Organizational Readiness: Key to Successful CRM Implementation in Hotel Industry

2021 ◽  
pp. 129-145
Author(s):  
Helen M. Dah ◽  
Robert J. Blomme ◽  
Ad Kil ◽  
Ben Q. Honyenuga
2009 ◽  
Vol 8 (1) ◽  
Author(s):  
Chalimah .

eamwork is becoming increasingly important to wide range of operations. It applies to all levels of the company. It is just as important for top executives as it is to middle management, supervisors and shop floor workers. Poor teamwork at any level or between levels can seriously damage organizational effectiveness. The focus of this paper was therefore to examine whether leadership practices consist of team leader behavior, conflict resolution style and openness in communication significantly influenced the team member’s satisfaction in hotel industry. Result indicates that team leader behavior and the conflict resolution style significantly influenced team member satisfaction. It was surprising that openness in communication did not affect significantly to the team members’ satisfaction.


2007 ◽  
Vol 4 (1) ◽  
pp. 97
Author(s):  
Salleh Mohd Radzi ◽  
Mohamed Amran ◽  
Abdul Razak Aziz ◽  
Azlan Supardi

The major purpose ofthis study was to examine the relationship of strategy and structure. Porter s(/980) strategic typology was utilized to classify hotel firms by strategic orientation; and, an analysis of variance was performed to determine the differences in their performance. Structural Equation Modeling was used to confirm the factors underlying the strategy and structure constructs.


2019 ◽  
Vol 118 (12) ◽  
pp. 83-91
Author(s):  
Harish B ◽  
Dr. Sam Thomas

In the highly competitive hotel industry, relationship management is of utmost importance. Not only effective relationship management helps loyalty and repurchase, but it is also found to have a direct influence on organizational performance. The effect of relationship management is dependent on the construct of relationship quality. The aim of the paper is to critically analyze the existing literature on the antecedents and outcomes of  Relationship Quality in the context of hospitality industry.


GIS Business ◽  
2006 ◽  
Vol 1 (6) ◽  
pp. 9-10
Author(s):  
Shweta Mathur ◽  
Kavita Khanna ◽  
Sanjeev Kumar Saxena

The research paper is an empirical work to ascertain the awareness and satisfaction levels of the hotel guests on the sustainability practices in Five Star hotels in Delhi. This paper also aims to determine the extent to which certain sustainability practices influence customer preferences and requirements. The methodology used in this research included a survey method, combined with an extensive secondary research and descriptive methods. The survey was conducted in selected Five star and Five-star deluxe hotels in Delhi from June 2016 until September 2016. The results of the study establish a direct relationship of sustainability practices with customers satisfaction in Five Star Hotels in Delhi, however, it reveals that the prevailing sustainability practices do not satisfy the guests to a considerable extent. The research results can be used by hotel managers in order to improve and adopt sustainability strategy in their management policy in order to raise the level of awareness towards the hotels sustainability initiatives undertaken and then to meet the demands of cognizant guests and for the sake of its own business survival.


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