scholarly journals High tech meets high touch in upscale hotels

2016 ◽  
Vol 7 (4) ◽  
pp. 347-365 ◽  
Author(s):  
Ana Brochado ◽  
Paulo Rita ◽  
Ana Margarido
Keyword(s):  
Design Methodology ◽  
New Technologies ◽  
High Tech ◽  
Technological Innovations ◽  
Content Type ◽  
Hotel Websites ◽  
Hotel Managers ◽  
The Impact ◽  
Qualitative Phase ◽  
Business Travellers

Purpose This paper presents an analysis of the impact of current technologies on customer experiences in upscale hotels and assesses the potential of the latest technologies for enhancing customers’ stay. Design/methodology/approach A two-step approach was applied in this study. The qualitative phase included an examination of upscale hotel websites, interviews with hotel managers and an internet search regarding the latest technological innovations in hotels. In the quantitative stage, a questionnaire was developed for hotel guests, generating a sample of 310 valid completed questionnaires. Findings The results reveal that hotel guests value digital involvement in their hotel experience. Moreover, business travellers and younger generations give greater importance to latest technologies. Originality/value This study analyses the most innovative technologies, providing guidance for hoteliers wishing to upgrade or implement new technologies. Based on the findings, hoteliers can achieve greater differentiation by offering the most important and latest technology to guests, enhancing their experience and attracting new customers, which can potentially lead to increased revenues. The study’s results are also important because they include the perceptions of both managers and customers.

Challenges to ethical publishing in the digital era

2016 ◽  
Vol 14 (1) ◽  
pp. 4-15 ◽  
Author(s):  
Mirjam Jessica Curno
Keyword(s):  
Design Methodology ◽  
New Technologies ◽  
Electronic Publishing ◽  
The Internet ◽  
Publication Ethics ◽  
Electronic Information ◽  
Content Type ◽  
Digital Era ◽  
The Impact

Purpose – The aim of this paper is to lay out some of the more complex issues arising in the area of publication ethics. The impact of electronic publishing and electronic information is a main focus of the paper. Design/methodology/approach – The paper draws in particular upon the work of the Committee on Publication Ethics including illustrative cases discussed at the forum, guidelines and discussion documents. Findings – Three areas are highlighted to stimulate discussion around challenges of publication ethics in the digital era. These are the role of the internet in facilitating misconduct, the issue of confidentiality in publishing and how incentives in research assessments drive author behavior. Originality/value – The paper brings together a variety of issues discussed under the broader umbrella of electronic information and new technologies in publishing.

scholarly journals Estimating the price range and the effect of price bundling strategies

2019 ◽  
Vol 29 (2) ◽  
pp. 166-181 ◽  
Author(s):  
Sérgio Dominique-Ferreira ◽  
Cristina Antunes
Keyword(s):  
Market Share ◽  
Design Methodology ◽  
Price Sensitivity ◽  
Content Type ◽  
Price Range ◽  
Price Bundling ◽  
Hotel Managers ◽  
The Impact ◽  
Practical Implications

Purpose The purpose of this paper is to investigate and identify the price sensitivity of consumers of three- and five-star hotels and to determine the impact of bundling strategies on consumers’ price sensitivity. Design/methodology/approach To calculate price sensitivity, authors apply the van Westendorp’s price sensitivity meter (PSM). To understand the impact of bundling strategies, univariate and bivariate techniques are applied. Findings PSM results reveal the optimal prices and the range of acceptable prices for three- and five-star hotel. The bundling strategy results reveal that five-star customers are less sensitive to mixed-leader bundling. Regarding mixed-joint bundling, managers could improve sales through bundling strategies if they selected an attractive service (e.g. restaurants). Practical implications Findings assist hotel managers to understand the different price sensitivities, according to the hotel typology. Managers can manage prices without the risk of losing market share or revenue. The results help managers in deciding which bundling strategies they can create, as well as the services to be included to achieve highest profitability. Originality/value No research to date to the best of the authors’ knowledge has attempted to understand and compare the role of bundling strategies in three- and five-stars hotels. Moreover, no research has attempted to measure and compare customers’ price sensitivity of three- and five-stars hotels.

Nuclear energy promotion using collectable cards aimed at children

2020 ◽  
Vol 12 (1) ◽  
pp. 75-100
Author(s):  
Maria Elena Aramendia-Muneta
Keyword(s):  
Market Segmentation ◽  
Design Methodology ◽  
Nuclear Energy ◽  
New Technologies ◽  
Content Type ◽  
Marketing History ◽  
Teaching Role ◽  
Energy Companies ◽  
Campaign Message ◽  
The Impact

Purpose This paper aims to examine how an innovative concept was introduced to a new market segment through varied marketing techniques. Design/methodology/approach Newspapers from 1958 were reviewed to assess the impact of a chocolate company advertising campaign targeting children. The paper examines the interpretation of the campaign message and the information contained in an album of collectable cards. Findings Parents leave the teaching role in the hands of companies when they do not clearly understand new technologies such as nuclear energy. Companies can take advantage of what governments introduce into the market to increase their sales. Originality/value The originality of the paper lies in the examination of collectable cards as a means of researching marketing history and contributes to the study of market segmentation, particularly in the case of children, focussing on nuclear energy.

Wearable surveillance – a step too far?

2015 ◽  
Vol 14 (6) ◽  
pp. 214-219 ◽  
Author(s):  
Mike Weston
Keyword(s):  
Design Methodology ◽  
Wearable Sensors ◽  
Wearable Devices ◽  
Third Party ◽  
Security And Privacy ◽  
Technological Innovations ◽  
Content Type ◽  
Ethical Debate ◽  
Increase Productivity ◽  
The Impact

Purpose – This paper aims to look at the benefits, risks and ethics behind introducing wearable sensors into the workplace. There are expected to be more than three billion wearable sensors worldwide by 2025 (Hayward and Chansin, 2015). The emergence of technology that has the capability to closely monitor employees has provoked widespread ethical debate (Joseph et al., 2015, p. 244). Design/methodology/approach – The author undertook a review of the current wearable devices on the market, the impact of previous technological innovations on workplaces and the possible impact of wearable devices on organisations. Findings – Wearable technology has the potential to increase productivity. Businesses that embrace these devices are likely to become leaders in their industries (Li, 2015, p. 4). However, any move to use wearable devices in the workplace must be undertaken with sensitivity, and it is recommended that employee participation in wearables programmes is initially voluntary. Businesses must also ensure employees understand how the data collected will be used, who has access to the data and how it is stored. Use of a third party to collect and analyse the information is recommended as an extra security and privacy measure. Originality/value – The work contained in this paper has not been replicated elsewhere.

“Is there anybody out there?” Using a telepresence robot to engage in face time at the office

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maral Muratbekova-Touron ◽  
Emmanuelle Leon
Keyword(s):  
Design Methodology ◽  
Qualitative Methodology ◽  
High Tech ◽  
Content Type ◽  
Telepresence Robot ◽  
Different Dimensions ◽  
Six Dimensions ◽  
Telepresence Robots ◽  
Face Time ◽  
The Impact

PurposeThe purpose of this paper is to study the impact of mobile robotic telepresence systems on face time – which refers to people “seeing and being seen” – and analyse whether they allow overcoming the challenges associated with telecommuting.Design/methodology/approachThis research is based on a qualitative methodology in two French high-tech companies using interviews to better understand how the use of a telepresence robot is experienced by teleworkers, co-workers and their managers.FindingsThe results demonstrate that telepresence robots do offset the absence of teleworkers by allowing them to engage in face time, even remotely. It shows how the telepresence robot's affordances impact the different dimensions of face time and examine the processes through which teleworkers and co-workers anthropomorphize the robot and manage their privacy needs.Originality/valueThis article further elaborates the concept of face time and offers six dimensions to study in a digitally driven environment, including two newly identified dimensions. It also discusses the surveillance and privacy needs issues raised by the use of mobile robotic telepresence (MRP) systems.

scholarly journals Technological innovations in the work environment and the career of the millennium generation

2020 ◽  
Vol 17 (4) ◽  
pp. 379-394
Author(s):  
Elza Veloso ◽  
Rodrigo Cunha da Silva ◽  
Leonardo Trevisan ◽  
Joel Dutra
Keyword(s):  
New Technologies ◽  
Working Environment ◽  
Technological Innovations ◽  
Professional Skills ◽  
Career Anchors ◽  
Content Type ◽  
Highly Sensitive ◽  
Recent Debate ◽  
Relationship Of ◽  
The Impact

Purpose The purpose of this paper is to identify the relationship of career anchors with three aspects: the millennials’ professional skills, the millennials’ awareness of the replacement of jobs with new technologies and the technological stress in the millennials’ working environment. Design/methodology/approach The responses of 200 questionnaires were analyzed using descriptive and variance analysis techniques. Findings Among the three hypotheses raised, two were confirmed, showing that these young people recognize the development of professional skills through new technologies, but are not highly sensitive to the stress associated with technological innovations. Originality/value The paper contributes to a recent debate, which emphasizes the impact of the application of new technologies on the nature of study and employment levels.

Effect of inter-organizational systems appropriation in agility and resilience development: an empirical investigation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Santanu Mandal ◽  
Ritesh Kumar Dubey
Keyword(s):  
Least Squares ◽  
Design Methodology ◽  
Dynamic Capabilities ◽  
Empirical Investigation ◽  
Organizational Systems ◽  
Content Type ◽  
Tourism Sector ◽  
Hotel Managers ◽  
The Impact

PurposeThis study explored the role of inter-organizational systems (IOS) appropriation in the form of five key IOS usage-based capabilities, namely, IOS use for communication, intelligence, integration, collaboration and coordination in the development of tourism SC agility and resilience. Furthermore, the inter-relationship among these IOS usage-based capabilities were explored.Design/methodology/approachThe study collected perceptual measures from hotel managers and tour managers having sufficient experience in the tourism sector. With 209 completed responses, the data were analyzed using partial least squares.FindingsThe study found IOS use of communication and intelligence as prominent enablers of IOS use for integration, collaboration and coordination. Furthermore, IOS use for integration, collaboration and coordination was found to have a prominent influence in the development of tourism SC agility and resilience. However, the influence of IOS use for communication on collaboration was not supported. Also, the impact of IOS use for collaboration in tourism resilience development was not supported.Originality/valueThe study is the foremost to explore the role of IOS appropriation in the development of dynamic capabilities like agility and resilience in tourism. Furthermore, the study also contributed to extant literature on IOS appropriation through suggesting two additional factors, namely, IOS use for collaboration and coordination to the existing IOS usage-based capabilities.

Willingness to pay for innovations

2016 ◽  
Vol 19 (4) ◽  
pp. 568-588 ◽  
Author(s):  
Orsolya Sadik-Rozsnyai
Keyword(s):  
Willingness To Pay ◽  
National Culture ◽  
Moderating Effect ◽  
High Tech ◽  
Technological Innovations ◽  
Consumer Innovativeness ◽  
Content Type ◽  
Consumer Value ◽  
The Impact ◽  
Principal Method

Purpose Whereas the impact of national culture on consumer innovativeness is widely discussed in the innovation literature, studies are scarce on consumer value and the related consumer willingness to pay (WTP) for innovations. Yet, innovative high-tech companies compete by enhancing their products with new attributes, and assessing consumer WTP for these innovative attributes in different countries is crucial to adapting the launching price and optimizing profits during the critical launch stage. To fill this gap, the purpose of this paper is to examine the impact of national culture and globalization on consumer value and the related WTP for technological innovations. Design/methodology/approach Data were collected in two culturally distinct but economically similar countries (France and Germany), using large representative and comparable consumer samples (n=642). Choice-based conjoint analysis was used as the principal method of data analysis. Findings This study reveals the significant impact of national culture on consumer value and the related WTP for technological innovations and the moderating effect of household income on this relationship. Originality/value This study is the first to reveal and provide strong empirical evidence of the impact of national culture on WTP for innovations. In addition, this study is the first to reveal the moderating effect of income on this relationship and to highlight an emerging European innovation adoption behavior.

scholarly journals Dwelling within the fourth industrial revolution: organizational learning for new competences, processes and work cultures

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Silvia Ivaldi ◽  
Giuseppe Scaratti ◽  
Ezio Fregnan
Keyword(s):  
Organizational Learning ◽  
Organizational Context ◽  
Industrial Revolution ◽  
New Technologies ◽  
High Tech ◽  
New Work ◽  
Content Type ◽  
Fourth Industrial Revolution ◽  
The Impact

Purpose This paper aims to address the relevance and impact of the fourth industrial revolution through a theoretical and practical perspective. The authors present both the results of a literature review, highlighting the new competences required in innovative workplaces and a pivotal case, which explores challenges and skill models diffused in industry 4.0, describing the role of proper organizational learning processes in shaping new work cultures. Design/methodology/approach The paper aims to enhance the discussion around the 4.0 industrial revolution addressing both a theoretical framework, valorizing the existing scientific contributes and the situated knowledge, embedded in a concrete organizational context in which the fourth industrial revolution is experienced and practiced. Findings The findings acquired through the case study endorse what the scientific literature highlights about the impact, the new competences and the organizational learning paths. The conclusions address the agile approach to work as the more suitable way to place humans at the center of technological progress. Research limitations/implications The paper explores a specific organizational context, related to a high-tech multinational company, whose results illustrate the empirical evidence sustaining transformations in the working, professional and organizational cultures necessary to face the challenges of the fourth industrial revolution. The research was conducted with the managers of an international company and this a specific and limited target, even though relevant and interesting. Practical implications The paper connects the case with the general scenario, this study currently faces, to suggest hints and coordinates for crossing the unfolding situation and finding suitable matching between technological evolution and the development of new work and professional cultures and competences. Social implications Due to the acceleration that the COVID-19 has impressed to the use of digital technologies and remote connexion, the paper highlights some ambivalences that the quick evolution of the new technologies entails in relation to work and social conditions. Originality/value The opportunity to match both a literature analysis and an in-depth situated case study enhances the possibility to achieve a more articulated and complex view of the viral changes generated in the current context by the digitalization process.

Communicating technological innovations

2017 ◽  
Vol 20 (3) ◽  
pp. 392-405 ◽  
Author(s):  
Timm F. Wagner ◽  
Christian V. Baccarella ◽  
Kai-Ingo Voigt
Keyword(s):  
New Technologies ◽  
Marketing Communications ◽  
Technological Innovations ◽  
Communication Effectiveness ◽  
Product Involvement ◽  
Critical Determinant ◽  
Content Type ◽  
Electric Cars ◽  
High Level ◽  
The Impact

Purpose Consumers’ perceptions of new technologies are vital for the adoption of innovations. However, due to the complexity of technological innovations and associated consumer concerns, marketing communications play a crucial role in shaping attitudes. In this context, the level of technical complexity presented in advertisements can be a critical determinant of communication effectiveness. The paper aims to discuss this issue. Design/methodology/approach By conducting an experiment in the context of plug-in hybrid electric cars, this study examines the impact of technical complexity on communication effectiveness. The authors also include consumers’ product involvement as a potential moderator of this relationship. Findings This paper reveals that individuals with low product involvement respond more favourably to technically simple ads. However, medium-involved consumers show the best responses towards ads with a high level of technical complexity. Interestingly, the authors could not find significant attitude differences for high-involvement individuals in terms of the level of technical complexity. Practical implications The results support the notion that the advice “keep it short and simple” is not always appropriate. In particular, when marketers want to communicate technological innovations, a more complex presentation can provoke positive reactions, when the audience has at least a medium level of product involvement. Originality/value There is little evidence concerning how technical complexity within marketing communications affects consumer attitudes. This study significantly contributes to the understanding of how advertisements of technological innovations are perceived by consumers.

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