Assessing the Impact of Transport Service Quality on the Demand of Passengers for Bus Transport. Application of the Assessment Methodology in the Žilina Self-governing Region in the SR

Author(s):  
Vladimir Konecny ◽  
Maria Bridzikova ◽  
Stefania Semanova
2018 ◽  
Vol 5 (2) ◽  
pp. 114 ◽  
Author(s):  
Sokchan Ok ◽  
Thammanoon Hengsadeekul

This study is designed to evaluate the main factors affecting the bus service quality and customer satisfaction in bus services to travel from Phnom Penh to Poipet which are providing by private companies. It examines and explores the consumer expectation on service quality of bus transport through the SERVQUAL’s 5 dimensions such as tangible, reliability, assurance, empathy, and responsiveness. This research study is intended to collect data from participants to investigate the relationship among five components of service quality and customer satisfaction. The independent variable used throughout this study is overall satisfaction with bus transport service. Independent variables are specific service quality attributes which consist of service given, access, availability, time and environment. From the finding, on interesting finding was that in the question of customer’s reason to use the BTS of private companies in Cambodia, in which “suitable traveling” ranked last among other factor (location convenience, appreciate price, no choice, good service). Also, more than half of the respondents stated they maybe use the BTS again in the future, because there is no choice for them. Therefore, it can be clearly seen that this research was focusing at right point. Despite the fact that half of the respondents rated their satisfaction level of the “poor” level, and nearly half of the respondents rated their satisfaction level in “average” level. Nevertheless, not so many customers preferred to use the BTS because of its service convenience. Service quality is an important consideration in a successful service business. By the time, this research was conducted, the highly competitive market conditions in Cambodia’s bus transport service industry had forced service operators to deliver high-quality service to customers. In order to provide that, the service operators should first focus on understanding customers’ needs and their expectations before implementing the suitable service strategy to meet the customers’ needs.


2021 ◽  
pp. 27-38
Author(s):  
Ali Ashraf ◽  
Ashik Mazumder ◽  
Shariar Rahman Sumon ◽  
Saddam Hossain ◽  
Anika Nowshin Mowrin

Quality of the service and effectiveness of service operations system are considered as important aspects of achieving the customers' satisfaction of any service organization. Since it is considered as the low cost, safe and enjoyable travelling method by the passengers, it is need of the hour to identify the customer satisfaction towards the development of transport service methods in the Bangladesh especially in Launch Service. The major objective of this study is to identify the impact of inland transport service quality on passengers' satisfaction. The present study has been attempted to understand and examine the factors influencing the passenger’s satisfaction in the Launch Service. The study is exploratory in nature and used factor analysis to identify the foremost significant factors of Passenger’s satisfaction with service quality. By questionnaire survey we put our survey into five category those are tangibility, reliability, responsiveness, assurance, empathy (24 type question). Also, we took a part in photography survey. From photography and questionnaire survey we made a data and put that data into analysis. By analysis the data we made some pie chat and find a result. Though the satisfaction level is not good. From the result it is shown that bollard quality, dock railing system, mooring ropes quality, staff accommodation; those four parts of the launch terminal is very poor. Although bollard quality, cleanliness, dock to dock joint, snapback zone, watchtower service; those five parts of launch terminal is poor. Also, the docking system, lighting system, loading and unloading system, security system for passenger’s, hawker’s volume, terminal maintenance is average; those five parts of launch terminal is good. It is disappointing to say that there isn’t any canteen facility for the passengers. The rest of the part of the launch terminal is good. We also recommended some suggestion which improvement could make a far better passenger’s satisfaction. Keywords: Service Quality; Service Variables; Launch Terminal; Structural Equation Modeling


2020 ◽  
Vol 12 (1) ◽  
Author(s):  
Sarbast Moslem ◽  
Yakup Çelikbilek

Abstract Introduction Public transport systems provide essential mobility service to citizens who do not have access to private cars. Public transport also plays a significant role in minimizing road congestions, air pollution, journey time and energy consumption. Public transport service quality need efficient strategic plans to be able to increase user’s satisfaction and attract non-user’s. Objectives To achieve this target, a combined model of the Analytic Hierarchy Process (AHP) with Multi Objective Optimization Method by Ratio Analysis (MOORA) based on grey optimization has been adopted, as a case study, the public bus transport system in Budapest, Hungary has been opted. Methods The weight scores of the evaluation criteria are conducted based on transport experts' assessments. When the studies in the literature are reviewed, it is observed that the success of the MOORA technique about decision making is remarkable. Also, there is not an agreed and validated grey MOORA technique in the literature. Thus, an integrated grey AHP and grey MOORA technique is proposed in this study to evaluate the public transport service quality. Grey based multi-criteria decision making methods are very useful to decrease the subjectivity of the decision makers. Results The importance of criteria has been computed by conducting grey AHP approach while the alternatives that have been preferred mostly within the certain criteria have been estimated by adopting grey MOORA method. Finally, the findings of the proposed model shed the light on “Provide new buses” as the most desired alternative for developing the service quality of public bus transport in Budapest. Conclusion The proposed model provides reliable and robust results for improving public transport service quality. The local government representatives in Budapest may use the obtained results in their future strategic plans for developing public bus transport system.


2020 ◽  
Vol 2 (1) ◽  
pp. 1-5
Author(s):  
Ammar Ahmed ◽  
Rafat Naseer ◽  
Muhammad Asadullah ◽  
Hadia Khan

In this competitive environment, organizations strive to satisfy their customer by providing best quality service at affordable and fair prices with a view to enhance their revenues. To achieve the objective of revenue maximization, organizations strive to identify the factors that help them in retaining their customers. Drawing from the signalling theory of marketing, the current study proposes a novel conceptual model representing the impact of service quality with food quality and price fairness on customer retention in restaurant sector of Pakistan. The paper underlines an important arena of knowledge for academicians as well as organizational scientists on the subject. On the basis of literature available on the variables understudy, the present study forwards eight research propositions worthy of urgent scholarly attention. The conceptualized model of the present article can also be viewed significant in unleashing further avenues for the restaurant management entities, policy makers and future researchers in the domain of managing in the service sector businesses.


2017 ◽  
Vol 9 (1) ◽  
Author(s):  
Debby Arisandi

<p>Purpose- In the GSM seluler telephony sector, the main condition for protecting the subscriber base is to win customer to be loyalty, a key necessity for the maintenance of a brand loyalty in the long term. To achieve this aim, service quality must be measured and identified. This paper’s aim is to measure the effects of service quality towards brand loyalty on DTAC seluler service provider. This study will explore the relationship between service quality and brand loyalty in the seluler service industry.</p><p>Design/methodology/approach- The main research target sample covered 200 seluler phone users in Prince of Songka University, Hatyai campus. Field research was conducted. The questionnaire was formed by a synthesis of existing constructs in relevant literature. Reliability tests, descriptive statistic, and regressions analyses were performed to both confirm scale reliability and answer the research questions. The data were analysed by moderated regression analysis to test the hypotheses.</p><p>Findings- The findings of this study show that an overall service quality directly affects brand loyalty. Network quality, customer service, pricing structure and billing system are the service quality dimensions that have significant positive influence on brand loyalty, which in turn has a significant positive impact on brand loyalty 43,5%. Therefore, it plays a crucial role in winning customer loyalty.</p><p>Originality/value- It is of great importance for seluler operators in a mature market such as that of Thailand, to understand what the drivers of brand loyalty are. The present study produced useful findings, which can be utilized by seluler service provider managers, in their effort to develop and implement successful brand loyalty strategies. With respect to the findings, pricing structure has the most importance than others dimensions of service quality which provides positive outcomes on brand loyalty, not only in the present but also in the future. So, the effect of pricing structure on brand loyalty becomes greater than the effect of others dimenstions of service quality. Therefore, any GSM operator who wishes to preserve its existing subscriber base should concentrate on winning its subscribers’ loyalty, especially for DTAC.</p>Keywords- Seluler Services, Brand Loyalty, Service Quality


Author(s):  
Eman Al-erqi ◽  
◽  
Mohd Lizam Mohd Diah ◽  
Najmaddin Abo Mosali ◽  
◽  
...  

This study seeks to address the impact of service quality affecting international student's satisfaction towards loyalty tothe Universiti Tun Hussein Onn Malaysia(UTHM). The aim of thestudy is to develop relationship between service quality factor and loyalty to the university from the international students’ perspectives. The study adopted quantitative approach where data was collected through questionnaire survey and analysed statistically. A total of 246 responses were received and found to be valid. The model was developed and analysed using AMOS-SEM software. Confirmatory factor analysis (CFA) function of the software was to assessed the measurement models and found that all the models achieved goodness of fit. Then path analysis function was used to assessed structural model and found that service qualityfactors have a significant effect on the students’ satisfaction and thus affecting the loyaltyto the university. Hopefully the outcome form this study will benefit the university in providing services especially to the international students.


2018 ◽  
Vol 77 ◽  
pp. 1-14 ◽  
Author(s):  
Na Wei ◽  
Dong-Seok Cho ◽  
Earl L. Reid ◽  
Hae-Young Lee
Keyword(s):  

Sign in / Sign up

Export Citation Format

Share Document