Gender and software: rhetoric and the computer culture exemplified by "Barbie Fashion Designer"

Author(s):  
M. Hamilton ◽  
B. Hokanson
Author(s):  
Paul Brooker ◽  
Margaret Hayward

The Armani high-fashion example illustrates the importance of adaptive rational methods in his founding and developing of an iconic high-fashion firm. Armani adapted stylistically to fashion’s new times in the 1970–80s by creating a new style catering for the career woman. His stylistic adaptation is compared with that of another famous Italian fashion designer, Versace, who instead modernized haute couture fashion and created a succession of glamourous styles. Both leaders exploited the same opportunity but in different ways. The third section compares these leaders’ legacies in the 1990s–2000s and assesses from a long-term perspective how capably they had used adaptive rational methods. The final section shifts the focus from fashion to the cosmetics industry and from Italy to the UK. Anita Roddick used adaptive rational methods to establish The Body Shop corporation in the 1970s–80s. However, she then abandoned rational methods with dire results for her corporation in the 1990s.


2020 ◽  
Vol 41 (1) ◽  
pp. 5-42
Author(s):  
Eleonora Lima

This article examines the cultural impact of personal computers in Italian literature in the first decade of their mass diffusion (from the mid-1980s to the second half of the 1990s) through the analysis of four texts written by some of the most respected writers of the time: Primo Levi’s article “Personal Golem” (1985), Umberto Eco’s novel Il pendolo di Foucault (1988), Francesco Leonetti’s novel Piedi in cerca di cibo (1995), and Daniele Del Giudice’s story “Evil Live” (1997). More than simply addressing the advent of personal computers, what these texts have in common is the use of religious images and metaphors in order to make sense of the new technology. This study aims at showing how this frame of reference served the four writers in expressing the contradictions inherent to the machine. Bulky and tangible because of its hardware, but animated by an elusive and mysterious software, the personal computer was perceived at the same time as a dull office appliance and a threatening virtual entity. Finally, by showing how timely and well-informed these literary works on the impact of PCs are, this article wants to make the case for considering the role of literature in shaping computer culture.


1976 ◽  
Vol 8 (1) ◽  
pp. 79-83
Author(s):  
Cynthia J. Solomon
Keyword(s):  

Humaniora ◽  
2015 ◽  
Vol 6 (3) ◽  
pp. 418
Author(s):  
Deni Setiawan ◽  
Timbul Haryono ◽  
M. Agus Burhan

Carnival clothing is one form of artists’ creativities in fine art, created in various functions. Those functions are viewed based on utility value and the purpose that consistently are embedded in an art work. In addition, several functions of carnival clothing were constructed on the basis of social and cultural conditions that are effective in a certain place. Each and every type of clothing raises perception to everyone else who sees it. Promotion of fashion style and industry through carnival clothing results in diverse perceptions acceptable to the viewers. Audience’s perceptions are also not apart from the key functions, social ones, and the physical ones of those carnival clothings themselves. Those three functions are the common ones of each art work created as communication tool with everyone else. The carnival clothings are communication tools of the fashion designer to the customers, communication between one customer and another one. On the carnival clothing there are also sources of knowledge science, history, technology, and many other explainable meanings. Through carnival clothings, the detectable issues in physical and non-physical structures are identifiable as well as they play role as the space to make more exploration on the dynamics of a community culture. This article aims to answer the functions of carnival clothing, using aesthetic approach, through the theory of clothing functions Roland Barthes and Edmund Burke Feldman’s art functions. 


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