Creating social value through entrepreneurship: the social business model of La Paranza

Kybernetes ◽  
2019 ◽  
Vol 48 (10) ◽  
pp. 2190-2216 ◽  
Author(s):  
Rossella Canestrino ◽  
Marek Ćwiklicki ◽  
Primiano Di Nauta ◽  
Pierpaolo Magliocca
Keyword(s):  
Business Model ◽  
Value Creation ◽  
Social Value ◽  
Social Business ◽  
Key Factors ◽  
Case Study Methodology ◽  
Content Type ◽  
The Social ◽  
Social Value Creation

Purpose The purpose of this paper is to identify the key factors for successful creation of social value using the social business model (SBM) as an explanatory framework. Design/methodology/approach This study follows the Krippendorff and Gioia’s methodology seeking the rigor while examining the selected case study – a social cooperative named La Paranza, in the city of Naples in the south of Italy. In doing so, the SBM canvas is used to present the research’s results in a systematic way. Findings The existence of a strong “identity” with the local context, the “enthusiasm and the wish to change things”, the presence of a “visionary”, acting as an orchestrator and the ability to provide for responses to the local needs were identified as key factors in the successful creation of social value in the examined case. Research limitations/implications The main research limits stem from the single case study methodology approach, which embodies the researchers’ subjectivity. A comparative study based on the collection of multiple successful case studies is therefore suggested to develop a generalization of the key drivers underlying the process of social value creation. Originality/value The study’s originality results from its use of the SBM framework in presenting a successful example of social value creation. The examined empirical evidence is also original in itself, mainly because of its inner uniqueness as a new and innovative formula: this allows an in-depth investigation and the inspiration for new ideas in the ground of SBM and, in a broader sense, in the field of social innovation and social value creation.

Challenges to measuring social value creation through social impact assessments: the case of RVA Works

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Balashankar Mulloth ◽  
Stefano Rumi
Keyword(s):  
Value Creation ◽  
Real World ◽  
Social Enterprise ◽  
Social Impact ◽  
Social Value ◽  
Impact Measurement ◽  
Social Entrepreneurs ◽  
Content Type ◽  
Social Value Creation

PurposeDespite the prevalence of academic literature debating and proposing competing conceptions of social value creation through socially driven enterprises, there is a lack of empirical studies on established impact measurement methodologies in the context of real-world ventures. The purpose of this paper is to illustrate a structured process of conducting social impact assessments (SIAs) through the real-world case of Richmond, Virginia Works Enterprise Support (RVA Works), a social enterprise in Richmond, Virginia, that provides educational programming on small business ownership to minorities and lower-income individuals.Design/methodology/approachThis qualitative research study incorporates an in-depth case study methodology. Evidence was collected through interpretive/qualitative interviews and direct observations by the researchers.FindingsUsing the example of RVA Works, the authors show that there is a lack of standardization and guidance for social entrepreneurs in choosing methods to assess their organizational performance, and that leading conceptions of social impact continue to face key weaknesses in their methodologies.Practical implicationsBy incorporating a qualitative case study approach, the authors present a real-world study of a social enterprise – specifically a microenterprise development organization – that may serve as a valuable example to social entrepreneurs and not-for-profit leaders facing similar challenges of social value creation and impact measurement.Originality/valueIn studying the experience of conducting SIAs by social enterprises, the authors illustrate the real-world challenges faced by entrepreneurs in applying theoretical conceptions of social value to the outcomes of their ventures, thus illustrating a need for additional clarity and discussion around a more comprehensive, standardized and broadly applicable measurement approach.

The University in a Retail Context

2019 ◽  
pp. 249-267
Author(s):  
Xhimi Hysa ◽  
Vusal Gambarov ◽  
Besjon Zenelaj
Keyword(s):  
Business Model ◽  
Social Value ◽  
Social Business ◽  
Business Model Canvas ◽  
The Social ◽  
Retail Activity ◽  
The University ◽  
Case Based

On-campus retailing is a spread practice, but academia has almost underestimated its potential. Nevertheless, not every type of retail activity adds value to customers and society. When the proposed value is society-driven and sensitive to consumers' wellbeing, customers' engagement increases. One business model, through which it is possible to exploit the benefits of on-campus retailing by adding social value, is the Yunus Social Business. This is a case-based study aiming to describe, through the Social Business Model Canvas, the founding of an organic shop within a university that is supplied by administrative staff of the university that are at the same time also local farmers. Further, the shop aims to resell organic food to university staff and students. The case study is theoretically enriched by traditional Porterian frameworks and new service frameworks such as the service-dominant logic by emphasizing the role of value proposition, value co-creation, and value-in-context.

scholarly journals Social value creation by multinational enterprises

2019 ◽  
Vol 16 (1) ◽  
pp. 47-75 ◽  
Author(s):  
Asmund Rygh
Keyword(s):  
Value Creation ◽  
Multinational Enterprises ◽  
Economic Value ◽  
Theory Development ◽  
Social Value ◽  
Content Type ◽  
Financial Outcomes ◽  
The Social ◽  
Social Value Creation

Purpose This study aims to discuss an argument that the social value creation of multinational enterprises (MNEs), beyond creating economic value for the shareholders, could be the next “big question” for international business (IB) research. The authors also provide examples of promising research topics associated with this research agenda. Design/methodology/approach The paper is conceptual. Findings Although a new paradigmatic question for IB in terms of social value creation would lead IB outside familiar territory in terms of the previous focus on financial performance, IB scholars are well equipped to take on this broader question. IB scholars arguably have their key strengths in understanding the inner workings of firms, as well as in understanding the role of context for business. Moreover, to the extent that this new agenda requires IB scholars to acquire new capabilities and form new partnerships with relevant disciplines, this could contribute to revitalising the IB field. As illustrated by the suggested topics, such an agenda could both increase the relevance of IB research and contribute to theory development. Originality/value The paper is amongst the first to explore the notion that a broader view of the outcome of MNE activities, beyond MNEs’ own financial outcomes, should be a key goal of future IB research.

Commentary: considering the social value of IB

2019 ◽  
Vol 16 (1) ◽  
pp. 76-78
Author(s):  
Jonathan Doh
Keyword(s):  
Civil Society ◽  
International Business ◽  
Value Creation ◽  
Empirical Work ◽  
Social Value ◽  
Special Issue ◽  
Content Type ◽  
Grand Challenges ◽  
The Social ◽  
Social Value Creation

Purpose In this viewpoint, the author critically aims to examine the papers by Sinkovics and Archie-Acheampong (2019, this issue) “The social value creation of MNEs – a literature review across multiple academic fields” and by Rygh (2019, this issue) “Social value creation by multinational enterprises: the next “big question” for international business research?” and offer an appraisal of the papers’ merits as well as thoughts for further development of research on social value creation, critical international business and work that can conceivably contribute to scholarship on global grand challenges. Design/methodology/approach The author’s approach is a reflexive review of two papers in the Critical Perspectives on International Business special issue “social value creation of MNEs.” The underpinning tenet is that by shifting the domain of international business (IB) research from an exclusive focus on the MNEs’ economic success or failure to the role and responsibility of MNEs in global communities, IB’s contributions can be strengthened. Findings A reorientation of the IB disciplinary focus toward global grand challenges will contribute by improving the engagement with other allied disciplines such as political science, sociology and international relations and exchanging ideas and insights with those disciplines, providing a platform to speak to not just business communities but also policy and civil society communities and bring a sophisticated knowledge base to those discussions, and connecting some of our personal interests, beliefs and values with those of our disciplinary research. Research limitations/implications The papers covered in this special issue on social value creation underscore the diversity, plurality and richness of IB. In the early days of IB, scholars such as Hymer (1960), Vernon (1971) and others naturally position IBs and MNEs within a broader societal context and were open to exploring the various interactions and cross currents between and among business, government and civil society in the global environment. Against this background, this special issue and its papers thus widen the scope of our field again. Practical implications IB scholars may be able to broaden their contributions to include values-based and even normative judgements into their research process. Social implications If assumptions and biases are made explicit, critical and normative issues may suitably be incorporated in IB work and thus contribute to tackling grand societal challenges. Originality/value The papers discussed in this viewpoint and the “social value creation” special issue more broadly offer contemporary contributions regarding the role and responsibilities of business in the global commons. This is of significant value for further conceptual and empirical work that is critically and societally engaged.

scholarly journals The social value creation of MNEs – a literature review across multiple academic fields

2019 ◽  
Vol 16 (1) ◽  
pp. 7-46
Author(s):  
Noemi Sinkovics ◽  
Jason Archie-acheampong
Keyword(s):  
Value Creation ◽  
Multinational Enterprises ◽  
Social Value ◽  
Matrix Analysis ◽  
Future Research ◽  
Content Type ◽  
Research Fields ◽  
Academic Fields ◽  
The Social ◽  
Social Value Creation

Purpose This study aims to investigate how different academic fields within and outside of international business (IB) engage with the topics of social value creation in the context of multinational enterprises (MNEs). The aim is to take stock of the main themes and offer suggestions for future research avenues. Design/methodology/approach The paper undertakes a scoping review. The authors use the Web of Science database to identify relevant articles. The database search yielded 466 articles. The NVivo software was used to code and identify key thematic areas. Findings The matrix analysis performed in NVivo yielded 15 main thematic areas spanning 37 research fields. However, further analysis revealed that 89 per cent of the articles originated from 13 fields. Furthermore, while IB journals represent the second-largest field home to publications related to the social value creation of MNEs, they only account for 12 per cent of the sample. Originality/value The paper responds to prior calls to reduce disciplinary silos through the performing of a thematic analysis across a multitude of research fields.

scholarly journals Enacting entrepreneurship as social value creation

2011 ◽  
Vol 29 (2) ◽  
pp. 135-151 ◽  
Author(s):  
Steffen Korsgaard ◽  
Alistair R. Anderson
Keyword(s):  
Value Creation ◽  
Social Value ◽  
Social Nature ◽  
The Social ◽  
Social Value Creation ◽  
Individual Self ◽  
Socially Situated ◽  
Different Levels ◽  
Relevant Outcome

The social plays an important role in entrepreneurship, but one that is not well understood. We argue that the social conditions of entrepreneurs, as well as the social nature of opportunities, affect the entrepreneurial process. Hence it is conceptually useful to understand enterprise as socially situated. Accordingly, this article examines the enactment of a socialized opportunity to explore the process of entrepreneurial growth. We find that a conceptualization of social value creation usefully develops our understanding and challenges the view that economic growth is the only relevant outcome of entrepreneurship. Our case study shows how social value is created in multiple forms at different centres and on different levels: from individual self-realization over community development to broad societal impact. We also find complex interrelations between the different levels and centres, thus, we argue that entrepreneurship is as much a social as an economic phenomenon.

Sahaj Crafts: the challenge of alleviating poverty in Western Rajasthan

2019 ◽  
Vol 9 (1) ◽  
pp. 1-45 ◽  
Author(s):  
Aashish Mehra ◽  
Nidhi Mathur ◽  
Vaibhav Tripathi
Keyword(s):  
Business Model ◽  
Social Entrepreneurship ◽  
Value Chain ◽  
Social Enterprise ◽  
Marketing Strategies ◽  
Social Business ◽  
Content Type ◽  
The Social

Learning outcomes The learning objectives of this case are as follows: identify and understand the major challenges/problems faced by a social enterprise in promoting handicraft business; examine the value chain architecture of handicraft products; assess the role of the protagonist (Sanjay) as a social change agent in shaping a successful social enterprise; assess Sahaj Crafts' initiatives and analyze whether the key intervention/s planned/executed were required for skilling up of rural artisans and upgradation of handicraft business; know the marketing strategies for handicraft products; and understand the “strategies” which need to be applied for uplifting people's lives at the bottom of pyramid in general and for enlivening of artisans’ clusters in particular. The outcomes are as follows: examining the value chain architecture of handicraft product; understanding the difficulties and challenges of structuring a viable social business model; examining the role of Sanjay as a social change agent in shaping a successful social enterprise; and examining the model of Craft Incubation Center and design education proposed by Sahaj Crafts for improving rural artisans’ livelihood and skills upgradation. Case overview/synopsis Sanjay Joshi – the promoter and CEO of “Sahaj Crafts” (a social enterprise established in Western Rajasthan, India), an initiative to strengthen indigenous skills and mainstream rural craft products and artworks – is faced with the question of how to scale up his organization’s operations. Doing so requires that he address these fundamental challenges in terms of – how to deal with unorganized craft communities; match up product orientation to market demands; integrate modern technology / processes in craft business; combat restricted mobility of women artisans; and make effective interventions so that the artisans learn and enjoy working in the current model and solve the financial issues faced by the social enterprise. Providing effective and implementable answers to those questions is vital to Sahaj Craft’s development in attaining its mission to alleviate poverty in the region. Failing to expand operations above a critical scale may leave Sahaj Crafts vulnerable in meeting sufficient demand for contemporary craft products in the mainstream markets. Complexity academic level This case study is primarily suitable for post-graduate level management students to teach the concepts of designing and operationalizing a “social” business model in a social entrepreneurship module. This case study can also be used for highlighting business model innovations in the social sector of emerging markets. The case could be taught in the following academic domains: social entrepreneurship; bottom of the pyramid; social inclusion; supply chain consolidation (vertical integration in a value chain); marketing strategies for handicraft products; branding; brand positioning; cost and management accounting. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 3: Entrepreneurship

scholarly journals Monetizing Social Value Creation – A Business Model Approach

2015 ◽  
Vol 5 (2) ◽  
Author(s):  
Susanne Dohrmann ◽  
Matthias Raith ◽  
Nicole Siebold
Keyword(s):  
Business Model ◽  
Value Creation ◽  
Business Models ◽  
Real Life ◽  
Social Value ◽  
Social Business ◽  
Entrepreneurial Ventures ◽  
Social Value Creation ◽  
Social Ventures ◽  
Model Approach

AbstractThe creation of social value through entrepreneurial ventures occurs in various dimensions, which are often difficult to compare. From an economic standpoint, however, value creation requires resources and activities that lead to expenditures. The sustainability of social ventures, therefore, depends on how these expenditures are financed. We develop a general framework in which business models of diverse social ventures can be analyzed and categorized. Using a gallery of real-life case studies, we illustrate that social business models can be characterized and ordered by the degree to which they monetize social value creation and the level of generated market revenues in excess of expenditures. Our analysis reveals a positive correlation between the monetization of social value creation and financial output, and it shows that relatively simple changes in the business model can have a significant impact on monetization and market performance. Our framework thus yields several strategic implications for business modeling.

Using Trust as a Resource for Social Value Creation: A Case of JanaJal

2021 ◽  
pp. 227797792110146
Author(s):  
Reeti Kulshrestha ◽  
Arunaditya Sahay ◽  
Subhanjan Sengupta
Keyword(s):  
Drinking Water ◽  
Value Creation ◽  
Research Question ◽  
Social Value ◽  
Social Entrepreneur ◽  
Building Trust ◽  
The Social ◽  
Social Value Creation ◽  
Depth Interviews

Research question: With the help of an instrumental research case on a social enterprise in India that provides a solution to those with none or limited access to fresh drinking water, this study aims to explore how trust helps create social value. Links to theory: At the theoretical level, the study draws upon ‘trust’ and ‘social value’ literature to examine how a social entrepreneur utilized trust as an enabler to creating social value. Phenomenon studied: The case developed deeper understanding of the phenomena of ‘trust helps creating social value’. Type of the case: It is an instrumental research case study that helps explore the phenomenon and draws connections between trust and social value creation if any. Case context: The case context is making affordable drinking water available to all, especially the community of people who are deprived of it. Findings: Conducting a series of in-depth interviews with the founder, we developed a better understanding of how the social entrepreneur used trust as a resource to create social value in the context of affordable drinking water. The findings showed how the protagonist (founder) worked on gaining trust of his beneficiaries and stakeholders to create social value. Findings also revealed the enablers and deterrents of trust in social value creation. Discussions: Our study shows how trust as a resource creates social value. In the context of our study, it contributes on how a social entrepreneur is creating social value not only by making affordable drinking water accessible to all but also deliver other social value creation benefits. The study brings out legitimacy, technology and social network as its enablers. The study also intends to fill the knowledge gap on how firms create social value by building trust with stakeholders and beneficiaries. Since little is known about trust even at the level of beneficiaries and stakeholders, our study aims to develop a better understanding of the phenomenon.

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