scholarly journals Sustainable tourism development in rural and marginal areas and opportunities for female entrepreneurship: lessons from an exploratory study

2020 ◽  
Vol 12 (4) ◽  
pp. 421-430
Author(s):  
Umberto Martini ◽  
Karin Malacarne ◽  
Silvia Pederzolli Giovanazzi ◽  
Federica Buffa

Purpose The purpose of this paper is to analyse the role of female entrepreneurs in the development of sustainable tourism in marginal rural mountain areas. This role is studied with reference to two focal points: female entrepreneurs’ involvement in the creation and management of tourism/hospitality services characterized by elements of authenticity, experientiality and innovation (Focus 1) and their willingness to create or participate in local stakeholder networks (Focus 2). Design/methodology/approach Exploratory research was conducted in mountain areas where tourism development is still marginal. In depth face-to-face interviews were conducted with 11 businesswomen in Trentino (Italy), who agreed to take part in this study. Findings Female entrepreneurs play a very important role in the development of sustainable mountain tourism. Elements of authenticity, experientiality and innovation are shown to be characteristic of female entrepreneurship, as is women’s propensity to create and foster local stakeholder networks (directly or indirectly) linked to their own businesses. Research limitations/implications In the light of the exploratory nature of this study, a small convenience sample was used. Originality/value This research highlights specific features of female entrepreneurship related to the sustainable development of marginal rural areas and contributes to the academic debate on the topic. This topic is under-researched with regard to developed countries.

2019 ◽  
Vol 11 (2) ◽  
pp. 102-119 ◽  
Author(s):  
Nsubili Isaga

Purpose Research on women-owned business is more extensive in developed countries than in developing countries and such one cannot compare the results. This paper aims to examine the motives of women in Tanzania (a less developed country) to start their own businesses and the challenges they faced in running their businesses. Design/methodology/approach Based on 400 response to a semi-structured questionnaire and in-depth interview with 20 female entrepreneurs. Subsequently, descriptive and factors analysis were performed to analyze the data Findings Based on survey responses, the primary reason for starting a business was to create employment for the woman herself. Other motives include supplementing income and enabling women to be able to do the kind of work they wanted to do. According to the factor analysis, female entrepreneurs are driven more by push factors than pull factors. The most serious problems faced by female entrepreneurs are lack of access to finance, gender-related problems and social and cultural commitments. Research limitations/implications The sample was selected from urban areas of only three regions, out of 26 regions in Tanzania. Researchers may extend the study to other regions; also, the non-probability sampling method used in this study essentially means that there is a limitation to the extent to which the research findings can be generalized to the rest of the population of female entrepreneurs in Tanzania. Practical implications Policy makers, financial institutions and all organization that have a stake on development on female entrepreneurs in Tanzania should design policies and programs that encourage and promote the creation and growth of businesses. Collective efforts from the government, public and private institutions and NGOs are needed to eliminate the challenges, especially gender-related problems. Practical implications By studying female owner-managers’ motivations and constraints, the author suggests that to a greater extent, gender-related problems, social and cultural commitments and access to finance and networks are the constraints faced by female entrepreneurs. Originality/value The research on female entrepreneurs in the context of Tanzania is scarce, this study responds to a need of better understanding women motivations and constraints. By studying these factors, this study shows that startup motives and constraints faced by female entrepreneurs are unique to different contexts.


2019 ◽  
Vol 3 (2) ◽  
pp. 237
Author(s):  
Gayatri Atmadi

The background of this research is that in the past, the increasing trend of mountain climbing in Indonesia has reportedly raised environmental problems, especially regarding the tremendous volume of rubbish left behind mountain climbers.  Plastic waste threatens the Indonesia tourism industry in mountain areas. The government stated that the continuously increasing plastic waste threatens to ruin Indonesia's tourism sector. The mineral water industry is one of the government's primary focuses in its plastic waste reduction. As Indonesia's largest plastic-bottled mineral water brand, Aqua is pledging to remove more plastic from the environment than it uses by 2025. The purpose of the research is to get a descriptive analysis of how the company can manage its stakeholder engagement for reducing plastic waste in Indonesia. This research employed a qualitative narrative analysis method with a case study around Aqua’s efforts for reducing plastic waste in Indonesia and data collected from digital media. The principal results of the research show that Aqua made good collaboration between the Trashbag Community Indonesia, The Ministry of Environment and Forestry, and media journalists on the program “Sapujagad 2017" by removing 5 tons of rubbish from Indonesia's mountains. In conclusion, a successful company must do stakeholder engagement and corporate social responsibility activities for supporting sustainable tourism development in Indonesia.


2020 ◽  
Vol 11 (2) ◽  
pp. 203-222 ◽  
Author(s):  
Aaron Tham ◽  
Marianna Sigala

Purpose The purpose of this paper is to discuss the disrupting usage and impacts of blockchains and cryptocurrencies and advocate their role as enablers of sustainable tourism development goals. Design/methodology/approach Literature on blockchains and cryptocurrencies is critically synthesized, debated and expanded to identify and discuss their implications toward sustainable tourism futures. Findings As a distributive digital ledger, blockchains have the potential to create a more inclusive tourism future to address debates around tourism as a vehicle for sustainable development that alludes to value accruing to only certain providers and consumers. Blockchains and their cryptocurrencies (as a financial transaction capability) elevate trust and relational capabilities in an expedited and holistic manner, democratize participation in economic systems and re-distribute power and economic relations amongst actors by influencing the way data (the currency of the digital economy and the lifeblood of tourism) is collected, stored, exchange, owned and traded for co-creating value. Research limitations/implications The paper is conceptual and speculative by identifying ways in which blockchain and cryptocurrencies can support sustainable tourism development goals. Directions for future research are provided for further elaborating and collecting primary evidence on whether the premise and applications of these technologies can deliver the acclaimed sustainable impacts. Originality/value The paper contributes to the emerging but controversial literature about the trajectories between technology and sustainability by critically debating on how blockchains, through cryptocurrency economies, can be positioned to facilitate sustainable tourism futures.


2020 ◽  
Vol 45 (1/2) ◽  
pp. 173-193 ◽  
Author(s):  
Ecem Ince ◽  
Deniz Iscioglu ◽  
Ali Ozturen

Purpose Sustainability concept exists in the soul of the Cittaslow (slow city) philosophy. This protest movement is mainly based on the philosophy of sustainability by promoting the “slowness” perspective and the concept of sustainable development at the local level. The purpose of this paper is to analyze the impacts of Cittaslow (slow city) philosophy on support for sustainable tourism development in North Cyprus. In this context, this research study is concentrated on the influences of Cittaslow practices on support for sustainable tourism development with dimensions in terms of socio-cultural, economic and ecological aspects. Design/methodology/approach This study was based on a quantitative research approach to observe the significant effects and meet the objectives. The data were collected randomly by self-administrated questionnaires from residents who are living in the slow cities (Yeni Bogaziçi, Mehmetçik, Lefke, Geçitkale and Tatlisu) at North Cyprus. Findings The partial least squares approach to the structural equation model was used to analyze the data. The research results were discussed the critical issues and consequences in the management of slow cities. Originality/value The slow city concept is a very significant movement that emphasizes the importance of local differences and sustainability. There is a lack of knowledge about the effects of Cittaslow membership and efforts on sustainable tourism development in North Cyprus. The critical factors and implications were pinpointed for enhancing sustainable tourism development in slow cities.


2018 ◽  
Vol 10 (2) ◽  
pp. 244-252 ◽  
Author(s):  
Jean-François Joye

Purpose This paper aims to present a legal study addressing the way in which tourism development and planning in mountain areas can be adapted to climate change issues. It gives examples of attempts to regulate such development by law. Recent legislation in France has created new obligations targeted at ski resort managers. Urban planning and tourism development are key topics of the new French Mountain Act (law of 28 December 2016). The law moves back and forth between two goals, economic development and the protection of nature, and it is sometimes difficult to understand the general coherence of the text. Nevertheless, two significant new legal elements can be highlighted. Planning policies in mountain areas have to take climate change issues into account in the process of authorising major tourism building projects. Moreover, for the first time, the law requires obsolete ski lifts to be dismantled when they are no longer in use. Of course, although these measures are only legally theoretical at the moment, they represent important progress and are initially relevant to many ski resorts affected by global warming, especially in low-altitude mountain areas. Many of these are already experiencing a lack of snow, and a new economic model needs to be drawn up. Design/methodology/approach This paper is based on a review of French laws having an effect on mountain areas’ adaptation to climate change. Findings This paper presents two innovations included in the new French Mountain Act (law of 28 December 2016). Originality/value This paper underscores problems emanating from global warming in mountain areas. Some ski resorts are facing a lack of snow. The main issue is to anticipate the fact that many ski lifts, or other structures or buildings created for the snow economy, could become obsolete. Legal tools can provide a solution by forcing administrations or operators to be cautious when making decisions relating to new tourist investments, and to dismantle obsolete ski lifts.


2017 ◽  
Vol 34 (1) ◽  
pp. 138-158 ◽  
Author(s):  
Rekha Rao-Nicholson ◽  
Zaheer Khan

Purpose The recent increase in the presence of emerging market firms (EMFs) in global markets requires a closer examination of their international marketing strategies (including branding). The purpose of this paper is to examine the factors behind the standardization or adaptation of global marketing strategies adopted by EMFs for their cross-border acquisitions. Design/methodology/approach This paper examines the determinants of the marketing strategies adopted by Indian and Chinese firms for their cross-border acquisitions. The drivers of the standardization/adaptation of marketing strategies (including branding) are identified using both quantitative data collected in 168 cross-border acquisitions conducted by the EMFs mentioned above and the institutional theory and organizational identity literature. Findings Institutional factors have a stronger effect than organizational identities on global marketing strategies, including branding. The standardization of the EMFs’ marketing strategies is driven by the private statuses of the acquirers, legal distances, target countries’ economic development, and the ethnic ties that exist between the home and host countries. The acquirers’ decisions to retain the targets’ brand identities, thus adapting their global marketing strategies, are related to the cultural distances, economic freedom distances, and sizes of the targets. Research limitations/implications In this study, two large emerging markets – India and China – are used to gather the empirical data; future works can expand upon this line of research and examine other EMFs. Practical implications The acquiring companies have to decide whether to adopt an adaption marketing strategy, with reference to the acquired targets’ local stakeholder requirements, or to incorporate their targets’ brands into their own global marketing strategies. Originality/value Typically, previous work on the adaptation vs standardization of global marketing strategies adopted in the wake of cross-border deals has focussed on acquisitions involving companies from developed countries; this paper extends the field of research to the EMFs of two of the most important developing countries: China and India.


2014 ◽  
Vol 29 (8) ◽  
pp. 466-486 ◽  
Author(s):  
Robert Smith

Purpose – The purpose of this study is to consider entrepreneurial imagery that sheds light on differing and emerging patterns of female entrepreneurial identity which illustrate shifts in the locus of power that challenge masculine hegemony and power structures. As a concept, power has an image component, and shifts in power are often conveyed by subtle changes in the cultural semiotic. Globally, images of female-entrepreneurship are socially constructed using stereotypes which are often pejorative. The semiotics of gendered identity as a complex issue is difficult to measure, assess and understand. Gender has its own semiotic codes, and, universally, images of female-entrepreneurship are socially constructed using pejorative stereotypes. Entrepreneurial imagery can shed light on differing and emerging patterns of female-entrepreneurial identity illustrating shifts in the locus of power that challenge masculine hegemony and power structures. Artefacts, images and semiotics construct alternative gendered social constructs of the entrepreneur to the heroic alpha-male. The imagery associated with the female-entrepreneur is either said to be invisible, or associated with “Pinkness” and the “Pink Ghetto”. Therefore, images, forms and presence associated with gendered entrepreneurial identities have been explored. Design/methodology/approach – One hundred images of female-entrepreneurship were analysed semiotically using photo-montage techniques to identify common stereotypical representations, archetypes and themes. The resultant conceptual typology highlights the existence of near universal, archetypal gendered entrepreneurial stereotypes including the Business Woman; the Matriarch; the Diva; and the Pink-Ghetto Girl. Findings – Although the results are subjective and open to interpretation, they illustrate that the contemporary female-entrepreneur, unlike their male counterparts, is not forced to adopt the persona of the “conforming non-conformist” because they have more options available to them to construct an entrepreneurial identity. Research limitations/implications – This study extends research into entrepreneurial identity by considering visual imagery associated with socially constructed stereotypes. In looking beyond images associated with the “Pink-Ghetto” the author challenges stereotypical representations of the appearance of female-entrepreneurs, what they look like and how they are perceived. Originality/value – This study widens knowledge about entrepreneurship as a socio-economic phenomenon via images forming part of enterprising identity, a physical manifestation of nebulas phenomena acting as “visual metaphors” shaping expected constructs.


2019 ◽  
Vol 74 (4) ◽  
pp. 815-829
Author(s):  
Boopen Seetanah

Purpose This paper aims to investigate the availability and contribution of destinations’ telecommunication structure and development on tourism development for the case of the small island economy of Mauritius. Design/methodology/approach The research uses annual data from 1992 to 2017 in a dynamic econometric setting, namely, an autoregressive distributed lag model to take into account the time series properties of the data. Findings Analysis of the results showed that telecommunication has contributed positively, albeit to a lesser extent as compared to other classical determinants, to tourist development in both the short and long run. In addition, the relatively high income elasticity also suggests that Mauritius is considered as a luxurious destination. Tourists were found to be sensitive to the relative prices and cost of the destination, tourism infrastructure and the island’s development level. Finally, the study confirms the presence repeat tourism on the island. Practical implications The result clearly provides support to the Government’s strategy to pursue an accelerated investment in telecommunication infrastructure and also to give further incentives to private operators to promote innovation and enhanced connectivity. It is recognised that the positive effect of telecommunication on the tourism industry relies on a national enabling telecommunication environment which is multi facet in nature, relying on to a large extent on infrastructure, access, capacity building and the legal framework among others. Originality/value The study is believed to supplement the literature by analysing the telecommunication–tourism link in a direct way as existing studies have largely discussed the link indirectly. Moreover, it uses a classical international demand for tourism model, augmented with a measure of telecommunication, and uses recent dynamic time series econometric framework to account for the existence of dynamism in tourism modelling. Finally, the research brings additional evidences from an island economy perspective (heavily tourist dependent and geographically remote), often neglected by the related literature which has focused mainly on developed countries.


2019 ◽  
Vol 24 (1) ◽  
pp. 114-130 ◽  
Author(s):  
Francesca Dal Mas ◽  
Paola Paoloni

Purpose Female entrepreneurship has been part of the political agenda internationally. Public entities should promote entrepreneurship in general, and female entrepreneurship in particular, with dedicated resources and programs. Female entrepreneurs are considered a key asset for developing economic growth. However, women experience much more difficulties than men in opening their own ventures. Relational capital is particularly relevant when it comes to female entrepreneurship. The purpose of this study is to analyze the factors that affect the opening of new ventures and the role of relational capital in female entrepreneurship, taking into consideration the Italian context during the financial crisis. Design/methodology/approach This study uses a mixed-method approach analyzing data from a regional program to enhance the creation of new companies, trying to understand the issues of potential entrepreneurs in general and women in particular. A single case is then investigated using the characteristics – ambience – organization – sustainability model of micro-entrepreneurship and the network relationship model by Paoloni (2011). Findings The analysis highlights how women face much more difficulties in starting new ventures concerning their previous experience if their employment condition finds an extended period of inactivity. Additionally, potential female entrepreneurs are more sensitive to the complexity of the initiative, concerning the required investment and the number of employees, compared to male entrepreneurs. Relational capital is a crucial asset in fostering the success of the venture, especially in the start-up phase. Originality/value The purpose of the study is to contribute to the debate regarding the issues affecting the opening of new companies, as well as the link between relational capital and female enterprises. The paper offers some insights about a program covering a well-sized population during the financial crisis.


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