Branding Cities Through Medical Tourism

2018 ◽  
Vol 43 (2) ◽  
pp. 83-92
Author(s):  
Mohammad Mehdi Kalantarzadeh ◽  
Mukaddes Fasli

This study investigates the relationship between medical tourism and city branding as the main purpose. To this end, two measurement scales (questionnaires) were designed and validated. The data obtained through the questionnaires was analyzed using descriptive statistics, exploratory and confirmatory factor analyses as well as structural equation modeling via SPSS and LISREL. The study was done in the city of Shiraz which is a famous tourist destination worldwide and has high capacities in medical tourism as well. Participants included scholars and managerial staff in the fields of medical tourism and city branding. The results confirmed that the four underlying factors of medical tourism include medical facilities and services, doctors and staff, tourism factors and costs. Furthermore, city branding was confirmed to be comprised of three underlying factors including place and facilities, opportunities, and residents and culture. Finally, according to the findings from Structural Equation Modelling (SEM) method of assessment branding in shiraz it was found that medical tourism affects directly on city branding.

2016 ◽  
Vol 16 (4) ◽  
pp. 205-213
Author(s):  
Canan Saricam ◽  
Nazan Erdumlu

Abstract In this study, fast fashion concept is investigated in order to understand the motivations of the consumers that make them adopt these products because of their willingness for the innovativeness. The relationship between the motivational factors which were named as “Social or status image” and “Uniqueness” as expressions of individuality, “Conformity” and the willingness for “Innovativeness” is analyzed using a conceptual model. Exploratory factor analysis, confirmatory factor analysis and structural equation modeling were used to analyze and validate the model. The data used for the study was obtained from 244 people living in Turkey. The findings showed that the motivational factors “Social or status image” and “Uniqueness” as expressions of individuality are influential on the consumers’ willingness for “Innovativeness”.


2019 ◽  
Vol 11 (5) ◽  
pp. 416-424 ◽  
Author(s):  
Dee Warmath ◽  
Andrew P. Winterstein

Background: Extant literature suggests that a substantial portion of athletes may not report a possible concussion and that concussion knowledge is insufficient to predict concussion reporting behavior. One area that has not been explored is reporting skill; that is, mastery of the actions required to report a concussion. This study evaluated the relationship between reporting skill and reporting intention, introducing a measure of the reporting skill construct. Hypotheses: Reporting intentions will be more closely associated with reporting skill than with concussion/symptom knowledge. The relationship between concussion (or symptom) knowledge and reporting intentions will differ by level of reporting skill. Study Design: Repeated cross-sectional study. Level of Evidence: Level 2. Methods: A set of items was administered to young adults aged 18 to 24 years from the Survey Sampling International panel. Exploratory/confirmatory factor analyses were conducted on 2 waves of data to develop the scale (n = 899). Hypotheses were tested using structural equation modeling on the responses from the third wave of participants (n = 406). Results: Knowing the actions to take in reporting was more important than having knowledge of concussions or concussion symptoms. Reporting skill, not concussion or concussion symptom knowledge, was associated with higher intentions to report symptoms. Among those with higher levels of reporting skill, concussion symptom knowledge (but not general concussion knowledge) was associated with higher intentions to report symptoms. Conclusion: Reporting skill is an important and, until now, missing ingredient in the concussion literature and practice. Clinical Relevance: Incorporating reporting skill development in concussion education and team activities to teach athletes how to report is likely to improve actual reporting intentions. While further study is needed with particular sports and additional age groups, reporting skill holds promise as a new avenue for increased concussion reporting.


2013 ◽  
Vol 41 (9) ◽  
pp. 1557-1569 ◽  
Author(s):  
Rossella Falvo ◽  
Emilio Paolo Visintin ◽  
Dora Capozza ◽  
Alessandra Falco ◽  
Alessandro De Carlo

We evaluated the relationship between workaholism and 2 individual difference variables relevant to an organizational context, namely: proactive personality and locomotion orientation. Specifically, we examined working excessively (WE), working compulsively (WC), and perceived self-efficacy, proactivity, and locomotion in a sample of nurses working in an Italian public hospital. Data were analyzed using confirmatory factor analysis and structural equation modeling. Because WE and WC were not distinct factors, a unitary workaholism factor was used when applying regression analysis. As expected, workaholism was related negatively to proactivity, and positively to locomotion. In contrast, its relationship with self-efficacy was nonsignificant. The practical implications of our findings and future research directions are discussed.


2020 ◽  
Vol 13 (1) ◽  
pp. 182
Author(s):  
Felipe Gerhard ◽  
Juliana Melo Pedrosa ◽  
Márcio De Oliveira Mota ◽  
Ana Augusta Ferreira de Freitas

Some studies have already analyzed what makes individuals achieve happiness. In the consumer behavior perspective, experiential consumption, which refers to the interaction between the consumer and the product or service during the purchase or consumption, is more closely related to the welfare and happiness than material consumption – the later related to good’s possession. However, there have been few studies analyzing the relationship between shopping or consumption experiences and happiness. In this sense, the general objective of this paper is to analyze the happiness in the experiences of purchase and consumption. In order to achieve that, two quantitative studies were conducted based on a survey and an experimental design. Confirmatory Factor Analysis (CFA), Structural Equation Modeling (SEM) and ANOVA were used to analyze data. Results indicate that the hedonic values drive the individual experience of purchasing and consuming towards happiness. In addition, they show that extraordinary experiences lead the individual to higher levels of happiness than ordinary ones.


2019 ◽  
Vol 3 (2) ◽  
pp. 44-53
Author(s):  
Heru Aulia Azman ◽  
Monica Tuti Suryani ◽  
Ares Albirru Amsal

Padang has widely known as the tourism destination in Indonesia. This city is the capital of West Sumatera Province which win three World Halal Tourism Award categories in 2016; World's Best Halal Culinary Destination, World's Best Halal Destination and Halal World's Best Tour Operator. This study aims to determine the effect of Padang’s city branding (Presence, Place, potential, Pulse, People, Pre-requisite) towards its city image (cognitive, affective, conative) and tourist visit decision. Moreover, city image is also placed to be intervening variable between city branding and tourist visit decision. Based on the tourist data collected by survey (200 samples), structural equation modeling using Smart PLS 3.0 and Sobel Test were employed to test the research model. The findings indicate that the relationship in purposed model are significant. For researchers this study provides a basis for further development of city banding of Padang. For government and destination marketing organization (DMO), understanding the key construct is crucial to increase visitors and better perceived city image.


2017 ◽  
Vol 3 (1) ◽  
pp. 50
Author(s):  
Nur Hidayanto Pancoro Setyo Putro ◽  
Jihyun Lee

The present study examines the relationships between the psycho-behavioral constructs underlying undergraduate students’ reading interest. The a priori framework for conceptualizing the sub-components of reading interest is based on two modes of reading (printed-text-based and also Internet-based), and three types of psycho-behavioral motives/intentions of reading (affective, cognitive, and behavioral). Participants in this study were students (M = 20.14 years old) from an Indonesian university (n = 993). Exploratory and confirmatory factor analyses show the salience of 10 factors across reading modes and psycho-behavioral domains of reading. The most accept-able SEM models that explore the relationships among the sub-components of reading interest have the student reading interest in the print mode preceded interest in reading online materials. Implications of these findings are discussed for theory development and practice.


2021 ◽  
Author(s):  
Yongjun Dan ◽  
Chenxin Wu ◽  
Minqi Yang

<div>This study aimed to develop and validate the Aesthetic Competence Scale to measure students’ Aesthetic Quotient. A total of 654 undergraduate students participated in the survey. In phase 1, participants completed a 40-item Aesthetic Competence Scale intended to measure the four factors of Aesthetic Quotient, namely, music, drawing, literature, and film. Exploratory factor analysis was conducted to eliminate items with low factor coefficients and generate a concise instrument. In phase 2, confirmatory factor analysis was used to validate the revised questionnaire. The findings of the exploratory and confirmatory factor analyses supported the hypothetical factor structure of the Aesthetic Competence Scale. All subscales of the Aesthetic Competence Scale showed good internal consistency reliabilities. Concurrent validity was evaluated by structural equation modeling, which examined the relationships between the Aesthetic Competence Scale, emotions, and creativity. The result provided the criterion validation and revealed the value of the Aesthetic Competence Scale.<br></div><div><br></div>The data concerning this manu is stored in scienceDB, see https://www.scidb.cn/en. <br>


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rayees Farooq ◽  
Sandeep Vij ◽  
Jaspreet Kaur

Purpose The study aims to test the relationship between innovation orientation (INO) and business performance. It also explores the moderating effect of firm size on the relationship between INO and business performance. Design/methodology/approach A purposive sample of 278 firms (manufacturing and service) was taken from the National Capital Region and the Punjab state of India. The survey questionnaire was administered to two to three managerial-level employees from each of the 278 firms. Exploratory and confirmatory factor analyses were used to validate the INO and business performance scales. The hypotheses were tested using multi-group moderation analysis and structural equation modeling. Findings The study shows that INO has a significant positive effect on business performance. The results have indicated that firm size (based on the number of employees) moderates the relationship between INO and business performance. However, firm size (based on investment) does not moderate the relationship between INO and business performance. Originality/value The study is an attempt to synthesize the fragmented results testing innovation–performance relationship using firm size as a moderator on the relationship between INO and business performance and provides insights for both academicians and practitioners.


2010 ◽  
Vol 13 (2) ◽  
pp. 597-608 ◽  
Author(s):  
Melchor Gutiérrez ◽  
Luis-Miguel Ruiz ◽  
Esther López

This study examined the relationship among pupils' perceptions of the motivational climate, pupils' perceptions of teachers' strategies to maintain discipline and pupils' intrinsic motivation in physical education. A sample of 2189 Spanish adolescents, ages 13 to 17 years, completed Spanish versions of the EPCM, SSDS, and IMI. Confirmatory factor analyses were carried out to confirm the factorial validity of the scales. Then, the relationship among the variables was explored through Structural Equation Modelling. The most important predictors of pupils' intrinsic motivation were the perceived mastery climate, and perceived teachers' emphasis on intrinsic reasons to maintain discipline. Perceived performance climate and perceived teachers' strategies to maintain discipline based on introjected reasons and indifference, predicted pupils' tension-pressure. Results are discussed in the context of theoretical propositions of self-determination theory and practical issues of enhancing adolescents' motivation in physical education.


2016 ◽  
Vol 46 (10) ◽  
pp. 2169-2177 ◽  
Author(s):  
J. Lim ◽  
S.-A. Lee ◽  
M. Lam ◽  
A. Rapisarda ◽  
M. Kraus ◽  
...  

BackgroundNegative symptoms and cognitive deficits in schizophrenia are partially overlapping. However, the nature of the relationship between negative symptoms and cognition remains equivocal. Recent reviews have demonstrated the presence of two negative symptom subdomains, diminished emotional expression (DEE) and avolition. In view of this, we sought to clarify the relationship between negative symptoms and cognitive domains.MethodA total of 687 participants with schizophrenia were assessed on measures of psychopathology and cognition. Three cognitive factors, namely executive function, fluency/memory and speed/vigilance were computed from the cognitive tests. Confirmatory factor analysis was utilized to examine if a one-factor or two-factor negative model was applicable to our sample. Subsequently, the relationships between negative symptoms and cognition were examined using structural equation modeling.ResultsResults demonstrated that the two-factor model fitted the data well. While negative symptoms were mildly to moderately associated with cognition, we found that DEE had unique associations with cognition compared to social avolition, contributing to the validity of the constructs and suggesting the possibility of common underlying substrates in negative symptoms and cognition.ConclusionsOur study highlighted the need to classify DEE and social avolition separately as both are necessary in refining the complex relationship between negative symptoms and cognition as well as potentially guiding treatment and management of schizophrenia.


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