Under construction: action research in innovation measurement

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ilse Svensson de Jong

PurposeThis paper has chosen a participatory action design (PAD) to approach the construction of KPIs in a novel way. A PAD will assist the researcher to encourage involvement, engagement of multiple stakeholders in the KPIs construction process.Design/methodology/approachA workshop series based on participatory action design was developed together with the researcher and stakeholders at the innovation department of a large international organization. PAD facilitated interaction between the researcher, stakeholders, and KPIs under construction.FindingsThe findings show that the PAD workshops created interlevel collaboration and group dynamics in constructing the KPI. The knowledge that was shared during the PAD workshops enabled an understanding of the process of constructing a KPI in innovation, where stakeholders design and implement simultaneously. In the end, it was a challenge to construct a KPI using the PAD, as certain conditions seemed not to be.Research limitations/implicationsThis paper enhances our empirical understanding of applying PAD to construct KPIs in innovation. This study adds to the growing interest in literature to implement novel methods such as PAD to construct a KPI in innovation.Practical implicationsPractically, the findings of this study will inform managers in innovation (projects) to use a method such as PAD to construct KPIs in innovation. This study shows the implication of using a PAD for a KPI and what opportunities and challenges it can bring.Originality/valueThis paper is one of the few papers that address using the participatory action design methodology for the construction of KPIs in innovation. To date, PAD is rarely used to construct KPIs in innovation.

2020 ◽  
Vol 36 (11) ◽  
pp. 43-45

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper uses a case study of St Petersburg, Russia, to analyze the best ways in which to build an enviably effective place brand architecture, given the complex nature of managing multiple stakeholders with varying interests. The results uncovered that a sub-brands strategy is effective at making space for the multiple stakeholder voices that can add value to a city's master brand through coordinated co-creation. Increasing the low resident participation levels that are apparent in St Petersburg has the potential to transform the city's brand energy and touristic allure. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2019 ◽  
Vol 28 (6) ◽  
pp. 707-719 ◽  
Author(s):  
Bradley P. Evans ◽  
Richard G. Starr ◽  
Roderick J. Brodie

Purpose This paper aims to apply a broader perspective of branding to foster new insights and develop strategies to address product counterfeiting. Design/methodology/approach A review of the counterfeiting and branding literature leads to the development of a new conceptual framework that incorporates proactive, collaborative processes, in addition to the traditional product branding approach. Findings The integrative framework provides a basis to develop innovative, proactive strategies that complement traditional branding approaches to address product counterfeiting. The complexity of an integrative framework (or network) offers more opportunities for the firm to co-create robust meaning with multiple stakeholders. Identity elements are readily copied, whereas meanings are not. These strategies help to control counterfeiting by developing deep and inimitable relationships between managers and other stakeholders in a marketing network. Research limitations/implications A research agenda is proposed to structure future studies on counterfeiting. Practical implications The framework outlines how to leverage collaboration between managers and brand stakeholders to complement conventional approaches to control counterfeiting based on traditional product branding. Originality/value This paper contributes to the growing body of counterfeiting and brand protection literature by adapting and applying contemporary integrative branding concepts, leading to novel strategies to address the issue.


2015 ◽  
Vol 23 (2) ◽  
pp. 25-27
Author(s):  
Liza Howe-Walsh

Purpose – Aims to develop a greater understanding of the problems faced by returning employees after an expatriate assignment. Design/methodology/approach – Reports the results of qualitative semi-structured interviews to create a multi-layered perspective of repatriation in a bank. Findings – Reveals that the inconsistent application of a global mobility policy contributed to the dissatisfaction of all stakeholders involved with the repatriation of staff. There was fundamental lack of talent management because of the absence of clear lines of responsibility associated with repatriating an employee. Practical implications – Highlights the need to audit global-mobility policy and practice to ensure policies are interpreted and applied consistently. The issue of multiple stakeholders identifies the need to ensure that clear lines of responsibility are required when managing repatriates. Social implications – It advances the view that fair and consistent treatment of employees enhances the bank’s reputation to manage talent effectively. Originality/value – It draws upon the views of multiple stakeholders, including line managers, human resource specialists and repatriates.


2020 ◽  
Vol 37 (1) ◽  
pp. 21-24

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Firms are increasingly partnering with multiple stakeholders to enhance new product development. The inherent diversity within such arrangements can be successfully managed when trust prevails between different partners involved. By utilizing different strategies, organizations are able to build trust and transparency throughout each stage of the collaboration process. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2015 ◽  
Vol 7 (4) ◽  
pp. 403-416 ◽  
Author(s):  
Vimal Babu ◽  
Sandeep Munjal

Purpose – This study aims to investigate how Oachira Panthrandu Vilakku (twelve-lamp) festival in Oachira helps in providing economic benefits to local residents of the town during the pilgrimage season. Design/methodology/approach – Stakeholder interviews and focus-group roundtable discussions with multiple stakeholders were conducted. Findings – Policy changes have been studied and recommended for enhancing the economic value of the culturally embedded Panthrandu Vilakku festival celebrated in Oachira, Kerala, India. Practical implications – There is huge untapped potential for India’s festivals in India. While efforts are made to leverage these for economic gains, the negative impacts also need to be recognized and mitigated. Originality/value – The study is significant in the context of arresting economic leakage and promoting an ecosystem of decision-making at community level by the local residents.


2020 ◽  
Vol 25 (3) ◽  
pp. 447-461
Author(s):  
Sonja Lahtinen ◽  
Elina Närvänen

PurposeThe purpose of this research is to explore how consumers co-create sustainable corporate brands (SCBs) by framing brands with a newly adopted sustainability orientation.Design/methodology/approachThe qualitative data were generated from four focus groups consisting of altogether 25 Finnish millennial consumers. The data were analysed using thematic analysis, and the resulting themes were classified as different framings.FindingsThe findings indicate three ways of framing SCBs: as signs of corporate hypocrite, as threats that increase societal fragmentation and as signs of corporate enlightenment. These framings are based on two components: the perceived attributes and activities of the corporate brand.Practical implicationsThe role of corporate brands is expanding from the business sphere towards actively influencing society. Yet, sustainability activities can be risky if consumers, as primary stakeholders, deem them unacceptable, unethical or untrustworthy. This research supports brand managers to succeed in co-creating SCBs as contributors to societal and environmental well-being, at a time when multiple stakeholders consider this a worthwhile endeavour.Originality/valueThe theoretical contribution is twofold: firstly, the paper extends the sustainable corporate branding literature by demonstrating how SCBs are co-created through an interactive framing process between the corporation and primary stakeholders, and, secondly, it contributes to the constitutive approach to corporate social responsibility communication (CSRC) research by showing how millennial consumers frame corporate brands that communicate corporations' newly adopted sustainability orientation.


Kybernetes ◽  
2016 ◽  
Vol 45 (3) ◽  
pp. 371-392 ◽  
Author(s):  
Helmut Nechansky

Purpose – The purpose of this paper is to show how behavioral descriptions in psychology and group dynamics can be related to four goal-setting processes and to four mode of existence. Design/methodology/approach – Some person A can approach a person B with an inclination to realize one of four goal-setting processes: (1) A sets goals for B; (2) A sets no own goals; (3) A pursues own goals alone; (4) A and B develop mutual goals. Depending on their choice of inclinations an interaction of A and B can lead to four modes of coexistence: (1) Conflict – A and B fight; (2) Hierarchy – A submits to B; (3) Independence in niches – A and B do not interact; (4) Cooperation – A and B work together. The paper investigates how these theoretical options – four inclinations for different goal-set processes and four modes of coexistence – show in behavioral descriptions in psychology and group dynamics. Findings – Psychic states studied in psychology (e.g. by Freud, Berne, Horney) can be related to one of the four inclinations. Interaction patterns studied in group dynamics (e.g. by Steiner, Schindler, Bion) describe aspects of the four modes of coexistence. Practical implications – Behavioral descriptions of various schools of psychology and group dynamics can be classified according to theoretically derivable basic options of goal-orientated behavior. Originality/value – The paper shows the application of a theoretical framework covering all options of goal-orientated behavior available in the behavioral sciences.


2019 ◽  
Vol 18 (5) ◽  
pp. 204-209
Author(s):  
Bramhani Rao ◽  
Jyothi Polepeddi

Purpose This study aims to develop and propose a Neurodiversity-Smart HR framework that may facilitate organizations to build an inclusive workforce. Design/methodology/approach Real cases of inclusive companies in India such as Lemon Tree Hotels have been explored in detail through observations, video interviews of company’s leadership and personal discussion with special-needs community to design a generalized framework. Findings Development of Neurodiversity-Smart HR framework that integrates resources from multiple stakeholders. Practical implications The proposed framework shall facilitate organizations to build an inclusive workforce and engage with the special-needs community throughout the inclusion process. The neurodiversity approach is a potential solution to organizational issues such as innovation, engagement, social responsibility and attrition. Originality/value The only study to propose a functional inclusive employment framework.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nitin Pangarkar ◽  
Natasha Pangarkar

Purpose This study aims to propose a framework to help firms craft value-creating strategies for multiple stakeholders. Design/methodology/approach The study uses an inductive methodology based on analysing strategies for two exemplar companies, namely, Starbucks and Wagestream. Key insights about how value creation by these companies for multiple stakeholders led to their superior performance, as well as generalizable lessons from the exemplar companies, were identified. Findings The study finds that the performance of the two exemplar companies can be explained effectively through the framework. Research limitations/implications The framework proposed in the study requires a large amount of data about the value created for different stakeholders. Because the framework is comprehensive, managers need to aggregate different dimensions and varied data which can lead to manipulation or misuse by self-serving managers who wish to make their own strategies or performance look good. Practical implications The study identified specific actionable ideas that organizations can undertake to enhance the value they create for their various stakeholders. Originality/value The study is the first to develop an actionable framework that can be used by companies to craft strategies based on creating or enhancing stakeholder value. The framework is flexible with regard to application in different country, industry or organizational contexts.


2018 ◽  
Vol 41 (2) ◽  
pp. 19-28
Author(s):  
Vincent Bruni-Bossio

Purpose This paper aims to offers suggested practices for dealing with the challenge of providing relevant and reliable information to boards. Design/methodology/approach Notes and reports from formal governance reviews have been considered from five organizations where board information was flagged as a key area for improvement. The cases were chosen from dozens of organizations the author worked with over a 10-year period. Findings The paper explains that boards struggle to process information because of challenges such as group dynamics and cognitive biases. Key themes identified reveal that both the type of information and how it is presented matters to boards. Most significantly, giving more information to boards is not always better. Research limitations/implications This is not an empirical study but instead seeks to use themes identified in practice as the base for suggestions for boards to consider when seeking relevant and reliable information to make decisions. Practical implications This paper makes practical suggestions on how boards and managers can ensure boards receive appropriate information from managers. These include having a clear philosophy for presenting information to the board, being clear on the story that is told, using knowledge visualization when appropriate, explaining how information is relevant to decision items and information items and appointing a steward to oversee the process if needed. Originality/value The struggle around board information has been noted in both research and practice. This paper empowers boards and managers with proactive strategies to steward processes and procedures related to board information.


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