Neurodiverse workforce: inclusive employment as an HR strategy

2019 ◽  
Vol 18 (5) ◽  
pp. 204-209
Author(s):  
Bramhani Rao ◽  
Jyothi Polepeddi

Purpose This study aims to develop and propose a Neurodiversity-Smart HR framework that may facilitate organizations to build an inclusive workforce. Design/methodology/approach Real cases of inclusive companies in India such as Lemon Tree Hotels have been explored in detail through observations, video interviews of company’s leadership and personal discussion with special-needs community to design a generalized framework. Findings Development of Neurodiversity-Smart HR framework that integrates resources from multiple stakeholders. Practical implications The proposed framework shall facilitate organizations to build an inclusive workforce and engage with the special-needs community throughout the inclusion process. The neurodiversity approach is a potential solution to organizational issues such as innovation, engagement, social responsibility and attrition. Originality/value The only study to propose a functional inclusive employment framework.

2020 ◽  
Vol 36 (11) ◽  
pp. 43-45

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper uses a case study of St Petersburg, Russia, to analyze the best ways in which to build an enviably effective place brand architecture, given the complex nature of managing multiple stakeholders with varying interests. The results uncovered that a sub-brands strategy is effective at making space for the multiple stakeholder voices that can add value to a city's master brand through coordinated co-creation. Increasing the low resident participation levels that are apparent in St Petersburg has the potential to transform the city's brand energy and touristic allure. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2019 ◽  
Vol 28 (6) ◽  
pp. 707-719 ◽  
Author(s):  
Bradley P. Evans ◽  
Richard G. Starr ◽  
Roderick J. Brodie

Purpose This paper aims to apply a broader perspective of branding to foster new insights and develop strategies to address product counterfeiting. Design/methodology/approach A review of the counterfeiting and branding literature leads to the development of a new conceptual framework that incorporates proactive, collaborative processes, in addition to the traditional product branding approach. Findings The integrative framework provides a basis to develop innovative, proactive strategies that complement traditional branding approaches to address product counterfeiting. The complexity of an integrative framework (or network) offers more opportunities for the firm to co-create robust meaning with multiple stakeholders. Identity elements are readily copied, whereas meanings are not. These strategies help to control counterfeiting by developing deep and inimitable relationships between managers and other stakeholders in a marketing network. Research limitations/implications A research agenda is proposed to structure future studies on counterfeiting. Practical implications The framework outlines how to leverage collaboration between managers and brand stakeholders to complement conventional approaches to control counterfeiting based on traditional product branding. Originality/value This paper contributes to the growing body of counterfeiting and brand protection literature by adapting and applying contemporary integrative branding concepts, leading to novel strategies to address the issue.


2015 ◽  
Vol 23 (2) ◽  
pp. 25-27
Author(s):  
Liza Howe-Walsh

Purpose – Aims to develop a greater understanding of the problems faced by returning employees after an expatriate assignment. Design/methodology/approach – Reports the results of qualitative semi-structured interviews to create a multi-layered perspective of repatriation in a bank. Findings – Reveals that the inconsistent application of a global mobility policy contributed to the dissatisfaction of all stakeholders involved with the repatriation of staff. There was fundamental lack of talent management because of the absence of clear lines of responsibility associated with repatriating an employee. Practical implications – Highlights the need to audit global-mobility policy and practice to ensure policies are interpreted and applied consistently. The issue of multiple stakeholders identifies the need to ensure that clear lines of responsibility are required when managing repatriates. Social implications – It advances the view that fair and consistent treatment of employees enhances the bank’s reputation to manage talent effectively. Originality/value – It draws upon the views of multiple stakeholders, including line managers, human resource specialists and repatriates.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ilse Svensson de Jong

PurposeThis paper has chosen a participatory action design (PAD) to approach the construction of KPIs in a novel way. A PAD will assist the researcher to encourage involvement, engagement of multiple stakeholders in the KPIs construction process.Design/methodology/approachA workshop series based on participatory action design was developed together with the researcher and stakeholders at the innovation department of a large international organization. PAD facilitated interaction between the researcher, stakeholders, and KPIs under construction.FindingsThe findings show that the PAD workshops created interlevel collaboration and group dynamics in constructing the KPI. The knowledge that was shared during the PAD workshops enabled an understanding of the process of constructing a KPI in innovation, where stakeholders design and implement simultaneously. In the end, it was a challenge to construct a KPI using the PAD, as certain conditions seemed not to be.Research limitations/implicationsThis paper enhances our empirical understanding of applying PAD to construct KPIs in innovation. This study adds to the growing interest in literature to implement novel methods such as PAD to construct a KPI in innovation.Practical implicationsPractically, the findings of this study will inform managers in innovation (projects) to use a method such as PAD to construct KPIs in innovation. This study shows the implication of using a PAD for a KPI and what opportunities and challenges it can bring.Originality/valueThis paper is one of the few papers that address using the participatory action design methodology for the construction of KPIs in innovation. To date, PAD is rarely used to construct KPIs in innovation.


2020 ◽  
Vol 37 (1) ◽  
pp. 21-24

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Firms are increasingly partnering with multiple stakeholders to enhance new product development. The inherent diversity within such arrangements can be successfully managed when trust prevails between different partners involved. By utilizing different strategies, organizations are able to build trust and transparency throughout each stage of the collaboration process. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2015 ◽  
Vol 7 (4) ◽  
pp. 403-416 ◽  
Author(s):  
Vimal Babu ◽  
Sandeep Munjal

Purpose – This study aims to investigate how Oachira Panthrandu Vilakku (twelve-lamp) festival in Oachira helps in providing economic benefits to local residents of the town during the pilgrimage season. Design/methodology/approach – Stakeholder interviews and focus-group roundtable discussions with multiple stakeholders were conducted. Findings – Policy changes have been studied and recommended for enhancing the economic value of the culturally embedded Panthrandu Vilakku festival celebrated in Oachira, Kerala, India. Practical implications – There is huge untapped potential for India’s festivals in India. While efforts are made to leverage these for economic gains, the negative impacts also need to be recognized and mitigated. Originality/value – The study is significant in the context of arresting economic leakage and promoting an ecosystem of decision-making at community level by the local residents.


2020 ◽  
Vol 25 (3) ◽  
pp. 447-461
Author(s):  
Sonja Lahtinen ◽  
Elina Närvänen

PurposeThe purpose of this research is to explore how consumers co-create sustainable corporate brands (SCBs) by framing brands with a newly adopted sustainability orientation.Design/methodology/approachThe qualitative data were generated from four focus groups consisting of altogether 25 Finnish millennial consumers. The data were analysed using thematic analysis, and the resulting themes were classified as different framings.FindingsThe findings indicate three ways of framing SCBs: as signs of corporate hypocrite, as threats that increase societal fragmentation and as signs of corporate enlightenment. These framings are based on two components: the perceived attributes and activities of the corporate brand.Practical implicationsThe role of corporate brands is expanding from the business sphere towards actively influencing society. Yet, sustainability activities can be risky if consumers, as primary stakeholders, deem them unacceptable, unethical or untrustworthy. This research supports brand managers to succeed in co-creating SCBs as contributors to societal and environmental well-being, at a time when multiple stakeholders consider this a worthwhile endeavour.Originality/valueThe theoretical contribution is twofold: firstly, the paper extends the sustainable corporate branding literature by demonstrating how SCBs are co-created through an interactive framing process between the corporation and primary stakeholders, and, secondly, it contributes to the constitutive approach to corporate social responsibility communication (CSRC) research by showing how millennial consumers frame corporate brands that communicate corporations' newly adopted sustainability orientation.


2019 ◽  
Vol 17 (3) ◽  
pp. 336-353
Author(s):  
Jani Simo Sakari Koskinen

PurposeIn this paper, patient information is approached from a Heideggerian perspective with the intention to gather an understanding about the personal nature of the information. The purpose of this paper is to analyse the ownership of patient information and then present Datenherrschaft (German for “mastery over information”) as a suitable model for patient ownership of patient information.Design/methodology/approachThis paper is theoretical in approach. It is based on arguments derived from Heidegger’s work in the Being and Time.FindingsBased on this Heideggerian approcah, a proposal for using the special definition of ownership of patient information – Datenherrschaft – given to a patient is suggested. From a Heideggerian perspective, it can be stated that the patient has the strongest rights towards patient information because this information is crucial for a patient to have an understanding about their Dasein (being-in-the-world).Research limitations/implicationsDatenherrschaft is used as an example of an ethically justified way of regulating the patient information ownership and should be analysed further. Especially the practical implications of implementing Datenherrschaft need more research.Originality/valuePatient information ownership is an issue that is neither unambiguously solved in many countries, nor has it, in our view, been ethically justified. The potential solution – Datenherrschaft – presented in this paper is clear and has strong philosophical justifications.


2017 ◽  
Vol 33 (5) ◽  
pp. 11-13

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Employee understanding of strategy is often minimal at best. Organizations are somewhat concerned about the potential implications of this with regard to understanding of goals, purpose and direction. Involving employees in strategy formulation is one way of addressing the issue. Participation is enabled through storytelling by which each individual is able to articulate his or her personal knowledge and experience of organizational issues and challenges. The shared understanding which emerges through the interview technique from narrative therapy that is used serves as a contextually relevant basis for the creation of a new strategy. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2012 ◽  
Vol 11 (4) ◽  
pp. 193-198 ◽  
Author(s):  
Leah Newby ◽  
Chris Howarth

PurposeThe aim of this paper is to detail the innovative campaign co‐developed by Words&Pictures and Specsavers to raise the caliber of Specsavers' profile in the optics profession among university optometry graduates, to produce a continuous flow of talent within the company, and to give customers the best service.Design/methodology/approachAdopting a collaborative approach, Specsavers' canvassed the opinions of its employees and joint venture partners to develop a new HR strategy to attract and nurture outstanding talent. In order to implement the new strategy, Specsavers turned to Words&Pictures, which created a high‐end internal brand, INsight, to showcase the new five‐part recruitment and development program.Practical implicationsOrganizations that face similar recruitment challenges would do well to re‐assess the needs of the business, including the inter‐personal and communication skills required by their employees.Originality/valueWorking together, Specsavers and Words&Pictures combined their unique strengths to create a visually stunning, professional, practical, aspirational and fun suite of training materials for pre‐registration optometrists. This has helped to elevate Specsavers' pre‐registration optometrists' program above its competitors and positioned the company as unrivalled in its attitude towards employee acquisition, development and retention.


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