Oachira Panthrandu Vilakku

2015 ◽  
Vol 7 (4) ◽  
pp. 403-416 ◽  
Author(s):  
Vimal Babu ◽  
Sandeep Munjal

Purpose – This study aims to investigate how Oachira Panthrandu Vilakku (twelve-lamp) festival in Oachira helps in providing economic benefits to local residents of the town during the pilgrimage season. Design/methodology/approach – Stakeholder interviews and focus-group roundtable discussions with multiple stakeholders were conducted. Findings – Policy changes have been studied and recommended for enhancing the economic value of the culturally embedded Panthrandu Vilakku festival celebrated in Oachira, Kerala, India. Practical implications – There is huge untapped potential for India’s festivals in India. While efforts are made to leverage these for economic gains, the negative impacts also need to be recognized and mitigated. Originality/value – The study is significant in the context of arresting economic leakage and promoting an ecosystem of decision-making at community level by the local residents.

2018 ◽  
Vol 26 (1) ◽  
pp. 23-24

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings A study of the emotional responses to mistreatment by customers in a Chinese hospital showed the negative consequences of their performance at work. The authors showed how workers tended to withdraw from difficult situations that left them in a state of emotional exhaustion. Both social support from colleagues and a conscientious attitude reduced the negative impacts. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2020 ◽  
Vol 36 (11) ◽  
pp. 43-45

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper uses a case study of St Petersburg, Russia, to analyze the best ways in which to build an enviably effective place brand architecture, given the complex nature of managing multiple stakeholders with varying interests. The results uncovered that a sub-brands strategy is effective at making space for the multiple stakeholder voices that can add value to a city's master brand through coordinated co-creation. Increasing the low resident participation levels that are apparent in St Petersburg has the potential to transform the city's brand energy and touristic allure. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2019 ◽  
Vol 28 (6) ◽  
pp. 707-719 ◽  
Author(s):  
Bradley P. Evans ◽  
Richard G. Starr ◽  
Roderick J. Brodie

Purpose This paper aims to apply a broader perspective of branding to foster new insights and develop strategies to address product counterfeiting. Design/methodology/approach A review of the counterfeiting and branding literature leads to the development of a new conceptual framework that incorporates proactive, collaborative processes, in addition to the traditional product branding approach. Findings The integrative framework provides a basis to develop innovative, proactive strategies that complement traditional branding approaches to address product counterfeiting. The complexity of an integrative framework (or network) offers more opportunities for the firm to co-create robust meaning with multiple stakeholders. Identity elements are readily copied, whereas meanings are not. These strategies help to control counterfeiting by developing deep and inimitable relationships between managers and other stakeholders in a marketing network. Research limitations/implications A research agenda is proposed to structure future studies on counterfeiting. Practical implications The framework outlines how to leverage collaboration between managers and brand stakeholders to complement conventional approaches to control counterfeiting based on traditional product branding. Originality/value This paper contributes to the growing body of counterfeiting and brand protection literature by adapting and applying contemporary integrative branding concepts, leading to novel strategies to address the issue.


2015 ◽  
Vol 23 (2) ◽  
pp. 25-27
Author(s):  
Liza Howe-Walsh

Purpose – Aims to develop a greater understanding of the problems faced by returning employees after an expatriate assignment. Design/methodology/approach – Reports the results of qualitative semi-structured interviews to create a multi-layered perspective of repatriation in a bank. Findings – Reveals that the inconsistent application of a global mobility policy contributed to the dissatisfaction of all stakeholders involved with the repatriation of staff. There was fundamental lack of talent management because of the absence of clear lines of responsibility associated with repatriating an employee. Practical implications – Highlights the need to audit global-mobility policy and practice to ensure policies are interpreted and applied consistently. The issue of multiple stakeholders identifies the need to ensure that clear lines of responsibility are required when managing repatriates. Social implications – It advances the view that fair and consistent treatment of employees enhances the bank’s reputation to manage talent effectively. Originality/value – It draws upon the views of multiple stakeholders, including line managers, human resource specialists and repatriates.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ilse Svensson de Jong

PurposeThis paper has chosen a participatory action design (PAD) to approach the construction of KPIs in a novel way. A PAD will assist the researcher to encourage involvement, engagement of multiple stakeholders in the KPIs construction process.Design/methodology/approachA workshop series based on participatory action design was developed together with the researcher and stakeholders at the innovation department of a large international organization. PAD facilitated interaction between the researcher, stakeholders, and KPIs under construction.FindingsThe findings show that the PAD workshops created interlevel collaboration and group dynamics in constructing the KPI. The knowledge that was shared during the PAD workshops enabled an understanding of the process of constructing a KPI in innovation, where stakeholders design and implement simultaneously. In the end, it was a challenge to construct a KPI using the PAD, as certain conditions seemed not to be.Research limitations/implicationsThis paper enhances our empirical understanding of applying PAD to construct KPIs in innovation. This study adds to the growing interest in literature to implement novel methods such as PAD to construct a KPI in innovation.Practical implicationsPractically, the findings of this study will inform managers in innovation (projects) to use a method such as PAD to construct KPIs in innovation. This study shows the implication of using a PAD for a KPI and what opportunities and challenges it can bring.Originality/valueThis paper is one of the few papers that address using the participatory action design methodology for the construction of KPIs in innovation. To date, PAD is rarely used to construct KPIs in innovation.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Josephine Vaughan ◽  
Kim Maund ◽  
Thayaparan Gajendran ◽  
Justine Lloyd ◽  
Cathy Smith ◽  
...  

Purpose This study aims to address the research gap about value in the holistic discourse of creative placemaking. It identifies and synthesises the often discounted social and environmental values of creative placemaking along with typically emphasised economic values. Design/methodology/approach This paper builds upon two research phases; first, a review and extraction of creative placemaking value indicators from relevant current urban, cultural and planning literature; and second, the identification of relevant, practice-based, value indicators through interviews with 23 placemaking experts including practitioners, urban planners, developers and place managers from the two largest cities of NSW, Australia; Sydney and Newcastle. Findings This study identifies three broad thematics for valuing creative placemaking along with several sub-categories of qualitative and quantitative indicators. These indicators reveal the holistic value of creative placemaking for its key stakeholders, including expert placemakers, designers, building developers, government and community groups. A key conclusion of the research is the need for tools that grasp the interconnected, and at times conflicting, nature of placemaking’s social, economic and environmental outcomes. Originality/value While a variety of value indicators exist to understand the need for ongoing resourcing of creative placemaking, stakeholders identified the limitations of current approaches to determine, represent and appraise the value of creative placemaking. The indicators of value proposed in this research consolidate and extend current discourse about the value of creative placemaking specifically. The indicators themselves have profound practical implications for how creative placemaking is conceived, executed and evaluated. Theoretically, the study builds on the deep relationships between values and practice in creative placemaking, as well as critiquing narrow forms of evaluation that entrench economic benefits over other outcomes.


2020 ◽  
Vol 37 (1) ◽  
pp. 21-24

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Firms are increasingly partnering with multiple stakeholders to enhance new product development. The inherent diversity within such arrangements can be successfully managed when trust prevails between different partners involved. By utilizing different strategies, organizations are able to build trust and transparency throughout each stage of the collaboration process. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2020 ◽  
Vol 25 (3) ◽  
pp. 447-461
Author(s):  
Sonja Lahtinen ◽  
Elina Närvänen

PurposeThe purpose of this research is to explore how consumers co-create sustainable corporate brands (SCBs) by framing brands with a newly adopted sustainability orientation.Design/methodology/approachThe qualitative data were generated from four focus groups consisting of altogether 25 Finnish millennial consumers. The data were analysed using thematic analysis, and the resulting themes were classified as different framings.FindingsThe findings indicate three ways of framing SCBs: as signs of corporate hypocrite, as threats that increase societal fragmentation and as signs of corporate enlightenment. These framings are based on two components: the perceived attributes and activities of the corporate brand.Practical implicationsThe role of corporate brands is expanding from the business sphere towards actively influencing society. Yet, sustainability activities can be risky if consumers, as primary stakeholders, deem them unacceptable, unethical or untrustworthy. This research supports brand managers to succeed in co-creating SCBs as contributors to societal and environmental well-being, at a time when multiple stakeholders consider this a worthwhile endeavour.Originality/valueThe theoretical contribution is twofold: firstly, the paper extends the sustainable corporate branding literature by demonstrating how SCBs are co-created through an interactive framing process between the corporation and primary stakeholders, and, secondly, it contributes to the constitutive approach to corporate social responsibility communication (CSRC) research by showing how millennial consumers frame corporate brands that communicate corporations' newly adopted sustainability orientation.


2018 ◽  
Vol 10 (6) ◽  
pp. 688-697 ◽  
Author(s):  
Carla Cardoso ◽  
Mónica Silva

Purpose This paper aims to present the results of a quantitative survey among 140 residents of the city of Porto. Design/methodology/approach The study is a revision of literature and illustration of results of empirical study. Findings The majority of Porto residents consider that tourism brings significant economic benefits and supports the wider social and cultural development of the city, and they consider the overall impact of tourism to be beneficial. Practical implications The paper identifies potential issues and problems and possible mitigating measures. Originality/value The paper provides insights based on a quantitative survey among 140 residents of the city of Porto.


2019 ◽  
Vol 18 (5) ◽  
pp. 204-209
Author(s):  
Bramhani Rao ◽  
Jyothi Polepeddi

Purpose This study aims to develop and propose a Neurodiversity-Smart HR framework that may facilitate organizations to build an inclusive workforce. Design/methodology/approach Real cases of inclusive companies in India such as Lemon Tree Hotels have been explored in detail through observations, video interviews of company’s leadership and personal discussion with special-needs community to design a generalized framework. Findings Development of Neurodiversity-Smart HR framework that integrates resources from multiple stakeholders. Practical implications The proposed framework shall facilitate organizations to build an inclusive workforce and engage with the special-needs community throughout the inclusion process. The neurodiversity approach is a potential solution to organizational issues such as innovation, engagement, social responsibility and attrition. Originality/value The only study to propose a functional inclusive employment framework.


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