GA: Armani’s Giorgio Armani

Author(s):  
Paul Brooker ◽  
Margaret Hayward

The Armani high-fashion example illustrates the importance of adaptive rational methods in his founding and developing of an iconic high-fashion firm. Armani adapted stylistically to fashion’s new times in the 1970–80s by creating a new style catering for the career woman. His stylistic adaptation is compared with that of another famous Italian fashion designer, Versace, who instead modernized haute couture fashion and created a succession of glamourous styles. Both leaders exploited the same opportunity but in different ways. The third section compares these leaders’ legacies in the 1990s–2000s and assesses from a long-term perspective how capably they had used adaptive rational methods. The final section shifts the focus from fashion to the cosmetics industry and from Italy to the UK. Anita Roddick used adaptive rational methods to establish The Body Shop corporation in the 1970s–80s. However, she then abandoned rational methods with dire results for her corporation in the 1990s.

2002 ◽  
Vol 1 (1) ◽  
pp. 70-95
Author(s):  
Rubin Patterson ◽  
James Bozeman

AbstractIncreased economic integration throughout the world, the growing dominance of foreign affiliate production over international exports, the routinization of innovation, and amplified knowledge-intensiveness of FDI collectively characterize the new global economic environment in which SADC nations are attempting to develop and compete. This paper provides a detailed summary of the global economic context and one of its leading engines, namely, science and technology (S&T). Analysis of Africa's post-independence S&T travails and successes constitutes the second section of the paper. Various factors that have collectively arrested S&T growth are discussed. The third and largest section is the analysis of commonalities and particularities of S&T needs and activities by the SADC secretariat and member states. Focused analytical reports on the status of S&T development efforts in Botswana and Zimbabwe comprise the final section. Based on the contextual threats and opportunities discussed above, the paper concludes with two concrete recommendations: integrating and adopting the elements suggested in the paper for a long-term S&T development model, and pursuing state-sponsored or quasi-state-sponsored reverse engineering campaigns.


Author(s):  
Destya Lisnaningrum ◽  
Sabihaini Sabihaini ◽  
Abdul Ghofar

This study determine the effect of green perceived value and green perceived risk on green repurchase intention mediated by green trust in customers of The Body Shop products in the Special Region of Yogykarta. The independent variables are green perceived value and green perceived risk. The dependent variable is a green repurchase intention. Green trust is a mediating variable. The population in this study are customers of The Body Shop products. Sample collection is done by area sampling techniques by grouping DIY into 5 groups, namely Bantul, Gunungkidul, Kota Yogyakarta, Kulon Progo, Sleman and the purposive sampling with the criteria of having made at least 2 purchases of The Body Shop products number of 150 respondents. The data analysis method used in this study is structural equation modeling (SEM). The results of this study are If consumers feel the benefits of a product towards the environment is high, it will increase trust and repurchase in the product. If consumers have a negative perception of a product that is high it will reduce trust and reduce interest in repurchasing the product. Consumer trust in products can mediate consumer ratings of the benefits received, negative perceptions and repurchase in the product.


2019 ◽  
Vol 8 (2) ◽  
Author(s):  
Tuwisna Tuwisna

Tujuan dalam penelitian ini adalah untuk mengetahui pengaruh Brand exposure, Customer engagement dan Electronic Word of Mouth (e-Wom) terhadap kesadaran konsumen pada produk internasional The Body Shop Di Banda Aceh. Ukuran sampel penelitian ini sebanyak 96 responden. Data penelitian dikumpulkan melalui daftar pertanyaan/kuisioner dan studi dokumentasi. Pengujian hipotesis menggunakan analisis regresi linier berganda, uji F (serempak) dan uji t (parsial) dimaksud untuk mengetahui pengaruh variabel independen terhadap variabel dependen pada tingkat kepercayaan 95% (α = 0,05). Hasil penelitian menunjukan bahwa secara uji simultan antara variabel Brand exposure, Customer engagement dan Electronic Word of Mouth (e-Wom) berpengaruh terhadap kesadaran konsumen pada produk internasional The Body Shop Di Banda Aceh. Kemudian secara parsial Brand exposure dan Electronic Word of Mouth (e-Wom) berpengaruh terhadap kesadaran konsumen pada produk internasional The Body Shop Di Banda Aceh. Sedangkan Customer engagement tidak berpengaruh terhadap kesadaran konsumen pada produk internasional The Body Shop Di Banda Aceh


2018 ◽  
Vol 8 (1) ◽  
pp. 1
Author(s):  
Santi Rimadias ◽  
Farah Safira Rachmayanti

The purpose of this research was conducted to identify the effect of functional benefits, symbolic benefits, experiential benefits and customer satisfaction towards loyalty intention from the customer who use The Body Shop.With a high market demand on cosmetics nowadays, producers are required to compete to meet costumer's expectations. This research was a quantitative descriptive research. There were 153 respondents which were gathered by convenience sampling.The results showed that functional benefits, symbolic benefits and experiential benefits had a positive and significant affect toward customer satisfaction. Furthermore, this research also showed that customer satisfaction had a positive and significant effect on loyalty intention.Keywords: loyalty intention, customer satisfaction, symbolic benefits, functional benefits, experiential benefits.


2020 ◽  
Vol 2 (2) ◽  
pp. 32-46
Author(s):  
Kathleen Mintarja ◽  
Priscilia Christian Kadim ◽  
Stella Claresta Alexander

The second half of the twentieth century witnessed unprecedented growth in the number of international actors. There has been a dramatic increase in the number of non-state actors that, on many occasions, helped solve problems and improve lives. This makes the responsibility of people’s welfare no longer only held by the government. One of the most prominent examples is the role of Body Shop on improving the living standard of Rwandan. Twenty four years after the genocide that killed almost 800,000 people, the country of Rwanda is rebuilding with the support of international communities, including multinational corporations. The Body Shop’s Community Trade commitment has been a key part of bringing local producers into international supply chains and empowering them. Therefore, the research question in this paper is “How is the role of The Body Shop on implementing fair trade principles towards the Rwandan society?” To answer the research question, the authors use several theories and concepts; such as pluralism, multinational companies, and fair trade theory. In addition, the research method to be used by the authors is a qualitative study method. This research found that The Body Shop has launched a Moringa Community Trade program as an embodiment of efforts to improve the welfare of Rwandan people after the genocide occurred. This community trade initiative aims to be one small step forward to achieve financial stability for the people currently living and working in Rwanda.


2006 ◽  
Author(s):  
Robert M. Conroy ◽  
Robert F. Bruner ◽  
John Vaccaro

2021 ◽  
Vol 111 (03) ◽  
pp. 172-178
Author(s):  
Nabil Hammouche ◽  
Rainer Stark

Im Lebenszyklus von Produktionsanlagen des Karosseriebaus finden fortwährend Layoutänderungen statt, die nicht in die digitalen Daten zurückfließen. Spätestens bei der Wiederverwendung der Anlagen steht die Anlagenplanung vor großen Herausforderungen. In diesem Beitrag wird anhand der derzeitigen Vorgehensweise zur Bestandserfassung in der industriellen Praxis aufgezeigt, welche aktuellen Informationen für jedes Betriebsmittel erforderlich sind, um ihre Layoutdaten im Planungssystem aktualisieren zu können.   During the life cycle of production facilities in the body shop, layout changes are continuously taking place, but the layout data is not getting updated. When the plant planners want to reuse the production systems, they face major challenges. In this article, the current procedure for inventory recording in industrial practice is used to show which information and effort are required to update the layout data with respect to equipment location or orientation updates in production plants.


2012 ◽  
pp. 157-175
Author(s):  
June Deery
Keyword(s):  
The Body ◽  

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