scholarly journals Millennials, sharing economy and tourism: the case of Seoul

2018 ◽  
Vol 4 (1) ◽  
pp. 43-56 ◽  
Author(s):  
Monica Bernardi
Keyword(s):  
Participant Observation ◽  
Sharing Economy ◽  
Disruptive Innovation ◽  
Tourism Industry ◽  
Purchasing Power ◽  
Content Type ◽  
Staff Members ◽  
Tourism Sector ◽  
Travel Services ◽  
Online Travel

Purpose The purpose of this paper is to illustrate the “Sharing City, Seoul” (SCS) project in order to highlight the role that Millennials are playing in transforming the tourist market by relying on the tools of the sharing economy. The Korean project, in fact, is promoting and favoring online Millennial enterpreneurship, thus impacting also on the tourism sector. Design/methodology/approach A three-stage methodology – based on in-depth interviews with the “sharing organizations” (SOs) involved in the SCS project, participant observation, and institutional and online materials – has made it possible to comprehend how Millennials are changing the travel and tourism landscape in Seoul through disruptive innovation of the sharing economy, and to propose some broad recommendations for the tourism market. Findings The research, analyzing the SCS project, highlights the increasing purchasing power of Millennials, confirming the importance of adopting a generational perspective to understand needs and tendencies of this generation and orient the tourist market. The SOs interviewed for the research, mainly founded and managed by Millennials, demonstrated to know how to recognize, intercept and satisfy the styles, personalities and requests of tourists, especially Millennials. Thus, Millennials are able to enter in the market not only as users and travelers, but also as entrepreneurs and creators of new online travel services. Research limitations/implications A further analysis should include interviews also with the funders and staff members of the other sharing enterprises that operate in the tourism sector. Moreover, a map of the current state of the sharing enterprises is suggested in order to determine whether or not the number of enterprises with a tourism vocation involved in the project is growing and under which conditions. This map would also be helpful to frame new tendencies in the sharing tourism industry and to monitor the role of Millennials in the market. It would be helpful to compare the Korean case with that of other Asian countries. Originality/value Through the analysis of the Korean case, the research shows that Millennials are massive users of traveler sharing platforms. At the same time they are able to enter the tourist market not only as users and travelers but also as entrepreneurs and creators of new online travel services. The paper offers some broad indications to help in orienting the future tourism market so that it takes account of the growing presence and purchasing power of Millennials.

Digital marketing in tourism: why Greek tourists use digital marketing applications like Airbnb

2019 ◽  
Vol 13 (4) ◽  
pp. 473-486 ◽  
Author(s):  
Lambros Tsourgiannis ◽  
Stavros Valsamidis
Keyword(s):  
Sharing Economy ◽  
Peer To Peer ◽  
Demographic Characteristics ◽  
Tourism Industry ◽  
Digital Marketing ◽  
Short Term ◽  
Policy Makers ◽  
Content Type ◽  
Marketing Application ◽  
Tourism Sector

Purpose The purpose of this paper is to explore the attitudes of tourists toward digital marketing applications related to peer-to-peer short-term rental services within the sharing economy in the tourism sector. It aims to identify the factors that make Greek tourists to use these applications and to classify them into groups according to their attitudes toward these websites and to profile each group of tourists according to their personal and demographic characteristics and their preferences regarding their holidays/travel. Design/methodology/approach A primary survey was conducted in April 2018 for a random selected sample of Greek tourists. Principal component analysis was conducted to identify the main factors that affect tourists in using digital marketing application related to peer-to-peer short-term rental services within the sharing economy in the tourism sector. Cluster analysis was performed to classify tourists into groups according to their attitudes toward the use of these websites while discriminant analysis was conducted to check cluster predictability. Non-parametric tests, including the chi-square test, were performed to profile each strategic group according to their demographic characteristics and their preferences regarding their holidays/travel. Findings The study classified tourists into three groups, i.e. pioneers, convenience seekers and conscious, according to their attitudes toward the use of such applications. Research limitations/implications The choice for the Greek context of the research is justified by the fact that Greece has suffered from recession in the last decade, but it is also a tourism-friendly country. The empirical results of this pioneer study should trigger further investigation. Although tourists’ behavior towards the adoption of digital marketing application related to peer-to-peer rental services within the sharing economy in the tourism sector might be culturally specific and the results are mainly applicable in the Greek market, they could be generalized in other countries with similar characteristics in both Greece and other parts with similar characteristics. Practical implications Tourists are extremely important both for developers and policy makers in tourism industry. For developers such information is important because the expectation of viable markets will motivate investments. For policy makers, this type of information will help them to respond more adequately through regulation tools and programs. From a practical perspective, the tourism operators may benefit from focusing on their differentiating features and aligning their marketing communication with their tourists’ aspirations by developing, optimizing and customizing their websites according to the needs of the customers and the extension of touristic activities to other sectors of tourism industry. Social implications Visitors who choose Airbnb accommodations spend more days travelling; consequently, the market size of the tourism industry expands from the increase in the number of visitors. Originality/value The originality of the paper derives from the understanding of the tourists’ behavior toward the adoption of digital marketing applications related to peer-to-peer rental services within the sharing economy in the tourism sector. More specifically, it identifies the factors that make Greek tourists to use those applications, classifies them into groups according to their attitudes towards those websites and profiles each group of tourists according to their personal and demographic characteristics and their preferences regarding their holidays/travel.

scholarly journals Impact of AI and robotics in the tourism sector: a critical insight

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nagaraj Samala ◽  
Bharath Shashanka Katkam ◽  
Raja Shekhar Bellamkonda ◽  
Raul Villamarin Rodriguez
Keyword(s):  
Emerging Technologies ◽  
Tourism Industry ◽  
Content Type ◽  
Tourism Marketing ◽  
Phone Calls ◽  
Tourism Sector ◽  
The Future ◽  
Travel Services ◽  
And Robotics

Purpose The purpose of the present article is to highlight the role of Artificial Intelligence (AI) and Robotics in the tourism industry. The various technologies being integrated to improve the service and customer experience in tourism. The expected changes and challenges in tourism in the future are focused in this paper. Design/methodology/approach A systematic study on the emerging technologies of AI and Robotics applied in the tourism sector is presented in the form of a viewpoint. Findings AI certainly enhances tourism experiential services however cannot surpass the human touch which is an essential determinant of experiential tourism. AI acts as an effective complementary dimension to the future of tourism. With the emergence of artificial travel intelligence, it is simpler to make travel arrangements. AI offers travel services that are automated, customized and insightful. AI allows travelers to learn about their behaviors, interests to inclinations and provide a personalized experience. Gone are the days to consult a travel agent, meet him physically and indulge in an endless chain of troubling phone calls to inquire about travel arrangements. Practical implications Tourism marketing to see a positive and improved change that will enhance the tourists’ overall experience due to the application of AI and Robotics. New emerging technologies like chatbots, virtual reality, language translators, etc. can be effectively applied in Travel, Tourism & Hospitality industry. Originality/value The present viewpoint discusses the application and role of AI and Robotics with the help of relevant industry examples and theory. The present paper highlights the different technologies being used and will be used in the future.

Curvilinear effects of e-loyalty in China’s online tourism industry

2017 ◽  
Vol 8 (2) ◽  
pp. 174-189 ◽  
Author(s):  
Xueyan Yang ◽  
Xiaoni Zhang ◽  
Samuel Goh ◽  
Chad Anderson
Keyword(s):  
Virtual World ◽  
Online Community ◽  
Linear Models ◽  
Virtual Community ◽  
Tourism Industry ◽  
Consumer Loyalty ◽  
Content Type ◽  
Factors Influencing ◽  
Travel Industry ◽  
Online Travel

Purpose The purpose of this paper is to understand e-loyalty in the travel industry. Specifically, this paper aims to examine the curvilinear relationship between predictors and e-loyalty. Design/methodology/approach An empirical study was conducted using an online survey with one of the largest travel companies in China. Structural equation modeling was used to test the models, and pair-wise nested F-tests were used to compare the models. Findings Results show that the curvilinear model has greater explanatory power of loyalty than traditional linear models. The results of pair-wise nested F-tests show that the loyalty model exhibits statistically significant R2 improvement compared to the linear model. However, the R2 improvement in the integrated model is not statistically different from that in the linear model. Confirmation and satisfaction are found to be salient factors influencing loyalty. Research limitations/implications This study makes important contributions to the online community literature by understanding the drivers of loyalty in the travel industry. However, there are limitations. First, this study addressed member loyalty of an online travel community with data collected from one company. Thus, generalizability is limited. Online communities and firms may have different characteristics, resulting in different factors influencing consumer loyalty. The authors plan in the future to collect data from other online travel companies and examine their model with different samples so as to check the generalizability of the current findings. Second, the authors collected a snapshot view on loyalty. Both researchers and managers note that small changes in loyalty and retention can yield disproportionately large changes in profitability (Reichheld et al., 2000). Consumer loyalty may change over time, so to maintain and increase profits, it is important to monitor such change. In the future, the authors plan to conduct a longitudinal study of community members to evaluate their loyalty over time. Practical implications As China seeks to gain additional market share in the global tourism market, travel companies should make use of websites as a marketing tool to attract and retain customers. These actions enable a travel company to enhance its competitiveness. More and more people use the internet for tour deals, bookings and finding tour-related information. Effective use of websites can affect the competitiveness of ecommerce companies. E-vendors could assess and adopt the dimensions recommended in this paper to help better understand areas for improvement. It is common today for consumers to buy travel products online instead of going through a travel agent. Considering the importance of reciprocity in formulating consumer satisfaction and loyalty in the virtual environment, companies should monitor reciprocal behavior on the virtual community. With advancement in technologies, consumer behaviors have changed and more consumers prefer social interactions in the virtual world. Companies can analyze posts in the virtual environment to assess reciprocity and may design a mechanism to foster reciprocal behaviors. By leveraging reciprocity, firms can better connect satisfaction with loyalty. More than 70 per cent of executives surveyed by McKinsey (2012) said that they regularly generate value through their Web communities. In addition, to pay attention to consumer to consumer reciprocity in the virtual world, companies should listen to what customers say in their online community, as this attention is an indication of reciprocity between consumers and companies. The ideas and opinions expressed in the online community tell the company customers’ perception of the value of its products and customers’ needs. Such attention to the voices in the online community will help companies to better tailor products/services to meet customers’ needs. Furthermore, the voices expressed in the virtual community are also effective in developing and maintaining new internet marketing opportunities such as email marketing, giveaways, search engine optimization, pay per click and shopping comparison marketing. Companies interested in retaining and attracting customers should leverage their established virtual communities and pay close attention to online posts and evaluate members’ satisfaction. Such effort will provide tangible benefits. As shown in Ye et al.’s study, traveler reviews produce a significant impact on online sales (Ye et al., 2011), with a 10 per cent increase in traveler review ratings, boosting online bookings by more than 5 per cent. This finding suggests that businesses should link online user-generated reviews to business performance in tourism. Finding incentives for users to share might be one way to improve interactivity and further create stickiness on the part of the website. Originality/value This paper is one of the first studies to address the need to move beyond linear models of e-loyalty and to additionally examine potential curvilinear and interactive effects. This study also identifies key variables such as reciprocity and satisfaction as determinants of e-loyalty in the Chinese online travel and tourism industry.

How the creative mindset affects entrepreneurial success in the tourism sector: the mediating role of innovation capability

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Natthawut Yodchai ◽  
Pham Thi Minh Ly ◽  
Lobel Trong Thuy Tran
Keyword(s):  
Tourism Industry ◽  
Innovation Capability ◽  
Entrepreneurial Success ◽  
Content Type ◽  
Analytical Technique ◽  
Mediating Role ◽  
Business Goals ◽  
Tourism Sector ◽  
And Performance

Purpose This study aims to adopt implicit theory (IPT) to develop a creative mindset model and drive entrepreneurial success through innovation capability (IC). Design/methodology/approach Expert interviews were conducted using a questionnaire protocol. This study investigated the effect of the creative mindset on entrepreneurial success through IC, using a partial least squares analytical technique and by interviewing 176 Thai business owners. Findings The creative mindset drove entrepreneurial success through IC. Entrepreneurs possessing a growth mindset reflected and drove success directly or through IC. Although, those with a strong, fixed mindset did not significantly affect entrepreneurial success, they could drive success through IC. Research limitations/implications This study provides further insight into the probable causation of how the creative mindset and IC affect tourism entrepreneurs’ success. Accordingly, this study contributes a framework to help entrepreneurs’ creativity and performance in achieving their business goals. Originality/value Drawing from IPT, this study empirically tests and substantiates the mediating role of IC in the relationship between the creative mindset and entrepreneurial success in the tourism industry. This study can help entrepreneurs increase their managerial effectiveness.

World trends and the state of Portuguese tourism – round table on opportunities for businesses development

2016 ◽  
Vol 8 (6) ◽  
pp. 670-676 ◽  
Author(s):  
Jorge Costa ◽  
Silva Carvalho
Keyword(s):  
Round Table ◽  
Tourism Industry ◽  
Public And Private ◽  
Content Type ◽  
Effective Strategies ◽  
Current State ◽  
Tourism Sector ◽  
Tourism Experience ◽  
Challenges And Opportunities ◽  
Practical Implications

Purpose This paper aims to identify the current state of the Portuguese tourism, its opportunities and challenges based on the conclusions of the International Tourism Forum (ITF)/Worldwide Hospitality and Tourism Themes (WHATT) Round Table attended by representatives of the main public and private entities of the tourism sector in Portugal. Design/methodology/approach This paper presents and discusses the main conclusions resulting from the ITF/WHATT Round Table. The event was organized by the Institute for Tourism Planning and Development, under the theme “Tourism in 2016: from trends to results”. Findings The ITF/WHATT Round Table concluded that the tourism industry worldwide and in Portugal, in particular, is facing major challenges that call for innovative ways of managing the tourism experience. On the other hand, world tourism growth was seen as a reality that will remain, and destinations will have to continue working to achieve better tourists instead of getting more tourists. Practical implications This analysis provides knowledge about the current state of the Portuguese tourism, its challenges and opportunities while identifying innovative ways and likely solutions to improve the experience of tourists visiting Portugal. Originality/value The profiling of the current state of the Portuguese tourism, its opportunities and challenges contributes to the design of more effective strategies to improve the Portuguese tourist offer and the experience of tourists visiting Portugal.

Safari tourism and its role in sustainable poverty eradication in East Africa: the case of Kenya

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shem Wambugu Maingi
Keyword(s):  
East Africa ◽  
Natural Capital ◽  
Tourism Industry ◽  
Poverty Eradication ◽  
Content Type ◽  
Persistent Problem ◽  
Tourism Product ◽  
Tourism Sector ◽  
Indigenous Knowledge Systems ◽  
African Context

Purpose Globally, poverty has been a persistent problem despite decades of unprecedented growth. The purpose of this paper is to deliberate on a sustainable livelihoods and poverty eradication approach in an African context. Design/methodology/approach The paper aims to bridge the gaps in poverty eradication strategies in East Africa by examining recent literature on livelihoods approaches and poverty eradication approaches. Findings Safari tourism is one way of connecting poor communities in Kenya to the tourism industry. The development of community conservancies in Kenya presents yet more opportunities for communities to be integrated with the sector. The Africanization of the tourism sector in Kenya is a priority, as communities embrace tourism and poverty eradication measures. Practical implications There is a need for the Safari tourism sector to integrate the local community’s indigenous knowledge systems, community social capital and the community’s natural capital with tourism product development and diversification. Originality/value The paper draws on applied research and technical analysis of the unique opportunities for enhancing sustainable poverty eradication through the tourism sector in East Africa and, more particularly, a Kenyan context.

Leadership challenges for Indian hospitality industry during COVID-19 pandemic

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Balvinder Shukla ◽  
Tahir Sufi ◽  
Manoj Joshi ◽  
R. Sujatha
Keyword(s):  
Tourism Industry ◽  
Social Implications ◽  
Future Research ◽  
Content Type ◽  
Leadership Challenges ◽  
General Managers ◽  
Special Events ◽  
Tourism Sector ◽  
Study Results

PurposeThe COVID-19 crisis has affected almost all the global sectors. The hotel industry, however, was hit hardest challenging the leadership. This study, therefore, attempts to explore the challenges hospitality leadership in India face to navigate the crisis. The study additionally addresses how leaders manage the expectations of key stakeholders; communicate hard decisions with employees, pursue strategies for revival and explores the role of technology to survive the crisis.Design/methodology/approachThe study adopts a qualitative approach involving structured interviews with 16 senior hospitality leaders consisting of CEO, vice president, general managers, directors, entrepreneur and general managers from various organisations like hotels, restaurant chains, food services and facilities management services. Data were content analysed involving coding techniques.FindingsThe leadership challenges included making customers and employees feel safe, optimising operations, agility and resilience of leaders, maintaining a balance between stakeholders, managing employee stress and ensuring cash reserves. The study found that leaders manage the expectation of various stakeholders by maintaining balance, demonstrating empathy and agility. The hard decisions are communicated with the employees through involvement, empathy and alleviating stress.Research limitations/implicationsThe study contributes by identifying twelve themes from the participants' responses under five major themes-labelled as leadership challenges, managing stakeholders, communicating with the employees, the role of technology and best practices of surviving the crisis. Future research can be conducted on such sub-themes in different countries.Practical implicationsAs the tourism industry in India is recovering after the second wave, the governments along with all stakeholders, must launch special events for promoting the tourism sector. Safety measures like making vaccination certificates for all tourists and employees of the tourism sector should be made mandatory. Further, special certification following the COVID-19 protocol needs to be introduced for hotels and catering establishments. A fund generated from the sector's direct tax contribution needs to be established to support the employees.Social implicationsThe study has several social implications. The study results can unite all industry stakeholders to shape the post-pandemic era through collaboration. Empathetic leadership can take the industry out of chaos by balancing the interests of the various stakeholders of society. The pandemic has proven that we all are vulnerable to risks and challenges; leaders have a vital role in taking proactive steps to ensure that such uncertainties do not cause unprecedented damage.Originality/valueThis study expanded the research on the hospitality leadership challenges in managing crises in the backdrop of the crisis caused by COVID-19 pandemic. The conceptual model, variables, themes and sub-themes utilised are original contributions to the hospitality literature.

The work is never ending: uncovering teamwork sustainability using realistic evaluation

2017 ◽  
Vol 31 (1) ◽  
pp. 64-81 ◽  
Author(s):  
Mandus Frykman ◽  
Ulrica von Thiele Schwarz ◽  
Åsa Muntlin Athlin ◽  
Henna Hasson ◽  
Pamela Mazzocato
Keyword(s):  
Participant Observation ◽  
Behavior Changes ◽  
Management Support ◽  
Realistic Evaluation ◽  
Content Type ◽  
Staff Members ◽  
Initial Implementation ◽  
Behavior Change Interventions ◽  
Implementation Period ◽  
Behavioral Mechanisms

Purpose The purpose of this paper is to uncover the mechanisms influencing the sustainability of behavior changes following the implementation of teamwork. Design/methodology/approach Realistic evaluation was combined with a framework (DCOM®) based on applied behavior analysis to study the sustainability of behavior changes two and a half years after the initial implementation of teamwork at an emergency department. The DCOM® framework was used to categorize the mechanisms of behavior change interventions (BCIs) into the four categories of direction, competence, opportunity, and motivation. Non-participant observation and interview data were used. Findings The teamwork behaviors were not sustained. A substantial fallback in managerial activities in combination with a complex context contributed to reduced direction, opportunity, and motivation. Reduced direction made staff members unclear about how and why they should work in teams. Deterioration of opportunity was evident from the lack of problem-solving resources resulting in accumulated barriers to teamwork. Motivation in terms of management support and feedback was reduced. Practical implications The implementation of complex organizational changes in complex healthcare contexts requires continuous adaption and managerial activities well beyond the initial implementation period. Originality/value By integrating the DCOM® framework with realistic evaluation, this study responds to the call for theoretically based research on behavioral mechanisms that can explain how BCIs interact with context and how this interaction influences sustainability.

scholarly journals The sharing economy: a bibliometric analysis of the state-of-the-art

2020 ◽  
Vol 26 (8) ◽  
pp. 1769-1786 ◽  
Author(s):  
Sascha Kraus ◽  
Hongbo Li ◽  
Qi Kang ◽  
Paul Westhead ◽  
Victor Tiberius
Keyword(s):  
Citation Analysis ◽  
Food System ◽  
Sharing Economy ◽  
Research Field ◽  
Tourism Industry ◽  
Data Set ◽  
Products Liability ◽  
Content Type ◽  
Research Themes ◽  
Profile Characteristics

PurposeQuantitative bibliometric approaches were used to statistically and objectively explore patterns in the sharing economy literature.Design/methodology/approachJournal (co-)citation analysis, author (co-)citation analysis, institution citation and co-operation analysis, keyword co-occurrence analysis, document (co-)citation analysis and burst detection analysis were conducted based on a bibliometric data set relating to sharing economy publications.FindingsSharing economy research is multi- and interdisciplinary. Journals focused upon products liability, organizing framework, profile characteristics, diverse economies, consumption system and everyday life themes. Authors focused upon profile characteristics, sharing economy organization, social connections, first principle and diverse economy themes. No institution dominated the research field. Keyword co-occurrence analysis identified organizing framework, tourism industry, consumer behavior, food waste, generous exchange and quality cue as research themes. Document co-citation analysis found research themes relating to the tourism industry, exploring public acceptability, agri-food system, commercial orientation, products liability and social connection. Most cited authors, institutions and documents are reported.Research limitations/implicationsThe study did not exclusively focus on publications in top-tier journals. Future studies could run analyses relating to top-tier journals alone, and then run analyses relating to less renowned journals alone. To address the potential fuzzy results concern, reviews could focus on business and/or management research alone. Longitudinal reviews conducted over several points in time are warranted. Future reviews could combine qualitative and quantitative approaches.Originality/valueWe contribute by analyzing information relating to the population of all sharing economy articles. In addition, we contribute by employing several quantitative bibliometric approaches that enable the identification of trends relating to the themes and patterns in the growing literature.

scholarly journals The effect of novel coronavirus pandemic on tourism share prices

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Venus Khim-Sen Liew
Keyword(s):  
Ordinary Least Squares ◽  
Tourism Industry ◽  
Rapid Decline ◽  
Business Services ◽  
Early Effect ◽  
Content Type ◽  
Share Prices ◽  
Novel Coronavirus ◽  
Online Travel ◽  
Airline Tickets

Purpose This paper aims to provide swift feedback to readers and investors on the early effect of novel coronavirus (COVID-19) pandemic outbreak on tourism industry. Design/methodology/approach Three leading consolidators of hotel accommodations, airline tickets and travel services in the tourism industry around the globe, namely, Booking Holdings Inc., Expedia Group and Trip.com Group Ltd. are chosen in this study. First, numerical description is performed on their shares prices and a set of control variables to compare their performances before and during the lockdown because of COVID-19 outbreak. Next, this paper estimates ordinary least squares models with and without exponential generalized autoregressive conditional heteroskedastic specification to establish the nature, significance and magnitude of the pandemic’s early effect on the shares performance of these online travel companies (OTCs). Findings This paper discovers a rapid decline in the performance of tourism industry amid the pandemic outbreak, from the perspective of three leading OTCs, which derive their profits from tourists by providing them online hotel reservation, air-ticketing and packaged-tour business services around the globe. These significant adverse direct and indirect effects testify that tourism-related businesses are extensively locked down by the pandemic outbreak. Research limitations/implications Future studies are encouraged to examine each of the tourism sectors for individual effects. Practical implications This paper provides implications for investors to protect their wealth, and for policymakers to ensure sustainability of tourism industry in the pandemic outbreak and in the future. Originality/value From the perspective of corporate finance, this paper empirically quantifies the early effect of COVID-19 on tourism industry for a quick snapshot.

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