
Vol 7 (4) ◽  
pp. 347-365 ◽  
Author(s):  
Ana Brochado ◽  
Paulo Rita ◽  
Ana Margarido

Purpose This paper presents an analysis of the impact of current technologies on customer experiences in upscale hotels and assesses the potential of the latest technologies for enhancing customers’ stay. Design/methodology/approach A two-step approach was applied in this study. The qualitative phase included an examination of upscale hotel websites, interviews with hotel managers and an internet search regarding the latest technological innovations in hotels. In the quantitative stage, a questionnaire was developed for hotel guests, generating a sample of 310 valid completed questionnaires. Findings The results reveal that hotel guests value digital involvement in their hotel experience. Moreover, business travellers and younger generations give greater importance to latest technologies. Originality/value This study analyses the most innovative technologies, providing guidance for hoteliers wishing to upgrade or implement new technologies. Based on the findings, hoteliers can achieve greater differentiation by offering the most important and latest technology to guests, enhancing their experience and attracting new customers, which can potentially lead to increased revenues. The study’s results are also important because they include the perceptions of both managers and customers.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Berihun Bizuneh ◽  
Shalemu Sharew Hailemariam ◽  
Selam Tsegaye

PurposeThe purpose of this paper is to explore pre-purchase apparel evaluation cues and examine the effect of demographic variables empirically in the context of a developing country. The initiation for the study was driven by the absence of such prior research and supplemented by the big market opportunity for clothing products in the country under investigation.Design/methodology/approachA self-administered online survey was used for data collection. Demographic questions, 23 apparel measurement items composed of 17 product-based and 6 sustainability-based items, and an open-ended question were included in the questionnaire. Factor analysis was used for dimension reduction and one-way multivariate analysis of variance (MANOVA) for hypotheses testing.FindingsGarment fit, design features, colour, fabric type and seasonality are the five important characteristics most Ethiopian consumers consider while buying apparel products. Factor analysis resulted in five important factors used for pre-purchase apparel evaluation amongst which the design and extrinsic cue is found to be the most important. Environmental factors in the apparel industry got higher emphasis than social factors. While age and educational background made differences in apparel evaluation, gender did not show a significant difference.Originality/valueThe paper provides a founding insight in exploring apparel evaluation cues by considering product- and sustainability-based cues in a developing country context. It also examines the effect of three demographic variables which are rarely studied in such combination.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Iris Mohr ◽  
Leonora Fuxman ◽  
Ali B. Mahmoud

PurposeThis article critically synthesizes the literature on sustainable fashion, the movement behind it and plausible fashion adoption theories. Then, to build on those studies, developing a new theory about adopting sustainable fashion – mainly among millennials and Generation Z who are behind forwarding and adopting this fashion trend – is sought after.Design/methodology/approachThis is a theory-synthesized conceptual article that presents a literature-informed new theoretical structure pronouncing sustainable fashion adoption and its rise as a new luxury trend. That included explicating and unraveling the conceptual foundations and construction elements that different viewpoints use to articulate the trend under investigation and the searches for a common basis to construct a new and improved conceptual framework.FindingsThis study introduces the triple-trickle theory that incorporates the role of media and technology to organize and understand the diffusion of sustainable fashion and identify paths for future trickle-effects on fashion research.Research limitations/implicationsEven though this has the benefit of offering a vast array of views and evidence that offers an adequate problem inspection, further studies providing empirical evidence are needed to establish the external validity of the theory derived from this research.Practical implicationsThis theory can be applied to develop targeted practices to understand the diffusion and adoption of sustainable fashion and further practitioners’ understanding of product positioning, target marketing, marketing strategy and luxury opportunities in general.Originality/valueThough interest in sustainable fashion has increased among consumers, no theory or model exists to explain its adoption. Therefore, the triple-trickle theory is proposed and aimed to be a more relevant framework to offer a theoretical premise for future empirical investigations of sustainable fashion adoption.


2019 ◽  
Vol 45 (3) ◽  
pp. 452-467 ◽  
Author(s):  
Lu-Ming Tseng

Purpose The purpose of this paper is to examine customers’ ethical attitudes (EA) and intentions toward two types of insurance frauds. This study proposes that the factors, such as fraud types (i.e. opportunistic and planned insurance fraud), moral intensity and fairness perception (FP), can affect the customers’ acceptance of the insurance frauds. Design/methodology/approach To test the research hypotheses of this study, Taiwanese insurance customers are invited in the empirical investigation, and a scenario-based questionnaire is used to collect the data. The hypotheses of this study are tested by using a partial least squares regression. Findings The results show that moral intensity constructs and FP significantly relate to the respondents’ acceptance of insurance frauds, while fraud types also have significant impacts on the respondents’ perceptions of moral intensity and fairness. Originality/value There is no research which has examined the relationships among fraud types, moral intensity, FP, demographic variables and customers’ EA and intentions toward insurance frauds. Understanding the relationships among these variables could provide implications for those involved in the practice of anti-fraud programs.


2019 ◽  
Vol 11 (5) ◽  
pp. 582-593 ◽  
Author(s):  
Stéphane Bourliataux-Lajoinie ◽  
Frederic Dosquet ◽  
Josep Lluís del Olmo Arriaga

Purpose This study aims to offer a three-pronged reflection on overtourism in large cities such as Barcelona. The objective is to outline how technology can impact on overtourism and eventually, how to tackle the problem using technology. Design/methodology/approach The research design is based on secondary data (literature and online reviews) and a case study of Barcelona. Findings The most significant aspect is the rapid spread of comments and reviews about attractions and venues. Despite the interest in ICT generalisation, these new technologies have a dark side. Closely linked to fashion trends, some tourist destinations find themselves rapidly overbooked. Originality/value Unlike other studies, this paper reveals a dark side of technology and attempts to use technology to mitigate the impacts of overtourism.


2017 ◽  
Vol 25 (5) ◽  
pp. 593-613 ◽  
Author(s):  
Jan-Willem Bullee ◽  
Lorena Montoya ◽  
Marianne Junger ◽  
Pieter Hartel

Purpose The purpose of this study is to explore how the opening phrase of a phishing email influences the action taken by the recipient. Design/methodology/approach Two types of phishing emails were sent to 593 employees, who were asked to provide personally identifiable information (PII). A personalised spear phishing email opening was randomly used in half of the emails. Findings Nineteen per cent of the employees provided their PII in a general phishing email, compared to 29 per cent in the spear phishing condition. Employees having a high power distance cultural background were more likely to provide their PII, compared to those with a low one. There was no effect of age on providing the PII requested when the recipient’s years of service within the organisation is taken into account. Practical implications This research shows that success is higher when the opening sentence of a phishing email is personalised. The resulting model explains victimisation by phishing emails well, and it would allow practitioners to focus awareness campaigns to maximise their effect. Originality/value The innovative aspect relates to explaining spear phishing using four socio-demographic variables.


2015 ◽  
Vol 31 (6) ◽  
pp. 4-6 ◽  

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – In 2015, there was no shortage of new, disruptive technologies threatening existing media and platforms. However, there were also many new forms where the use of new technologies was not immediately obvious. Straddling both of these spheres were Twitter’s Periscope and its rival Meerkat, which offered users something very simple – to broadcast. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2018 ◽  
Vol 26 (4) ◽  
pp. 34-38 ◽  
Author(s):  
Bharat Chillakuri ◽  
Rajendra Mahanandia

PurposeThe purpose of this paper is to understand the characteristics of the cohort Generation Z and identify strategies for maximizing their talent. The study emphasizes that it is critical for the organization to revisit their strategies so as to accommodate this cohort group. With Generation Z entering the workforce, the nature of entry-level jobs is changing; hence, HR needs to redesign their strategies to attract and engage Generation Z.Design/methodology/approachThe research design adopted for the study is exploratory in nature. The research analysis is based on the information/data collected from the journal articles, newspapers and various conferences and majorly from in-person discussions with the Generation Z cohort group.FindingsGeneration Z believes in multitasking and likes to learn everything on their own, underscoring their individuality. They believe in doing more in less time, and thus, efficiency and effectiveness are attributed to be part of their DNA.Research limitations/implicationsIt has to be accepted that very little is known about Generation Z as they have just started to enter the workforce. The next two years will have this cohort joining organizations in entry-level jobs. Organizations have to carefully watch and redesign their strategies to effectively engage this group, as they have no choice except to accept the new generation.Practical implicationsThe literature on Generation Z is scanty, as much of the scholarly research is done in isolation. However, prior studies indicate that Generation Z is tech-savvy and wants everything connected. Organizations will be forced to accept technology as the preferred medium of communication when Generation Z enters the organization.Originality/valueThe study presents an alternative for managing the Generation Z, thereby maximizing their talent in the workplace.


2020 ◽  
Vol 12 (4) ◽  
pp. 417-433 ◽  
Author(s):  
Sławomir Wawak ◽  
Piotr Rogala ◽  
Su Mi Dahlgaard-Park

Purpose This study aims to demonstrate the suitability of text-mining toolset for the discovery of trends in quality management (QM) literature in 2000-2019. The hypothesis was formulated that as the field of study is mature, the most important trends are related to deepening and broadening of the knowledge. Design/methodology/approach A novel approach to trend discovery was proposed. The computer-aided analysis of full-texts of papers led to increased reliability and level of detail of the achieved results and helped significantly reduce researchers’ bias. Overall, 4,833 papers from 8 journal dedicated to QM were analysed. Findings Trends discovery led to the identification of 45 trends: 17 long-lasting trends, 4 declining trends, 11 emerging trends and 13 ephemeris trends. They were compared to the results of earlier studies. New trends and potential gaps were discussed. Practical implications The results highlight the trends that gain or lose popularity, thus they can be used to focus studies, as well as find new subjects, which are not so popular yet. The knowledge about emerging trends is also important for those quality managers who strive for improvement of their efficiency. Originality/value The research was designed to bypass the limitations of previous studies. The use of text mining methods and analysis of full texts of papers delivered more detailed and reliable data. Resignation from predefinition of classification criteria significantly reduced researchers’ bias and allowed the discovery of new trends, not identified in previous studies.


2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marco Bevolo

Purpose The purpose of this paper is to inform the reader of some emerging trends in placemaking and digital destination management, while providing a conceptual background on shifts in architectural design. Design/methodology/approach The trend paper is based on a fundamental bibliographic view on evolutions in placemaking, from architectural design to spatial agency, integrated by and contextualized in tourism trends, however possibly anecdotal. Findings The trend paper identifies a fundamental shift from architectural processes to spatial agency as organizing principle for placemaking, discussing how digital tourism trends are formed or forming change in this. Originality/value The trend paper newly relates otherwise distant and unrelated fields, namely architectural design theory and tourism trends, by connecting at the level of IoT and IT digital technologies, exploring the impact and the mutual role played by its two constituencies.


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