Being moral and doing good to others

2017 ◽  
Vol 35 (2) ◽  
pp. 180-191 ◽  
Author(s):  
Felix Septianto ◽  
Bambang Soegianto
Keyword(s):  
Prosocial Behavior ◽  
Moral Judgment ◽  
Cultural Context ◽  
Moral Identity ◽  
Qualitative Comparative Analysis ◽  
Marketing Strategies ◽  
Moral Emotion ◽  
Content Type ◽  
Judgment Process ◽  
Nuanced Understanding

Purpose Although previous research has established that moral emotion, moral judgment, and moral identity influence consumer intention to engage in prosocial behavior (e.g. donating, volunteering) under some circumstances, these factors, in reality, can concurrently influence judgment process. Therefore, it is important to get a more nuanced understanding of how the combinations of each factor can lead to a high intention to engage in prosocial behavior. The paper aims to discuss these issues. Design/methodology/approach This research employs fuzzy-set qualitative comparative analysis to explore different configurations of moral emotion, judgment, and identity that lead to a high consumer intention to engage in prosocial behavior. Findings Findings indicate four configurations of moral emotion, moral judgment, and moral identity that lead to a high intention to engage in prosocial behavior. Research limitations/implications This research focuses on the case of a hospital in Indonesia; thus, it is important not to overgeneralize the findings. Nonetheless, from a methodological standpoint, opportunity emerges to broaden the examinations in other service and cultural contexts. Practical implications The findings of this research can help the hospital to develop effective combinations of advertising and marketing strategies to promote prosocial behavior among its customers. Originality/value This paper provides the first empirical evidence on the existence of multiple pathways of moral emotion, judgment, and identity that lead to a high consumer intention to engage in prosocial behavior. The implications of this research also highlight the importance of cultural context in understanding consumer behavior.

Logics behind evading overnight taxes: a configurational analysis

2020 ◽  
Vol 32 (2) ◽  
pp. 871-888
Author(s):  
Pietro Beritelli ◽  
Stephan Reinhold ◽  
Christian Laesser
Keyword(s):  
Tax Evasion ◽  
Qualitative Comparative Analysis ◽  
Economic Gain ◽  
Content Type ◽  
Consumption Behavior ◽  
Configurational Analysis ◽  
Nuanced Understanding ◽  
The Individual ◽  
Evasion Behavior ◽  
Hospitality Managers

Purpose Overnight taxes are controversial. They affect tourists’ consumption behavior and hotels’ profits. This potentially generates undesirable industry practices such as underreporting overnights to evade overnight taxes. The aim of the paper is to understand the conditions and outcomes of underreporting. This is important because underreporting affects destinations’ tax income, which in turn may have further effects on tourism or other public services. Design/methodology/approach This study uses qualitative comparative analysis to identify what specific combinations of conditions motivate managers of hospitality businesses to evade overnight taxes. Findings While potential economic gain seems to be the obvious answer, this study finds that different configurations of causal conditions account for non-compliance. Four different configurations combining six conditions explain the logics behind hotel overnight tax evasion behavior. The conditions refer to both utilitarian affordances and the individual tax morale of hospitality managers. Certain utilitarian conditions in combination can overrule moral objections to non-compliance. Originality/value The study provides a nuanced understanding of overnight tax evasion motives and suggests how to connect work on tourism taxes with destination governance issues and destination management organization funding.

Cultural branding in India: the case of Godrej “Storwel” cupboards (1944-1991)

2018 ◽  
Vol 10 (3) ◽  
pp. 224-241
Author(s):  
Harini Alladi
Keyword(s):  
Cultural Context ◽  
Marketing Strategies ◽  
Content Type ◽  
Secondary Sources ◽  
Marketing History ◽  
History Of ◽  
Cultural Resonance ◽  
Iconic Status ◽  
Industry Culture ◽  
Cultural Branding

Purpose The purpose of this paper is to outline the marketing history of the Godrej Storwel steel cupboard before India’s economic liberalisation in 1991 to find possible reasons for the brand’s iconic status and strong presence in the Indian public memory. Design/methodology/approach The paper uses archival material, secondary sources and the idea of cultural branding to analyse the marketing strategies used at various points in the history of Godrej Storwel. Findings Godrej Storwel found cultural context in the two decades following India’s independence (1947) as a product that addressed the social and economic anxieties of the country, as well as embodied its aspirations at the time. In the following decades up to 1991, the product did not find similar cultural resonance with its consumers. Research limitations/implications The unavailability of sales records of the Godrej steel cupboards meant that certain conclusions could not be made concrete. Social implications Because Godrej Storwel has had such a long lifespan, it serves as a useful medium through which changing trends in marketing in India can be viewed. The paper is a good point of reference for those researching the steel industry, storage product histories and marketing in India and could encourage corporates to archive their histories. Originality/value While a lot of nostalgia surrounds the Godrej Storwel in India, this is the first work that attempts to place the product and its marketing strategies in the context of Indian industry, culture and consumption.

scholarly journals Examining the key determinants towards online pro-brand and anti-brand community citizenship behaviours

2018 ◽  
Vol 118 (4) ◽  
pp. 850-872 ◽  
Author(s):  
T.C. Wong ◽  
Mohamed Yacine Haddoud ◽  
Y.K. Kwok ◽  
Hongwei He
Keyword(s):  
Moral Identity ◽  
Qualitative Comparative Analysis ◽  
Influential Factors ◽  
Research Model ◽  
Brand Community ◽  
Content Type ◽  
Brand Communities ◽  
Brand Engagement ◽  
Artificial Neural Network Ann ◽  
Definition Of

Purpose The purpose of this paper is to propose a research model to identify the key determinants and examine their impact towards online pro-brand and anti-brand community citizenship behaviours (CCBs). Design/methodology/approach A survey based on the research model is used to collect empirical data from 260 and 200 members of online pro-brand communities (OBCs) and online anti-brand communities (OABCs), respectively. A two-stage approach employing fuzzy-set qualitative comparative analysis and artificial neural network (ANN) is first applied to uncover new observations. Findings Moral identity and positive brand emotion (BE) are the two most influential factors driving both online pro-brand and anti-brand CCBs. A higher level of internalisation might be required to exhibit online anti-brand CCB as opposed to online pro-brand CCB. This contradicts the current understanding that anti-brand behaviours are less morally restricted given the virtuality and anonymity of online communities. OABC members may need to better justify themselves internally to overcome positive BE when exercising anti-brand action. Also, brand identification, brand dis-identification and BE would be used to identify two types of OABC members. Research limitations/implications The effect of motives other than pro-social remains unclear on online pro-brand and anti-brand CCBs. Originality/value This is the first paper to develop two new dimensions which provide a more complete definition of CCB. Also, some new observations are uncovered by comparing the effect of different key determinants on online pro-brand CCB against that of online anti-brand CCB. The research model can be used to define and improve member (or brand) engagement which would enhance the management of OBCs and OABCs.

Employee engagement and autoethnography: being and studying self

2014 ◽  
Vol 26 (3/4) ◽  
pp. 172-187 ◽  
Author(s):  
Sally Anne Sambrook ◽  
Natalie Jones ◽  
Clair Doloriert
Keyword(s):  
Employee Engagement ◽  
Cultural Context ◽  
Limited Attention ◽  
Paper Briefly ◽  
Content Type ◽  
Complex Concept ◽  
Social Nature ◽  
Nuanced Understanding ◽  
The Individual ◽  
Practical Implications

Purpose – Employee engagement (EE) is a highly popular topic within workplace research, but has been studied almost exclusively from a quantitative, survey based approach, both in academic and consultancy led research. Yet, employee engagement is essentially an individual concept, concerning self, and this highly personal dimension fails to be captured in positivistic surveys. This paper offers a novel methodology in an attempt to address this deficit. Design/methodology/approach – This complex concept needs to be studied from a more interpretivist and ethnographic angle, acknowledging that EE exists within a cultural context. The paper proposes the use of a contemporary, and somewhat contentious, form of ethnography, autoethnography (AE) that weaves together the researcher's personal and participants' experiences to illuminate the phenomenon. Findings – This paper briefly reviews extant literature on employee engagement, explains autoethnography and argues that AE is a highly suitable method to capture both the individual and social nature of self in employee engagement. Research limitations/implications – To understand how employee engagement works, we need to get at the depth of the concept, and the paper offers an innovative methodological contribution to achieve this. To date, this approach has received limited attention and only minimal anecdotal evidence is presented to support the argument for AE. However, there is substantial scope for further research adopting this novel, collaborative approach. Practical implications – An autoethnographic approach provides both emic (insider) and etic (outsider) perspectives on the phenomenon, thus harnessing both the experiences of those involved in AE initiatives (e.g. HR practitioners managing EE and employees being engaged) but also the researcher's experiences and interpretations of being engaged in their work, to elicit more rich, layered insights. Such nuanced understanding can help facilitate more appropriate, authentic and realistic interventions to harness employees' whole self and engagement. Originality/value – Autoethnography provides an innovative approach to studying employee engagement, offering an appropriate alternative to quantitative, snap-shot studies and is more in keeping with the founding scholar's intentions for research on this topic.

When entrepreneurial identity meets multiple social identities

2014 ◽  
Vol 20 (2) ◽  
pp. 128-154 ◽  
Author(s):  
Stephanie Chasserio ◽  
Philippe Pailot ◽  
Corinne Poroli
Keyword(s):  
Social Life ◽  
Cultural Context ◽  
Identity Work ◽  
Social Identities ◽  
Entrepreneurial Activity ◽  
Social Dimensions ◽  
Content Type ◽  
Self Identity ◽  
Nuanced Understanding ◽  
New Interactions

Purpose – This paper aims at exploring the dynamics of multiple identities of women entrepreneurs (WE). The paper analyse how WE do identity work in relation to specific identity regulations in the particular French cultural context. The objective is to understand how the entrepreneurial identity process of women is built through both confrontation and synergy with other social identities. Design/methodology/approach – The paper opted for a qualitative and abductive methodological design. In total, 41 French WE from diverse business activities were interviewed. The empirical material was subject to thematic analysis. Findings – The findings reveal the ability of these WE to deal with numerous and various identities. Their daily strategies to accommodate different roles depict how their entrepreneurial activity is intertwined with their personal and social life. The paper are far away from the picture of a monolithic entrepreneur without social dimensions. Given that, the findings broaden the too simplistic vision of WE as an homogeneous whole. Within this group of French WE, the analysis reveals that forms of identity work are along a continuum from accepting conventional norms and social expectations and integrating them in self-identity, or challenging them by accommodation or transformation, or, in turn, by redefining and proposing new norms. It also brings a nuanced understanding of complexity and multidimensionality of their daily life. Originality/value – Finally by studying French WE, the paper identify new practices, new interactions between social roles which could be also relevant for men. In fact, the study challenges the traditional framework on entrepreneurship, which produces an incomplete view of entrepreneurs, by omitting historical and social variables. This disembodied vision of entrepreneur could not be applied to women and probably could not be applied to contemporaneous men either.

What Accounts for Prosocial Behavior? Roles of Moral Identity, Moral Judgment, and Self-Efficacy Beliefs

2018 ◽  
Vol 179 (5) ◽  
pp. 231-245 ◽  
Author(s):  
Renee B. Patrick ◽  
Andrew J. Bodine ◽  
John C. Gibbs ◽  
Karen S. Basinger
Keyword(s):  
Prosocial Behavior ◽  
Moral Judgment ◽  
Self Efficacy ◽  
Moral Identity ◽  
Efficacy Beliefs

Risk, capabilities, and international venture capital syndication in China

2019 ◽  
Vol 25 (8) ◽  
pp. 1671-1684
Author(s):  
Amir Pezeshkan ◽  
Adam Smith ◽  
Stav Fainshmidt ◽  
Jing Zhang
Keyword(s):  
Risk Factors ◽  
Venture Capital ◽  
Qualitative Comparative Analysis ◽  
Multiple Sources ◽  
Holistic Model ◽  
Firm Capabilities ◽  
Content Type ◽  
Local Partner ◽  
Nuanced Understanding ◽  
Knowledge Depth

Purpose The purpose of this paper is to advance a holistic model of venture capital (VC) firms’ syndication decisions in an emerging economy. When considering syndication with local partners, VC firms consider multiple sources of risk related to firm-specific characteristics (life-cycle, operational and political). In conjunction with these risk factors, they also consider their own capabilities, namely, their knowledge breadth and knowledge depth. Knowledge breadth stems from a VC firm’s network position and knowledge depth is a result of its prior industry expertise. Together, these capabilities have competing impacts on VC firms’ desire to syndicate. From one perspective, VC firm capabilities may help deal with risk such that syndication may not be perceived as necessary. Alternatively, VC firm capabilities may signal attractiveness to a local partner and allow the VC firm to syndicate more easily. Design/methodology/approach Fuzzy-set qualitative comparative analysis is conducted on a sample of 111 US VC firms investing in China between 1993 and 2010. Findings Lower VC firm capabilities are associated with a tendency not to syndicate with a local partner when venture risk factors are low. This pattern may arise because of such VC firms’ relative lack of experience with partnership management or weaker appeal to local partners. Originality/value This study is one of the earliest attempts to develop a neo-configurational perspective within the VC literature and thus contributes to a more nuanced understanding of international VC firms’ strategic behaviour in emerging economies by examining multiple risks and capabilities simultaneously and in conjunction.

scholarly journals Here, there and everywhere: a study of consumer centrism

2016 ◽  
Vol 33 (5) ◽  
pp. 715-754 ◽  
Author(s):  
Melvin Prince ◽  
Mark A.P. Davies ◽  
Mark Cleveland ◽  
Dayananda Palihawadana
Keyword(s):  
Cultural Context ◽  
Consumer Preferences ◽  
Marketing Strategies ◽  
Product Positioning ◽  
Data Set ◽  
Content Type ◽  
Lower Magnitude ◽  
Negative Links ◽  
Theory Framework ◽  
Combined Data

Purpose A first objective is to add insight into how constructs of ethnocentrism, xenocentrism and cosmopolitanism relate to each other. Knowledge of how these constructs overlap or work together in affecting consumer preferences will offer global marketers insights for designing appropriate marketing strategies. The second objective is to extend this knowledge by examining the correspondence of these three constructs to a nomological network of dispositional concepts pertinent for product positioning and market segmentation. The third objective is to empirically examine the extent to which the measures, construct structure and associative relationships are robust in different national research settings. The paper aims to discuss these issues. Design/methodology/approach Surveying British and American consumers, this study examines and analyzes the correspondence of these identity-relevant constructs within a nomological net of pertinent concepts: consciousness-of-kind, global consumption orientation, materialism and natural environment concern. Findings The hypothesized negative links between CET-XEN and CET-COS, and the predicted positive connection between XEN-COS were all confirmed on the latent factor results for the combined data set. The negative correlation between CET-XEN was of a considerably lower magnitude than that for CET-COS. Originality/value To date, no research has used an identity theory framework and simultaneously examined in a cross-cultural context the interrelationships of consumer ethnocentrism consumer xenocentrism and cosmopolitanism – and their differentiating linkages to a multiplicity of consumer dispositions.

Actions Speak Louder than Outcomes in Judgments of Prosocial Behavior

2018 ◽  
Author(s):  
Daniel Yudkin ◽  
Annayah Miranda Beatrice Prosser ◽  
Molly Crockett
Keyword(s):  
Prosocial Behavior ◽  
Moral Judgment ◽  
Moral Cognition ◽  
Action Value ◽  
Good Deeds

Recently proposed models of moral cognition suggest that people’s judgments of harmful acts are influenced by their consideration both of those acts’ consequences (“outcome value”), and of the feeling associated with their enactment (“action value”). Here we apply this framework to judgments of prosocial behavior, suggesting that people’s judgments of the praiseworthiness of good deeds are determined both by the benefit those deeds confer to others and by how good they would feel to perform. Three experiments confirm this prediction. After developing a new measure to assess the extent to which praiseworthiness is influenced by action and outcome values, we show how these factors make significant and independent contributions to praiseworthiness. We also find that people are consistently more sensitive to action than to outcome value in judging the praiseworthiness of good deeds, but not harmful deeds. This observation echoes the finding that people are often insensitive to outcomes in their giving behavior. Overall, this research tests and validates a novel framework for understanding moral judgment, with implications for the motivations that underlie human altruism.

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